Brain Rules


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Brain Rules

  1. 1. kea ways & QuotdenssTa les i a’ Ru nM e from Dr. JohBr Wh ain at all presenters n eed to kno w s) t ion (of sort A presenta s by Gar r Reynold
  2. 2. These takeaways and quotes are based on three of Dr. Medina’s 12 rules > just Here they are...
  3. 3. Rule #1Exercise boosts brain power.Rule #4We don’t pay attention to boring things.Rule #10Vision trumps all other senses.
  4. 4. “ If you are in education, you are in the business of brain development. If you are leading a modern corporation... you need to know how ” brains work. — Dr. John Medina
  5. 5. owerP oint isDeath -by-P mon that it ’s justso com d “nor mal.”con sidere normal... Yeah, ab
  6. 6. “ Toss your PowerPoint presentations. — Dr. John Medina ”
  7. 7. So stop doing this:
  8. 8. Which leads to this:
  9. 9. Which costs this:
  10. 10. TimeMoney
  11. 11. 12 Brain rules t #1, #4, and #10.We ’ll look a
  12. 12. Brain Rule #1
  13. 13. Rule #1 brain power cise boostsExer
  14. 14. What are some examples of perfect “anti-brain” environments today? according to Dr. Medina
  15. 15. theL e c t u re h all Classroom pic
  16. 16. “There is no greater anti-brainenvironment than the classroom ”and cubicle.— Dr. John Medina
  17. 17. Sure, you know exerciseis good for you...
  18. 18. But exercise is not just goodfor general health, it actuallyimproves cognition.
  19. 19. ore b rain b enefits:M EF ITS BEN ion Reduce s depress a dementi Treats reasoning Improves m Improve s long-ter memory d Imp roves flui in telligence lzheimer’s Reduces A % 0 risk by 5 lems solve prob Helps you . A nd more..
  20. 20. What’s this have to do with presentations? Two things...
  21. 21. 1 Passively sitting is a very unnatural thing. Audiences have no patience for tedium. Think of the presentation from your audienceʼs point of view.
  22. 22. 2 During the preparation stage, if youʼre struggling with an idea, if youʼre stuck, then go for a walk, a run, just move...
  23. 23. ...we were born to move. Evidence suggest we may even think better if we toss the couch-potato lifestyle.
  24. 24. ...we were born to move. Evidence suggest we may even think better if we toss the couch-potato lifestyle. .. otato. H m mm...P
  25. 25. Brain Rule #4
  26. 26. Rule #4 do n’ t pay We ntio n to atte ngs ing thi bor
  27. 27. “Multitasking, whenit comes to paying ”attention, is a myth. — Dr. John Medina
  28. 28. “We are biologically incapable ofprocessing attention-rich inputs ”simultaneously. — Dr. John Medina
  29. 29. People who are interrupted:Take 50% longer to complete a task. Make 50% more errors.
  30. 30. “ When you’re always online you’re always distracted. — Dr. John Medina ”
  31. 31. “ So the always online organization is the always ” unproductive organization. — Dr. John Medina
  32. 32. Yet, most presentations are puttogether while doing other things... Is this you?
  33. 33. Johnson! Where’sthat pres entation I asked f or?!!!!
  34. 34. Try “going analog” and focusing onlyon the presentation in the prep stage. Is this you?
  35. 35. “ If you want to get the particulars correct, donʼt start with the details. Start with the key ideas and, in hierarchical fashion, form the details ” around these larger notions. — Dr. John Medina Good advi ce, but ho pay attent w long can ion to you people r talk?
  36. 36. The brain needs a break .
  37. 37. “ If keeping someone’s attention in a lecture was a business, it ” would have an 80% failure rate. — Dr. John Medina
  38. 38. After 10 minutes,audience attentionsteadily drops.
  39. 39. The 10-minute rule HighAttention Low 10 20 30 40 50 Minutes of class time Source:
  40. 40. Dr. Medina suggestschanging gears every10 minutes in yourpresentation (lecture,etc.). Tell a relevantstory, show a relevantvideo, do a relevantactivity, etc.
