Russia Ketchup Market
Upcoming SlideShare
Loading in...5
×
 

Russia Ketchup Market

on

  • 706 views

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale ...

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

Statistics

Views

Total Views
706
Views on SlideShare
706
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Russia Ketchup Market Russia Ketchup Market Document Transcript

  • Demo-VersionRussia: Ketchup andTomato SaucesMarketAnalysis and Forecast to 2017June 2012Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Brief OverviewThe report on the Russian ketchup and tomato sauces market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of raw materials’ base;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian ketchup and tomato saucesmarket:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators.The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 2 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 3 from 30 IndexBox Marketing © 2012 www.indexbox.ru View slide
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian ketchup and tomato saucesmarket and build a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 4 from 30 IndexBox Marketing © 2012 www.indexbox.ru View slide
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 5 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Table of Contents1. Executive summary2. Research design3. Classification of ketchup and tomato sauces4. Characteristics of raw materials’ base 4.1. Tomato paste5. Technology of production of ketchup and tomato sauces6. Characteristics of the Russian ketchup and tomato sauces market in 2008 –2011. Forecast for 2012 - 2017 6.1. Volume and dynamics of the Russian ketchup and tomato sauces market in 2008– 2011. Forecast for 2012 - 2017 6.2. Structure of the ketchup and tomato sauces market: production, exports, imports,consumption7. Characteristics of the domestic production of ketchup and tomato sauces in2007- June 2012 7.1. Volume and dynamics of the production of ketchup and tomato sauces in 2007 -June 2012 7.2. Structure of production of ketchup and tomato sauces by regions of the RussianFederation 7.3. Level of concentration of production and characteristics of the competition on themarket 7.4. Main manufacturers of ketchup and tomato sauces and their correspondingmarket shares 7.4.1. LLC “Baltimor-Krasnodar” 7.4.2. CJSC “Baltimor-Neva” 7.4.3. LLC “Baltimor-Amur” 7.4.4. OJSC “Kazan Zhirovoy Factory” 7.4.5. CJSC “Pisheprom” 7.4.6. LLC “Petroproduct-Otradnoe” 7.4.7. Company “Russkoe pole” 7.4.8. Holding “PomidorProm” 7.5. Investment projects in the industry8. Characteristics of the prices of ketchup and tomato sauces 8.1. Dynamics of manufacturers’ prices of ketchup and tomato sauces in 2007-June2012 8.2. Comparison of manufacturers’ prices by Federal Districts of the RussianFederation 8.3. Dynamics of retail prices of ketchup and tomato sauces in 2009-June 20129. Characteristics of the imports of ketchup and tomato sauces to the Russianmarket 9.1. Volume and dynamics of the imports of ketchup and tomato sauces 9.2. Manufacturing countries, leading suppliers of the imports of ketchup and tomato Page 6 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)sauces to the territory of the Russian Federation 9.3. Foreign companies, manufacturers of the ketchup and tomato sauces, imported tothe Russian Federation 9.4. Russian companies, recipients of the imports of ketchup and tomato sauces 9.5. Structure of the imports of ketchup and tomato sauces by regions of the RussianFederation10. Characteristics of the Russian exports of ketchup and tomato sauces 10.1. Volume and dynamics of the Russian exports of ketchup and tomato sauces 10.2. Recipient countries of the Russian exports of ketchup and tomato sauces 10.3. Manufacturing companies, supplying ketchup and tomato sauces for exports 10.4. Sending regions of the Russian exports of ketchup and tomato sauces11. Factors, influencing the development of the ketchup and tomato saucesmarket 11.1. Level of welfare of the population12. Characteristics of the consumption of ketchup and tomato sauces 12.1. Volume and dynamics of consumtion of ketchup and tomato sauces in 2008 –2011. Forecast for 2012-2017 12.2. Volume and structure of the consumption of ketchup and tomato sauces byFederal Districts of the Russian Federation 12.3. Balance between production and consumption of ketchup and tomato sauces in2008-201113. Forecast for development of the ketchup and tomato sauces market in 2012-2017 13.1. Evaluation of the potential volume of supply of ketchup and tomato sauces in2012-2017 13.2. Evaluation of the development of the ketchup and tomato sauces market afterRussia’s accession to the WTOAppendix 1. Financial and economic indicators of the industryAppendix 2. Profiles of the leading manufacturers Page 7 