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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale ...

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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    Russia turkey market Russia turkey market Document Transcript

    • Demo-VersionRussia: Turkey MeatMarketAnalysis and Forecast to 2017June 2012Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Brief OverviewThe report on the Russian turkey market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of state of the consuming industries;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian turkey market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators.The report contains 107 pages, 47 tables, and 72 figures.The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 2 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 3 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian turkey market and build aforecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 4 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 5 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Table of Contents1. Executive summary2. Research design3. Classification of turkey meat and edible offal4. Characteristics of raw materials’ base5. Technology of production of turkey meat6. Characteristics of the Russian market of turkey meat and edible offal 6.1. Volume and dynamics of the Russian market of turkey meat and edible offal in2007 – 2011. Forecast for 2012 - 2017 6.2. Structure of the market of turkey meat and edible offal: production, exports,imports, consumption7. Characteristics of the domestic production of turkey meat and edible offal in2006 - 2011 7.1. Volume and dynamics of the production of turkey meat and edible offal in 2006 -2011 7.1.1. Volume and dynamics of the production of chilled turkey meat and edibleoffal in 2006 - 2011 7.1.2. Volume and dynamics of the production of frozen turkey meat and edibleoffal in 2006 - 2011 7.2. Structure of production of turkey meat and edible offal by Federal Districts of theRussian Federation 7.3. Main manufacturers of turkey meat and edible offal and their correspondingmarket shares 7.3.1. OJSC “Sibirskaya Guberniya” (Krasnoyarsk) 7.3.2. CJSC “Krasnobor” (Moscow) 7.3.3. LLC “Evrodon” (Rostov-on-Don) 7.3.4. LLC “Egorevskaya Poultry Factory” (Egorevsk) 7.4. Investment projects in the industry8. Characteristics of the prices of turkey meat and edible offal 8.1. Characteristics of the manufacturers’ prices of turkey meat and edible offal 8.1.1. Characteristics of the manufacturers’ prices of turkey edible offal for soup 8.1.2. Dynamics of manufacturers’ prices of turkey crus 8.1.3. Dynamics of manufacturers’ prices of turkey liver 8.1.4. Dynamics of manufacturers’ prices of turkey fillet 8.2. Comparison of manufacturers’ prices by Federal Districts of the Russian Federation 8.3. Characteristics of the retail prices of turkey meat and edible offal 8.3.1. Dynamics of the retail prices of turkey edible offal for soup 8.3.2. Dynamics of the retail prices of turkey crus 8.3.3. Dynamics of the retail prices of turkey liver 8.3.4. Dynamcis of the retail prices of turkey fillet9. Characteristics of the imports of turkey meat and edible offal to the Russianmarket Page 6 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) 9.1. Volume and dynamics of the imports of turkey meat and edible offal 9.2. Manufacturing countries, leading suppliers of the imports of turkey meat andedible offal to the territory of the Russian Federation 9.3. Foreign companies, manufacturers of the turkey meat and edible offal, imported tothe Russian Federation 9.4. Russian companies, recipients of the imports of turkey meat and edible offal 9.5. Recipient regions of the imports of turkey meat and edible offal10. Characteristics of the Russian exports of turkey 10.1. Volume and dynamics of the Russian exports of turkey meat and edible offal 10.2. Recipient countries of the Russian exports of turkey meat and edible offal 10.3. Manufacturing companies, supplying turkey meat and edible offal for exports11. Distribution on the market of turkey meat and edible offal in Russia 11.1. Sales s tructure of the market by sales channels 11.2. Largest wholesale companies 11.2.1. “Yasnye Zori” (Moscow) 11.2.2. “BOK named after Gafuri” (Bashkortostan) 11.2.3. “Russkaya Lavka” 11.2.4. LLC “Premium Food” 11.2.5. LLC “Russkoe Razdole” 11.3. Sales structure by format of retail trade 11.4. Sales structure by regions 11.5. Sales structure by price segments 11.6. Value chain formation by sales channels12. Factors, influencing the development of the market of turkey meat and edibleoffal 