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Russia: Soft Furniture Market
 

Russia: Soft Furniture Market

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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale ...

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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    Russia: Soft Furniture Market Russia: Soft Furniture Market Document Transcript

    • Demo-VersionRussia: Soft FurnitureMarketAnalysis and Forecast to 2017January 2013Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Brief OverviewThe report on the Russian soft furniture market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of raw materials’ base;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report on the Russian soft furniture market contains information on thefollowing commodity groups:  Couches and sofas;  Armchairs.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian soft furniture market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators.The report contains 107 pages, 30 tables, 57 Figures. Page 2 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 3 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 4 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian soft furniture market andbuild a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 5 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 6 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Table of ContentsAbout IndexBox1. Executive summary2. Research design3. Classification of soft furniture4. Technology of production of soft furniture5. Characteristics of the Russian soft furniture market 5.1. Volume and dynamics of the Russian soft furniture market in 2009 - 2012. Forecastfor 2013 - 2017 5.2. Structure of the soft furniture market in Russia: production, exports, imports,consumption6. Characteristics of the domestic production of soft furniture 6.1. Volume and dynamics of production of soft furniture in Russia in 2009 - October2012 6.2. Structure of production of soft furniture by Federal Districts of Russia 6.3. The main manufacturers of furniture and their corresponding market shares 6.3.1. Ltd. "FURNITURE END ZEIT" 6.3.2. Ltd. "Kalinka Plus" 6.3.3. Holding "Furniture Factory "March 8" 6.3.4. JSC "BOROVICHI - FURNITURE" 6.3.5. "Rook Group"7. Characteristics of the prices of soft furniture 7.1. Dynamics of manufacturers’ prices chairs 7.2. Dynamics of manufacturers’ prices of sofas8. Characteristics of the imports of soft furniture into the Russian market 8.1. Volume and dynamics of the imports of soft furniture 8.2. Manufacturing countries, leading suppliers of soft furniture to Russia 8.3. Foreign companies, manufacturers of the soft furniture, imported to the RussianFederation 8.4. Russian companies, recipients of the imports of soft furniture 8.5. Structure of the imports of soft furniture by region9. Characteristics of the Russian exports of soft furniture 9.1. Volume and dynamics of the exports of soft furniture 9.2. Recipient countries of the Russian exports of soft furniture 9.3. Manufacturing companies, supplying soft furniture for exports 9.4. Recipient regions of the Russian exports of soft furniture10. Factors, influencing the development of the market of soft furniture 10.1. Welfare of the population and consumer spending 10.2. State of the construction industry 10.3. State of the furniture industry11. Characteristics of the consumption of soft furniture in Russia Page 7 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version) 11.1. Volume and dynamics of soft furniture consumption in Russia in 2009 - 2012.Forecast for 2013 - 2017 11.2. Volume and structure of consumption of soft furniture by Federal Districts ofRussia in 2009 - 2012 11.3. Balance between supply and demand of soft furniture in Russia12. Forecast for the development of the soft furniture market in Russia in 2013 -2017 12.1. Preconditions for the development of the Russian economy 12.2. Scenarios for the development of the world economy 12.3. Scenarios for the development of the soft furniture marketAppendix 1. Financial and economic indicators of the industryAppendix 2. Profiles of the leading manufacturers • LLC "FURNITURE END ZEIT" Ltd ("MC") • Ltd "Kalinka PLUS" • JSC "BOROVICHI - FURNITURE" • Ltd "DMK" Page 8 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)List of TablesTable 1. Key indicators on the market of soft furniture in 2010 - 2012Table 2. Volume and dynamics of the soft furniture market in Russia in 2009 - 2012 andforecast until 2017, in thousands of unitsTable 3. Soft furniture production in 2009 - October 2012, in thousands of unitsTable 4. Soft furniture production by Federal Districts in 2010 - October 2012, in thousandsof unitsTable 5. Dynamics of soft furniture production by manufacturers in 2010, in thousands ofunitsTable 6. Average manufacturers’ prices of armchairs in Russia in January 2010 - November2012Table 7. Average manufacturers’ prices of sofas in Russia in January 2010 - November 2012Table 8. Volume of the imports of soft furniture by manufacturing countries in January -June 2012, in thousands of unitsTable 9. Volume of the imports of soft furniture by manufacturing countries in January -June 2012, in millions of USDTable 10. Volume of the imports of soft furniture by manufacturing companies in January -June 2012, in thousands of unitsTable 11. Volume of the imports of soft furniture by manufacturing companies in January -June 2012, in millions of USDTable 12. Volume of the imports of soft furniture by recipient companies in January - June2012, in thousands of unitsTable 13. Volume of the imports of soft furniture by recipient companies in January - June2012, in millions of USDTable 14. Volume of the imports of soft furniture by recipient regions in January - June2012, in thousands of unitsTable 15. Volume of the imports of soft furniture by recipient regions in January - June2012, in millions of USDTable 16. Structure of the Russian exports of soft furniture by recipient countries in January- June 2012, in