The most advanced Tin Can deployment that we know of — a case study of LifeWay — 1/28/14
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The most advanced Tin Can deployment that we know of — a case study of LifeWay — 1/28/14



Companies are beginning to use Tin Can to do things that were never possible with older e-learning standards. We'd like to share the story of LifeWay with you, as an example of a company that's doing ...

Companies are beginning to use Tin Can to do things that were never possible with older e-learning standards. We'd like to share the story of LifeWay with you, as an example of a company that's doing some very innovative things with Tin Can.

LifeWay has the most sophisticated deployment of Tin Can that we know of. Ministry Grid, LifeWay's training delivery platform, is a massive application that gets the right piece of content, or the right experience, to the right member of their organization (employee or church member).

LifeWay takes advantage of Tin Can's ability to comprehend any kind of learning activity, rather than just capturing traditional "completion" metrics. They use Tin Can as the core platform for capturing those activities across various systems including assessments, video, traditional content, and even eBooks and discussions amongst church members. LifeWay has also deployed a mobile version of Ministry Grid that uses Tin Can to effectively support disconnected, mobile content.

Mike Rustici, President, Rustici Software
Tom Gilbert, Director, Technology & Transmedia Content, LifeWay



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  • We’re talking today about a project we recently completed with LifeWay that as far as we know, is the mostsophisticated and advanced use of the Tin Can API to date. In this case, we worked with LifeWay to outfit their learning platform, Ministry Grid with Tin Can. We’re excitedto share this use case with the world as it represents many of the things that make Tin Can interesting. HowTin Can can solve complex challenges and how the data captured with the Tin Can API can drive core businessprocesses. eLeaning is everywhere, in every industry and every niche, and here we see a prime example, churchesLifeWay is, largest Christian publisher and provider of retail products in the world … LifeWay’s platform isdesigned to develop leaders within the church. It currently serves ~60,000 churches, 3 million learners / weekLogistics – Send us your questions in the questions field. Jeff and Andy standing by to answer them and they will occasionally forward them to us throughoutthe presentation and then a bunch at the end. If we don’t get to your question, we will answer it after the webinar via email.We are recording and will publish a link this afternoon.
  • I’m joined today by Tom Gilbert, Director of Technology and Transmedia Content at LifewayTom has spent the majority of his career in the publishing space, with a focus on strategicBusiness Technology and Digital Asset Management for the last 15 years including workingfor some of the earliest leading companies that helped launch both the print on demanddistribution and the POD/e-book self-publishing business models. His knowledge and expertisein this space has been a key driver for this project. Say Hi Tom
  • Together we are going to take you through this entire solution. We’ll talk about:-Why this is the most advanced Tin Can deployment to date-The problems Tin Can Solves for Ministry Grid-The technical solutions we put in place-Key takeaways demonstrating the new capabilities Tin Can offers
  • Slide - Why Advanced-Why is it the most sophisticated? well mostly because they got started so early.-It’s not because the technologies in use are rocket science or that they are usingsuper-advanced adaptive instruction, it’s that it is real and in production
  • -Slide - Timing (calendar image, highlighting start date)-Talks started in August, work started in October 2012-18 months ago
  • Slide - Timing 2 (timeline visual)-Tin Can was at version 0.9, 0.95 was about to be released-This project informed some of the evolution of the spec through these early drafts.
  • Slide - Timing 3 (old school adopters image)-This was a time when just a few vendors were experimenting and geeks were prototyping-In other words, they were EARLY.-Many more implementations in progress and approaching conclusion where they can bemade public, stay tuned for Watershed First-Sharing these examples is big part of what community needs in next steps.-Lots of you registered, excited to show more in the coming months.
  • Slide - Lifeway/Ministry Grid Overview (Turn it over to Tom)-So who is Lifeway and what is Ministry Grid. -I’m going to turn it over to Tom to give you some context
  • While the Bible is very clear on the need to develop leaders, why do only 1 in 4 churches have a plan to do so?
  • Simply put, there are obstacles. (advance slide with each point)Leaders don't know how to train all their people.Training is time-consuming. Attendance is often poor. They don't have a plan. Training is expensive. So what do you do? You can:1. Not do anything2. Solve it yourself—too much time and monetary cost
  • Training is critical for the health and unity of the church.So what qualifies as effective training?1. Skillful TrainingSkillful training impacts the head, heart, and hands. 2. Facilitated by Godly LeadersTraining must be facilitated by godly leaders because we reproduce who we are.3. When People Are In A Receptive Posture Just as we are most open to grace when we recognize our need, people are most impactedby training when they realize they need it, and when the training meets them where they are.
