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Russia: Flour Confectionery Market
 

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    Russia: Flour Confectionery Market Russia: Flour Confectionery Market Document Transcript

    • Demo-VersionRussia: FlourConfectionery MarketAnalysis and Forecast to 2017January 2013Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: info@indexbox.ru www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Brief OverviewThe report on the Russian flour confectionery market contains:  Analysis and forecast of market dynamics;  Structure of consumption by region;  Analysis of domestic production, market shares of the main market players;  Analysis of exports and imports;  Analysis of factors, influencing the development of the market;  Analysis of raw materials’ base;  Assessment and forecast of market development;  Financial and economic profiles of the leading companies in the industry.Methodology:  Expert interviews with top managers of the largest players on the market;  Analysis of information, received from the main market participants;  An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report on the Russian flour confectionery market contains information on thefollowing commodity groups:  Flour confectionery, cakes and pastries for non-durable storage;  Gingerbread, gingerbread cookies and the like;  Waffles.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian flour confectionery market:  Volumes of production, exports and imports;  Indicators of market development;  Consumption indicators. Page 2 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports. Page 3 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Why People Choose Us • We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. • We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. • We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. • Our own research methodology guarantees the consistently high quality of our work. • We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. • We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 4 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian flour confectionery marketand build a forecast of the industry in the medium term.Geography of the research: RussiaMethodology1. Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors’ sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivate media companies, marketing agencies, commercial databases, “IndexBoxMarketing” own research.2. Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3. Expert Interviews with Market ParticipantsThe analysis of secondary information is completed by expert interviews withrepresentatives of market participant companies – manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 5 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports. Page 6 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Table of ContentsAbout IndexBox1. Executive summary2. Research design3. Classification of confectionery4. Characteristics of raw materials 4.1. Flour 4.2. Sugar5. Technology of production of confectionery6. Characteristics of the Russian confectionery market in 2007 - 2012. Forecast for2013 - 2017 6.1. Volume and dynamics of the Russian confectionery market in 2007 - 2012.Forecast for 2013 - 2017 6.2. Structure of the confectionery market in Russia: production, exports, imports,consumption7. Characteristics of the domestic production of confectionery in 2007 - 2012 7.1. Volume and dynamics of the production of pastry and cakes for non-durablestorage in Russia in 2007 - 2012 7.2. Volume and dynamics of the production of ginger cookies and gingerbread and thelike in 2007 - 2012 7.3. Volume and dynamics of the production of wafers in 2007 - 2012 7.4. Structure of the production of confectionery by region 7.5. Manufacturing capacities and their level of loading 7.6. Level of concentration of production and characteristics of competition on themarket 7.7. Main producers of confectionery and their corresponding market shares 7.7.1. «KDV Yashkino" 7.7.2. LLC "Chipita Saint Petersburg" 7.7.3. LLC "Cracker" 7.7.4. OJSC "Bryankonfi" 7.7.5. Of "Bolshevik" 7.7.6. «Russian biscuit" 7.7.7. OJSC "Confectionery" Saratov " 7.8. Investment projects in the industry8. Characteristics of the prices of flour confectionery 8.1. Dynamics of the manufacturers’ prices of confectionery in 2007 - 2012 8.2. Comparison of manufacturers’ prices of confectionery by Federal Districts of Russia 8.3. Dynamics of retail prices of flour confectionery products in 2010 - 20129. Characteristics of the imports of confectionery to the Russian market 9.1. Volume and dynamics of the imports of confectionery 9.2. Manufacturing countries, leading suppliers of confectionery to Russia Page 7 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version) 9.3. Foreign companies, manufacturers of the confectionery products imported toRussia 9.4. Russian companies, recipients of the imports of confectionery 9.5. Structure of the imports of confectionery by region10. Characteristics of the Russian exports of confectionery 10.1. Volume and dynamics of the Russian exports of confectionery 10.2. Recipient countries of the Russian exports of confectionery 10.3. Manufacturing companies, supplying confectionery products for exports 10.4. Sending regions of the Russian exports of confectionery11. Factors, influencing the development of the confectionery market in Russia 11.1. Level of welfare12. Characteristics of the consumption of confectionery in Russia 12.1. Dynamics and consumption of confectionery in Russia in 2007 - 