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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale ...

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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    Ib demo russia timepiece market Ib demo russia timepiece market Document Transcript

    • Demo-VersionRussia: Timepiece(Watch) MarketAnalysis and Forecast to 2017April 2012Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Brief OverviewThe report on the Russian watch market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of end-uses;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report contains information on the following commodity groups:  Wristwatches, pocket Watches with case from precious metal or metal clad with precious metal;  Other watches, including stopwatches;  Alarm clocks and wall clocks;  Wrist watches;  Pocket Watches;  Electronic watches.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian footwear market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption.The report contains 90 pages, 27 tables, 37 figures. Page 2 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 3 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 4 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian watch market and build aforecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 5 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 6 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Table of Contents1. Executive summary2. Research design3. Classification of watches4. Characteristics of the Russian watch market in 2005-2011. Forecast ofdevelopment up to 2017 4.1. Volume and dynamics of the Russian watch market in 2005-2011. Forecast for2012-2017 4.2. Structure of watch market: production, exports, imports, consumption5. Characteristics of domestic production of watches in 2005-2011. Forecast for2012-2017 5.1. Volume and dynamics of watches production in 2005 - February 2012 5.2. Structure of production of watches by regions 5.3. Production capacity of enterprises and their load factor 5.4. Level of concentration of production and characteristics of competition in themarket 5.5. The main producers of watches and their market shares 5.5.1. LLC "Polet-Chronos" 5.5.2. LLC "Chasovoi zavod Record" 5.5.3. OJSC "Nika" 5.5.4. LLC "Chistopolskiy chasovoi zavod Vostok" 5.5.5. LLC "Chasovoi zavod Mactime" 5.5.6. GC "Elikor"6. Characteristics of watches’ prices 6.1. Dynamics of prices of watches producers in 2010 - February 2012 6.2. Comparison of producers’ prices by FD of Russia7. Characteristics of imports of watches on the Russian market 7.1. Volume, dynamics and structure of imports of watches 7.2. Producing countries, leading suppliers of watches on the territory of Russia 7.3. Foreign manufacturers of watches, imported to Russia 7.4. Russian companies-recipients of imports of watches 7.5. Recipient regions of watches8. Characteristics of Russian exports of watches 8.1. Volume and dynamics of exports of watches 8.2. Countries of origin of watches, imported from Russia 8.3. Recipient countries of Russian exports of watches 8.4. Manufacturing companies that export watches 8.5. Sending regions of Russian exports of watches9. Factors affecting the development of market of watches 9.1. Level of welfare10. Characteristics of watches consumption 10.1. Volume and dynamics of consumption of watches in 2005-2011. Forecast for Page 7 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)2012-2017 10.2. Volume and structure of consumption of watches by Federal Districts of theRussian Federation in 2005-2011. Forecast up to 2017 10.3. Balance of production and consumption of watches11. Development forecast of market of watches for 2012-2017 11.1. Evaluation of potential supply of watches for 2012-2017 11.2. Assessment of development of watches market if Russias WTO accession 11.3. Influence of the Customs Union on watches marketAppendix 1. Economic indicators of industryAppendix 1. Profiles of the leading manufacturers Page 8 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)List of TablesTable 1. Volume and dynamics of market of watches in 2005-2011 and forecast up to 2017,in thousands of unitsTable 2. Production of watches in January 2005 - February 2012, in thousands of unitsTable 3. Production capacity of enterprises for manufacturing watches and the level of theirload in 2005-2009Table 4. Structure of watches market by Russian producers in 2011, in thousands of tonsTable 5. Average manufacturers’ prices of watches in Russia in January 2010 - February2012Table 6. Structure of imports of watches by countries of origin in 2011, in thousands ofunitsTable 7. Structure of the imports of watches in the Russian Federation by countries of originin 2011, in thousands of USDTable 8. Structure of imports of watches by companies-manufacturers in 2011, in thousandsof unitsTable 9. Structure of the imports of watches in the Russian Federation by companies-manufacturers in 2011, in thousands of USDTable 10. Structure of