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  1. 1. Devices, the Augmented World, web 2 and Data Shadows – The Changing Interface to content ALPSP: Web 2.0: Online communities and social media Thursday 10 th Feb 2011 © ALPSP
  2. 2. The Future? <ul><li>http://www.youtube.com/watch?v=gtuGSWDVdQU </li></ul>
  3. 3. The Schedule <ul><li>Devices </li></ul><ul><li>Augmented World and Web Squared </li></ul><ul><li>Datashadows </li></ul>
  4. 4. Devices <ul><li>iPad </li></ul><ul><li>iPhone </li></ul><ul><li>Smartphones </li></ul><ul><li>Netbooks </li></ul><ul><li>Kindle </li></ul><ul><li>Contact lenses </li></ul>
  5. 5. Mobile Web <ul><li>“ Last year Lee Kai-fu, Google’s president in China, announced that Google was redesigning its products for a market where “most Chinese users who touch the mobile internet will have no PC at all.” </li></ul><ul><li>http://www.economist.com/science/ tq / displaystory . cfm ?STORY_ID=11999307 </li></ul><ul><li>Will overtake PC browsing within 5 years? 3 years? </li></ul>
  6. 6. Mobile Web <ul><li>Websites for Mobile vs Mobile Applications </li></ul>
  7. 7. Mobile Websites <ul><li>Mobile website (a version of your website optimised for use on a small mobile screen) </li></ul><ul><li>No download required (less commitment to use) </li></ul><ul><li>Potentially larger customer base – not reliant on a certain or latest phone </li></ul><ul><li>May be easier to redesign for mobile than develop an application </li></ul>
  8. 8. BBC and Mobile http://www. bbc .co. uk /mobile/web/
  9. 9. Yellow Pages and Mobile http://www. yellmobile .com/ http://behance.vo.llnwd.net/profiles/79527/projects/116694/795271218639008.jpg
  10. 10. Optional Exercise How does your site look on a mobile? Use a mobile, or free simulators are available: http://www.opera.com/mobile/demo/ http://www.testiphone.com/ Blog what you think could make it easier to use /
  11. 11. Mobile Friendliness Check http://validator.w3.org/mobile /
  12. 12. Mobile Applications <ul><li>Mobile application (a standalone application you download to your device) </li></ul><ul><li>Fast to access – via an icon </li></ul><ul><li>More screen available  - no browser surround </li></ul><ul><li>Not reliant on the scripting technologies within the browser </li></ul><ul><li>More sensors (functionality) </li></ul><ul><li>Seen as innovative – browsers and websites old technology. </li></ul><ul><li>More acceptable to charge – people seem willing to pay a few pence to download an app – but should you charge? </li></ul><ul><li>Can possibly be used offline </li></ul><ul><li>Currently sit on the single device (not the cloud) </li></ul>
  13. 13. App Example – ChemMobi
  14. 14. App Example – IOP
  15. 15. App Example – Chemistry World
  16. 16. Mobile App DIY sites <ul><li>Http://www.swebapps.com </li></ul><ul><li>http://www.appbaker.com </li></ul><ul><li>http://www.appmakr.com/ </li></ul><ul><li>http://mobileroadie.com/ </li></ul><ul><li>http://www.youtube.com/watch?v=LIAR-VmN4qY </li></ul><ul><li>http://www.youtube.com/watch?v=CHA30A8TLOQ </li></ul>
  17. 17. Integration – Ning Everywhere
  18. 18. Mobile App Usage http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
  19. 19. Current Mobile Considerations <ul><li>Specific aims must be met – not for just fun </li></ul><ul><li>Low tolerance – connection speed may vary, just give what the users want </li></ul><ul><li>Consider if scripting will work </li></ul><ul><li>Consider a separate site – not just a redesign </li></ul><ul><li>Select rather than type </li></ul><ul><li>Make forms short </li></ul><ul><li>Jakob Nielsen: http://www. useit .com/ alertbox /mobile-usability.html </li></ul>
  20. 20. The New Entry Method <ul><li>Where did the browser go? </li></ul>
  21. 21. New Input Methods <ul><li>Keyboard not required </li></ul>
