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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale …

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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  • 1. Demo-VersionRussia: Beds MarketAnalysis and Forecast to 2017August 2012Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
  • 2. Market Research Russia: Beds Market. August 2012 (Demo-version)Brief OverviewThe report on the Russian beds market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of the state of the consuming industries;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report contains information on the following commodity groups:  Wooden beds;  Adult beds;  Children beds.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian beds market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators.The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 2 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 3. Market Research Russia: Beds Market. August 2012 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 3 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 4. Market Research Russia: Beds Market. August 2012 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian beds market and build aforecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 4 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 5. Market Research Russia: Beds Market. August 2012 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 5 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 6. Market Research Russia: Beds Market. August 2012 (Demo-version)Table of Contents1. Executive summary2. Research design3. Classification of beds4. Characteristics of the Russian beds market in 2005 - July 2012. Forecast for2012 - 2017 4.1. Volume and dynamics of the Russian beds market in 2005 - July 2012. Forecastfor 2012 - 2017 4.2. Structure of the beds market: production, exports, imports, consumption5. Characteristics of the domestic production of beds in 2005 - July 2012. Forecastfor 2012 - 2017 5.1. Volume and dynamics of the production of beds in 2005 - July 2012 5.2. Structure of the production of beds by regions of the Russian Federation 5.3. Manufacturing capacities and their level of loading 5.4. Level of concentration of production and characteristics of competition on themarket 5.5. Main manufacturers of beds and their corresponding market shares 5.5.1. Holding “Furniture Factories “8 MARCH” 5.5.2. OJSC “Furniture company “SHATURA” 5.5.3. Furniture concern “Katyusha” 5.5.4. OJSC HK “Furniture Chernozamya” 5.5.5. LLC “Slavic Furniture” 5.5.6. CJSC “Avandguard” 5.5.7. CJSC “Furniture Factory Luisia” 5.5.8. CJSC “Furniture-Moscow” 5.5.9. CJSC “Kozhprommebel” 5.5.10. CJSC “Borovichi-Mebel” 5.5.11. LLC “Asgard” 5.5.12. LLC “Kalinka Plus” 5.6. Investment projects in the industry6. Characteristics of the prices of beds 6.1. Dynamics of the manufacturers’ prices of beds in 2005 - July 2012 6.2. Comparison of manufacturers’ prices of beds by Federal Districts of the RussianFederation7. Characteristics of the imports of beds to the Russian market 7.1. Volume and dynamics of the imports of beds 7.2. Manufacturing countries, importing beds to the territory of the RussianFederation 7.3. Foreign companies, manufacturers of the beds, imported to the RussianFederation 7.4. Russian companies, recipients of the imports of beds 7.5. Structure of the imports of beds by regions of the Russian Federation Page 6 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 7. Market Research Russia: Beds Market. August 2012 (Demo-version)8. Characteristics of the Russian exports of beds 8.1. Volume and dynamics of the Russian exports of beds 8.2. Recipient countries of the Russian exports of beds 8.3. Manufacturing companies, supplying beds for exports 8.4. Sending regions of the Russian exports of beds9. Factors, influencing the development of the beds market 9.1. Level of welfare of the population 9.2. State of the furniture market10. Characteristics of the consumption of beds 10.1.Volume and dynamics of consumption of beds in 2005 - July 2012. Forecast for2012 - 2017 10.2.Volume and structure of the consumption of beds by Federal Districts of theRussian Federation in 2005 - July 2012. Forecast for 2012 - 2017 10.3.Structure of the consumption of beds by industries in 2005 - July 2012.Forecast for 2012 - 2017 10.4.Balance between production and consumption of beds in 2005 - July 201211. Forecast for the development of the beds market in 2012 - 2017 11.1.Evaluation of the potential volume of supply of beds in 2012 - 2017Appendix 1. Profiles of the leading manufacturers • Contact data • Registration data • Company management • Daughter companies • Main shareholders • Balance sheet of the company • Profit and loss statement of the company • Main financial indicators of the company Page 7 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 8. Market Research Russia: Beds Market. August 2012 (Demo-version)Data, presented in Tables • Dynamics of the beds market in 2007 - 2017 • Production of beds in 2005 - July 2012, in units • Volume of production of beds by types in January - July 2012, in units • Production of beds by Federal Districts of the Russian Federation in 2005 - July2012, in units • Usage of the annual average capacities for the production of beds in 2005 - July2012 by regions of the Russian Federation, in % • Average manufacturers’ prices of beds in the Russian Federation in January 2007 -July 2012 • Volume of the imports of beds by manufacturing countries in 2011, in units • Volume of the imports of beds by manufacturing companies in 2011, in units • Volume of the imports of beds in the Russian Federation by importing companies in2011, in units • Volume of the imports of beds by regions of the Russian Federation in 2011, inunits • Volume