Video – Social Media Revolution http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=player_embedded
The Schedule Changes Social Web Considerations Summary Aim: A summary of the social web and why you need to be in it.
Changes 2007 - Present
Volume of data
Devices, Platforms, Data
(these three coming soon!)
And Google+ !
Technology has improved
Broadband became widely available
including flat rate mobile broadband
Web content hosted for free / removed barrier to publish
Mobiles and other devices
Web 2.0 / Social Media / Social Networking platforms
New Challenges - Volume of Data http://www.emc.com/about/news/press/2009/20090518-01.htm http://www. worldwidewebsize .com/ (not exact – but an idea) Number of pages indexed http://www.worldwidewebsize.com/
13 Billion pages on the Indexed Web
What does this mean?
2008 - 3,892,179,868,480,350,000,000 information “bits”
Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE
Video Abstracts Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc
Business case ROI +100K views on Youtube Cost of giving it a go – free (takes time – but get an enthusiast to do!)
More than 2 billion views per day
More video is created in 60 days than the 3 major US networks output in 60 years
Video meets Book
New devices break traditional paper formats – more later!
Will production staff start to need video skills to go beyond the text, video assets and creation?
Where are you on YouTube?
How do you interact with the YouTube Community?
How do you find the YouTube community, how do they find you?
Inserting a YouTube video into a blog post
Find a video on YouTube
Copy the URL (not embed code)
Add as a flash HTML object
Random House crowd sourcing for a book cover
http://www. flickr .com/search/?q= coversourcing
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata .
Telling others that you’ve found something of interest.
Not to forget
Virtual Worlds -
15 minute video well worth watching - http://blip. tv /file/242816
Scientific Conference in World of Warcraft
http://www. sciencemag .org/ cgi /content/full/320/5883/1592c#section3 “ By the end of the third day, a real scientific exchange took place, I married one of the conference participants, and within an hour of the wedding, we were all dead. “
How do you get started?
Know your mission
Research your audience (who, what channels, how)
Enable staff with passion
What do your customers want? Don’t just hide marketing – you will be un followed quickly (consider offers, news, customer services, feedback)
Do you need a strategy?
Yes – but Social Media is just a supporting tool.
Know your objective and use the tools to get there!
What are people saying about:
Exercise: Online Listening
Where are people talking about your subject?
By searching for keywords with free online tools, look for places where you might want to add to the conversation.
http:// technorati .com/
http:// addictomatic .com/
http://www. socialmention .com/
Blog what you find!
What does success look like?
Usage Customer Satisfaction Sales Market Knowledge Support Costs Buzz Relationships Referrers Retweets Resolved issues Sales Return Visits Usage Whatever you are aiming for!
Should we give the user the maximum freedom to do good?
Allow the user to be successful
Pre or Post Moderation?
Allow users to report content – ensure that you look into the legal side!
You don’t need to send people away!
How will you deal with -
Novelty wears thin
Be Ready Allow users to report content – ensure that you look into the legal side!
Who owns the data
Where is data stored
What happens if the data goes?
How much are you reliant on the data
Choose which technologies to use
Adapt and Change
Costs of failure is low
Don’t try to use them all
Stop and delete when it fails
How will you feed it?
Something easy to learn that adds value will succeed
ENABLE http://www. compliancebuilding .com/about/publications/social-media-policies/ Have a Social Media Policy! Great Examples here -
Social Web has revolutionised the web and made it properly interactive.
Find out how the new web will follow you round all day, merge with your real world, and provide more data than you can ever imagine.