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Data, presented in tables • Dynamics of the ketchup and tomato sauces market in 2007-2017 • Production of ketchup and tomato sauces in 2007 - June 2012, in thousands ofstandard cans • Volume of production of ketchup and tomato sauces by types in January - June2012, in thousands of standard cans • Production of ketchup and tomato sauces by Federal Districts of the RussianFederation in 2007 - June 2012, in thousands of standard cans • Average manufacturers’ prices of ketchup and tomato sauces in the RussianFederation in January 2007 - June 2012 • Volume of the imports of ketchup and tomato sauces by manufacturing countries in2011, in thousands of tons • Volume of the imports of ketchup and tomato sauces by manufacturing companies in2011, in thousands of tons • Volume of the imports of ketchup and tomato sauces in the Russian Federation byimporting companies in 2011, in thousands of tons • Volume of the imports of ketchup and tomato sauces by regions of the RussianFederation in 2011, in thousands of tons • Volume of the Russian exports of ketchup and tomato sauces by recipient countriesin 2011, in thousands of tons • Volume of the Russian exports of ketchup and tomato sauces by manufacturingcompanies in 2011, in thousands of tons • Volume of the Russian exports of ketchup and tomato sauces by sending regions in2011, in thousands of tons • Dynamics of the disposable resources of households (per 100 people), in thousandsof RUR in the Russian Federation in 2000- 2011 • Differentiation of incomes in Russia in 2005-2011 • Deviation of the incomes of the population by Federal Districts of the RussianFederation from the average for Russia in 2004 - 2011 • Consumption of ketchup and tomato sauces in 2011, in thousands of standard cans • Average manufacturers’ and importers’ prices of ketchup and tomato sauces in theRussian Federation in June 2012 Page 8 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Data, presented in figures • Volume of supply on the ketchup and tomato sauces market in 2007-2017 • Production of ketchup and tomato sauces in 2009 - June 2012, in thousands ofstandard cans • Production of ketchup and tomato sauces in January 2008 - June 2012, in %, to theanalogical period of the previous year • Production of ketchup and tomato sauces in 2007-2011, in thousands of standardcans • Structure of production of ketchup and tomato sauces in January - June 2012 bytypes, in thousands of standard cans • Structure of production of ketchup and tomato sauces by Federal Districts of theRussian Federation in January - June 2012 • Structure of production of ketchup and tomato sauces by Federal Districts of theRussian Federation in 2005-2011 • Indexes of the average manufacturers’ prices of ketchup and tomato sauces in theRussian Federation in January - June 2012 • Indexes of the average manufacturers’ prices of ketchup and tomato sauces in theRussian Federation in January - June 2012 • Dynamics of the average manufacturers’ prices of ketchup and tomato sauces in theRussian Federation in January 2009 -June 2012, deviation in %, to the analogical period ofthe previous year • Comparison of the average manufacturers’ prices of ketchup and tomato sauces byFederal Districts of the Russian Federation in March 2012 • Dynamics of the imports of ketchup and tomato sauces in the Russian Federation inJanuary- June 2012, in thousands of tons • Structure of the imports of ketchup and tomato sauces in the Russian Federation bymanufacturing countries in 2011 • Structure of the imports of ketchup and tomato sauces in the Russian Federation bymanufacturing companies in 2011 • Structure of the imports of ketchup and tomato sauces in the Russian Federation byimporting companies in 2011 • Structure of the imports of ketchup and tomato sauces by regions of the RussianFederation in 2011 • Dynamics of the Russian exports of ketchup and tomato sauces in 2011, inthousands of tons • Structure of the Russian exports of ketchup and tomato sauces by recipient countriesin 2011 • Structure of the Russian exports of ketchup and tomato sauces by manufacturingcompanies in 2011 • Structure of the Russian exports of ketchup and tomato sauces by sending regions in2011 • Dynamics of consumption of ketchup and tomato sauces in the Russian Federation in2009-2017, in thousands of standard cans Page 9 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) • Distribution of the total volume of monetary income of the population in 2011 bygroups • Average deviation of per capita income by Federal Districts of the Russian Federationfrom the Russian average in 2000-2011 • Shares of the volumes of free monetary resources by Federal Districts of the RussianFederation, compared to the average for Russia • Dynamics of consumption of ketchup and tomato sauces in the Russian