of the Russian exports of beds by recipient countries in 2011, in units • Volume of the Russian exports of beds by manufacturing companies in 2011, inunits • Volume of the Russian exports of beds by sending regions in 2011, in units • Indicators of the state of the furniture market in Russia in 2008 - June 2012 • Indicators of the level of welfare of the population in 2008 - June 2012 • Forecast for the volumes of consumption of beds until 2017 by Federal Districts ofthe Russian Federation Page 8 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 9. Market Research Russia: Beds Market. August 2012 (Demo-version)Data, presented in Figures • Volume of supply on the beds market in 2007-2017 • Production of beds in 2009 - July 2012, in units • Production of beds in January 2008 - July 2012, in %, to the analogical period ofthe previous year • Production of beds in 2005 - 2011, in units • Structure of the production of beds in January - July 2012 by types, in units • Structure of the production of beds by Federal Districts of the Russian Federation inJanuary - July 2012 • Structure of the production of beds by Federal Districts of the Russian Federation in2005 - 2011 • Capacities for the production of beds by Federal Districts of the Russian Federationin 2011, in units • Level of usage of the annual average manufacturing capacities for the production ofbeds in 2000-2011, in % • Commissioned capacities for the production of beds in the Russian Federation in2000 - 2011, in units • Indexes of the average manufacturers’ prices of beds in the Russian Federation inJanuary - July 2012 • Indexes of the average manufacturers’ prices of beds in the Russian Federation inJanuary - July 2012 • Dynamics of the average manufacturers’ prices of beds in the Russian Federation inJanuary 2009 -July 2012, deviation in %, to the analogical period of the previous year • Comparison of the average manufacturers’ prices of beds by Federal Districts of theRussian Federation, in July 2012 • Dynamics of the imports of beds in the Russian Federation in January- July 2012, inunits • Structure of the imports of beds in the Russian Federation by manufacturingcountries in 2011 • Structure of the imports of beds in the Russian Federation by manufacturingcompanies in 2011 • Structure of the imports of beds in the Russian Federation by importing companies • Structure of the imports of beds by regions of the Russian Federation in 2011 • Dynamics of the Russian exports of beds in 2011, in units • Structure of the Russian exports of beds by recipient countries in 2011 • Structure of the Russian exports of beds by manufacturing companies in 2011 • Structure of the Russian exports of beds by sending regions in 2011 • Indicators of the state of the furniture market in Russia in 2008 - July 2012 • Indicators of the state of the welfare of the population in 2008 - July 2012 • Dynamics of consumption of beds in the Russian Federation in 2009 - 2017, inunits Page 9 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 10. Market Research Russia: Beds Market. August 2012 (Demo-version)Executive Summary* Key figures and conclusions about the market…The volume of supply on the Russian beds market in 2012 was almost … units, which is …%higher than the the same figure for 2011. It should be noted that the volume of importedproducts on the beds market was …%.The volume of production of beds in 2012 was … units, which is …% higher than the volumeof production in 2011.The largest share (…%) of all beds manufactured in the Russian Federation in 2012 belongsto the … Federal District.In 2012, the import volume of beds in Russia amounted to … units in physical terms and to… thousand USD in value terms.In 2012, the volume of the Russian exports of beds was … units, which was equal to …thousand USD in value terms.…*The information provided from this point on in this demo version is for illustrative purposesonly, so that you can get a general overview of how our reports look like. If you need moreinformation, you can contact us at: info@indexbox.ru. Page 10 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 11. Market Research Russia: Beds Market. August 2012 (Demo-version)6. Characteristics of the Russian bedsmarket... 6.1. Volume and dynamics of the Russian beds market in 2007 - 2012. Forecast for 2012 – 2017The volume of supply on the Russian beds market in 2012 was almost … units, which is …%higher than the the same figure for 2011. It should be noted that the volume of importedproducts on the beds market was …% of the total market. Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”) Fig. 1. Volume of supply on the beds market in 2008 - 2012 and forecast for 2013 -2017, in thousands of units (base scenario) Page 11 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 12. Market Research Russia: Beds Market. August 2012 (Demo-version)6.2. Structure of the beds market in Russia: production, exports,imports, consumptionThe volume of imports of beds in 2012 was about … units, which was …% of the totalmarket volume. A more detailed analysis of the imports and exports is presented below. Table 6. Volume and dynamics of the beds market in 2008 - 2012 and forecast until 2017, in thousands of units 2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017FVolume of … … … … … … … … … In unitsproduction In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsexports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsimports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitstotal supply In %, to …% …% …% …% …% …% …% …% the previous year Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Page 12 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 13. Market Research Russia: Beds Market. August 2012 (Demo-version) Production Consumption Exports Imports 2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Fig. 