  22. 22. Discoverability <ul><li>New places to search </li></ul>
  23. 23. Tablets / Ebook Readers <ul><li>iPad </li></ul><ul><li>Samsung Galaxy </li></ul><ul><li>Dell Streak 5inch </li></ul><ul><li>Blackberry playbook </li></ul><ul><li>HP Zeen </li></ul><ul><li>Yootab </li></ul><ul><li>Bamboo Touch </li></ul><ul><li>Disgro Tablet </li></ul><ul><li>Archos Tablet </li></ul><ul><li>Rainbow Tablet </li></ul><ul><li>Elonex eTouch </li></ul><ul><li>Conrad WebTab </li></ul><ul><li>Creative Labs Zii0 </li></ul><ul><li>ViewSonic Viewpad </li></ul><ul><li>Toshiba Folio </li></ul><ul><li>Samsung Galaxy Tab </li></ul><ul><li>… and more… </li></ul>
  24. 24. Sales <ul><li>Gartner predicts sales of 54,781,000 in 2011 </li></ul><ul><li>http://www.gartner.com/it/page.jsp?id=1452614 </li></ul>
  25. 25. iPad <ul><li>Alice on the iPad – http://www.youtube.com/watch?v=gew68Qj5kxw </li></ul><ul><li>iPad and the elements – </li></ul><ul><li>http://www.youtube.com/watch?v=N6zv-F_O-aA&feature=related </li></ul>
  26. 26. Wired Magazine iPad App http://www.youtube.com/watch?v=wwFbwHaP5tE
  27. 27. USA Today iPad app http://www.youtube.com/watch?v=p5nJVtLygOM
  28. 28. Publications that think different Rather than a printed annual edition, subscribe to a mobile version that’s updated throughout the year
  29. 29. Market Place <ul><li>Apple </li></ul><ul><li>iPhone </li></ul><ul><li>iPad </li></ul><ul><li>Defined screen sizes </li></ul><ul><li>Quality controlled store </li></ul><ul><li>/ </li></ul><ul><li>Android </li></ul><ul><li>Many devices 42+ </li></ul><ul><li>Many manufacturers </li></ul><ul><li>Many screen sizes </li></ul><ul><li>Different Features </li></ul><ul><li>Less Control </li></ul>Android Systems - http://bit.ly/ghTBng
  30. 30. For Publishers to Consider <ul><li>How will this change </li></ul><ul><li>Search / SEO </li></ul><ul><li>Linking </li></ul><ul><li>Authentication </li></ul><ul><li>Unlimited social media </li></ul><ul><li>Location </li></ul><ul><li>The Interface Controls </li></ul><ul><li>Are you publishing or producing? </li></ul>
  31. 31. The Schedule <ul><li>Devices </li></ul><ul><li>Augmented World and Web Squared </li></ul><ul><li>Datashadows </li></ul>
  32. 32. Web Squared <ul><li>What if all technology was internet technology? </li></ul><ul><li>An internet of things where everything is connected and feeding real time data. </li></ul><ul><li>The web becomes the real world. </li></ul><ul><li>Every device feeds and presents the data from the web </li></ul>
  33. 33. Web Squared <ul><li>Web 2.0 utilised the collective intelligence of all of us </li></ul><ul><li>Web Squared will utilise the collective intelligence of everything </li></ul><ul><li>Sensors providing real time information for the web to learn </li></ul><ul><li>The whitepaper – </li></ul><ul><li>http://www.web2summit.com/web2009/public/schedule/detail/10194 </li></ul>
  34. 34. How will Machines add Data? <ul><li>Sensors in electrical items </li></ul><ul><li>Bar codes on physical items </li></ul><ul><li>Photos from mobile phones </li></ul><ul><li>for everything else </li></ul><ul><li>GPS Systems </li></ul><ul><li>More open (big) data (later) </li></ul><ul><li>Passive information </li></ul>
  35. 35. What could be connected? <ul><li>Light switches </li></ul><ul><li>Household appliances </li></ul><ul><li>Temperature gauges </li></ul><ul><li>Scientific Sensors </li></ul><ul><li>Your GPS system </li></ul><ul><li>Your mobile phone </li></ul><ul><li>Your calendar </li></ul><ul><li>You </li></ul>
  36. 36. Seeds <ul><li>The Trojan Room Coffee Machine </li></ul><ul><li>Click here for an up to date picture of the Trojan Room coffee machine (2001) </li></ul><ul><li>Hairdresser with web cam to see availability http://www.barbercam.co.uk/view.php?id=4 </li></ul>
