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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale ...

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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Russia freshly cut roses market Russia freshly cut roses market Document Transcript

  • Demo-VersionRussia: Freshly CutRoses MarketAnalysis and Forecast to 2017August 2012Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Brief OverviewThe report on the Russian freshly cut roses market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.The report contains 155 pages, 33 tables and 48 figures.Key figures presented in the report on the Russian freshly cut roses market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators.The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 2 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 3 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian freshly cut roses market andbuild a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 4 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 5 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Table of ContentsAbout IndexBox1. Executive summary2. Research design3. Description and classification of roses 3.1. Hybrid tea roses 3.2. Floribunda roses 3.3. Spray roses4. Characteristics of the Russian freshly cut roses market 4.1. Volume and dynamics of the Russian freshly cut roses market in 2005 - 2011. Forecast for 2012 - 2017 4.2. Structure of the freshly cut roses market: production, exports, imports, consumption 4.3. Structure of the freshly cut roses market by type in 2011 4.4. Structure of the Russian freshly cut roses market by price5. Characteristics of the domestic production of freshly cut roses in 2005 - 2011.Forecast until 2017 5.1. Volume and dynamics of the production of freshly cut roses in 2005 - 2011. Forecast until 2017 5.2. Structure of the production of freshly cut roses by Federal Districts in 2011 5.3. Characteristics of the Russian manufacturers of freshly cut roses 5.3.1. LLC "Yug Agro" 5.3.2. LLC "Greenhouse complex "Mokshanskiy" 5.3.3. LLC "New Holland" 5.3.4. OJSC "Galanthus" 5.3.5. OJSC "Rose Garden" 5.3.6. "World of Flowers" 5.3.7. TK "Podosinki" 5.3.8. GUP Moscow Agrokombinat "Southern" 5.3.9. LLC "Flowers of Udmurtia" 5.3.10. "Green House" 5.3.11. LLC "Northern Dream" 5.3.12. "Ulyanovsk State Farm of Ornamental Horticulture" 5.3.13. LLC "Chekhov Garden" 5.3.14. CJSC "Rose Hill" 5.4. Average manufacturers’ prices of freshly cut roses6. Characteristics of the imports of freshly cut roses to the Russian market 6.1. Volume and dynamics of the imports of roses 6.2. Manufacturing countries, leading suppliers of freshly cut roses to Russia 6.3. Foreign companies, manufacturers of the roses, imported to Russia 6.4. Russian companies, recipients of the imports of freshly cut roses 6.5. Structure of the imports rose by recipient regions Page 6 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)7. Characteristics of the Russian exports of freshly cut roses8. Factors, influencing the development of the freshly cut roses market 8.1. Level of welfare of the population9. Characteristics of the distribution on the market of freshly cut roses 9.1. Value chain formation on the market of fresh cut roses 9.2. Distribution of freshly cut roses by retail format 9.3. Wholesale and retail distributors of fresh cut roses 9.3.1. LLC "Galax" 9.3.2. LLC "Company "UralTorgService" 9.3.3. LLC "Moneymaker" 9.3.4. Company "7 Flowers" 9.3.5. LLC "Aalsmeer" 9.3.6. Group of companies "Business Bouquet" 9.3.7. Company «Starlight Cash & Carry» 9.3.8. Wholesale flower center "Azalea" 9.3.9. AMF10. Characteristics of the consumption of freshly cut roses 10.1. Volume and dynamics of the consumption of freshly cut roses in 2005 - 2011 10.2. Consumption of freshly cut roses by Federal Districts in 2011 10.3. Seasonality of consumption of freshly cut roses 10.4. Balance between production and consumption of freshly cut roses11. Forecast for the development of the freshly cut roses market in 2012 - 2017 11.1. Preconditions for the development of the Russian economy 11.2. Scenarios for the development of the freshly cut roses marketAppendix 1. Profiles of the leading producers of freshly cut roses LLC "Greenhouse complex "Mokshanskiy" LLC "New Holland" “Greenhouse complex “Stupino” 1 OJSC "Rose Garden" "World of Flowers" TK "Podosinki" GUP Moscow Agrokombinat "Southern" "Green House" LLC "Chekhov Garden" CJSC "Rose Hill" Page 7 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)List of tablesTable 1. Volume and dynamics of supply of freshly cut roses in the wholesale channel in2005 – 2011 and forecast until 2017, in millions of unitsTable 2. Characteristics of the main producers of freshly cut roses in Russia in 2011Table 3. Average producers’ prices for freshly cut roses in Russia in 2011Table 