6. Volume and dynamics of the beds market in 2008 - 2012 and forecast until 2017, in thousands of unitsPage 13 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 14. Market Research Russia: Beds Market. August 2012 (Demo-version)7. Characteristics of the domesticproduction of beds in Russia in 2007 -2012… Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares7.1 Volume and dynamics of beds production in 2007 - 2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 8 Beds production in 2007 - 2011, in thousands of units Page 14 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 15. Market Research Russia: Beds Market. August 2012 (Demo-version) Source: Data (“Rosstat”), Analysis (“IndexBox”)Fig. 9 Beds production in 2011 - 2012, in thousands of units and in %, to the previous yearPage 15 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 16. Market Research Russia: Beds Market. August 2012 (Demo-version)7.6 The main manufacturers of beds and their correspondingmarket sharesThe main manufacturers of beds in Russia in 2011 were Company A, Company B, andCompany C. They produced …, …, and … units, respectively. They were followed byCompany D (… units, equal to …% of the total production) and Company E (… units - …%).Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010- 2011, in thousands of units Production Market Manufacturer Region of beds, in share units… … … …… … … …… … … …… … … …… … … …… … … …OTHERS … …TOTAL … … Source: Data (Company data), Analysis (“IndexBox”)… Page 16 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 17. Market Research Russia: Beds Market. August 2012 (Demo-version)8. Characteristics of beds prices 8.1. Dynamics of manufacturers’ prices of bedsManufacturers’ prices of beds have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009 to …RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest valuein …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year. Table 20. Average manufacturers’ prices1 of beds in Russia in January 2007 – November 2012 2007 2008 2009 2010 2011 2012 In % to In % to analogica In % to In % to In % to In % to In In analogical In RUR/ In RUR/ In RUR/ In RUR/ l period December of the December of the RUR/ RUR/ period of the ton ton ton ton of the the previous previous the previous previous ton ton previous previous year month year month year yearJanuary … … … … … …% …% …% … …% …% …%February … … … … … …% …% …% … …% …% …%March … … … … … …% …% …% … …% …% …%April … … … … … …% …% …% … …% …% …%May … … … … … …% …% …% … …% …% …%June … … … … … …% …% …% … …% …% …%July … … … … … …% …% …% … …% …% …%August … … … … … …% …% …% … …% …% …%September … … … … … …% …% …% … …% …% …%October … … … … … …% …% …% … …% …% …%November … … … … … …% …% …% … …% …% …%December … … … … … …% …% …% … …% …% …% Source: Data (“Rosstat”), Analysis (“IndexBox”)1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market(excluding value added tax, excise duty and other taxes not included in the cost). Page 17 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 18. Market Research Russia: Beds Market. August 2012 (Demo-version)9. Characteristics of the imports ofbeds to the Russian market 9.1. Volume and dynamics of the Russian imports of beds…The volume of Russian imports of beds in 2011 was … units. The largest amount of bedswas imported in …, when were imported … units. Table 22. Dynamics of the imports of beds in the Russian Federation in January-December 2011, in unitsMonth Quantity, in thousands of units In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 18 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 19. Market Research Russia: Beds Market. August 2012 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 18. Dynamics of the imports of beds in the Russian Federation in January- December 2011, in units9.2. Manufacturing countries, leading suppliers of the importedbeds on the territory of the Russian FederationCountry A was the leader in terms of imports of beds (in physical terms) in 2011, with ashare of …% of the total. The country imported … units of beds in 2011. The second placewas taken by Country B, which in 2011 imported … units of beds (a share of …%,respectively). In the third place was Country C with a share of …%. Page 19 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 20. Market Research Russia: Beds Market. August 2012 (Demo-version) Country A 16.7% Country B 25.0% 8.3% Country C 12.5% Country D 20.8% Country E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 20. Structure of the imports of beds in the Russian Federation by manufacturing countries in 2011 in physical terms Table 24. Volume of the imports of beds in the Russian Federation by manufacturing countries in 2011, in unitsCountry of origin Net weight, in units Share, in %Country A … …%Country B … …%Country C … …%Country D … …%Country E … …%OTHERS … …%TOTAL … …%Source: Data (“FTS”), Analysis (“IndexBox”)9.3. Foreign companies, manufacturers of the beds, imported tothe Russian FederationCompany A was the leader in terms of imports of beds (in physical terms) in 2011, with ashare of …% of the total. The company imported … units of beds in 2011. The second placewas taken by Company B, which in 2011 imported … units of beds (a share of …%,respectively). In the third place was Company C with a share of …%. Page 20 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 21. Market Research Russia: Beds Market. August 2012 (Demo-version) Company A 16.7% Company B 25.0% 8.3% Company C 12.5% Company D 20.8% Company E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 22. Structure of the imports of beds in the Russian Federation by manufacturing companies in 2011 in physical terms Table 26. Volume of the imports of beds in the Russian Federation by manufacturing companies in 2011, in unitsManufacturing company Net