unitsTable 17. Structure of the Russian exports of soft furniture by recipient countries in January- June 2012, in thousands of USDTable 18. Structure of the Russian exports of soft furniture by manufacturing companies inJanuary - June 2012, in unitsTable 19. Structure of the Russian exports of soft furniture by manufacturing companies inJanuary - June 2012, in thousands of USDTable 20. Structure of Russian exports of soft furniture by region of origin in January-June2012, unitsTable 21. Structure of the Russian exports of soft furniture by recipient regions in January -June 2012, in thousands of USDTable 22. Consumption of soft furniture in Russia in 2009 - 2012, in billions of RURTable 23. Forecast for the supply and demand of soft furniture in Russia in 2009 - 2015Table 24. Forecast for the supply and demand of soft furniture in Russia in 2009-2015 Page 9 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Table 25. Revenues (net) from sales of goods, products, works, services (less value addedtax, excise duties and other similar charges) for the production of furniture by regions ofRussia, in millions of RUR, as of January 1 2012Table 26. Commercial expenses for the production of furniture for by size of theorganization, in millions of RURTable 27. Administrative expenses for the production of furniture by size of organization, inmillions of RURTable 28. Costs of goods sold for the production of furniture by size of organization, inmillions of RURTable 29. Profit (gross) from sales of furniture by size of organization, in millions of RURTable 30. Average number of employees for the production of furniture by region, in people Page 10 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)List of FiguresFig. 1. Volume of supply of soft furniture in Russia in 2009 - 2012 and forecast for 2013 -2017, in thousands of unitsFig. 2. Volume of the soft furniture market in Russia in 2009 - 2012 and forecast for 2013 -2017, in billions of RURFig. 3. Dynamics and structure of the soft furniture market in 2009 - 2012 and forecast until2017, in thousands of unitsFig. 4. Structure of the soft furniture market by origin in value and volume terms in 2012Fig. 5. Soft furniture production in 2011 - October 2012, in thousands of unitsFig. 6. Soft furniture production in January 2010 - October 2012, in %, to the correspondingperiod of the previous yearFig. 7. Soft furniture production in 2009 - 2011, in thousands of unitsFig. 8. Soft furniture production in January - October 2012 by type of frame, in physicaltermsFig. 9. Soft furniture production in January - October 2012 by type of frame, in physicaltermsFig. 10. Soft furniture production in 2009 - 2012, in billions of RURFig. 11. Structure of production of soft furniture by Federal Districts in 2010 - October 2012Fig. 12. Index of average manufacturers’ prices of armchairs in Russia in January -December 2011Fig. 13. Index of average manufacturers’ prices of armchairs in Russia in January -November 2012Fig. 14. Dynamics of the average manufacturers’ prices of armchairs in Russia in January2011 - November 2012, in %, to the corresponding period of the previous yearFig. 15. Comparison of average manufacturers’ prices of soft furniture by Federal Districts inNovember 2012Fig. 16. Index of average manufacturers’ prices of armchairs in Russia in January -December 2011Fig. 17. Index of average manufacturers’ prices of sofas in Russia in January - November2012Fig. 18. Dynamics of average manufacturers’ prices of sofas in Russia in January 2011 -November 2012, in %, to the corresponding period of the previous yearFig. 19. Comparison of average manufacturers’ prices of sofas by Federal Districts inNovember 2012Fig. 20. Dynamics of the imports of soft furniture in Russia in January - June 2012, inthousands of unitsFig. 21. Dynamics of the imports of soft furniture in Russia in January - June 2012, inmillions of USDFig. 22. Structure of the imports of soft furniture in Russia by manufacturing countries inJanuary - June 2012, in physical termsFig. 23. Structure of the imports of soft furniture in Russia by manufacturing countries inJanuary - June 2012, in value terms Page 11 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Fig. 24. Structure of the imports of soft furniture in Russia by manufacturing companies inJanuary - June 2012, in physical termsFig. 25. Structure of the imports of soft furniture in Russia by manufacturing companies inJanuary - June 2012, in value termsFig. 26. Structure of the imports of soft furniture in Russia by recipient companies inJanuary - June 2012, in physical termsFig. 27. Structure of the imports of soft furniture in Russia by recipient companies inJanuary - June 2012, in value termsFig. 28. Structure of the imports of soft furniture in Russia by recipient regions in January -June 2012, in physical termsFig. 29. Structure of the imports of soft furniture in Russia by recipient regions in January -June 2012, in value termsFig. 30. Dynamics of the Russian export of soft furniture in January - June 2012, inthousands of unitsFig. 31. Dynamics of the Russian export of soft furniture in January - June 2012, inthousands of USDFig. 32. Structure of the Russian exports of soft furniture by recipient countries in January-June 2012, in physical termsFig. 33. Structure of the Russian exports of soft furniture by recipient countries in January -June 2012, in value termsFig. 34. Structure of the Russian exports of soft furniture by manufacturing companies inJanuary - June 2012, in physical termsFig. 35. Structure of the Russian exports of soft furniture by manufacturing companies inJanuary - June 2012, in value termsFig. 36. Structure of the Russian exports of soft furniture by sending regions in January -June 2012, in physical termsFig. 37. Structure of the Russian exports of soft furniture by sending regions in January -June 2012, in value termsFig. 38. Dynamics of real disposable income, real wages, real pensions in 2005 - 2013, in %Fig. 39. Quarterly changes in real disposable income of the population of Russia, in %, tothe previous yearFig. 