Euro Eco 2010 presentation by Herbert Hamele


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Euro Eco 2010 presentation by Herbert Hamele

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Euro Eco 2010 presentation by Herbert Hamele

  1. 1. Herbert Hamele Networking Ecotourism in Europe Herbert Hamele, Saarbrücken/Germany ECOTRANS e.V. European Network for Sustainable Tourism Development European Ecotourism Conference 2010, Pärnu / Estonia, 27-30 sep 2010
  2. 2. Herbert Hamele Global Challenges & Opportunities Globalization Agenda 21 The Internet Local – global A21 value system networked Tourism stakeholders need: environmental & social responsible control systems of supply chain & destination management a Sustainable Tourism guidance & governance system Holistic approach: multi-stakeholder, multi-level, multi-sector, multi- thematic processes
  3. 3. Herbert Hamele Ecotourism in Europe The “European Ecotourism Labelling Standard” - EETLS • Using the “Global Sustainable Tourism Criteria” as guidance • European objectives, guiding criteria and indicators • Useful for teaching and training, certification, marketing and monitoring of Ecotourism A common value system for networking of ecotourism in Europe
  4. 4. Herbert Hamele The DestiNet portal for networking To give public access to Sustainable Tourism information • UN Partnership for Sustainable Development with European Environment Agency, UN WTO, UNEP and ECOTRANS. • Technical networking tool to connect sustainable tourism stakeholders • Development of a coherent international content structure based on the UNEP/UNWTO publication ‘Making Tourism More Sustainable , a Guide for Policy Makers’ 2005, and more recently, the “Global Sustainable Tourism Criteria”
  5. 5. Herbert Hamele DestiNet Portal Technical characteristics The Portal is designed as • a common space for tourism administrators, businesses, NGOs, consultants and academic bodies • to map and develop more sustainable destinations and tourism supply chain products/services drawing from a global knowledge base of best practice information. Users can upload their own information, or search and display any content related to sustainable tourism from local to global level.
  6. 6. Herbert Hamele The DestiNet system and tools (1-5) 1. a map-based market place for sustainable tourism products and services at any operational level in any part of the globe 2. an information resource on sustainable tourism, accessible by topic or by territory 3. a best practice library of examples how to implement sustainable tourism 4. a stakeholder listing and mapping system with free search and multiple filtering 5. a communications tool, disseminating news and events, hosting on-line forums, offering bulk emails, user feedback and ratings features, and RSS and XML feeds
  7. 7. Herbert Hamele The DestiNet system and tools (6-9) 6. a quality assessment system and clearing house for identifying and avoiding greenwash 7. a workgroup tool, allowing website linking, collective online editing of documents, folder content administration, crowd data collection methodologies and networking administration 8. a website content provision system, using iFrame technology to run various portal features on several different websites 9. a multi-lingual interface to global information, offering a choice of 57 different languages with translation facilities.
  8. 8. Herbert Hamele DestiNet use: examples 100 sustainable tourism certificates and standards worldwide 500 certified and recommended tourism and initiatives in Latin America 100 Universities in Europe offering sustainable tourism courses 20 Sustainable tourism awards 20 green tourism promotion & marketing sites 400 awarded tourism businesses and destinations worldwide (“Atlas of Excellence”) 200 Ecotourism publications (European “Eco-Destinet” project)
  9. 9. Herbert Hamele
  10. 10. Herbert Hamele Sustainable Tourism in Latin America Networking partners link their initiatives, certified and recommended businesses, committed incoming operators and other information with the DestiNet Atlas – asr + gtz project - the German association of independent travel businesses (asr) uses DestiNet as central and independent information source for their „Green Travel Bridge“ project: to recommend certified hotels, incoming operators or initiatives to German tour operators, to train their travel agencies to market and sell „green“ packages to the German consumers and give feedback to the partners in Latin America.
  11. 11. Herbert Hamele Ecotourism: European Charter Parcs The 70 national and nature parcs who have successfully implemented the European Charter for Sustainable Tourism in protected areas are shown on DestiNet with .
  12. 12. Herbert Hamele Ecotourism : The European Eco-Destinet project The Eco-Destinet project uses an own folder on DestiNet with a public section for dissemination and a restricted section for internal information and communication.
  13. 13. Herbert Hamele Outlook 2010-2012: The ECOLNET project to network Ecotourism in Europe Start: October/ November 2010 Using the EETLS as common value system (Topics) Using DestiNet as Internet tool for building the European Ecotourism Network Inviting stakeholders from local to European and international level to join and to make them visible Support the dissemination of their tools, good practices, professional services and events Facilitate exchange of knowledge and experiences Contribute to monitoring Ecotourism development
  14. 14. Herbert Hamele „In future our main concern will no longer be whether we can travel to every place on earth. Our main interest will be whether it is worthwhile arriving there.“ Hermann Löns, German poet, 1908 Thank you for your attention! Herbert Hamele ECOTRANS e.V. DestiNet
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