  • Slide - Why Tin Can (Tom speaking)What were the key objectives coming into this project?What were the technical problems you couldn’t overcome with existing tech?Why was Tin Can a good solution?
  • Slide - Ministry Grid Component Overview (back to Mike)-Now let’s take a closer look at the specific components of the Ministry Gridplatform and how each is using Tin Can API
  • -Two types of activity providers, traditional SCORM courses and videos-Both in a browser and on a mobile device, either connected or disconnected-All data needed to be centrally aggregated and reliably stored to drive reportsthat feed into business processes-Now let’s dive into each of the specific components
  • Slide - Brightcove Video (business)-Tom - video delivery is important to us because ________this is the first activity typethey want to deliver- the format is accessible and user friendly. Also provides a roadmap (recipe) of tracking future web media assets (e.g. PDF)-Tom - we needed to track _______ because ________ (pretty certain this is all drivenby royalty payments, but he can confirm)
  • Slide - Brightcove Video (tech)-CDN,streaming, cross domain-business requirements, we had to then map statements-capture experienced duration of a video so that Lifeway could bill on how much of the video was watched instead of the whole thing at once. -Capture what you need and then capture more than you think you will need-Industry is still forming best practices, we are committed to publishing tech recipes forhow these things work. We encourage others to do the same-If you want to see a detailed overview of the statements we outfitted Lifeway Brightcoveto make, see TJ’s blog post-In this case, business requirements drove us to capture more/different data than we haddone in previous video outfitting of YouTube Original implementation was through SCORMDriver which was overly complicated in a TC only world.TinCanJava came out of the Lifeway project, but their matching architecture to TinCanJS – client library pattern
  • -KEY TAKE AWAY- what do you want to know? make sure you outfit activity to help answer that question
  • KEY TAKE AWAY- using TC for what is was meant to do:deliver training that isn’t in a SCOthat is delivered from a specialized platform (CDN and cross domain)
  • KEY TAKE AWAY – Originally took a SCORM-ish direction b/c it seemed so similar to what you can do with SCORM. Backed off and did Tin Can-first approach.Allowed us to capture the data we needed
  • KEY TAKE AWAY – We have done 4 different implementations of essentially the same thing, this informed the notion of a “recipe”We’ll be distilling key elements of all 4 approaches into a single published recipe for video learning.
  • Slide - Ministry Grid Portal (business) - image probably a screenshot, Tammy can weget this, one for mobile, one for desktop-Tom - we needed this because ____________-Tom - out of it we need to track ____________-allows Lifeway customers (churches that license it) to access the Lifeway content- video coursesand assessments, and to upload their own (SCORM) content and gain access to Ministry Grid'sfull Learning functionality (assignments etc)
  • Slide - Ministry Grid Portal (tech)-Didn’t go build from a formal LMS platform, just added functionality to Liferay portal, using portlets – open source portal and collaboration platform-Use Liferay to access LMS-esque functionality-Web Browser basedAdded specific learning components in the backend-Running on Engine to handle standard SCORM play/tracking-Users can access video content that is delivered via Brightcove
  • KEY TAKE AWAY- using TC for what is was meant to do- deliver training where it is needed,through a portal, not through a dedicated LMS
  • Slide - Mobile App (business)-Tom - we needed this because ____________ (Tammy)- mobile was a key business requirement-content was intentionally mobile friendly to provide their users with the just in time guidance andinformation they were seeking. Offline was a key requirement as many churches don’t have a wifi or internet connection available. -Tom - out of it we need to track ____________ usage / consumption of the video content(to align with the desktop usage) and handle any SCORM based content
  • Slide - Mobile App (tech)-Highlight the SDKs we created to handle the offline SCORM and offline TC. -Highlight the open source of TC offline libraries
  • KEY TAKE AWAY- using TC for what is was meant to do- facilitate mobile learning
  • Slide - Mixing the old and the new-Highlight how SCORM Engine is being used to deliver legacy SCORM content and convert to TC statements
  • Slide - Summary of Tracking-Tom to talk about what they needed to know about and how TC statements answer those questions-Tom to talk about how Tin Can data is driving business processes outside of simply learning
  • Slide - What’s next-stay tuned for more examples of real world implementations -Watershed First will be great for this -we are starting to publish recipes (targeting Feb-Mar release)
  • Slide - Wrap up and Call to Action-Thank you Tom for sharing with us today and thank you everybody for attending-We love talking Tin Can, special offer for anybody on this webinar - get a 1 hour consultationwith Tin Candy or myself about how Tin Can can be applied in your organization.-Also, we are want to know what you want to know. If you have ideas for future webinars,please include them in the chat or email us.

