About Since 2006 I’ve been building my expertise in inbound marketing, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click management, content marketing, and relationship building for links. I strongly believe in user education and data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Search-friendly content creation
Search-driven UX research
Copywriting for email and web
Web analytics and reporting
Google Adwords, Analytics, Webmaster Tools, Trends and Insights for Search