Federation in2008-2017, in thousands of standard cans • Consumption of ketchup and tomato sauces in Europe in 2011, in kilograms/person • Dynamics of consumption of ketchup and tomato sauces in Russia in 2011 • Consumption of ketchup and tomato sauces by Federal Districts of the RussianFederation in 2011 • Structure of the sales of ketchup and tomato sauces in physical terms in 2011, inthousands of standard cans • Structure of the sales of ketchup and tomato sauces in value terms in 2011, in RUR • Chain of goods movement Page 10 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Executive Summary* Key figures and conclusions about the market…The volume of supply on the Russian ketchup and tomato sauces market in 2012 wasalmost … tons, which is …% higher than the the same figure for 2011. It should be notedthat the volume of imported products on the ketchup and tomato sauces market was …%.The volume of production of ketchup and tomato sauces in 2012 was … tons, which is …%higher than the volume of production in 2011.The largest share (…%) of all ketchup and tomato sauces manufactured in the RussianFederation in 2012 belongs to the … Federal District.In 2012, the import volume of ketchup and tomato sauces in Russia amounted to … tons inphysical terms and to … thousand USD in value terms.In 2012, the volume of the Russian exports of ketchup and tomato sauces was … tons,which was equal to … thousand USD in value terms.…*The information provided from this point on in this demo version is for illustrative purposesonly, so that you can get a general overview of how our reports look like. If you need moreinformation, you can contact us at: info@indexbox.ru. Page 11 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)6. Characteristics of the Russianketchup and tomato sauces market... 6.1. Volume and dynamics of the Russian ketchup and tomato sauces market in 2007 - 2012. Forecast for 2012 – 2017The volume of supply on the Russian ketchup and tomato sauces market in 2012 wasalmost … tons, which is …% higher than the the same figure for 2011. It should be notedthat the volume of imported products on the ketchup and tomato sauces market was …% ofthe total market. Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”) Fig. 1. Volume of supply on the ketchup and tomato sauces market in 2008 - 2012 and forecast for 2013 -2017, in thousands of tons (base scenario) Page 12 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)6.2. Structure of the ketchup and tomato sauces market inRussia: production, exports, imports, consumptionThe volume of imports of ketchup and tomato sauces in 2012 was about … tons, which was…% of the total market volume. A more detailed analysis of the imports and exports ispresented below. Table 6. Volume and dynamics of the ketchup and tomato sauces market in 2008 - 2012 and forecast until 2017, in thousands of tons 2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017FVolume of … … … … … … … … … In unitsproduction In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsexports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsimports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitstotal supply In %, to …% …% …% …% …% …% …% …% the previous year Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Page 13 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Production Consumption Exports Imports 2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Fig. 6. Volume and dynamics of the ketchup and tomato sauces market in 2008 - 2012 and forecast until 2017, in thousands of tonsPage 14 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)7. Characteristics of the domesticproduction of ketchup and tomatosauces in Russia in 2007 - 2012… Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares7.1 Volume and dynamics of ketchup and tomato saucesproduction in 2007 - 2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 8 Ketchup and tomato sauces production in 2007 - 2011, in thousands of tons Page 15 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Source: Data (“Rosstat”), Analysis (“IndexBox”)Fig. 9 Ketchup and tomato sauces production in 2011 - 2012, in thousands of tons and in %, to the previous year Page 16 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)7.6 The main manufacturers of ketchup and tomato sauces andtheir corresponding market sharesThe main manufacturers of ketchup and tomato sauces in Russia in 2011 were Company A,Company B, and Company C. They produced …, …, and … tons, respectively. They werefollowed by Company D (… tons, equal to …% of the total production) and Company E (…tons - …%).Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010- 2011, in thousands of tons Production Market of ketchup share Manufacturer Region and tomato sauces, in tons… … … …… … … …… … … …… … … …… … … …… … … …OTHERS … …TOTAL … … Source: Data (Company data), Analysis (“IndexBox”)… Page 17 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)8. Characteristics of ketchup and tomato sauces prices 8.1. Dynamics of manufacturers’ prices of ketchup and tomato saucesManufacturers’ prices of ketchup and tomato sauces have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through …RUR/ton in 2009 to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. Theyreached their highest value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previousyear. Table 20. Average manufacturers’ prices1 of ketchup and tomato sauces in Russia in January 2007 – November 2012 2007 2008 2009 2010 2011 2012 In % to In % to analogica In % to In % to In % to In % to In In analogical In RUR/ In RUR/ In RUR/ In RUR/ l period December of the December of the RUR/ RUR/ period of the ton ton ton ton of the the previous previous the previous previous ton ton previous previous year month year month year yearJanuary … … … … … …% …% …% … …% …% …%February … … … … … …% …% …% … …% …% …%March … … … … … …% …% …% … …% …% …%April … … … … … …% …% …% … …% …% …%May … … … … … …% …% …% … …% …% …%June … … … … … …% …% …% … …% …% …%July … … … … … …% …% …% … …% …% …%August … … … … … …% …% …% … …% …% …%September … … … … … …% …% …% … …% …% …%October … … … … … …% …% …% … …% …% …%November … … … … … …% …% …% … …% …% …%December … … … … … …% …% …% … …% …% …% Source: Data (“Rosstat”), Analysis (“IndexBox”)1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market(excluding value added tax, excise duty and other taxes not included in the cost). Page 18 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)9. Characteristics of the imports ofketchup and tomato sauces to theRussian market 9.1. Volume and dynamics of the Russian imports ofketchup and tomato sauces…The volume of Russian imports of ketchup and tomato sauces in 2011 was … tons. Thelargest amount of ketchup and tomato sauces was imported in …, when were exported …tons. Table 22. Dynamics of the imports of ketchup and tomato sauces in the Russian Federation in January-December 2011, in tonsMonth Quantity, in thousands of tons In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 19 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 18. Dynamics of the imports of ketchup and tomato sauces in the Russian Federation in January-December 2011, in tons9.2. Manufacturing countries, leading suppliers of the importedketchup and tomato sauces on the territory of the RussianFederationCountry A was the leader in terms of imports of ketchup and tomato sauces (in physicalterms) in 2011, with a share of …% of the total. The country imported … tons of ketchupand tomato sauces in 2011. The second place was taken by Country B, which in 2011imported … tons of ketchup and tomato sauces (a share of …%, respectively). In the thirdplace was Country C with a share of …%. Page 20 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Country A 16.7% Country B 25.0% 8.3% Country C 12.5% Country D 20.8% Country E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 20. Structure of the imports of ketchup and tomato sauces in the Russian Federation by manufacturing countries in 2011 in physical terms Table 24. Volume of the imports of ketchup and tomato sauces in the Russian Federation by manufacturing countries in 2011, in tonsCountry of origin Net weight, in tons Share, in %Country A … …%Country B … …%Country C … …%Country D … …%Country E … …%OTHERS … …%TOTAL … …%Source: Data (“FTS”), Analysis (“IndexBox”)9.3. Foreign companies, manufacturers of the ketchup andtomato sauces, imported to the Russian FederationCompany A was the leader in terms of imports of ketchup and tomato sauces (in physicalterms) in 2011, with a share of …% of the total. The company imported … tons of ketchupand tomato sauces in 2011. The second place was taken by Company B, which in 2011imported … tons of ketchup and tomato sauces (a share of …%, respectively). In the thirdplace was Company C with a share of …%. Page 21 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Company A 16.7% Company B 25.0% 8.3% Company C 12.5% Company D 20.8% Company E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 22. Structure of the imports of ketchup and tomato sauces in the Russian Federation by manufacturing companies in 2011 in physical terms Table 26. Volume of the imports of ketchup and tomato sauces in the Russian Federation by manufacturing companies in 2011, in tonsManufacturing company Net weight, in tons Share, in %Company A … …%Company B … …%Company C … …%Company D … …%Company E … …%OTHERS … …%TOTAL … …%Source: Data (“FTS”), Analysis (“IndexBox”) Page 22 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)10. Characteristics of the Russianexports of ketchup and tomato sauces 10.1. Volume and dynamics of the Russian exports ofketchup and