the imports of watches in Russia by companies-recipients in 2011, inthousands of unitsTable 11. Structure of the imports of watches in the Russian Federation in 2011 bycompanies-recipients, in thousands of USDTable 12. Structure of the imports of watches in Russia by regions in 2011, in thousands ofunitsTable 13. Structure of imports of watches by regions-recipients, in thousands of USDTable 14. Structure of Russian exports of watches by countries of origin in 2011, in unitsTable 15. Structure of Russian exports of watches by countries of origin in 2011, in USDTable 16. Structure of Russian exports of watches by countries-recipients in 2011, in unitsTable 17. Structure of Russian exports of watches by countries-recipients in 2011, inthousands of USDTable 18. Structure of Russian exports of watches by companies-manufacturers in 2011, intonsTable 19. Structure of Russian exports of watches by companies-manufacturers in 2011, inthousands of USDTable 20. Structure of Russian exports of watches by sending regions in 2011, in tonsTable 21. Structure of Russian exports of watches by sending regions in 2011, in thousandsof USDTable 22. Dynamics of disposable resources of households (100 people), in thousands ofRUR, the Russian Federation, the entire population of the Russian Federation in 2000 - 2009Table 23.Differentiation of population income in 2005-2010Table 24. Deviation of population income by Federal Districts from national average in2004-2009Table 25. Consumption of watches by Federal Districts in 2005-2017, in thousands of unitsTable 26. Forecast of supply and demand balance in market of watches in 2005-2017, in Page 9 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)thousands of unitsTable 27. Development forecast of market of watches in 2012-2017, in thousands of tons Page 10 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)List of FiguresFig. 1. Volume of supply on the watch market in Russia in 2008 - 2011 and forecast for2012, in unitsFig. 2. Dynamics and structure of the market of watches in 2005-2011 and forecast up to2017, in thousands of unitsFig. 3. Production of watches in January 2011 - February 2012, in thousands of unitsFig. 4. Production of watches in January 2010 - February 2012, in % to the analogicalperiod of the previous yearFig. 5. Production of watches in 2005-2011, in thousands of unitsFig. 6. Structure of production of watches in 2011, in physical termsFig. 7. Structure of production of watches by Federal Districts in 2011Fig. 8. Indices of average prices of watch manufacturers in Russia in January-December2011Fig. 9. Indices of average prices of watch manufacturers in Russia in January-February 2012Fig. 10. Dynamics of average prices of watch manufacturers in Russia in January 2011 -February 2012, deviation in % to the analogical period of the previous yearFig. 11. Comparison of average producer price of watches by Federal Districts in 2011Fig. 12. Dynamics of the imports of watches in the Russian Federation in 2011, in thousandsof unitsFig. 13. Dynamics of the imports of watches in the Russian Federation in 2011, in millions ofUSDFig. 14. Structure of the imports of watches in the Russian Federation by countries of originin 2011, in physical termsFig. 15. Structure of the imports of watches in the Russian Federation by countries of originin 2011, in value termsFig. 16. Structure of the imports of watches in the Russian Federation by companies-manufacturers in 2011, in physical termsFig. 17. Structure of the imports of watches in the Russian Federation by companies-manufacturers in 2011, in value termsFig. 18. Structure of the imports of watches in the Russian Federation by recipientcompanies in 2011, in physical termsFig. 19. Structure of the imports of watches in Russia by recipient companies in 2011, invalue termsFig. 20. Structure of the imports of watches in Russia by recipient regions in 2011, inphysical termsFig. 21. Structure of the imports of watches in Russia by recipient regions in 2011, in valuetermsFig. 22. Dynamics of Russian exports of watches in 2011, in thousands of unitsFig. 23. Dynamics of Russian exports of watches in 2011, in thousands of USDFig. 24. Structure of Russian exports of watches by countries of origin in 2011, in physicaltermsFig. 25. Structure of Russian exports of watches by countries of origin in 2011, in valuetermsFig. 26. Structure of Russian exports of watches by recipient countries in 2011, in physical Page 11 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)termsFig. 27. Structure of Russian exports of watches by recipient countries in 2011, in valuetermsFig. 28. Structure of Russian exports of watches by companies-manufacturers in 2011, inphysical termsFig. 29. Structure of Russian exports of watches by companies-manufacturers in 2011, invalue termsFig. 30. Structure of Russian exports of watches by sending regions in 2011, in physicaltermsFig. 31. Structure of Russian exports of watches by sending regions in 2011, in value termsFig. 