4. Volume of the imports of freshly cut roses by production countries in 2011, inmillions of unitsTable 5. Volume of the imports of freshly cut roses by production countries in 2011, inmillions of USDTable 6. Volume of the imports of freshly cut roses by production countries in January - May2012, in millions of unitsTable 7. Volume of the imports of freshly cut roses by production countries in January - May2012, in millions of USDTable 8. Volume of the imports of freshly cut roses by production companies in 2011, inmillions of unitsTable 9. Volume of the imports of freshly cut roses by production companies in 2011, inmillions of USDTable 10. Volume of the imports of freshly cut roses by production companies in January-May 2012, in millions of unitsTable 11. Volume of the imports of freshly cut roses by production companies in January-May 2012, in millions of USDTable 12. Volume of the imports of freshly cut roses by importing companies in 2011, inmillions of unitsTable 13. Volume of the imports of freshly cut roses by importing companies in 2011, inmillions of USDTable 14. Volume of the imports of freshly cut roses by importing companies in January -May 2012, in millions of unitsTable 15. Volume of the imports of freshly cut roses by importing companies in January -May 2012, in millions of USDTable 16. Volume of the imports of freshly cut roses by recipient regions in 2011, in millionsof unitsTable 17. Volume of the imports of freshly cut roses by recipient regions in 2011, in millionsof USDTable 18. Volume of the imports of freshly cut roses by recipient regions in January - May2012, in millions of unitsTable 19. Volume of the imports of freshly cut roses by recipient regions in January - May2012, in millions of USDTable 20. Data of the Russian exports of freshly cut roses in 2011, excluding KazakhstanTable 21. Data of the Russian exports of freshly cut roses in January - May 2012, excludingKazakhstanTable 22. Real disposable income in the Russian Federation in January 2008 - February2012 Page 8 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Table 23. Dynamics of the disposable resources of households (per 100 people), inthousands of RUR in Russia in 2005 - 2010Table 24. Average per capita income of the population of the Russian Federation in 2005 -2011, in RUR per monthTable 25. Deviation of the per capita income by Federal Districts from the average forRussia in 2005 - 2010Table 26. Differentiation of income in 2005 - 2011Table 27. Structure of the resources of households of different socio - economic categoriesin 2010, in % to the totalTable 28. Distribution of the population of the Russian Federation in terms of income in2007 - 2010, in % to the totalTable 29. Value chain formation of roses by trade formatsTable 30. Value chain formation of roses by retail trade formatsTable 31. The largest distributors of freshly cut flowers in the Russian FederationTable 32. Consumption of freshly cut roses by months in 2011, in millions of unitsTable 33. Forecast for the balance between supply and demand of freshly cut roses in thewholesale channel in 2011 - 2017, in millions of units Page 9 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)List of FiguresFig. 1. Volume of supply of freshly cut roses in the wholesale channel in 2005 - 2011 andforecast for 2012 - 2017 (base scenario), in millions of unitsFig. 2. Volume of supply of freshly cut roses in the wholesale channel in 2005 - 2011 andforecast for 2012 - 2017 (base scenario) (forecast in wholesale prices in June 2012), inbillions of RURFig. 3. Volume of the final consumption of freshly cut roses in the retail channel in 2005 -2011 and forecast for 2012 - 2017 (base scenario), in millions of unitsFig. 4. Volume of the final consumption of freshly cut roses in the retail channel in 2005 -2011 and forecast for 2012 - 2017 (base scenario) (forecast in retail prices in June 2012),in billions of RURFig. 5. Dynamics and pattern of supply of freshly cut roses in the wholesale channel in 2005- 2011 and forecast until 2017, in millions of unitsFig. 6. Structure of the freshly cut roses market by origin in physical terms in 2011Fig. 7. Structure of the freshly cut roses market by type in 2011 in physical terms in thewholesale channelFig. 8. Structure of the freshly cut roses market in the retail channel in volume terms in2011Fig. 9. Production of freshly cut roses in 2005 - 2011. Forecast until 2017, in millions ofunitsFig. 10. Structure of production of freshly cut roses by Federal Districts in 2011 in physicaltermsFig. 11. Shares of the companies in the total production of freshly cut roses in 2011 inphysical termsFig. 12. Dynamics of the imports of freshly cut roses in Russia in 2011, in millions of unitsFig. 13. Dynamics of the imports of freshly cut roses in Russia in 2011, in millions of USDFig. 