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Ecotourism certification schemes
and quality standards
as networking and marketing tools
Aivar Ruukel
Local tourism business in Soomaa NP
Local tourism business in Soomaa NP
Local tourism business in Soomaa NP
Ecotourism certification scheme
Ecotourism certification scheme
since 2009 PAN Parks
2009 EDEN award winner
Ecotourism Destinations in Europe
What are the benefits of certification
schemes and quality standards as
networking and marketing tools?
How to improve the...
It has been a vital networking tool
locally, for getting different players
together
- to discuss our future (vision, aims)...
It has improved cooperation and
joined marketing in our region.
It gives to our destination a profile,
makes us more known in Europe,
and more visibility nationally,
regionally, and glob...
Tourists prefer regions that
have some type of certification
Our customers report that they
chose us because of what we
do...
It adds to credibility
- among various players
- among tourists
Tourists know better what to expect,
when they visit certi...
14 case studies on tourism in wetlands
What should be done to improve the
benefits provided by certification
programs and quality standards at
destination level?
There is a strong potential to benefit
from networking but in fact
there is not much networking.
Meet more often and discu...
Certifications are beneficial if they are
well known.
Unfortunately they are not!
Better promotion of the marketing
brand ...
The area must first mature.
Unfortunately there are many conflicting
interests.
Mass tourism provides the jobs
but also de...
Being member of network makes ones
business more known at national and
international level as well.
It helps to stand out ...
When business cooperates with the NP it helps
to attract more eco-tourists.
International quality is convincing travel
age...
What should be done to improve the
benefits provided by certification
programs and quality standards at
business level?
Business care about simplicity
Less (criterias) is more!
Certification + (Online) Reputation
Thank you!

Contacts:
twitter: @ruukel
aivar@soomaa.com
skype: aivarruukel
Ecotourism certification schemes
Ecotourism certification schemes
Ecotourism certification schemes
Ecotourism certification schemes
Ecotourism certification schemes
Ecotourism certification schemes
Ecotourism certification schemes
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Ecotourism certification schemes

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Ecotourism certification schemes and quality standards
as networking and marketing tools

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  • Fine presentation, Aivar!

    It was always the hope that certification would assist marketing, but there's no evidence that it does. Please separate the question to business owners regarding marketing and networking. No doubt certification efforts do help networking, but marketing? Only in the dreams of consultants.

    Worse, most of the certification programs are negligent when it comes to transparency, meaning that locals and visitors do not have access to background information.
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Transcript of "Ecotourism certification schemes"

  1. 1. Ecotourism certification schemes and quality standards as networking and marketing tools Aivar Ruukel
  2. 2. Local tourism business in Soomaa NP
  3. 3. Local tourism business in Soomaa NP
  4. 4. Local tourism business in Soomaa NP
  5. 5. Ecotourism certification scheme Ecotourism certification scheme
  6. 6. since 2009 PAN Parks
  7. 7. 2009 EDEN award winner
  8. 8. Ecotourism Destinations in Europe
  9. 9. What are the benefits of certification schemes and quality standards as networking and marketing tools? How to improve the benefits - at destination level? - at business level?
  10. 10. It has been a vital networking tool locally, for getting different players together - to discuss our future (vision, aims) - and to better define the roles and responsibilities of these players
  11. 11. It has improved cooperation and joined marketing in our region.
  12. 12. It gives to our destination a profile, makes us more known in Europe, and more visibility nationally, regionally, and globally
  13. 13. Tourists prefer regions that have some type of certification Our customers report that they chose us because of what we do and not because of our certification
  14. 14. It adds to credibility - among various players - among tourists Tourists know better what to expect, when they visit certified destination.
  15. 15. 14 case studies on tourism in wetlands
  16. 16. What should be done to improve the benefits provided by certification programs and quality standards at destination level?
  17. 17. There is a strong potential to benefit from networking but in fact there is not much networking. Meet more often and discuss about their opportunities
  18. 18. Certifications are beneficial if they are well known. Unfortunately they are not! Better promotion of the marketing brand and cooperation with tourism sector
  19. 19. The area must first mature. Unfortunately there are many conflicting interests. Mass tourism provides the jobs but also determines the focus and target group of the area. Policy makers will go for the highest tax revenue = mass tourism.
  20. 20. Being member of network makes ones business more known at national and international level as well. It helps to stand out among other service providers in the region
  21. 21. When business cooperates with the NP it helps to attract more eco-tourists. International quality is convincing travel agencys It is a quality guarantee if you are certified and
  22. 22. What should be done to improve the benefits provided by certification programs and quality standards at business level?
  23. 23. Business care about simplicity Less (criterias) is more!
  24. 24. Certification + (Online) Reputation
  25. 25. Thank you! Contacts: twitter: @ruukel aivar@soomaa.com skype: aivarruukel
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