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    WillsSocialMedia WillsSocialMedia Presentation Transcript

    • Social Media ALPSP: Web 2.0: Online communities and social media Thursday 14 th July 2011 Will Russell © ALPSP
    • Video – Social Media Revolution http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=player_embedded
    • The Schedule Changes Social Web Considerations Summary Aim: A summary of the social web and why you need to be in it.
    • Changes 2007 - Present
      • Technology
      • Volume of data
      • Social Web
      • Devices, Platforms, Data
      • (these three coming soon!)
      • And Google+ !
    • Technology
      • Technology has improved
      • Broadband became widely available
      • including flat rate mobile broadband
      • Prices decreased
      • Web content hosted for free / removed barrier to publish
      • Mobiles and other devices
      • Web 2.0 / Social Media / Social Networking platforms
    • New Challenges - Volume of Data http://www.emc.com/about/news/press/2009/20090518-01.htm http://www. worldwidewebsize .com/ (not exact – but an idea) Number of pages indexed http://www.worldwidewebsize.com/
    • 13 Billion pages on the Indexed Web
    • What does this mean?
      • 2008 - 3,892,179,868,480,350,000,000 information “bits”
      • http://www. emc .com/about/news/press/2009/20090518-01. htm
      • 1 byte = 8 bits, 1 KB = 1024 bytes
      • 486522483560043750000 bytes
      • 475119612851605225 KB
      • If that was just articles -
      • Taking an articles that is 90670 bytes
      • 5,365,859,529,723,654 articles
      • 5 Quadrillion articles - but it’s not all articles
    • Multiple web presences Different platforms Different devices Content that finds readers Bringing people together around content Changes for Publishers
    • WEB 2.0
    • Social Web Social Networking Social Media Social Search Optimisation everyone gets very social!
    • Are we back here yet? Web Networking Media Search Optimisation
    • Constantly Evolving More Acceptance More Real time More Devices More Measurable More Combining Real World Integration And a changing playing field - MySpace
    • Social Media
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • Blogs
      • Sharing ideas and news in an informal way, asking for instant feedback.
      • Most newspapers now have a blog
      • Be humble – don’t write as the expert!
      • Link to your authors blogs
      • Link to your content (SEO)
      • Establish a relationship and trust
      • Post regularly
      • http://willzuk.wordpress.com
    • http://philbradley.typepad.com/phil_bradleys_weblog/2007/06/web-20-question.html If you need a web 2.0 catch up…
    • http://michaelnielsen.org/blog/is-scientific-publishing-about-to-be-disrupted/
    • To Consider
      • Do your authors blog?
      • Who is blogging for you?
      • Who is blogging about you?
    • Exercise: Start a blog
    • Social Media
      • Changes
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • Social Networks Vertical and Horizontal
    • Facebook
      • ~750 Million Active Users
      • Many applications
      • A useful platform
      • Social Network messaging is the new e-mail.
      • Note – in Feb it was 500 million active users.
      Facebook Stats - http://www.facebook.com/press/info.php?statistics
    •  
    •  
    • Become a Fan!
    • Facebook Stats
      • http://www.facebook.com/press/info.php?statistics
      • More than 750 million active users
      • 50% of active users on Facebook every day
      • Average user creates 90 pieces of content a month
      • 1/3 of women now check Facebook before going to the bathroom in the morning?
    • Mobile Stats
      • There are more than 250 million active users currently accessing Facebook through their mobile devices.
      • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    • To Consider
      • Where are you on Facebook?
      • How do you interact with the Facebook Community?
      • How do you find the Facebook community; how do they find you?
    • Linked In
    • MyRSC http://myrsc.rsc.org
    •  
    • BIOMED Experts http://www.biomedexperts.com/ Populated with PubMed data - millions of profiles
    • Nature Networks http://network.nature.com/
    • http://www.mendeley.com The Last.fm for research papers?
    • What papers are being looked at by the group The Last.fm for research papers?
    • Niche vs Mainstream
      • Greater control / ownership
        • - data and changes
      • Premium services
      • Advertising potential
      • Security / confidentiality
      • Flexibility for functionality
      • - and design
      • Technology (Mobile)
      • Usage
      • Cost of set-up
      • Service performance
      • Ideal for short campaigns
      • Discoverability
      • No need for lots of accounts
      • If you don’t, someone
      • else will
    • How do we know which is the latest social network? Tip – what’s big in the UK may not be the biggest worldwide
    • Social Media
      • Changes
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • Twitter
    • What is Twitter
      • Microblogging service - blogs of ~140 characters that you can send to your friends.
      • Great way of sharing links
      • Send the blog via your mobile or PC, link your twitter feed to other sites.
      • Broadcast to the world!
    • Why might publishers use Twitter?
      • Spread the word/news about publications
      • See what people are saying and respond
      • Event feedback and questions
      • Ask for questions and feedback
      • Allow your customers to tweet your content – recommending it to their friends
      • Quick way of being part of the cloud & crowd
      • Initiating ideas that the crowd turn into products!
    • Get your name!