2012. Forecastfor 2013 - 2017 12.2. Volume and structure of consumption of confectionery by Federal Districts in2007 - 2012 12.3. Balance between production and consumption of confectionery in 2007 - 201213. Forecast for the development of the confectionery market in Russia in 2013 -2017 13.1. Preconditions for the development of the Russian economy 13.2. Scenarios for the development of the confectionery marketAppendix 1. Financial and economic indicators of the industryAppendix 2. Profiles of the leading manufacturers in the industryThe following data (or analysis of the data) is presented for each of the companies: • Contact details • Registration data • Management • Subsidiaries • Major shareholders • Balance sheets • Profit and loss accounts • Key financial performance indicators Page 8 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)The data presented in tabular form • Dynamics of the confectionery market in 2007 - 2017 • Production of pastry and cakes for non-durable storage in 2007 - 2012, in thousandsof tons • Production of ginger cookies and gingerbread and the like in 2007 - 2012, inthousands of tons • Production of wafers in 2007 - 2012, in thousands of tons • Production of confectionery by types in 2012, in tons • Production of confectionery by Federal Districts in 2007 - 2012, in thousands of tons • Usage of the average annual manufacturing capacity for the production ofconfectionery in 2007 - 2012 by region, in % • Average manufacturers’ prices of confectionery in Russia in January 2010 - 2012 • Volume of the imports of confectionery by manufacturing countries in 2012, inkilograms • Volume of the imports of confectionery by manufacturing companies in 2012, inkilograms • Volume of the imports of confectionery in Russia by importing companies in 2012, inthousands of tons • Volume of the imports of confectionery by region in 2012, in tons • Volume of the Russian exports of confectionery by recipient countries in 2012, inkilograms • Volume of the Russian exports of confectionery by manufacturing companies in 2012,in kilograms • Volume of the Russian exports of confectionery by region of origin in 2012, inkilograms • Dynamics of the disposable resources of households (per 100 people), in thousandsof RUR, in the Russian Federation in 2002 - 2012 • Differentiation of income in 2007 - 2012 • Deviations of the income by Federal Districts from the average for Russia in 2007 -2012 • Consumption of confectionery in 2012, in kilograms • Average prices of producers and importers of confectionery in Russia in 2012 • Segment sales of confectionery, depending on the price tag • Value chain formation of confectionery by sales channels Page 9 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)The data presented in the form of illustrations • Volume of the supply on the confectionery market in 2007 - 2017 • Production of pastry and cakes for non-durable storage in 2009 - 2012, in thousandsof tons • Production of ginger cookies and gingerbread and the like in 2009 - 2012, inthousands of tons • Production of wafers in 2009 - 2012, in thousands of tons • Production of pastry and cakes for non-durable storage in January 2008 – 2012, in%, to the corresponding period of the previous year • Production of ginger cookies and gingerbread and the like in January 2008 - 2012, in%, to the corresponding period of the previous year • Production of wafers in 2008 – 2012, in %, to the corresponding period of theprevious year • Production of pastry and cakes for non-durable storage in 2007 - 2012, in kilograms • Production of ginger cookies and gingerbread and the like in 2007 – 2012, inkilograms • Production of wafers in 2007 - 2012, in kilograms • Structure of the production of confectionery in 2012 by type, in tons • Structure of the production of confectionery by Federal Districts in 2012 • Structure of the production of confectionery by Federal Districts in 2007 - 2012 • Capacities for the production of confectionery by Federal Districts in 2012, inkilograms • Level of annual production capacity for the production of confectionery in 2002 –2012, in % • Commissioning of the facilities for the production of confectionery in Russia in 2002 -2012, in thousands of tons • Indexes of the average manufacturers’ prices of confectionery in Russia in 2012 • Indexes of the average manufacturers’ prices of confectionery in Russia in 2012 • Dynamics of the average manufacturers’ prices of confectionery in Russia in January2010 - 2012, deviation in % from the same period of the previous year • Comparison of the average manufacturers’ prices of confectionery by Federal Districtsin 2012 • Dynamics of the imports of confectionery in Russia in 2012, in kilograms • Structure of the imports of confectionery in Russia by manufacturing countries in2012 • Structure of the imports of confectionery in Russia by manufacturing companies in2012 • Structure of the imports of confectionery in Russia by importing companies • Structure of the imports of confectionery by region in 2012 • Dynamics of the Russian exports of confectionery in 2012, in kilograms • Structure of the Russian exports of confectionery by recipient countries in 2012 • Structure of the Russian exports of confectionery by manufacturing companies in2012 • Structure of the Russian exports of confectionery by region of origin in 2012 Page 10 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version) • Dynamics of consumption of confectionery in Russia in 2009 - 2017, in thousands oftons • Distribution of the total money income in 2012 by groups • Average deviation of per capita income in the Federal