40. Structure of real disable expenditures in 2009 - 2011, in %Fig. 41. Dynamics of individual outstanding loans in January 2009 - November 2011, growthrates, in %Fig. 42. Volume of construction of buildings, commissioned in Russia in 2005 – 2011, inmillions of cubic metersFig. 43. Structure of commissioned buildings in 2005 - 2011, in millions of cubic metersFig. 44. Total construction volume of commissioned residential buildings in Russia in 2005 -2011, in millions of cubic metersFig. 45. Total construction volume of commissioned nonresidential buildings in Russia in2005 – 2011, in millions of cubic metersFig. 46. Volume of commissioned apartment buildings in 2005 - 2011, in thousands ofsquare meters Page 12 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Fig. 47. Volume of commissioned individual houses in 2005 - 2011, in thousands of squaremetersFig. 48. Number of months that should be worked in for the purchase of one square meterof housing at the primary marketFig. 49. Soft furniture production in 2000 - 2011, in billions of RURFig. 50. Dynamics of consumption of soft furniture in Russia in 2009 - 2012 and forecastuntil 2017, in thousands of unitsFig. 51. Dynamics of consumption of soft furniture in Russia in 2009 - 2012 and forecastuntil 2017, in current prices, in billions of RURFig. 52. Consumption of soft furniture by Federal Districts in 2009 - 2012, in value termsFig. 53. Forecast for supply and demand of soft furniture in 2009 - 2017, in physical termsFig. 54. Forecast for supply and demand of soft furniture in 2009 - 2017, in value termsFig. 55. Volume of the soft furniture market in Russia, according to the baseline scenarioFig. 56. Volume of the soft furniture market in Russia, according to the conservativescenarioFig. 57. Volume of the soft furniture market in Russia, according to the pessimistic scenario Page 13 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Executive Summary Key figures and conclusions about the market…The volume of supply on the Russian soft furniture market in 2012 was almost … thousandunits, which is …% higher than the the same figure for 2011. It should be noted that thevolume of imported products on the soft furniture market was …%.The volume of production of soft furniture in 2012 was … thousand units, which is …%higher than the volume of production in 2011.The largest share (…%) of all soft furniture manufactured in the Russian Federation in 2012belongs to the … Federal District.In 2012, the import volume of soft furniture in Russia amounted to … thousand units inphysical terms and to … thousand USD in value terms.… Page 14 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)5. Characteristics of the Russian softfurniture market... 5.1. Volume and dynamics of the Russian soft furniture market in 2007 - 2012. Forecast for 2012 – 2017The volume of supply on the Russian soft furniture market in 2012 was almost … thousandunits, which is …% higher than the the same figure for 2011. It should be noted that thevolume of imported products on the soft furniture market was …% of the total market. Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”) Fig. 1. Volume of the supply of soft furniture in 2008 - 2012 and forecast for 2013 - 2017, in thousands of thousand units and percentage Page 15 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)5.2. Structure of the soft furniture market in Russia: production,exports, imports, consumptionThe volume of imports of soft furniture in 2012 was about … thousand units, which was …%of the total market volume. A more detailed analysis of the imports and exports ispresented below. Table 1. Volume and dynamics of the soft furniture market in Russia in 2008 - 2012 and forecast until 2017, in thousand units 2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017FVolume of … … … … … … … … … In unitsproduction In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsexports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsimports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitstotal supply In %, to …% …% …% …% …% …% …% …% the previous year Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Page 16 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)6. Characteristics of the domesticproduction of soft furniture in Russiain 2007 - 2012… Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares6.1 Volume and dynamics of soft furniture production in 2007 -2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (“Rosstat”), Analysis (“IndexBox”) Fig. 6 Soft furniture production in 2007 - 2011, in thousands of thousand units Page 17 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)6.3 The main manufacturers of soft furniture and theircorresponding market sharesTable 4. Manufacturers of soft furniture and their corresponding market shares in2011 Production Market of soft share Manufacturer Region furniture, in thousand units… … … …… … … …… … … …… … … …… … … …… … … …OTHERS … …TOTAL … … Source: Data (Company data), Analysis (“IndexBox”)… Page 18 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)8. Characteristics of the imports ofsoft furniture into the Russian market 8.1. Volume and dynamics of the imports of soft furniture…The volume of imports of soft furniture in 2011 was … thousand units. The largest amountof soft furniture was imported in …, when were imported … thousand units. Table 8. Volume and dynamics of the imports of soft furniture in 2012, in thousands of units of 100% alcoholMonth Quantity, in thousands of thousand units In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 19 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”)Fig. 30. Dynamics of the imports of soft furniture in Russia in 2012, in thousands of units of 100% alcohol and in %… Page 20 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 21 from 22 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Soft Furniture Market. January 2013 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 22 from 22 IndexBox Marketing © 2012 www.indexbox.ru