    • Tweet the latest stories
    • Interact Live example http://twitter.com/#!/NatureMaterials Exercise – # tags, replies and interaction
    • http://twitter.jamesallenonf1.com/
      • Twitter Tips
      • Use hashtags #ALPSP
      • Picture of yourself – not company
      • Drive towards your site
      • Don’t just broadcast - Interact
      • Engage - Reply to people and retweet
      • Ask questions – get replies
      • Use the Description opportunity
    • Twitter updates VS Facebook Status The World Agreed Friends No need to follow back
    •  
    • Find us on Twitter David - @drs1969 Will – @ChemPub @Willz
    • Twitter Tools – TweetDeck http://www.tweetdeck.com/ Saved searches See Replies See messages
    • Twitter Tools – Hootsuite Browser based (no download) See replies See messages Multiple streams
    • Useful resource
      • http://econsultancy.com/blog/3780-a-20-step-starters-guide-to-using-twitter-efficiently
    • Optional Exercise
      • How often is your site tweeted?
      • http://www.backtype.com/
    • To Consider
      • Where are you on Twitter?
      • How do you interact with the Twitter Community?
      • How do you find the Twitter community; how do they find you?
    • Optional exercise
      • Embedding your tweets into your WordPress blog.
    • Social Media
      • Changes
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • Online Video
    • Professional Production http://www.rsc.org/Shop/books/Molecules_of_Murder_Book_Launch.asp
    • Making Your Own
      • Technology & software are affordable
      • Hosting can be free
      • Easy to embed into your website
      • TAKES TIME!
      • http://www.youtube.com/watch?v=GjFT7Rek_kA&feature=player_embedded
      • http://willzuk.wordpress.com
    • Customer / Author-submitted content http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp
    • Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE
    • Video Abstracts Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc
    • Business case ROI +100K views on Youtube Cost of giving it a go – free (takes time – but get an enthusiast to do!)
    • YouTube Stats
      • http://www.youtube.com/t/press_statistics
      • More than 2 billion views per day
      • More video is created in 60 days than the 3 major US networks output in 60 years
    • Video meets Book
      • The VOOK
      • New devices break traditional paper formats – more later!
      • Will production staff start to need video skills to go beyond the text, video assets and creation?
      • http://www.youtube.com/watch?v= EKjAUkfpYLA
    • To Consider
      • Where are you on YouTube?
      • How do you interact with the YouTube Community?
      • How do you find the YouTube community, how do they find you?
    • Optional exercise
      • Inserting a YouTube video into a blog post
      • Find a video on YouTube
      • Copy the URL (not embed code)
      • Add as a flash HTML object
    • Social Media
      • Changes
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • Flickr
        • Random House crowd sourcing for a book cover
      http://www. flickr .com/search/?q= coversourcing
    • Social Bookmarking
      • Wikipedia –
      • Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata .
      • Telling others that you’ve found something of interest.
    • Not to forget
      • Podcasts
      • Maps
      • Virtual Worlds -
      • 15 minute video well worth watching - http://blip. tv /file/242816
      • Online Gaming…..
      • Scientific Conference in World of Warcraft
      http://www. sciencemag .org/ cgi /content/full/320/5883/1592c#section3 “ By the end of the third day, a real scientific exchange took place, I married one of the conference participants, and within an hour of the wedding, we were all dead. “
    •  
    • Social Media
      • Changes
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • How do you get started?
      • Know your mission
      • Listen
      • Research your audience (who, what channels, how)
      • Engage
      • Enable staff with passion
      • Be human
      • What do your customers want? Don’t just hide marketing – you will be un followed quickly (consider offers, news, customer services, feedback)
    • Do you need a strategy?
      • Yes – but Social Media is just a supporting tool.
      • Know your objective and use the tools to get there!
    • LISTEN
      • What are people saying about:
      • Your brand
      • Your subject
      • Your keywords
      • You
    • Exercise: Online Listening
      • Where are people talking about your subject?
      • By searching for keywords with free online tools, look for places where you might want to add to the conversation.
      • http:// technorati .com/
      • http:// addictomatic .com/  
      • http://www. socialmention .com/
      • Blog what you find!
    • What does success look like?
    • Usage Customer Satisfaction Sales Market Knowledge Support Costs Buzz Relationships Referrers Retweets Resolved issues Sales Return Visits Usage Whatever you are aiming for!
    • Freedom
      • Should we give the user the maximum freedom to do good?
      • Allow the user to be successful
      • Pre or Post Moderation?
      Allow users to report content – ensure that you look into the legal side!
    • You don’t need to send people away!
    •  
    • Risks
      • How will you deal with -
      • Copyrighted content
      • Libellous remarks
      • Threats
      • Inappropriate material
      • Novelty wears thin
      • React Appropriately
      Be Ready Allow users to report content – ensure that you look into the legal side!
    • Ownership
      • Who owns the data
      • Where is data stored
      • What happens if the data goes?
      • How much are you reliant on the data
    • Being Practical
      • Choose which technologies to use
      • Adapt and Change
      • Costs of failure is low
      • Don’t try to use them all
      • Stop and delete when it fails
      • How will you feed it?
      • Something easy to learn that adds value will succeed
    • ENABLE http://www. compliancebuilding .com/about/publications/social-media-policies/ Have a Social Media Policy! Great Examples here -
    • Social Media
      • Changes
      • Social Media
        • Blogging
        • Social Networks
        • Twitter
        • Online Video
        • The Rest
      • Considerations
      • Summary
    • Summary
      • Social Web has revolutionised the web and made it properly interactive.
      • Coming up:
        • Find out how the new web will follow you round all day, merge with your real world, and provide more data than you can ever imagine.
    • Why social web matters!
      • How can you enable your readers to -
        • Find your content
        • Distribute your content
        • Use your content
        • Create your content
        • Collaborate around your content
        • Interact with your content
        • Be your content
    • Exercise
      • Where is now the best place to search?