Districts from the Russianaverage in 2002 - 2012 • Share of the amount of free cash in the Federal District regarding the nationalaverage • Dynamics of consumption of confectionery in Russia in 2009 - 2017, in thousands oftons • Consumption of confectionery in Europe in 2012, in kg / person • Dynamics of consumption of confectionery in Russia in 2012 • Consumption of confectionery by Federal Districts in 2012 • Structure of sales of confectionery by Federal Districts in 2012 • Structure of sales of confectionery in volume terms in 2012, in thousands of tons • Structure of sales of confectionery in value terms in 2012, in RUR Page 11 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Executive Summary Key figures and conclusions about the market…The volume of supply on the Russian flour confectionery market in 2012 was almost … tons,which is …% higher than the the same figure for 2011. It should be noted that the volumeof imported products on the flour confectionery market was …%.The volume of production of flour confectionery in 2012 was … tons, which is …% higherthan the volume of production in 2011.The largest share (…%) of all flour confectionery manufactured in the Russian Federation in2012 belongs to the … Federal District.In 2012, the import volume of flour confectionery in Russia amounted to … tons in physicalterms and to … thousand USD in value terms.… Page 12 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)5. Characteristics of the Russian flourconfectionery market... 5.1. Volume and dynamics of the Russian flour confectionery market in 2007 - 2012. Forecast for 2012 – 2017The volume of supply on the Russian flour confectionery market in 2012 was almost … tons,which is …% higher than the the same figure for 2011. It should be noted that the volumeof imported products on the flour confectionery market was …% of the total market. Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”) Fig. 1. Volume of supply on the flour confectionery market in Russia in 2007 - 2012 and forecast for 2013 - 2017, in tons Page 13 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)5.2. Structure of the flour confectionery market in Russia:production, exports, imports, consumptionThe volume of imports of flour confectionery in 2012 was about … tons, which was …% ofthe total market volume. A more detailed analysis of the imports and exports is presentedbelow. Table 1. Volume and dynamics of the flour confectionery market in 2009 - 2012 and forecast until 2017, in tons 2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017FVolume of … … … … … … … … … In unitsproduction In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsexports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitsimports In %, to …% …% …% …% …% …% …% …% the previous yearVolume of … … … … … … … … … In unitstotal supply In %, to …% …% …% …% …% …% …% …% the previous year Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”) Page 14 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)6. Characteristics of the domesticproduction of flour confectionery inRussia in 2007 - 2012… Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares6.1 Volume and dynamics of flour confectionery production in2007 - 2012In 2011, the volume of production was higher than for the analogical period of the previousyear. Source: Data (“Rosstat”), Analysis (“IndexBox”)Fig. 4. Dynamics of the production of flour confectionery in the Russian Federationin 2007 -2011, in tons Page 15 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)6.4 The main manufacturers of flour confectionery and theircorresponding market sharesTable 4. Manufacturers of flour confectionery and their corresponding marketshares in 2011 Production Market of flour share Manufacturer Region confectioner y, in tons… … … …… … … …… … … …… … … …… … … …… … … …OTHERS … …TOTAL … … Source: Data (Company data), Analysis (“IndexBox”)… Page 16 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)8. Characteristics of the imports offlour confectionery into the Russianmarket 8.1. Volume and dynamics of the imports of flourconfectionery…The volume of imports of flour confectionery in 2011 was … tons. The largest amount offlour confectionery was imported in …, when were imported … tons. Table 2. Dynamics of the imports of flour confectionery in 2011, in thousands of tonsMonth Quantity, in thousands of tons In %, to the previous monthJanuary …February … …%March … …%April … …%May … …%June … …%July … …%August … …%September … …%October … …%November … …%December … …%Total … Source: Data (“FTS”), Analysis (“IndexBox”) Page 17 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version) Source: Data (“FTS”), Analysis (“IndexBox”) Fig. 5. Dynamics of the imports of flour confectionery in Russia in January - December 2011, in thousands of tons…Page 18 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing. • The "IndexBox" team has been working together for more than 7 years. • The average experience of "IndexBox" specialists in the marketing sphere is 10 years. • “IndexBox" employs 15 specialists in its research analytical department. • The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers. • Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets. • In total, more than 80,000 respondents have taken part in our research studies. • Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies: Page 19 from 20 IndexBox Marketing © 2012 www.indexbox.ru
    • Market Research Russia: Flour Confectionery Market. January 2013 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility. Page 20 from 20 IndexBox Marketing © 2012 www.indexbox.ru