12.1. Providing energy for poultry farms 12.2. Level of welfare of the population13. Characteristics of the consumption of turkey meat and edible offal 13.1. Volume and dynamics of the consumption of turkey meat and edible offal in 2005– 2011. Forecast for 2012 - 2017 13.2. Volume and structure of the consumption of turkey meat and edible offal byFederal Districts of the Russian Federation in 2011 13.3. Balance between production and consumption of turkey meat and edible offal14. Forecast for development of the market of turkey meat and edible offal in 2012- 2017 14.1. Evaluation of the potential volume of supply of turkey meat and edible offal in2012 - 2017 Page 7 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)List of TablesTable 1. Volume and dynamics of the market of turkey meat and edible offal in 2007-2011and forecast until 2017, in tonsTable 2. Volume of production of turkey meat and edible offal by Federal Districts of theRussian Federation in 2011, in tonsTable 3. Investment projects in the production of turkey (meat and offal)Table 4. Average manufacturers prices of turkey edible offal for soup in the RussianFederation in January 2007 - June 2012Table 5. Average manufacturers prices of turkey crus in the Russian Federation in January2007 - June 2012Table 6. Average manufacturers prices of turkey liver in the Russian Federation in January2007 - June 2012Table 7. Average manufacturers prices of turkey fillet in the Russian Federation in January2007 - June 2012Table 8. Average retail prices of turkey edible offal for soup in the Russian Federation inJanuary 2007 - June 2012Table 9. Average retail prices of turkey crus in the Russian Federation in January 2007 -June 2012Table 10. Average retail prices of turkey liver in the Russian Federation in January 2007 -June 2012Table 11. Average retail prices of turkey fillet in the Russian Federation in January 2007 -June 2012Table 12. Volume of the imports of turkey meat and edible offal in January-December 2011,in tonsTable 13. Volume of the imports of turkey meat and edible offal in January-December 2011,in thousands of USDTable 14. Dynamics of the imports of turkey meat and edible offal in the Russian Federationin January-May 2012, in tonsTable 15. Dynamics of the imports of turkey meat and edible offal in the Russian Federationin January-May 2012, in thousands of USDTable 16. Volume of the imports of turkey meat and edible offal by manufacturing countriesin 2011, in tonsTable 17. Volume of the imports of turkey meat and edible offal by manufacturing countriesin 2011, in thousands of USDTable 18. Volume of the imports of turkey meat and edible offal by manufacturing countriesin January-May 2012, in tonsTable 19. Volume of the imports of turkey meat and edible offal by manufacturing countriesin January-May 2012, in thousands of USDTable 20. Volume of the imports of turkey meat and edible offal by manufacturingcompanies in 2011, in tonsTable 21. Volume of the imports of turkey meat and edible offal by manufacturingcompanies in 2011, in thousands of USD Page 8 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Table 22. Volume of the imports of turkey meat and edible offal by manufacturingcompanies in January-May 2012, in tonsTable 23. Volume of the imports of turkey meat and edible offal by manufacturingcompanies in 2012, in thousands of USDTable 24. Volume of the imports of turkey meat and edible offal in the Russian Federationby importing companies in 2011, in thousands of USDTable 25. Volume of the imports of turkey meat and edible offal in the Russian Federationby importing companies in 2011, in tonsTable 26. Volume of the imports of turkey meat and edible offal in the Russian Federationby importing companies in January-May 2012, in tonsTable 27. Volume of the imports of turkey meat and edible offal in the Russian Federationby importing companies in January-May 2012, in thousands of USDTable 28. Volume of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in 2011, in tonsTable 29. Volume of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in 2011, in thousands of USDTable 30. Volume of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in 2011, in tonsTable 31. Volume of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in January-May 2012, in thousands of USDTable 32. Volume of Russian exports of turkey meat and edible offal in 2011, in tonsTable 33. Volume of the Russian exports of turkey meat and edible offal in 2011, inthousands of USDTable 34. Volume of the Russian exports of turkey meat and edible offal by recipientcountries in 2011, in tonsTable 35. Volume of the Russian exports of turkey meat and edible offal by