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Why Do A Business Plan Rea 2010
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Why Do A Business Plan Rea 2010

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NOW is the time to start planning where you want to take your business in 2010. I offer a "plug and play" training program for loan officers and real estate agents that starts with WHY. Part …

NOW is the time to start planning where you want to take your business in 2010. I offer a "plug and play" training program for loan officers and real estate agents that starts with WHY. Part II is HOW!


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  • Business by Accident????
  • Transcript

    • 1. Business Plans Where to start? How to get started? And keeping on track! Goals & Objectives Accountability values & vision
    • 2. Do you consider this YOUR business?
      • If you have control over your accounts, clients, contacts, income, you SHOULD!
      • Some companies provide you with tools and training to aid in your success, but the actual success of your business is up to you!
      • AND you need a plan to maximize success!
    • 3. Been successful without a plan?
      • How do you know?
      • What might you have done WITH a plan?
      • When will you plateau? Or, worse?
      • Even if YOU don’t burn out due to lack of systems - what about your support staff?
      • Are you an example of “Business by Accident”?
    • 4. Facts and Stats
      • “ I don’t need to write it down. I have it in my head!”
      • 3% of the world write down goals or plans.
      • Yet, 8 out of 10 are accomplished if they are written.
      • Why? If it doesn’t work on paper, it probably won’t work in the real world.
      • Why wouldn’t you write them down???
    • 5. Subliminal Reasoning (aka: excuses)
      • Not feeling in control of an unfamiliar task
      • Fear of doing it “wrong”
      • Aversion to doing anything that does not derive immediate results
        • It’s easier to: work on this appraisal issue, do a CMA, talk to my loan officer, follow up on ….
        • “ People who fail to plan, plan to fail.”
    • 6. According to Research
      • People that use goal setting and planning effectively:
      • Suffer less from stress & anxiety
      • Concentrate better
      • Show more self confidence
      • Perform better
      • Are happier and more satisfied
      • *Research by Damon Burton
    • 7. Okay. Okay. Where do I start?
      • You’ve already taken the hardest step! Simply making the decision to give it your time and attention!
      • Honestly assess your current position.
        • SWOT: strengths, weaknesses, opportunities and threats. AND those of your competition.
      • Stuck already? I have a document to help you with that piece of the puzzle.
      Prelim BP
    • 8. Basic Components of a Plan
      • Values, Mission and Vision
        • Keeps you on track with who you are and what you want to become known as.
      • Goals, Objectives, Action Plans
        • Goals are the what. Objectives are the how. Action Plans are the scheduled implementation strategies.
      • SWOT Analysis
        • Strengths, Weaknesses, Opportunities, Threats
      • Resources & Budget
    • 9. Targeting Goals
      • Use the 2 question “Goals Grid” to identify those worth keeping:
          • Do I already have it?
          • Do I really want it?
      • Goals should be:
          • written
          • believable
          • specific
          • measurable
          • have a deadline
    • 10. Example: Production Goal
      • I want to be the number one agent in Colorado!
      • Even though written, would not be specific, measurable
      • I want to close $20,000,000 between Jan 1, 2010 and December 31st, 2010.
      • Now, don’t forget: it’s got to be believable
      • Here’s where the next piece of the puzzle comes in handy.
      Proj vs budget
    • 11. Goals vs. Objectives & Tasks
      • Goal: $20m next year? Is it believable?
      • Prove it (to yourself) with Objectives:
        • In order to accomplish this, I intend to
          • cultivate new listings (list, compare, +%)
          • create X# new relationships by (detail, timeline)
          • mine expireds, FSBOs, (growth charts help)
          • set timelines, amounts, compare apps to close ratio, total.
      • Now define your tasks . # of calls; e-mails, drip,
          • This is the one part of a business plan you actually have control over. It’s also the part that is most likely ignored!
    • 12. At a Glance:
      • Goals: The WHAT ($20 mill)
      • Objectives: The HOW (Acquire Clients)
      • Tasks: The ACTION ! (Make Calls)
      • Suggestion: List only one goal with associated objectives and tasks per sheet. Makes review & revision of goals easier.
      • Then move tasks to your calendar during monthly review.
    • 13. Did he say REVIEW?
      • That’s right - review!
      • Tasks need to be reviewed weekly, if not daily.
      • Objectives need to be reviewed monthly, if not weekly.
      • Goals need to be reviewed quarterly, if not monthly!
      • An Accountability Partner helps keep you on track.
      • But, you don’t want to be each other’s partner. Too easy to let each other slip. Plus, you’ll want to constantly be exposed and expose new accountability concepts & ideas.
    • 14. GOALS, OBJECTIVES, ACTION!
      • If you decide you’re overwhelmed, you have two choices:
        • Just focus on your goals!
      • Or…
        • Use the format developed to help with that piece of the puzzle, too!
      BP Template
    • 15. You’ve now got all the pieces! Current Analysis Projection vs Actual Comparison Business Plan Format Monthly Accountability My 2010 Business Plan

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