14. Dynamics of the imports of freshly cut roses in Russia in January - May 2012, inmillions of unitsFig. 15. Dynamics of the imports of freshly cut roses in Russia in January - May 2012, inmillions of USDFig. 16. Structure of the imports of freshly cut roses in Russia by production countries in2011, in unitsFig. 17. Structure of the imports of freshly cut roses in Russia by production countries in2011, in USDFig. 18. Structure of the imports of freshly cut roses in Russia by production countries inJanuary - May 2012, in unitsFig. 19. Structure of the imports of freshly cut roses in Russia by production countries inJanuary - May 2012, in millions of USDFig. 20. Structure of the imports of freshly cut roses in Russia by production companies in2011, in unitsFig. 21. Structure of the imports of freshly cut roses in Russia by production companies in2011, in USD Page 10 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Fig. 22. Structure of the imports of freshly cut roses in Russia by production companies inJanuary - May 2012, in unitsFig. 23. Structure of the imports of freshly cut roses in Russia by production companies inJanuary - May 2012, in USDFig. 24. Structure of the imports of freshly cut roses in Russia by importing companies in2011, in unitsFig. 25. Structure of the imports of freshly cut roses in Russia by importing companies in2011, in USDFig. 26. Structure of the imports of freshly cut roses in Russia by importing companies inJanuary - May 2012, in unitsFig. 27. Structure of the imports of freshly cut roses in Russia by importing companies inJanuary - May 2012, in USDFig. 28. Structure of the imports of freshly cut roses in Russia by sending regions in 2011,in unitsFig. 29. Structure of the imports of freshly cut roses in Russia by sending regions in 2011,in USDFig. 30. Structure of the imports of freshly cut roses in Russia by sending regions in January- May 2012, in unitsFig. 31. Structure of the imports of freshly cut roses in Russia by sending regions in January- May 2012, in USDFig. 32. Quarterly dynamics of the real disposable income of the population of Russia, in %,to the corresponding period of the previous yearFig. 33. Dynamics of the nominal and real incomes of the Russian population in 2005 - 2011Fig. 34. Average deviation of the per capita income in the Federal Districts from the averagefor Russia in 2005 - 2010Fig. 35. Distribution of the total monetary income in 2011 by groupsFig. 36. Structure of the Russian population by income level in 2010, in % to the totalFig. 37. Structure of the distribution of freshly cut roses by retail formatFig. 38. Dynamics of consumption of freshly cut roses in the retail channel in Russia in 2005- 2011, in millions of unitsFig. 39. Dynamics of consumption of freshly cut roses in the retail channel in Russia in 2005- 2011, in billions of RURFig. 40. Structure of consumption of freshly cut roses in the retail channel by FederalDistricts of the Russian Federation in 2011, in physical termsFig. 41. Dynamics of consumption of freshly cut roses in the retail channel in Russia in2011, in millions of unitsFig. 42. Forecast of the balance between supply and demand of freshly cut roses in thewholesale channel in 2005 - 2017Fig. 43. Base scenario for the development of the freshly cut roses market in the retailchannel in 2011 - 2017, in millions of unitsFig. 44. Base scenario for the development of the freshly cut roses market in the retailchannel in 2011 - 2017, in billions of RUR (forecast in retail prices of June 2012)Fig. 45. Conservative scenario for the development of the freshly cut roses market in theretail channel in 2011 - 2017, in millions of units Page 11 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Fig. 46. Conservative scenario for the development of the freshly cut roses market in theretail channel in 2011 - 2017, in billions of RUR (forecast in retail prices of June 2012)Fig. 47. Pessimistic scenario for the development of the freshly cut roses market in theretail channel in 2011 – 2017, in millions of unitsFig. 48. Pessimistic scenario for the development of the freshly cut roses market in theretail channel in 2011 – 2017, in billions of RUR (forecast in retail prices of June 2012) Page 12 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Executive Summary Key figures and conclusions about the market…The volume of supply of freshly cut roses in the wholesale channel in 2011 amounted to …million units, which was 6% more than in 2010. A difficult year for the market was 2009 –the imports decreased by …% and production - by …%. The decreasing demand for freshlycut roses was primarily associated with a decrease in welfare, resulting from the globalfinancial crisis.The volume of imports of freshly cut roses to Russia in 2011 amounted to … millionunits. Major producing countries that supply the flowers to Russia, were: Ecuador - …million, Kenya - … million, and Colombia - … million units.Despite the fact that the volume of consumption of freshly cut roses in the wholesalechannel in the crisis of 2009 decreased by …%, by the beginning of 2012 the marketreached its pre-crisis level. The consumption of freshly cut roses in the wholesale channel in2011 amounted to … million units. A large share of the market belongs to foreignproducers. The volume of production in 2011 amounted to … million units, which was …%higher than in 2010… Page 13 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)4. Characteristics of the Russianfreshly cut roses market... 