recipientcountries in 2011, in thousands of USDTable 36. Volume of the Russian exports of turkey meat and edible offal by manufacturingcompanies in 2011, in tonsTable 37. Volume of the Russian exports of turkey meat and edible offal by manufacturingcompanies in 2011, in thousands of USDTable 38. Prices of the company "Yasnye Zory" of turkey meat and edible offal in June 2012,in RURTable 39. Prices of the company "BPK named after Gafuri" of turkey meat and edible offal inJune 2012, in RURTable 40. Price of the company "Russkoe Razdole" of turkey meat and edible offal in June2012, in RURTable 41. Chain of forming the final value of turkey meat and edible offal by sales channelsTable 42. Growth in regulated tariffs for all consumers, in %Table 43. Dynamics of disposable household resources (per 100 people) in the RussianFederation in 2002 – 2011, in thousands of RURTable 44. Differentiation of income in Russia in 2005-2011Table 45. Deviation of income by Federal Districts of the Russian Federation from thenational average in 2004-2011 Page 9 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Table 46. Balance between supply and demand on the market of turkey meat and edibleoffal in 2007-2011 and forecast for 2012-2017, in tonsTable 47. Forecast for the development of the market of turkey meat and edible offal in2012-2017F, in tons Page 10 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)List of FiguresFig. 1. Volume of supply on the market of turkey meat and edible offal in 2007-2011 andforecast for 2011-2017, in tonsFig. 2. The share of imported products in the market of turkey meat and edible offal in2007-2011, in physical termsFig. 3. Structure and dynamics of the market of turkey meat and edible offal in 2007-2011and forecast until 2017, in tonsFig. 4. Production of turkey meat and edible offal in 2006-2011, in tonsFig. 5. Production of chilled turkey meat and edible offal in 2006-2011, in tonsFig. 6. Production of frozen turkey meat and edible offal in 2006-2011, in tonsFig. 7. Structure of production of turkey meat and edible offal by Federal Districts of theRussian Federation in 2011, in physical termsFig. 8. Shares of the Russian producers of turkey meat and edible offal in 2011, in physicaltermsFig. 9. Indexes of the average manufacturers prices of turkey edible offal for soup in theRussian Federation in January-December 2011Fig. 10. Indexes of the average manufacturers prices of turkey edible offal for soup in theRussian Federation in January-June 2012Fig. 11. Dynamics of the average manufacturers prices of turkey edible offal for soup in theRussian Federation in January 2010 - June 2012, deviation in %, to the analogical period ofthe previous yearFig. 12. Indexes of the average manufacturers prices of turkey crus in the RussianFederation in January-December 2011Fig. 13. Indexes of the average manufacturers prices of turkey crus in the RussianFederation in January-June 2012Fig. 14. Dynamics of the average manufacturers prices of turkey crus in the RussianFederation in January 2010 - June 2012, deviation in %, to the analogical period of theprevious yearFig. 15. Indexes of the average manufacturers prices of turkey liver in the RussianFederation in January-December 2011Fig. 16. Indexes of the average manufacturers prices of turkey liver in the RussianFederation in January-June 2012Fig. 17. Dynamics of the average manufacturers prices of turkey liver in the RussianFederation in January 2010 - June 2012, deviation in %, to the analogical period of theprevious yearFig. 18. Indexes of the average manufacturers prices of turkey fillet in the RussianFederation in January-December 2011Fig. 19. Indexes of the average manufacturers prices of turkey fillet in the RussianFederation in January-June 2012Fig. 20. Dynamics of the average manufacturers prices of turkey fillet in the RussianFederation in January 2010 - June 2012, deviation in %, to the analogical period of theprevious year Page 11 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Fig. 21. Comparison of the average manufacturers prices of on turkey edible offal for soupby Federal Districts of the Russian Federation, in June 2012Fig. 22. Comparison of the average manufacturers prices of turkey crus by Federal Districtsof the Russian Federation, in June 2012Fig. 23. Comparison of the average manufacturers prices of turkey liver by Federal Districtsof the Russian Federation, in June 2012Fig. 24. Comparison of the average manufacturers prices of turkey fillet by Federal Districtsof the Russian Federation, in June 2012Fig. 25. Indices of the average retail prices of turkey edible offal for soup in the RussianFederation in January-December 2011Fig. 26. Indices of the average retail prices of turkey edible offal for soup in the RussianFederation in January-June 2012Fig. 27. Dynamics of the retail prices of turkey edible offal for soup in the RussianFederation in January 2010 - June 2012, deviation in %, to the analogical period of theprevious yearFig. 