weight, in units Share, in %Company A … …%Company B … …%Company C … …%Company D … …%Company E … …%OTHERS … …%TOTAL … …%Source: Data (“FTS”), Analysis (“IndexBox”) Page 21 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 22. Market Research Russia: Beds Market. August 2012 (Demo-version)10. Characteristics of the Russianexports of beds 10.1. Volume and dynamics of the Russian exports of beds…The volume of Russian exports of beds in 2011 was … units. The largest amount of bedswas exported in …, when were exported … units. Table 31. Dynamics of the exports of beds in the Russian Federation in January-December 2011, in unitsMonth Quantity, in thousands of units In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 22 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 23. Market Research Russia: Beds Market. August 2012 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 27. Dynamics of the exports of beds in the Russian Federation in January- December 2011, in units10.2. Recipient countries of the Russian exports of bedsIn 2011, the main recipient country of the Russian exports of beds was Country A. Its sharein physical terms was …%. It was then followed by Country B (…%) and Country C (…%).To Country D and Country E were exported …% and …%, respectively. The combined shareof the other countries is …%. Page 23 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 24. Market Research Russia: Beds Market. August 2012 (Demo-version) Country A 16.7% Country B 25.0% 8.3% Country C 12.5% Country D 20.8% Country E 16.7% OTHERS Source: Data (“FTS”), Analysis (“IndexBox”)Fig. 29. Structure of the Russian exports of beds by recipient countries in 2011 in physical terms Table 33. Volume of the Russian exports of beds by recipient countries in 2011, in unitsRecipient country Net weight, in units Share, in %Country A … …%Country B … …%Country C … …%Country D … …%Country E … …%OTHERS … …%TOTAL … …% Source: Data (“FTS”), Analysis (“IndexBox”)… Page 24 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 25. Market Research Russia: Beds Market. August 2012 (Demo-version)12. Characteristics of consumption of beds 12.1. Volume and dynamics of consumption of beds in 2008 - 2012. Forecast for 2013 - 2017The volume of consumption of beds in 2012 was … units, which was …% more, compared to2011. In 2011 was noted the largest drop in the consumption of beds in recent years - adecline of …% to … thousand units. Another decline in recent years was observed in 2009,when the growth rate was …%, compared to 2008. At the end of 2012, the consumption ofbeds almost reached the level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 - 2008.According to forecasts, the favorable development of the consuming industries can helpconsumption of beds increase in the next few years with rates of …-…% annually. Thus, by2017, the consumption can reach … million units. The demand for beds in the country willbe met, as before, by the Russian manufacturers, who account for over …% of the market. Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”) Fig. 40. Dynamics of consumption of beds in the Russian Federation in 2008 – 2012 and forecast until 2017, in thousands of units Page 25 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 26. Market Research Russia: Beds Market. August 2012 (Demo-version) 12.2. Structure of consumption of beds by industriesCurrently, the largest shares in the consumption of beds are taken by Industry A (…%) andIndustry B (…%). Industry C accounts for about … of the market, while Industry Dconsumes about …% of the beds in Russia. Industry A Industry B 10% 8% 35% 10% Industry C Industry D 37% Others Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”) Fig. 42. Structure of consumption of beds by industries in 2012 Page 26 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 27. Market Research Russia: Beds Market. August 2012 (Demo-version) 12.3. Balance between production and consumption of beds In the forecasted balance between production and consumption are used estimates of the consumption of beds and projections for increase in production. Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the difference between production and consumption. The surplus on the market, as before, will be exported, mainly to the countries of the Customs Union, where most purchases are in made in Kazakhstan. Table 1. Balance between production and consumption on the beds market in Russia in 2008 - 2012 and forecast until 2017, in thousands of unitsIndicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Production … … … … … … … … … …Consumption … … … … … … … … … …Balance … … … … … … … … … …(Production-Consumption) Source: Analysis (“IndexBox”) 2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F Consumption Production Source: Analysis (“IndexBox”) Fig. 47. Balance between production and consumption on the beds market in Russia in 2008 - 2012 and forecast until 2017, in thousands of units Page 27 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 28. Market Research Russia: Beds Market. August 2012 (Demo-version)About IndexBox"IndexBox" is a leading company in the sphere of marketing research and businessconsulting. We carry out marketing research studies, prepare business plans, build businessmodels and consult on questions about marketing and sales.Our clients are big Russian and foreign companies:Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business planningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.ConsultingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communication Page 28 from 29 IndexBox Marketing © 2012 www.indexbox.ru
  • 29. Market Research Russia: Beds Market. August 2012 (Demo-version)strategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development. Page 29 from 29 IndexBox Marketing © 2012 www.indexbox.ru