Ib demo russia_market of antenna and communication towers_february 2012
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Ib demo russia_market of antenna and communication towers_february 2012

  • 576 views
Uploaded on

Russian Market Report is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries.......

Russian Market Report is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
576
On Slideshare
576
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Demo VersionRussia: Russia:Market of AntennaMasts andCommunicationTowersFebruary 2012Marketing ResearchBarykovskiy lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
  • 2. Marketing research Russia: market of antenna masts and communication towers | February 2012About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 2 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 3. Marketing research Russia: market of antenna masts and communication towers | February 2012Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 3 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 4. Marketing research Russia: market of antenna masts and communication towers | February 2012Why People Choose Us• We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis.• We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report.• We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of their market of interest.• Our own research methodology guarantees the consistently high quality of our work.• We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions.• We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 4 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 5. Marketing research Russia: market of antenna masts and communication towers | February 2012Brief OverviewThe report on the market of antenna and communication towers in Russiacontains: • Analysis and forecast of market dynamics • Structure of consumption by regions • Analysis of domestic production, market shares of the main market participants • Analysis of imports and exports • Analysis of the factors, influencing the market development • Analysis of the raw materials’ base • Analysis of the state of the consuming industries • Evaluation and forecast for the development of the market • Financial and economic profiles of the leading companies in the industryMethodology:  Expert interviews with top managers of the largest players  Analysis of submissions from market participants  Analysis of statistical information: - Federal Service of State Statistics (Rosstat) - The Federal Customs Service (FEA) - The Ministry of Economic Development - The Federal Tax Service - Industry associationsThe report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data 2. Evaluate the growth potential and threats in the marketKey figures presented in the report on the Russian market of antenna masts andcommunication towers:  The volumes of production, exports and imports  Key market indicators  Volume and characteristics of consumption Page 5 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 6. Marketing research Russia: market of antenna masts and communication towers | February 2012The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 6 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 7. Marketing research Russia: market of antenna masts and communication towers | February 2012Research DesignThe purpose of the study is to analyze the state of the Russian market of antenna mastsand communication towers and build a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 7 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 8. Marketing research Russia: market of antenna masts and communication towers | February 2012Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 8 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 9. Marketing research Russia: market of antenna masts and communication towers | February 2012Table of Contents About IndexBox ................................................... Error! Bookmark not defined. 1. Executive summary ....................................... 8Error! Bookmark not defined. 2. Research design .......................................... 10Error! Bookmark not defined. 3. Description of the antenna mast and tower structures……………………….Error! Bookmark not defined. 4. Factors, influencing the development of the market of antenna masts and communication towers ........................................ Error! Bookmark not defined.4.1. Macroeconomic factors, influencing the development of the market of antenna masts and communication towers .................... Error! Bookmark not defined.4.2. The influence of environment .......................... Error! Bookmark not defined. 5. Retrospective analysis of the Russian market of antenna masts and communication towers in 2005 - 2010. .................................................... 15 6. Evaluation of the current situation and potential market volume ..... Error! Bookmark not defined. 7. Forecast for the development of the market in 2012-2017Error! Bookmark not defined. 8. Classification of production ............................. Error! Bookmark not defined. 9. Characteristics of the activities of the Russian manufacturers of antenna masts and communication towers ............................................................ 18 10.Characteristics of the industries, consuming antenna masts and communication towers ........................................ Error! Bookmark not defined. 11.Evaluation of market perspectives Error! Bookmark not defined. Appendix 1. ......................................................... Error! Bookmark not defined. Appendix 2. ......................................................... Error! Bookmark not defined. Page 9 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 10. Marketing research Russia: market of antenna masts and communication towers | February 2012List of TablesTable 1. Volume of investments in fixed capital by type of economic activity in 2008 –January - September 2011, in billions of RUR ......................................................... 13Table 2. Production of steel building constructions in January – December 2005 -2011, inthousands of tons ...................................................... Error! Bookmark not defined.Table 3. Manufacutrers of antenna masts and communication towers ......................... 18Table 4. Average manufacturers’ prices of steel building constructions in 2007 - 2011, inRUR/ton ................................................................... Error! Bookmark not defined.Table 5. Putting into operation communication towers by subjects of the Russian Federationin 2009 - 2011*, in units ............................................ Error! Bookmark not defined.Table 6. Putting into operation antenna masts for cellular communication by subjects of theRussian Federation in 2009 - 2011* , in units ................ Error! Bookmark not defined.Table 7. Putting microwave transmission lines into operation by Federal Districts in 2005 –2010 and in 2011*, in kilometers ................................ Error! Bookmark not defined.Table 8. Putting microwave transmission lines into operation by Regions of the RussianFederation in 2009 - 2010 and in 2011*, in kilometers ... Error! Bookmark not defined.List of FiguresFig. 1. Production of steel building constructions in January – December 2011, in thousandsof tons .............................................................................................................. 14Fig. 2. Production of steel building constructions in January – December 2009 - 2011, in %,to the analogical period of the previous year ................. Error! Bookmark not defined.Fig. 3. Production of steel building constructions in 2005 - 2011, in thousands of tonsError!Bookmark not defined.Fig. 4. Zoning of the Russian Federation according to the intensity of the wind actionError!Bookmark not defined.Fig. 5. Zoning of the Russian Federation according to the glaze iceError! Bookmark notdefined.Fig. 6. Volume of supply on the Russian market of antenna masts and communicationtowers in 2005 - 2011, in thousands of tons ........................................................... 15Fig. 7. Potential volume of the market of antenna masts and communication towers until2020, in thousands of tons ......................................... Error! Bookmark not defined.Fig. 8. Volume of supply on the market of antenna masts and communication towers in2009 - 2017 ............................................................. Error! Bookmark not defined.Fig. 9. Structure of the commissioning of cellular communication bearings in the RussianFederation in 2009 - 2011 by the type of construction ............................................. 16Fig. 10 Structure of the commissioning of cellular communication towers in the RussianFederation in 2009 - 2011, in units ....................................................................... 17Fig. 11. Structure of the commissioning of cellular communication bearings in the RussianFederation in 2009 – 2011, in units .............................. Error! Bookmark not defined.Fig. 12. Indexes of the purchase prices of steel building constructions in 2011 ....... Error!Bookmark not defined. Page 10 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 11. Marketing research Russia: market of antenna masts and communication towers | February 2012Fig. 13. Average purchase prices of steel building constructions in 2010 - 2011, in %, tothe analogical period of the previous year ..................... Error! Bookmark not defined.Fig. 14. Activation of mobile phone connection numbers in the Russian Federation in 1999 -2010, in thousands of phone numbers .......................... Error! Bookmark not defined.Fig. 15. Number of mobile phone numbers per 1,000 people in the Rusian Federation in1999 - 2009 ............................................................. Error! Bookmark not defined.Fig. 16. Number of base stations of mobile networks in the Russian Federation in 2005 -2009 ....................................................................... Error! Bookmark not defined.Fig. 17. Structure of putting into operation communication towers by Federal Districts of theRussian Federation in 2009 - 2011, in physical terms ..... Error! Bookmark not defined.Fig. 18. Structure of putting into operation antenna masts for cellular communication byFederal Districts of the Russian Federation in 2009 - 2011*, in physical terms ....... Error!Bookmark not defined.Fig. 19. Putting microwave transmission lines into operation in the Russian Federation in1999 – 2010 and 2011 (preliminary “Rosstat” data), in kilometersError! Bookmark notdefined.Fig. 20. Putting microwave transmission lines into operation by Federal Districts in 2005 –2010 and in 2011 (preliminary data), in kilometers ........ Error! Bookmark not defined. Page 11 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 12. Marketing research Russia: market of antenna masts and communication towers | February 2012Executive Summary Main indicators and conclusions about… the state of the marketTo ensure the organization and the effective operation of various communication systems isneeded special equipment, raised above the ground on metal stands. Often, antennas andcommunication towers are used for placing antenna feeding devices for cellular, trunkingand microwave transmission or other complex technological equipment.In 2010, in the Russian Federation were put into operation … towers for cellularcommunications and antenna-mast installations for cellular communications. From them, …units were free-standing tower structures and … were mast structures. The most towers forcellular communications were introduced in the Central Federal District (…%): … towers and… masts; the least structures were put into operation in the North Caucasus Federal District(…%) - … structures, including … antenna masts and … towers.Towers and antenna mast structures in large quantities are required to create a stablenetwork coverage in some areas. In the long term, the market capacity can increase morethan … times.… Page 12 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 13. Marketing research Russia: market of antenna masts and communication towers | February 20124. Factors, influencing thedevelopment of the market of antennamasts and communication towers 4.1. Macroeconomic factors, influencing the development of the market of antenna masts and communication towers…The main factor, which has the greatest impact on the market of antenna masts andcommunication towers in the periods of economic recession and post-crisis recovery, is thestate of the consuming industries and the existence of a stable solvent demand from them.An indicator, cgaracterizing the state of the consuming industries, is the level of investmentin the construction of new and the modernization of old production facilities, for which thereis a need for the development of communications, including mobile cellular and microwavetransmission lines.Table 1 presents data on the volume of investments in key sectors, which use microwavetransmission and cellular communication. In 2010, a significant increase in investments infixed assets was recorded in the production of petroleum coke and petroleum products(…%) and in the transport and communications (…%). In the first three quarters of 2011,there was an increase in all three types of economic activity: the production of petroleumcoke and petroleum products’ growth rate was …%, the