The most advanced Tin Can deployment that we know of — a case study of LifeWay — 1/28/14 The most advanced Tin Can deployment that we know of — a case study of LifeWay — 1/28/14 Presentation Transcript

  • The most advanced Tin Can deployment (that we know of) — a case study of LifeWay + + #TinCanAPI
  • Tom Gilbert Director, Technology &TransmediaContent LifeWay Church Resources @TagBert #TinCanAPI
  • Overview • • • • The most advanced use of Tin Can Problems Tin Can solves Solutions we put in place Key takeaways #TinCanAPI View slide
  • Why is it so sophisticated? #TinCanAPI View slide
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  • Tin Can API Timeline #TinCanAPI
  • Only a few adopters at the time… #TinCanAPI
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  • Our Mission: Serve churches in their mission of making disciples. #TinCanAPI
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  • Aug.- Sept. 2012 – Initial planning and data modeling Oct. 2012 – SOW implementation Nov. 2013 – Ministry Grid launch #TinCanAPI
  • Why Tin Can? • • • • Standards were important – looking to the future Where the API was in its lifecycle – early but not too early ―Break out‖ of learning activity from the learning framework LMS functionality but with flexibility to adapt to our front-end requirements for customization, multi-tier tracking, & formats (video, SCORM, PDF, assessments) • Location and partnership interest of Rustici #TinCanAPI
  • Component Overview #TinCanAPI
  • #TinCanAPI
  • #TinCanAPI
  • Brightcove Video — Tech Detailed tech overview: #TinCanAPI
  • Key Takeaway What do you want to know? Business needs drive tracking. #TinCanAPI
  • Key Takeaway Leverage Tin Can’s new capabilities #TinCanAPI
  • Key Takeaway Originally took a SCORM-ish direction, backed off and took Tin Can-First approach. #TinCanAPI
  • Key Takeaway The need for ―recipes‖. #TinCanAPI
  • Ministry Grid Portal— Business Case #TinCanAPI
  • Ministry Grid Portal— Tech #TinCanAPI
  • Key Takeaway Deliver training where it’s needed. Rethink the learning system. #TinCanAPI
  • #TinCanAPI
  • Mobile App — Tech #TinCanAPI
  • Key Takeaway Facilitate mobile learning. #TinCanAPI
  • Mixing the old and the new. #TinCanAPI
  • Tracking/Reporting Tin Can data is driving business process outside of simply learning. #TinCanAPI
  • Key Takeaways #TinCanAPI
  • Business analysis is important to determine what data points you need to capture. #TinCanAPI
  • Learning functionality through a portal. #TinCanAPI
  • Content from specialized servers, CDN w/ video streaming. #TinCanAPI
  • Any platform — mobile, browser, desktop. #TinCanAPI
  • Connectivity optional — transition between offline and online. #TinCanAPI
  • Tracking new sets of data. #TinCanAPI
  • Data in a unified format from many different sources. #TinCanAPI
  • Allows for adding future activity types. #TinCanAPI
  • Legacy SCORM e-learning data being brought into new Tin Can world. #TinCanAPI
  • Learning data can drive core business processes. #TinCanAPI
  • What’s next? • • More real-world implementations Watershed First • Recipes #TinCanAPI
  • Want to talk more Tin Can? @mike_rustici @TagBert #TinCanAPI