Ecotourism Management and Labeling. Estonian Case, from Soomaa National Park
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Ecotourism Management and Labeling. Estonian Case, from Soomaa National Park

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Presentation at ECOLL (www.ecoll.ee) final seminar, 26 of september, 2007, Estonia

Presentation at ECOLL (www.ecoll.ee) final seminar, 26 of september, 2007, Estonia

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Ecotourism Management and Labeling. Estonian Case, from Soomaa National Park Ecotourism Management and Labeling. Estonian Case, from Soomaa National Park Presentation Transcript

  • „ Elukestev õpe ökoturismi arenduses – ECOLL “ Ecotourism labelling and management Väimela : Võrumaa Kutsehariduskeskus Aivar Ruukel Soomaa.com (Karuskose OÜ)
  • Personal Profile
    • 1994-96 Kodukant Ecotourism Initiative
    • Since 1995 private tourism business in Soomaa national park
    • Since 2006 Student at Estonian University of Life Sciences
  • Soomaa.com
    • Programme services:
      • Activities
      • Guiding
      • Saunas
      • Accommodation
    • 90% in Soomaa national park
    • Canoe trips since 1995
    • Bog walking since 1996
    • Cross-country skiing, snowshoeing...
    View slide
  • Summer Autumn Spring Winter View slide
  • Fifth season
  •  
  • Fifth season
  • Estonian Ecotourism Association
    • Non-governmental, non-profit, membership organization
    • Our mission – promote development of ecotourism
    • Our activities
      • Seminars, Conferences, Fairs
      • Plans, strategies, action plans at national, regional and local levels
      • Ecotourism labelling process
  • www.ecotourism.ee
  • Ecotourism management
    • Resources
      • Nature
      • culture
    • People
      • Local community
      • Partnerships
      • Staff
      • vistors
    • Business
      • Product development
      • marketing
  • Estonian Ecotourism Quality Label
    • Established in 2000
    • Renewed in 2006
    • „ Sister-label“ for Natures Best label of Swedish Ecotourism
  • Quality Labels Criterias
    • Criterias:
      • 1. Respect carrying capacity
      • 2. Support local economy
      • 3. Environmental business practice
      • 4. Support conservation of nature and culture
      • 5. Responsibility, education and respect
      • 6. Safety and quality
  • Why labelling?
    • makes it easier for customer to find you
    • makes it easier for you to reach your customers
    • answers important questions about your way of operating
    • becomes an image and marketing tool
    • creates a network of ecotourism operators
  • Estonian Ecotourism Quality Label
    • Toolbox:
    • Checklist of criterias for operator
    • Checklist of criterias for product
    • Destination analysis
    • Environmental plan
  • What can be labelled?
    • EHE is a product label for nature and culture tourism
    • Operators/providers are not labeled
    • Both products and operators should meet criterias
    • Labeled product allways belong to approved ecotourism operator
    • There is no need for operator to label all his/her products
  • Who is labelling?
    • EHE-label certification board consist of :
      • Estonaina Ecotourism Association
      • Estonian Rural Tourism
      • Tourist Board
      • Estonian Fund for Nature
      • Village Association Kodukant
  • 1. Respect the limitations of the destination – minimize negative impact on nature and culture
  •  
  • Destination Analysis www.ecotourism.ee
  • Destination Analysis 1. Decide about your area and get a map 2. Transports 3. Activities 4. Land owners 5. Natural heritage 6. Cultural heritage 7. Other land use and stakeholders 8. My network 9. Possible and known disturbance Action needed? What, why, when, who?
  • 2. Support the local economy
  • Local people – local experts Algis Indrek Arno
  • 3. Make all operations environmentally sustainable
  • 1. Customers travel to destination 2. Transport on the destination 3. Accommodation 4. Cooking and eating 5. Consumer goods and eqipment 6. Chemicals and fuel 7. Inform and commit customers 8. Marketing ja administration Action plan: Problem – Action – Cost – When? Who is responsible? Environmental plan
  • 4. Active contribution to conservation
  • Haabjas building cources 2000-2005
  • Haabjas and ecotourism
    • Image building and promotion for Soomaa NP
    • lot of attention from media
    • in 2005-07 eight film-teams visitied Karuskose (Germany(2), Estonia, Latvia, Holland Australia, Latvia, UK)
  • Haabjas and ecotourism
    • Promotion of Soomaa on festivals in Tallinn and Tartu
  • Haabjas and ecotourism
    • New product - trips on the rivers
  • 5. Promote the joy of discovery, knowledge and respect
  • Conservation holidays
  • 6. Quality and safety all the way throug h
    • Thank you!
    • Contacts: Aivar Ruukel
    • phone: +3725061896
    • [email_address]
    • skype: sookoll3