growth rate in the production anddistribution of electricity was …%, and the growth rate in the transport and communicationswas …%. Table 1. Volume of investments in fixed capital by type of economic activity in 2008 – January - September 2011, in billions of RUR January - 2008 2009 2010 September 2011Production of petroleumcoke and petroleum … … … …products, in billions ofRURIn %, to the previous year …% …% …%Production anddistribution of electricity, … … … …gas and waterIn %, to the previous year …% …% …%Transport and … … … … Page 13 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 14. Marketing research Russia: market of antenna masts and communication towers | February 2012communicationsIn %, to the previous year …% …% …% Source: Data (“Rosstat”)Towers and antenna masts are manufactured in steel production plants and are just one ofthe types of products manufactured by them. According to “Rosstat” data, the production ofsteel building constructions in 2010 - 2011 was … million tons. In 2010 was recorded asharp decrease in production for the first year and as a result production decreased by …%(see Fig. 1, Fig. 3, Table 3). Production of steel building constructions , in thousands of tons Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 1. Production of steel building constructions in January – December 2011, in thousands of tons… Page 14 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 15. Marketing research Russia: market of antenna masts and communication towers | February 2012 5. Retrospective analysis of the Russian market of antenna masts and communication towers in 2005 - 2010The upward dynamics of consumption of masts and communication towers, emerged in thelast few years (growth rates: in 2005 - …%, in 2006 - …%, in 2007 - …%), was replaced bya slight decline in 2008 (down by …%). In 2009, the figure decreased insignificantly (only…%) due to the fact that despite the decline in the investment plans of the companies, thedevelopment of cellular networks still remained at about the same level; also, thedevelopment of communications along the construction of pipelines in the oil and gascompanies continued.The volume of supply on the Russian market of antenna and communication towers in 2009was about … thousand tons. In 2010, the same indicator was equal to … thousand tons,which was …% higher than in 2009. In 2011, according to preliminary calculations, thevolume of supply of antennas and communication towers, increased by …% and amountedto … thousand tons. In thousands of tons In %, to the previous year 300% 250% 200% 150% 100% 50% 0% 2005 2006 2007 2008 2009 2010 2011* Source: Data (“Rosstat”, expert survey), Analysis (“IndexBox”) Fig. 2. Volume of supply on the Russian market of antenna masts and communication towers in 2005 - 2011, in thousands of tons Page 15 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 16. Marketing research Russia: market of antenna masts and communication towers | February 20128. Classification of productionAntenna masts and communication towers can be classified by: type of construction, type ofbelts and array elements, production material, method of corrosion protection.By type of construction, antenna masts and communication towers can be:- masts (with guy-wires)- towers (free standing without guy-wires)The choice of the type of construction depends on many factors, including the issues ofharmonization, available land, and equipment to be installed on the construction. Theconsumption of communication masts and towers and depends mainly on the currentcircumstances: where and for what purpose is required the antenna bearing at the moment.For example, for mobile communications in 2009 in the Russian Federation were installed …objects of which …% were antenna mast structures and …% - communication towers. In2010, in the Russian Federation were put into operation … objects of which …% wereantenna mast structures and …% - communication towers. In 2011, according topreliminary “Rosstat”, in the Russian Federation were installed … objects, among which …%were antenna mast structures and …% were communication towers. Communication tower Antenna mast communication equipment 2009 2010 2011* Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 3. Structure of the commissioning of cellular communication bearings in the Russian Federation in 2009 - 2011 by the type of constructionIn 2010 were put into operation … masts for cellular communications, which was …% of thesame indicator of 2009 (when were installed … masts for cellular communications). In 2011, Page 16 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 17. Marketing research Russia: market of antenna masts and communication towers | February 2012according to preliminary “Rosstat” data were installed … masts, which is …% of the sameindicator of 2010. Antenna mast cellular communication equipment, in units In %, to the previous year 2009 2010 2011* Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 4 Structure of the commissioning of antenna masts in the Russian Federation in 2009 - 2011, in units Page 17 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 18. Marketing research Russia: market of antenna masts and communication towers | February 2012 9. Characteristics of the activities of the Russian manufacturers of antenna masts and communication towersDue to the high demand for antenna masts and communication towers, a sufficient numberof companies offer their services in the production of metal structures on the market. Theseare mainly plants manufacturing various metal structures, which can be used either instandard or in custom designs of masts and towers. The specificity of these facilities meansthat in each case the design structure depends on the specific location, local wind,temperature and glaze ice below the territory of the mast or tower. That is why on themarket are also present designers and installers. Often, these services are provided by themanufacturing plant itself through its partners. Table 2. Manufacutrers of antenna masts and communication towersCompany name Website address Location ProductionLLC “Industrial www.bast-nn.ru Town of Pipe, profile, angled towerscompany “Bast” Dzerdzhinsk, up to 100 meters high. For Nizhegorod 3 years built and supplied Region about 120 towers for MTS, Beeline, Megafon, OJSC “Gazprom”.… Page 18 out of 19 Russian Market Report © 2012 www.russianmarketreport.com
  • 19. Marketing research Russia: market of antenna masts and communication towers | February 2012If you would like to buy this report, just follow the link below:Buy this research - Russia: Market of antenna masts and communicationtowers. Analysis and Forecast to 2017 Page 19 out of 19 Russian Market Report © 2012 www.russianmarketreport.com