tomato sauces…The volume of Russian exports of ketchup and tomato sauces in 2011 was … tons. Thelargest amount of ketchup and tomato sauces was exported in …, when were exported …tons. Table 31. Dynamics of the exports of ketchup and tomato sauces in the Russian Federation in January-December 2011, in tonsMonth Quantity, in thousands of tons In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 23 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 27. Dynamics of the exports of ketchup and tomato sauces in the Russian Federation in January-December 2011, in tons10.2. Recipient countries of the Russian exports of ketchup andtomato saucesIn 2011, the main recipient country of the Russian exports of ketchup and tomato sauceswas Country A. Its share in physical terms was …%. It was then followed by Country B(…%) and Country C (…%). To Country D and Country E were exported …% and …%,respectively. The combined share of the other countries is …%. Page 24 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) Country A 16.7% Country B 25.0% 8.3% Country C 12.5% Country D 20.8% Country E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”)Fig. 2. Structure of the Russian exports of ketchup and tomato sauces by recipient countries in 2011 in physical terms Table 33. Volume of the Russian exports of ketchup and tomato sauces by recipient countries in 2011, in tonsRecipient country Net weight, in tons Share, in %Country A … …%Country B … …%Country C … …%Country D … …%Country E … …%OTHERS … …%TOTAL … …% Source: Data (“FTS”), Analysis (“IndexBox”)… Page 25 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)12. Characteristics of consumption of ketchup and tomato sauces 12.1. Volume and dynamics of consumption of ketchup and tomato sauces in 2008 - 2012. Forecast for 2013 - 2017The volume of consumption of ketchup and tomato sauces in 2012 was … tons, which was…% more, compared to 2011. In 2011 was noted the largest drop in the consumption ofketchup and tomato sauces in recent years - a decline of …% to … thousand tons. Anotherdecline in recent years was observed in 2009, when the growth rate was …%, compared to2008. At the end of 2012, the consumption of ketchup and tomato sauces almost reachedthe level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 -2008.According to forecasts, the favorable development of the consuming industries can helpconsumption of ketchup and tomato sauces increase in the next few years with rates of …-…% annually. Thus, by 2017, the consumption can reach … million tons. The demand forketchup and tomato sauces in the country will be met, as before, by the Russianmanufacturers, who account for over …% of the market. Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”) Fig. 40. Dynamics of consumption of ketchup and tomato sauces in the Russian Federation in 2008 – 2012 and forecast until 2017, in thousands of tons Page 26 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) 12.2. Structure of consumption of ketchup and tomato sauces by industriesCurrently, the largest shares in the consumption of ketchup and tomato sauces are taken byIndustry A (…%) and Industry B (…%). Industry C accounts for about … of the market,while Industry D consumes about …% of the ketchup and tomato sauces in Russia. Industry A Industry B 10% 8% 35% 10% Industry C Industry D 37% Others Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”) Fig. 42. Structure of consumption of ketchup and tomato sauces by industries in 2012 Page 27 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version) 12.3. Balance between production and consumption of ketchup and tomato sauces In the forecasted balance between production and consumption are used estimates of the consumption of ketchup and tomato sauces and projections for increase in production. Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the difference between production and consumption. The surplus on the market, as before, will be exported, mainly to the countries of the Customs Union, where most purchases are in made in Kazakhstan. Table 1. Balance between production and consumption on the ketchup and tomato sauces market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tonsIndicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Production … … … … … … … … … …Consumption … … … … … … … … … …Balance … … … … … … … … … …(Production-Consumption) Source: Analysis (“IndexBox”) 2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F Consumption Production Source: Analysis (“IndexBox”) Fig. 47. Balance between production and consumption on the ketchup and tomato sauces market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons Page 28 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 29 from 30 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 30 from 30 IndexBox Marketing © 2012 www.indexbox.ru