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Ecotourism in Estonia
      7 of June 2010
       Aivar Ruukel
- Organization
- Quality Label
- Products
- Marketing
- Collaboration
Estonia on the map
Soomaa -
Capital of
Estonian
Wilderness
Estonian Ecotourism Association
●
    Non-governmental, non-profit, membership organization
●
    Since 1996
●
    Our mis...
Estonian Ecotourism Quality Label
●
    Established in 2000
●
    Renewed in 2006
●
    „Sister-label“ for
    Natures Bes...
Quality Labels Criterias
●
    Criterias:
     1. Respect carrying capacity
     2. Support local economy
     3. Environm...
Why labelling?
●
    makes it easier for customer to
    find you
●
    makes it easier for you to reach
    your customer...
What can be labelled?


• “Estonia – the Natural Way” is
  a product label for nature and
  culture tourism
• Operators/pr...
Who is labelling?
EHE-label certification board consist of :
  – Estonaina Ecotourism Association
  – Estonian Rural Touri...
1.   Respect the limitations of the destination –
     minimize negative impact on nature and culture
2. Support the local economy
3. Make all operations environmentally
  sustainable
4. Active contribution to conservation
5. Promote the joy of discovery, knowledge and
  respect
6. Quality and safety all the way through
Ecotourism Cluster
●   Since 2008
●   15 local businesses
●   Quality
●   Trainings
●   Study visits
●   Joint marketing
●...
Sea Kayaking
Canoeing on Rivers
  Sea Kayaking
Seal Watch Tours
Historic Ships – Peipsi Barge
Historic Ships – Võrtsjärv Kale
Dugout-Canoe Building
Brown Bear Photography




Photo Arne Ader
Beaver Safari
Wildlife
Tracking
Snow shoeing
Bog Walking
Botanical Tours
Trip Skating on the Sea Ice
Kick-spark trips on
   frozen rivers
Using Web 2.0

•   Social Media Marketing
•   Networking in Groups
•   Collaborative Content Creation
•   Conversation Mar...
Sharing Travel Photos and Emotions




  Flickr Group - Ecotourism Estonia
Sharing Videos and Experiences




Youtube Group - Ecotourism Estonia
Estonian Ecotourism Fan Group on Facebook




     - sharing information and content
Twitter – Targeted Conversations Online
Wikis
European Conference 2010
TIES
Estonian University of Life Sciences
Thank You!
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Ecotourism Estonia

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Presentation about Ecotourism in Estonia for tourism students studying at the University of Applied Sciences HTW Chur of Switzerland

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Transcript of "Ecotourism Estonia"

  1. 1. Ecotourism in Estonia 7 of June 2010 Aivar Ruukel
  2. 2. - Organization - Quality Label - Products - Marketing - Collaboration
  3. 3. Estonia on the map
  4. 4. Soomaa - Capital of Estonian Wilderness
  5. 5. Estonian Ecotourism Association ● Non-governmental, non-profit, membership organization ● Since 1996 ● Our mission – promote development of ecotourism ● Our activities − Seminars, Trainings, Conferences, Fairs − Plans, strategies, action plans at national, regional and local levels − Ecotourism labelling process
  6. 6. Estonian Ecotourism Quality Label ● Established in 2000 ● Renewed in 2006 ● „Sister-label“ for Natures Best label of Swedish Ecotourism
  7. 7. Quality Labels Criterias ● Criterias: 1. Respect carrying capacity 2. Support local economy 3. Environmental business practice 4. Support conservation of nature and culture 5. Responsibility, education and respect 6. Safety and quality
  8. 8. Why labelling? ● makes it easier for customer to find you ● makes it easier for you to reach your customers ● answers important questions about your way of operating ● becomes an image and marketing tool ● creates a network of ecotourism operators
  9. 9. What can be labelled? • “Estonia – the Natural Way” is a product label for nature and culture tourism • Operators/providers are not labeled • Both products and operators should meet criterias • Labeled product allways belong to approved ecotourism operator • There is no need for operator to label all his/her products
  10. 10. Who is labelling? EHE-label certification board consist of : – Estonaina Ecotourism Association – Estonian Rural Tourism – Estonian Tourist Board – Estonian Fund for Nature – Village Association Kodukant
  11. 11. 1. Respect the limitations of the destination – minimize negative impact on nature and culture
  12. 12. 2. Support the local economy
  13. 13. 3. Make all operations environmentally sustainable
  14. 14. 4. Active contribution to conservation
  15. 15. 5. Promote the joy of discovery, knowledge and respect
  16. 16. 6. Quality and safety all the way through
  17. 17. Ecotourism Cluster ● Since 2008 ● 15 local businesses ● Quality ● Trainings ● Study visits ● Joint marketing ● Sharing resources ● ...
  18. 18. Sea Kayaking
  19. 19. Canoeing on Rivers Sea Kayaking
  20. 20. Seal Watch Tours
  21. 21. Historic Ships – Peipsi Barge
  22. 22. Historic Ships – Võrtsjärv Kale
  23. 23. Dugout-Canoe Building
  24. 24. Brown Bear Photography Photo Arne Ader
  25. 25. Beaver Safari
  26. 26. Wildlife Tracking
  27. 27. Snow shoeing
  28. 28. Bog Walking
  29. 29. Botanical Tours
  30. 30. Trip Skating on the Sea Ice
  31. 31. Kick-spark trips on frozen rivers
  32. 32. Using Web 2.0 • Social Media Marketing • Networking in Groups • Collaborative Content Creation • Conversation Marketing Online
  33. 33. Sharing Travel Photos and Emotions Flickr Group - Ecotourism Estonia
  34. 34. Sharing Videos and Experiences Youtube Group - Ecotourism Estonia
  35. 35. Estonian Ecotourism Fan Group on Facebook - sharing information and content
  36. 36. Twitter – Targeted Conversations Online
  37. 37. Wikis
  38. 38. European Conference 2010
  39. 39. TIES
  40. 40. Estonian University of Life Sciences
  41. 41. Thank You!
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