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From Apples to  eye surgery:  designing useful user experiences By Ruth Ellison Twitter: @RuthEllison For Canberra Girl Ge...
 
<ul><li>Let me tell you a story about laser eye surgery... </li></ul>
What is user experience (UX)? <ul><li>&quot;User experience&quot; encompasses all aspects of the end-user's interaction wi...
What is user experience? <ul><li>“ The sum of a series of interactions between people, devices and events – or any combina...
<ul><li>UX is the user interface </li></ul><ul><li>UX is just about usability </li></ul><ul><li>UX is just about the user ...
 
Why is  good  UX important? <ul><li>Helps to build trust </li></ul><ul><li>Create good will </li></ul><ul><li>Encourage lo...
Impacts of bad UX <ul><li>Frustrated people </li></ul><ul><li>Negative perception </li></ul><ul><li>Multiple contact point...
Who’s responsible for UX? <ul><li>Is it the... </li></ul><ul><li>User interface designers? </li></ul><ul><li>Usability fol...
It’s everyone’s business
User experience needs to be... <ul><li>Valuable </li></ul><ul><li>Usable </li></ul><ul><li>Engaging </li></ul><ul><li>Cred...
Valuable
 
Usable
More Bars in more places  By DeaPeaJayfrom http://www.flickr.com/photos/deapeajay/2456458827/ Available under a Creative C...
Source: http://i.gizmodo.com/5162715/cheap-user-interface-hack-finally-solves-tv-remotes-stupidity
Engaging
 
Playing four way pong  By Ruth Ellison http://www.flickr.com/photos/laruth/2898887818/in/set-72157607568443264/ Available ...
Source: http://reviews.cnet.com/i/bto/20080227/Wii.jpg
Credible
Which one instils more confidence?
 
 
Pleasurable
Photo sources: http://daddytypes.com/archive/apple-iphone-in-hand.jpg http://www.textonphone.com/img/iphone.png
How do we go about creating great experiences?
<ul><li>Think outside the screen </li></ul>
Think about... <ul><li>The organisation </li></ul><ul><li>What are you trying to achieve? </li></ul><ul><li>Legislative re...
Think about... <ul><li>The people </li></ul><ul><li>Who are your users?  </li></ul><ul><li>What are their goals? </li></ul...
Think about... <ul><li>The system </li></ul><ul><li>How offline and online materials complement each other  </li></ul><ul>...
Do... <ul><li>User research  to understand the people, what they do, how they think, and why they do things a certain way ...
Get... <ul><li>Users involved  in the design process </li></ul><ul><li>Stakeholders & project team  involved </li></ul>
Do... <ul><li>Use user experience  for good rather than evil </li></ul>
<ul><li>UX is the  sum of all the interactions  with the organisation/product/service </li></ul><ul><li>It’s  more  than t...
When Signage Goes Wrong  By rdolishnyhttp://www.flickr.com/photos/rdolishny/2760207306/ Available under a Creative Commons...
Thanks! <ul><li>Ruth Ellison </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: www.ruthellison.com </li></ul...
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From Apples to eye surgery: Designing useful user experiences

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This was presented at the Canberra Girl Geek Dinners #2 on 4th of April, 2009.

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  • Transcript of "From Apples to eye surgery: Designing useful user experiences"