28. Indices of the average retail prices of turkey crus in the Russian Federation inJanuary-December 2011Fig. 29. Indices of the average retail prices of turkey crus in the Russian Federation inJanuary-May 2012Fig. 30. Dynamics of the average retail prices of turkey crus in the Russian Federation inJanuary 2011 - May 2012, deviation in %, to the analogical period of the previous yearFig. 31. Indices of the average retail prices of turkey liver in the Russian Federation inJanuary-December 2011Fig. 32. Indices of the average retail prices of turkey liver in the Russian Federation inJanuary-May 2012Fig. 33. Dynamics of the average retail prices of turkey liver in the Russian Federation inJanuary 2011 - May 2012, deviation in %, to the analogical period of the previous yearFig. 34. Indices of the average retail prices of turkey fillet in the Russian Federation inJanuary-December 2011Fig. 35. Indices of the average retail prices of turkey fillet in the Russian Federation inJanuary-May 2012Fig. 36. Dynamics of the average retail prices of turkey fillet in the Russian Federation inJanuary 2011 - May 2012, deviation in%, to the analogical period of the previous yearFig. 37. Dynamics of the imports of turkey meat and edible offal in the Russian Federationin January-December 2011, in tons and in %Fig. 38. Dynamics of the imports of turkey meat and edible offal in the Russian Federationin January-December 2011, in thousands of USD and in %Fig. 39. Dynamics of the imports of turkey meat and edible offal in the Russian Federationin January-May 2012, in tonsFig. 40. Dynamics of the imports of turkey meat and edible offal in the Russian Federationin January-May 2012, in thousands of USDFig. 41. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing countries in 2011, in physical terms Page 12 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Fig. 42. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing countries in 2011, in value termsFig. 43. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing countries in January-May 2012, in physical termsFig. 44. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing countries in January-May 2012, in value termsFig. 45. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing companies in 2011, in physical termsFig. 46. Structure of the imports of turkey in the Russian Federation by manufacturingcompanies in 2011, in value termsFig. 47. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing companies in January-May 2012, in physical termsFig. 48. Structure of the imports of turkey meat and edible offal in the Russian Federationby manufacturing companies in January-May 2012, in value termsFig. 49. Structure of the imports of turkey meat and edible offal in the Russian Federationby importing companies in 2011, in value termsFig. 50. Structure of the imports of turkey meat and edible offal in the Russian Federationby importing companies in 2011, in physical termsFig. 51. Structure of the imports of turkey meat and edible offal in the Russian Federationby importing companies in January-May 2012, in physical termsFig. 52. Structure of the imports of turkey meat and edible offal in the Russian Federationby importing companies in January-May 2012, in value termsFig. 53. Structure of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in 2011, in physical termsFig. 54. Structure of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in 2011, in value termsFig. 55. Structure of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in January-May 2012, in physical termsFig. 56. Structure of the imports of turkey meat and edible offal by recipient regions of theRussian Federation in January-May 2012, in value termsFig. 57. Dynamics of the Russian exports of turkey meat and edible offal in 2011, in tonsand in %Fig. 58. Dynamics of the Russian exports of turkey meat and edible offal in 2011, inthousands of USD and in %Fig. 59. Structure of the Russian exports of turkey meat and edible offal by recipientcountries in 2011, in physical termsFig. 60. Structure of the Russian exports of turkey meat and edible offal by recipientcountries in 2011, in value termsFig. 61. Structure of the Russian exports of turkey meat and edible offal by manufacturingcompanies in 2011, in physical termsFig. 