Ecotourism Estonia

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Presentation about Ecotourism in Estonia for tourism students studying at the University of Applied Sciences HTW Chur of Switzerland

Presentation about Ecotourism in Estonia for tourism students studying at the University of Applied Sciences HTW Chur of Switzerland

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  • 1. Ecotourism in Estonia 7 of June 2010 Aivar Ruukel
  • 2. - Organization - Quality Label - Products - Marketing - Collaboration
  • 3. Estonia on the map
  • 4. Soomaa - Capital of Estonian Wilderness
  • 5. Estonian Ecotourism Association ● Non-governmental, non-profit, membership organization ● Since 1996 ● Our mission – promote development of ecotourism ● Our activities − Seminars, Trainings, Conferences, Fairs − Plans, strategies, action plans at national, regional and local levels − Ecotourism labelling process
  • 6. Estonian Ecotourism Quality Label ● Established in 2000 ● Renewed in 2006 ● „Sister-label“ for Natures Best label of Swedish Ecotourism
  • 7. Quality Labels Criterias ● Criterias: 1. Respect carrying capacity 2. Support local economy 3. Environmental business practice 4. Support conservation of nature and culture 5. Responsibility, education and respect 6. Safety and quality
  • 8. Why labelling? ● makes it easier for customer to find you ● makes it easier for you to reach your customers ● answers important questions about your way of operating ● becomes an image and marketing tool ● creates a network of ecotourism operators
  • 9. What can be labelled? • “Estonia – the Natural Way” is a product label for nature and culture tourism • Operators/providers are not labeled • Both products and operators should meet criterias • Labeled product allways belong to approved ecotourism operator • There is no need for operator to label all his/her products
  • 10. Who is labelling? EHE-label certification board consist of : – Estonaina Ecotourism Association – Estonian Rural Tourism – Estonian Tourist Board – Estonian Fund for Nature – Village Association Kodukant
  • 11. 1. Respect the limitations of the destination – minimize negative impact on nature and culture
  • 12. 2. Support the local economy
  • 13. 3. Make all operations environmentally sustainable
  • 14. 4. Active contribution to conservation
  • 15. 5. Promote the joy of discovery, knowledge and respect
  • 16. 6. Quality and safety all the way through
  • 17. Ecotourism Cluster ● Since 2008 ● 15 local businesses ● Quality ● Trainings ● Study visits ● Joint marketing ● Sharing resources ● ...
  • 18. Sea Kayaking
  • 19. Canoeing on Rivers Sea Kayaking
  • 20. Seal Watch Tours
  • 21. Historic Ships – Peipsi Barge
  • 22. Historic Ships – Võrtsjärv Kale
  • 23. Dugout-Canoe Building
  • 24. Brown Bear Photography Photo Arne Ader
  • 25. Beaver Safari
  • 26. Wildlife Tracking
  • 27. Snow shoeing
  • 28. Bog Walking
  • 29. Botanical Tours
  • 30. Trip Skating on the Sea Ice
  • 31. Kick-spark trips on frozen rivers
  • 32. Using Web 2.0 • Social Media Marketing • Networking in Groups • Collaborative Content Creation • Conversation Marketing Online
  • 33. Sharing Travel Photos and Emotions Flickr Group - Ecotourism Estonia
  • 34. Sharing Videos and Experiences Youtube Group - Ecotourism Estonia
  • 35. Estonian Ecotourism Fan Group on Facebook - sharing information and content
  • 36. Twitter – Targeted Conversations Online
  • 37. Wikis
  • 38. European Conference 2010
  • 39. TIES
  • 40. Estonian University of Life Sciences
  • 41. Thank You!