32. Distribution of total amount of monetary income of the population in 2010 bygroupsFig. 33. Average deviation of per capita income in the Federal Districts from the Russianaverage over the period 2000-2009Fig. 34. Shares of volume of available funds by Federal Districts relative to the nationalaverageFig. 35. Dynamics of watches consumption in the Russian Federation in 2005-2011 andforecast up to 2017, in thousands of unitsFig. 36. Consumption of watches by Federal Districts in 2005 – 2017, in physical termsFig. 37. Forecast of production and consumption balance in the market of watches in 2005-2017 Page 12 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Executive Summary Key figures and conclusions about the market…The upward dynamics of the timepiece market that had been established in the mid 00s,was followed by a deep decline in 2008 - 2009. (Production decreased by …% in 2008 and…% in 2009 in value terms). 2010 showed an increase of …%, but 2011 brought with itanother drop of …% in real terms.The main regions of domestically produced watches in 2011 were Volga Federal District-…% in real terms, Central Federal District - …%, and the Siberian Federal District - …%.… Page 13 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)4. Characteristics of the Russianwatch market in 2005-2011. Forecastof development up to 20174.1. Volume and dynamics of the Russian watch market in 2005-2011. Forecast for 2012-2017The total volume of the watch market in 2009 decreased by …%, compared to 2008.In 2010, the growth rate was …%, compared to 2009. 4500000% 4000000% 3500000% 3000000% 2500000% 2000000% 1500000% 1000000% 500000% 0% 2008 2009 2010 2011F 2012F 2013F 2014F 2015F 2016F 2017F Source: Data (“Rosstat”), Analysis (“IndexBox”)Fig. 1. Volume of supply on the watch market in Russia in 2008 - 2011 andforecast for 2012, in units... Page 14 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)5. Characteristics of domesticproduction of watches in 2005-2011.Forecast for 2012-2017 Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares…5.1 Volume and dynamics of watches production in 2005 -February 2012The volume of production of watches in 2009 amounted to … units, which was …% morethan in 2008. In 2010, the production amounted to …, which was …% more than in 2009and … % more than 2008. Page 15 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version) Source: Data (“Rosstat”, expert survey), Analysis (“IndexBox”)Fig. 4. Production of watches in January 2010 - February 2012, in % tothe analogical period of the previous year Page 16 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)5.5 The main producers of watches and their market sharesThe leading Russian watches manufacturers along with their corresponding market sharesare presented in the figure below. Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 6. Structure of production of watches in 2011, in physical terms… Page 17 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version) 6. Characteristics of watches’ prices 6.1. Dynamics of prices of watches producers in 2010 - February 2012The average manufacturers’ price of watches in Russia in May 2011 was …RUR, which was …% higher than the same price in May 2009 and…% higher than in December 2010. Table 5. Average manufacturers’ prices of watches in Russia in January 2010 - February 2012 2009 2010 2011 2012 In %, In %, to In %, to In %, to the the In %, to In %, to the to the analog In %, analogic the In %, to the In %, to analogic Decem ical to the RUR RUR al Decemb the Decemb the al ber of RUR /unit period RUR /unit previou /unit /unit period er of the previous er of the previous period the of the s of the previous month previous month of the previo previo month previous year year previous us us year year year yearJanuary … … …% …% …% … …% …% …% … …% …% …%February … … …% …% …% … …% …% …% … …% …% …%March … … …% …% …% … …% …% …% … …% …% …%April … … …% …% …% … …% …% …% … …% …% …%May … … …% …% …% … …% …% …% … …% …% …%June … … …% …% …% … …% …% …% … …% …% …%July … … …% …% …% … …% …% …% … …% …% …%August … … …% …% …% … …% …% …% … …% …% …%September … … …% …% …% … …% …% …% … …% …% …%October … … …% …% …% … …% …% …% … …% …% …%November … … …% …% …% … …% …% …% … …% …% …%December … … …% …% …% … …% …% …% … …% …% …% Source: Data (“Rosstat”), Analysis (“IndexBox”) Page 18 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)7. Characteristics of imports ofwatches on the Russian market 7.1. Volume, dynamics and structure of imports ofwatches…The volume of imports of watches in 2011 was … units. The largest amount of watches wasimported in …, when were imported … units. Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 12 Dynamics of the imports of watches in the Russian Federation in 2011, in thousands of units… Page 19 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 20 from 21 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Timepiece (Watch) Market. April 2012 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 21 from 21 IndexBox Marketing © 2012 www.indexbox.ru