62. Structure of the Russian exports of turkey meat and edible offal by manufacturingcompanies in 2011, in value termsFig. 63. Structure of manufacturers’ sales of turkey meat and edible offal by sales channels,in physical terms, in January-May 2012 Page 13 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Fig. 64. Structure of sales of turkey meat and edible offal by retail format in 2011, inphysical termsFig. 65. Structure of sales of turkey meat and edible offal by Federal Districts of the RussianFederation in 2010, in physical termsFig. 66. Structure of sales of turkey meat and edible offal in value terms, in 2011Fig. 67. Distribution of the total income of the population in 2011 by groupsFig. 68. Average deviation of per capita income by Federal Districts of the RussianFederation from the national average in 2000-2011Fig. 69. Share of the amount of free cash by Federal Districts of the Russian Federationfrom the national averageFig. 70. Dynamics of consumption of turkey meat and edible offal in the Russian Federationin 2007-2017, in tonsFig. 71. Structure of consumption of turkey meat and edible offal by Federal Districts of theRussian Federation in 2011, in physical termsFig. 72. Balance between supply and demand on the market of turkey meat and edible offalin 2007-2011 and forecast for 2012-2017, in tons Page 14 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Executive Summary* Key figures and conclusions about the market…The volume of supply on the Russian turkey market in 2012 was almost … tons, which is…% higher than the the same figure for 2011. It should be noted that the volume ofimported products on the turkey market was …%.The volume of production of turkey in 2012 was … tons, which is …% higher than thevolume of production in 2011.The largest share (…%) of all turkey manufactured in the Russian Federation in 2012belongs to the … Federal District.In 2012, the import volume of turkey in Russia amounted to … tons in physical terms and to… thousand USD in value terms.In 2012, the volume of the Russian exports of turkey was … tons, which was equal to …thousand USD in value terms.…*The information provided from this point on in this demo version is for illustrative purposesonly, so that you can get a general overview of how our reports look like. If you need moreinformation, you can contact us at: info@indexbox.ru. Page 15 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)6. Characteristics of the Russianturkey market... 6.1. Volume and dynamics of the Russian turkey market in 2007 - 2012. Forecast for 2012 – 2017The volume of supply on the Russian turkey market in 2012 was almost … tons, which is…% higher than the the same figure for 2011. It should be noted that the volume ofimported products on the turkey market was …% of the total market. Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”) Fig. 1. Volume of supply on the turkey market in 2008 - 2012 and forecast for 2013 -2017, in thousands of tons (base scenario) Page 16 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)6.2. Structure of the turkey market in Russia: production,exports, imports, consumptionThe volume of imports of turkey in 2012 was about … tons, which was …% of the totalmarket volume. A more detailed analysis of the imports and exports is presented below. Table 6. Volume and dynamics of the turkey market in 2008 - 2012 and forecast until 2017, in thousands of tons 2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017FVolume of … … … … … … … … … In unitsproduction In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsexports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsimports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitstotal supply In %, to …% …% …% …% …% …% …% …% the previous year Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Page 17 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Production Consumption Exports Imports 2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Fig. 6. Volume and dynamics of the turkey market in 2008 - 2012 and forecast until 2017, in thousands of tonsPage 18 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)7. Characteristics of the domesticproduction of turkey in Russia in 2007- 2012… Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares7.1 Volume and dynamics of turkey production in 2007 - 2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 8 Turkey production in 2007 - 2011, in thousands of tons Page 19 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Source: Data (“Rosstat”), Analysis (“IndexBox”)Fig. 9 Turkey production in 2011 - 2012, in thousands of tons and in %, to the previous yearPage 20 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)7.6 The main manufacturers of turkey and their correspondingmarket sharesThe main manufacturers of turkey in Russia in 2011 were Company A, Company B, andCompany C. They produced …, …, and … tons, respectively. They were followed by CompanyD (… tons, equal to …% of the total production) and Company E (… tons - …%).Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010- 2011, in thousands of tons Production Market Manufacturer Region of turkey, in share tons… … … …… … … …… … … …… … … …… … … …… … … …OTHERS … …TOTAL … … Source: Data (Company data), Analysis (“IndexBox”)… Page 21 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)8. Characteristics of turkey prices 8.1. Dynamics of manufacturers’ prices of turkeyManufacturers’ prices of turkey have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009 to… RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highestvalue in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year. Table 20. Average manufacturers’ prices1 of turkey in Russia in January 2007 – November 2012 2007 2008 2009 2010 2011 2012 In % to In % to analogica In % to In % to In % to In % to In In analogical In RUR/ In RUR/ In RUR/ In RUR/ l period December of the December of the RUR/ RUR/ period of the ton ton ton ton of the the previous previous the previous previous ton ton previous previous year month year month year yearJanuary … … … … … …% …% …% … …% …% …%February … … … … … …% …% …% … …% …% …%March … … … … … …% …% …% … …% …% …%April … … … … … …% …% …% … …% …% …%May … … … … … …% …% …% … …% …% …%June … … … … … …% …% …% … …% …% …%July … … … … … …% …% …% … …% …% …%August … … … … … …% …% …% … …% …% …%September … … … … … …% …% …% … …% …% …%October … … … … … …% …% …% … …% …% …%November … … … … … …% …% …% … …% …% …%December … … … … … …% …% …% … …% …% …% Source: Data (“Rosstat”), Analysis (“IndexBox”)1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market(excluding value added tax, excise duty and other taxes not included in the cost). Page 22 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)9. Characteristics of the imports ofturkey to the Russian market 9.1. Volume and dynamics of the Russian imports ofturkey…The volume of Russian imports of turkey in 2011 was … tons. The largest amount of turkeywas imported in …, when were imported … tons. Table 22. Dynamics of the imports of turkey in the Russian Federation in January-December 2011, in tonsMonth Quantity, in thousands of tons In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 23 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 18. Dynamics of the imports of turkey in the Russian Federation in January- December 2011, in tons9.2. Manufacturing countries, leading suppliers of the importedturkey on the territory of the Russian FederationCountry A was the leader in terms of imports of turkey (in physical terms) in 2011, with ashare of …% of the total. The country imported … tons of turkey in 2011. The second placewas taken by Country B, which in 2011 imported … tons of turkey (a share of …%,respectively). In the third place was Country C with a share of …%. Page 24 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Country A 16.7% Country B 25.0% 8.3% Country C 12.5% Country D 20.8% Country E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 20. Structure of the imports of turkey in the Russian Federation by manufacturing countries in 2011 in physical terms Table 24. Volume of the imports of turkey in the Russian Federation by manufacturing countries in 2011, in tonsCountry of origin Net weight, in tons Share, in %Country A … …%Country B … …%Country C … …%Country D … …%Country E … …%OTHERS … …%TOTAL … …%Source: Data (“FTS”), Analysis (“IndexBox”)9.3. Foreign companies, manufacturers of the turkey, imported tothe Russian FederationCompany A was the leader in terms of imports of turkey (in physical terms) in 2011, with ashare of …% of the total. The company imported … tons of turkey in 2011. The second placewas taken by Company B, which in 2011 imported … tons of turkey (a share of …%,respectively). In the third place was Company C with a share of …%. Page 25 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Company A 16.7% Company B 25.0% 8.3% Company C 12.5% Company D 20.8% Company E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 22. Structure of the imports of turkey in the Russian Federation by manufacturing companies in 2011 in physical terms Table 26. Volume of the imports of turkey in the Russian Federation by manufacturing companies in 2011, in tonsManufacturing company Net weight, in tons Share, in %Company A … …%Company B … …%Company C … …%Company D … …%Company E … …%OTHERS … …%TOTAL … …%Source: Data (“FTS”), Analysis (“IndexBox”) Page 26 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)10. Characteristics of the Russianexports of turkey 10.1. Volume and dynamics of the Russian exports ofturkey…The volume of Russian exports of turkey in 2011 was … tons. The largest amount of turkeywas exported in …, when were exported … tons. Table 31. Dynamics of the exports of turkey in the Russian Federation in January-December 2011, in tonsMonth Quantity, in thousands of tons In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 27 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 27. Dynamics of the exports of turkey in the Russian Federation in January- December 2011, in tons10.2. Recipient countries of the Russian exports of turkeyIn 2011, the main recipient country of the Russian exports of turkey was Country A. Itsshare in physical terms was …%. It was then followed by Country B (…%) and Country C(…%). To Country D and Country E were exported …% and …%, respectively. The combinedshare of the other countries is …%. Page 28 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) Country A 16.7% Country B 25.0% 8.3% Country C 12.5% Country D 20.8% Country E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 29. Structure of the Russian exports of turkey by recipient countries in 2011 in physical terms Table 33. Volume of the Russian exports of turkey by recipient countries in 2011, in tonsRecipient country Net weight, in tons Share, in %Country A … …%Country B … …%Country C … …%Country D … …%Country E … …%OTHERS … …%TOTAL … …% Source: Data (“FTS”), Analysis (“IndexBox”)… Page 29 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)12. Characteristics of consumption of turkey 12.1. Volume and dynamics of consumption of turkey in 2008 - 2012. Forecast for 2013 - 2017The volume of consumption of turkey in 2012 was … tons, which was …% more, comparedto 2011. In 2011 was noted the largest drop in the consumption of turkey in recent years -a decline of …% to … thousand tons. Another decline in recent years was observed in 2009,when the growth rate was …%, compared to 2008. At the end of 2012, the consumption ofturkey almost reached the level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 - 2008.According to forecasts, the favorable development of the consuming industries can helpconsumption of turkey increase in the next few years with rates of …-…% annually. Thus, by2017, the consumption can reach … million tons. The demand for turkey in the country willbe met, as before, by the Russian manufacturers, who account for over …% of the market. Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”) Fig. 40. Dynamics of consumption of turkey in the Russian Federation in 2008 – 2012 and forecast until 2017, in thousands of tons Page 30 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) 12.2. Structure of consumption of turkey by industriesCurrently, the largest shares in the consumption of turkey are taken by Industry A (…%)and Industry B (…%). Industry C accounts for about … of the market, while Industry Dconsumes about …% of the turkey in Russia. Industry A Industry B 10% 8% 35% 10% Industry C Industry D 37% Others Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”) Fig. 42. Structure of consumption of turkey by industries in 2012 Page 31 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version) 12.3. Balance between production and consumption of turkey In the forecasted balance between production and consumption are used estimates of the consumption of turkey and projections for increase in production. Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the difference between production and consumption. The surplus on the market, as before, will be exported, mainly to the countries of the Customs Union, where most purchases are in made in Kazakhstan. Table 1. Balance between production and consumption on the turkey market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tonsIndicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Production … … … … … … … … … …Consumption … … … … … … … … … …Balance … … … … … … … … … …(Production-Consumption) Source: Analysis (“IndexBox”) 2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F Consumption Production Source: Analysis (“IndexBox”) Fig. 47. Balance between production and consumption on the turkey market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons Page 32 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 33 from 34 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Turkey Meat Market. June 2012 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 34 from 34 IndexBox Marketing © 2012 www.indexbox.ru