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Russia Lawn Covers Market
 

Russia Lawn Covers Market

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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale ...

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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    Russia Lawn Covers Market Russia Lawn Covers Market Document Transcript

    • Demo-VersionRussia: Lawn CoversMarketAnalysis and Forecast to 2017July 2012Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)Brief OverviewThe report on the Russian lawn covers market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of raw materials’ base;  Analysis of the state of the consuming industries;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.This report contains information on the following commodity groups:  Sown lawns;  Turf;  Artificial lawns.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian lawn covers market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators.The report contains 63 pages, 33 tables, and 17 figures. Page 2 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 3 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 4 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian lawn covers market andbuild a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 5 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 6 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)Table of Contents1. Executive summary2. Research design3. Classification of lawn covers4. Characteristics of the raw materials’ base5. Technology of production of lawn covers6. Characteristics of the Russian lawn covers market in 2008 - 2011. Forecast for2012 - 2017 6.1. Volume and dynamics of the Russian lawn covers market in 2005 – 2010. Forecastfor 2011 - 2017 6.2. Structure of the lawn covers market: production, exports, imports, consumption 6.3. Level of concentration of production and characteristics of competition on themarket7. Characteristics of the domestic production of lawn covers in 2008 - 2011.Forecast for 2012 - 2017 7.1. Volume and dynamics of the production of lawn covers in 2008 -2011 7.2. Structure of the production of lawn covers by regions of the Russian Federation 7.3. Main manufacturers of lawn covers and their corresponding market shares8. Characteristics of the prices of lawn covers 8.1. Manufacturers’ prices of lawn covers. 8.2. Comparison of manufacturers’ prices of lawn covers by Federal Districts of theRussian Federation9. Characteristics of the imports of lawn covers to the Russian market 9.1. Volume and dynamics of the imports of lawn covers 9.2. Manufacturing countries, importing lawn covers to the territory of the RussianFederation 9.3. Foreign companies, manufacturers of the lawn covers, imported to the RussianFederation 9.4. Russian companies, recipients of the imports of lawn covers 9.5. Structure of the imports of lawn covers by regions of the Russian Federation10. Characteristics of the Russian exports of lawn covers 10.1. Volume and dynamics of the Russian exports of lawn covers 10.2. Recipient countries of the Russian exports of lawn covers 10.3. Manufacturing companies, supplying lawn covers for exports 10.4. Sending regions of the Russian exports of lawn covers11. Factors, influencing the development of the lawn covers market 11.1. Level of welfare of the population and consumer expenditures 11.2. State of the construction industry12. Characteristics of the consumption of lawn covers 12.1. Volume and dynamics of consumption of lawn covers in 2008 - 2011. Forecast for2012 - 2017 12.2. Volume and structure of the consumption of lawn covers by Federal Districts of Page 7 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)the Russian Federation in 2008 - 2011. Forecast for 2012 - 2017 12.3. Structure of the consumption of lawn covers by industries in 2008 - 2011.Forecast for 2012 - 2017 12.4. Balance between production and consumption of lawn covers in 2008 - 201113. Forecast for the development of the lawn covers market in 2012 - 2017 13.1. Evaluation of the potential volume of supply of lawn covers in 2012 - 2017 13.2. Evaluation of the development of the lawn covers market after Russia’s accessionto the WTOAppendix 1. Financial and economic indicators of the industryAppendix 2. Profiles of the leading manufacturers • Contact data • Registration data • Company management • Daughter companies • Main shareholders • Balance sheet of the company • Profit and loss statement of the company • Main financial indicators of the company Page 8 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)List of TablesTable 1. Volume and dynamics of the lawn covers market in physical terms 2008-2011Table 2. Volume and dynamics of the turf market in value terms in 2008 - 2011Table 3. Classification of turf by types and costsTable 4. Structure of the turf market by classes of production in physical and in value termsin 2011Table 5. Main indicators of the activities of the main players on the lawn covers market in2011Table 6. Structure of assortment by the class of production by the manufacturers of lawncovers in Moscow and the Moscow regionTable 7. Review of the distribution and sales channels by the main manufacturers of lawncovers in the Moscow regionTable 8. Main indicators of the activities of the main manufacturers of lawn covers in St.Petersburg in 2011Table 9. Structure of the assortment by the classes of production in St. Petersburg andLeningrad region in 2011Table 10. Review of the distribution and sales channels of the main manufacturers in theMoscow regionTable 11. Key indicators of the activities of the main players on the lawn covers market inNizhniy Novgorod in 2011Table 12. Main indicators of the activities of the main players on the lawn covers market inSamara in 2011Table 13. Main indicators of the activities of the main players on the lawn covers market inYekaterinburg in 2011Table 14. Main indicators of the activities of the main players on the lawn covers market inSochi in 2011Table 15. Price list of the production of the company “Mir Gazonov”Table 16. Price list of the company “Russkie Gazony”Table 17. Prices of lawn in the summer of 2012, depending on the volume of salesTable 18. Base price of lawn and groundTable 19. Prices of turf in July 2012Table 20. Prices of artificial lawns from monofilament yarn with 40 mm naps in the RussianFederation in July 2012Table 21. Real and potential capacity of the consumer segments of turf Page 9 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)List of FiguresFig. 1. Dynamics of the turf market in physical terms in 2008 - 2011Fig. 2. Dynamics of the turf market in value terms in 2008 - 2011Fig. 3.Ratio between domestic and imported production on the Russian lawn covers marketin 2011Fig. 4. Structure of the turf market by classes of production in physical terms in 2011Fig. 5. Structure of the lawn covers market by types of end users in 2011Fig. 6. Structure of the lawn covers market by types of non-end users in 2011Fig. 7. Structure of distribution of orders by green areas using turf in Russia in 2011 Page 10 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)Executive Summary* Key figures and conclusions about the market…The volume of supply on the Russian lawn covers market in 2012 was almost … tons, whichis …% higher than the the same figure for 2011. It should be noted that the volume ofimported products on the lawn covers market was …%.The volume of production of lawn covers in 2012 was … tons, which is …% higher than thevolume of production in 2011.The largest share (…%) of all lawn covers manufactured in the Russian Federation in 2012belongs to the … Federal District.… Page 11 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)About IndexBox"IndexBox" is a leading company in the sphere of marketing research and businessconsulting. We carry out marketing research studies, prepare business plans, build businessmodels and consult on questions about marketing and sales.Our clients are big Russian and foreign companies:Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business planningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.ConsultingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communication Page 12 from 13 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Lawn Covers Market. July 2012 (Demo-version)strategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development. Page 13 from 13 IndexBox Marketing © 2012 www.indexbox.ru