  41. 41. We’re wired tonotice patterns
  42. 42. Chunking exampleIRSYMCAWTFIBMKGBFBI At first those letter won’t make sense... But eventually yo u’ll recognize chunks you’ve see n before.
  43. 43. Chunking exampleIRSYMCAWTFIBMKGBFBI Of course, graphic design can help you see the chunks... Adapted from:
  44. 44. “The brain paysattention to patterns.Remembering some-thing we’ve seenbefore (like quick-sand) is a useful ”evolutionary trait. — Dr. John Medina
  45. 45. What’s the most commoncommunication mistake? to Dr. Medina ac cording
  46. 46. “ Relating too much information, with not enough time devoted to connecting the dots. Lots of force ” feeding, very little digestion. — Dr. John Medina
  47. 47. “The brain doesn’t pay attention toboring things, and I am as sick of ”boring presentations as you are. — Dr. John Medina
  48. 48. Brain Rule #10
  49. 49. ule #10R trum psVi sion sen sesa ll o ther
  50. 50. Hear a piece of information,and three days later you’llremember 10% of it.
  51. 51. Add a picture and you’llremember 65%.
  52. 52. Rule of thumb Oral 10% 3x 6xVisual 35%Oral &Visual 65%Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
  53. 53. Pictures beat text
  54. 54. Recognition soars with pictures “ Various studies show that recognition doubles for a picture compared with text. — Dr. John Medina ”pictures only text only 0% 50% 100% source:
  55. 55. “ Pictures beat text...because reading is so inefficient for us. We have to identify certain features in the letters to be able to read them. ” That takes time. — Dr. John Medina
  56. 56. Rule #1 Exercise boosts brain power. eview✓ Our brains were built for walking/moving!R ✓ To improve your thinking skills, move! ✓ Exercise gets blood to the brain, bringing it glucose and oxygen. ✓ Aerobic exercise 2x/week halves the risk of general dementia, reduces risk of Alzheimer’s by 60%. ✓ Exercise is just about the best thing you can do for yourself says Dr. Medina.
  57. 57. Rule #4 We don’t pay attention to boring things. iew✓ No multitasking. When it comes to ev attention, it’s only one thing at a time.R ✓ We are better at seeing patterns, abstracting meaning than recording details. ✓ Tapping people’s emotions helps them learn. ✓ People start to fade after 10 minutes. Get them back by telling stories, examples, and targeting their emotions.
  58. 58. Rule #10 Vision trumps all other senses. iew ev ✓ Vision is our dominant sense, using half ofR the brain’s resources. ✓We learn/remember best through pictures compared to text or spoken words. ✓Try to communicate more with pictures. ✓Toss your current PowerPoint slides.
  59. 59. Question: or the 3 rules mean fWhat do these ? And f or the of presentation neral?world and sch ool in geworld o f work All 12 rules at a glance
  60. 60. John Medina’s 12 Brain rules >> PDF ist in this l nload site: a n dow e s web You c in Rul -rules th e Bra t/the from br ainrul www.
  61. 61. John Medina’s 12 Brain rules >
  62. 62. Includes a great DVD too! Want to learn more? Then get this book... And go to this website:
  63. 63. out these slidesAb w w.istockp,All imag es from w ina which of Dr. Med xcept f or images es mediae e Brain Rul e available in th mediakitar kit here: www.brain
  64. 64. These slides were produced y GGarr eynolds by r RReynolds odu ced b ar es were pr Japan. Software used Tinehis slid in Osaka Japan. Software used h se home was hom e in Osaka, (but PowerPointwould’ve in his Apple’s Keynote (but PowerPoint would’ve ote . done pple’s Keyn well) and a bit of Photoshop was A the trick as a bit of Photoshop. nd ick as well) a done the tr Checkout t Checkout he PZ website the PZ websit!e ! ti i nzen. . om aatoonzenccom .p esentGARR ww.prresent R GARR EYN O REYN LDS OLDS w ww w