4.1. Volume and dynamics of the Russian freshly cut roses market in 2005 - 2011. Forecast for 2012 - 2017The freshly cut roses market has its own peculiarity. Because flowers and roses in particularare considered perishable, the retail trade loses 15% to 25% of roses on the market. So, itis worth considering two distribution channels: volume of supply of freshly cut roses in thewholesale channel and volume of the final consumption of freshly cut roses in the retailchannel (which loses 15% to 20% of the roses of the wholesale channel).The volume of supply of freshly cut roses in the wholesale channel in 2011 amounted to …million units, which was 6% more than in 2010. A difficult year for the market was 2009 –the imports decreased by …% and production - by …%. The decreasing demand for freshlycut roses was primarily associated with a decrease in welfare, resulting from the globalfinancial crisis. Source: Data (Expert opinion, “FTS”), Analysis (“IndexBox”) Fig. 1. Volume of supply of freshly cut roses in the wholesale channel in 2005 - 2011 and forecast for 2012 - 2017 (base scenario), in millions of units Page 14 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version) Source: Data (Expert opinion, “FTS”), Analysis (“IndexBox”) Fig. 2. Volume of supply of freshly cut roses in the wholesale channel in 2005 - 2011 and forecast for 2012 - 2017 (base scenario) (forecast in wholesale prices in June 2012), in billions of RURPage 15 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)4.2. Structure of the freshly cut roses market: production,exports, imports, consumptionThe volume of imports of freshly cut roses to Russia in 2011 amounted to … millionunits. Major producing countries that supply the flowers to Russia, were: Ecuador - …million, Kenya - … million, and Colombia - … million units. Table 1. Volume and dynamics of supply of freshly cut roses in the wholesale channel in 2005 – 2011 and forecast until 2017, in millions of units 2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017FVolume of … … … … … … … … … In unitsproduction In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsexports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsimports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitstotal supply In %, to …% …% …% …% …% …% …% …% the previous year Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Page 16 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)5. Characteristics of the domesticproduction of freshly cut roses in 2005- 2011. Forecast until 2017… Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares5.1 Volume and dynamics of the production of freshly cut rosesin 2005 - 2011. Forecast until 2017The growth rates of production of freshly cut roses in Russia in 2006 was …%, in 2007 -…%, in 2008 - …%, in 2009 - …%, and in 2010 - …%. The volume of production in 2011amounted to … million units, which was …% higher than in 2010. Page 17 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version) Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 3. Production of freshly cut roses in 2005 – 2011. Forecast until 2017, in millions of unitsPage 18 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)5.3 Characteristics of the Russian manufacturers of freshly cutrosesTable 2. Characteristics of the main producers of freshly cut roses in Russia in2011 Greenhouse Cut roses in Plans area for roses, 2011, in forCompany Region Assortment in hectares millions of 2012 units“Yug-Agro” Krasnodar region Roses …… … … …… … … …… … … …… … … …… … … …OTHERS … …TOTAL … … Source: Data (Company data), Analysis (“IndexBox”)… Page 19 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)6. Characteristics of the imports offreshly cut roses to the Russianmarket 6.1. Volume and dynamics of the imports of roses…The volume of imports of freshly cut roses in 2011 was … tons. The largest amount offreshly cut roses was imported in …, when were imported … tons. Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 4. Dynamics of the imports of freshly cut roses in Russia in 2011, in millions of units… Page 20 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 21 from 22 IndexBox Marketing © 2012 www.indexbox.ru
  • Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 22 from 22 IndexBox Marketing © 2012 www.indexbox.ru