    1. 1. From Apples to eye surgery: designing useful user experiences By Ruth Ellison Twitter: @RuthEllison For Canberra Girl Geek Dinners #2 On 4 th April 2009
    2. 3. <ul><li>Let me tell you a story about laser eye surgery... </li></ul>
    3. 4. What is user experience (UX)? <ul><li>&quot;User experience&quot; encompasses all aspects of the end-user's interaction with the company, its services, and its products. </li></ul><ul><li>- Nielsen Norman Group </li></ul>
    4. 5. What is user experience? <ul><li>“ The sum of a series of interactions between people, devices and events – or any combination thereof” </li></ul><ul><li>- Eric Reiss </li></ul>
    5. 6. <ul><li>UX is the user interface </li></ul><ul><li>UX is just about usability </li></ul><ul><li>UX is just about the user </li></ul>Want more info? Check out this excellent article by Whitney Hess about 10 Most Common Misconceptions About User Experience Design , located at http://mashable.com/2009/01/09/user-experience-design/?cp=2
    6. 8. Why is good UX important? <ul><li>Helps to build trust </li></ul><ul><li>Create good will </li></ul><ul><li>Encourage loyalty* </li></ul><ul><li>* Perhaps not always applicable to Government </li></ul><ul><li>Empowering your users </li></ul><ul><li>It’s good business sense </li></ul>
    7. 9. Impacts of bad UX <ul><li>Frustrated people </li></ul><ul><li>Negative perception </li></ul><ul><li>Multiple contact points with organisation = increased costs </li></ul><ul><li>Increased errors = increased costs </li></ul>Angry! By danorbithttp://www.flickr.com/photos/danorbit/2278238975/ Available under Attribution-Noncommercial-No Derivative Works 2.0 Generic license
    8. 10. Who’s responsible for UX? <ul><li>Is it the... </li></ul><ul><li>User interface designers? </li></ul><ul><li>Usability folks? </li></ul><ul><li>Business analysts? </li></ul><ul><li>Developers? </li></ul><ul><li>Marketing & communications people? </li></ul><ul><li>Others? </li></ul>
    9. 11. It’s everyone’s business
    10. 12. User experience needs to be... <ul><li>Valuable </li></ul><ul><li>Usable </li></ul><ul><li>Engaging </li></ul><ul><li>Credible </li></ul><ul><li>Pleasurable </li></ul>
    11. 13. Valuable
    12. 15. Usable
    13. 16. More Bars in more places By DeaPeaJayfrom http://www.flickr.com/photos/deapeajay/2456458827/ Available under a Creative Commons Attribution-Share Alike 2.0 Generic license
    14. 17. Source: http://i.gizmodo.com/5162715/cheap-user-interface-hack-finally-solves-tv-remotes-stupidity
    15. 18. Engaging
    16. 20. Playing four way pong By Ruth Ellison http://www.flickr.com/photos/laruth/2898887818/in/set-72157607568443264/ Available under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic license
    17. 21. Source: http://reviews.cnet.com/i/bto/20080227/Wii.jpg
    18. 22. Credible
    19. 23. Which one instils more confidence?
    20. 26. Pleasurable
    21. 27. Photo sources: http://daddytypes.com/archive/apple-iphone-in-hand.jpg http://www.textonphone.com/img/iphone.png
    22. 28. How do we go about creating great experiences?
    23. 29. <ul><li>Think outside the screen </li></ul>
    24. 30. Think about... <ul><li>The organisation </li></ul><ul><li>What are you trying to achieve? </li></ul><ul><li>Legislative requirements? </li></ul><ul><li>Timelines, budget & resourcing – what can be realistically achieved? </li></ul><ul><li>Business processes? </li></ul><ul><li>Language & definitions? </li></ul>
    25. 31. Think about... <ul><li>The people </li></ul><ul><li>Who are your users? </li></ul><ul><li>What are their goals? </li></ul><ul><li>Environment in which they will use your system? </li></ul><ul><li>Level of knowledge & experience of organisation & system? </li></ul><ul><li>Prior experiences & perceptions </li></ul>
    26. 32. Think about... <ul><li>The system </li></ul><ul><li>How offline and online materials complement each other </li></ul><ul><li>Physical layout of office/workplace/shop </li></ul><ul><li>Interactions between channels </li></ul><ul><ul><li>phone, internet, in person </li></ul></ul>
    27. 33. Do... <ul><li>User research to understand the people, what they do, how they think, and why they do things a certain way </li></ul><ul><li>Share the findings in interesting ways (e.g. telling stories) </li></ul><ul><li>Visualise the solution so it’s easily communicable </li></ul>
    28. 34. Get... <ul><li>Users involved in the design process </li></ul><ul><li>Stakeholders & project team involved </li></ul>
    29. 35. Do... <ul><li>Use user experience for good rather than evil </li></ul>
    30. 36. <ul><li>UX is the sum of all the interactions with the organisation/product/service </li></ul><ul><li>It’s more than the user interface </li></ul><ul><li>Develop a deep understanding of your users and what you’re trying to achieve </li></ul>
    31. 37. When Signage Goes Wrong By rdolishnyhttp://www.flickr.com/photos/rdolishny/2760207306/ Available under a Creative Commons Attribution-Noncommercial 2.0 Generic license
    32. 38. Thanks! <ul><li>Ruth Ellison </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: www.ruthellison.com </li></ul><ul><li>@RuthEllison </li></ul><ul><li>Find this presentation at www.slideshare.net/ruthellison </li></ul>
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