  37. 37. The Smartphone <ul><li>Camera (eyes) </li></ul><ul><li>Microphone (ears) </li></ul><ul><li>Positioning system </li></ul><ul><li>Motion Sensor and Compass </li></ul><ul><li>Web browser </li></ul><ul><li>And a phone </li></ul>
  38. 38. Map Sharing Schmap Geotweet Take a snap, then tweet with location information
  39. 39. What will web squared bring <ul><li>More information </li></ul><ul><li>More up to date information </li></ul><ul><li>See what’s happening right now </li></ul><ul><li>Votes on everything </li></ul><ul><li>Everything Web 2.0 brought with updated </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Real Time </li></ul></ul><ul><ul><li>Automated input </li></ul></ul><ul><ul><li>24/7 </li></ul></ul>
  40. 40. Connected Information Attendees booked for a meeting in a room at a convenient time calendars GPS Traffic Information Room Booking
  41. 41. Augmented Reality <ul><li>Viewing the real world </li></ul><ul><li>Merging with the virtual world </li></ul><ul><li>Enhancing the real world </li></ul><ul><li>Mixing layers of </li></ul><ul><ul><li>Geographic location </li></ul></ul><ul><ul><li>User data </li></ul></ul><ul><ul><li>Published information </li></ul></ul>
  42. 42. How is it viewed <ul><li>Via mobile phones </li></ul><ul><li>Via headsets and special glasses </li></ul><ul><li>Maybe one day via contact lenses - http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens/0 </li></ul>
  43. 43. Virtual Reality? <ul><li>VR = World within the computer </li></ul><ul><li>Augmented reality models a world within the computer overlaid with the real world via positioning and camera sensors </li></ul>
  44. 44. Example - Wikitude http://www.wikitude.org/ WIKITUDE World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smart-phone.
  45. 45. Example - Cyclopedia http://www.chemicalwedding.tv/cyclopedia.html Cyclopedia uses the iPhone camera, compass and GPS together to create an augmented reality of the world by overlaying Wikipedia information over the viewfinder.
  46. 46. Example - Layar <ul><li>http://www.youtube.com/watch?v=b64_16K2e08 </li></ul>
  47. 47. Nokia – Mixed Reality <ul><li>http://www.youtube.com/watch?v=u0tEzVChiiE </li></ul>Future is Wild <ul><li>http://www.youtube.com/watch?v=GjqpPWja-PY </li></ul>
  48. 48. Delphi Optics <ul><li>Navigation with weather reports in glasses </li></ul><ul><li>http://blip.tv/file/3103287/ </li></ul>
  49. 49. Google Mobile <ul><li>Detects your voice </li></ul><ul><li>Detects where you are </li></ul><ul><li>Returns search results </li></ul>
  50. 50. What will it bring <ul><li>Enhanced vision of the world </li></ul><ul><li>Up to date information </li></ul><ul><li>Interactive brochures and books </li></ul><ul><li>Location specific publishers information </li></ul><ul><li>An addition to our own brains – how can we as publishers publish to this new augmented world? </li></ul>
  51. 51. Face Recognition
  52. 52. The Schedule <ul><li>Devices </li></ul><ul><li>Augmented World and Web Squared </li></ul><ul><li>Datashadows </li></ul>
  53. 53. Datashadows <ul><li>Lots of information now generated </li></ul><ul><li>The shadow of information that is now attached to items. </li></ul><ul><li>Information that is scattered around the web relating to a “thing”. </li></ul>
  54. 54. Book Example
  55. 55. The need for an identifier <ul><li>Physical objects need identifiers </li></ul><ul><li>Books have ISBNs, Articles have DOIs, purchasable items have bar codes </li></ul><ul><li>People(?) email addressses? Twitter id @ ? </li></ul><ul><li>Will your mobile device become your identifier – will it become you? </li></ul><ul><li>Will authentication be done via mobile device? </li></ul><ul><li>Names – not so good! </li></ul><ul><li>http://personas.media.mit.edu/personasWeb.html </li></ul>
  56. 56. Identifiers? <ul><li>www.facebook.com/will.russell </li></ul><ul><li>http://www.twitter.com/willz </li></ul>
  57. 57. Passive contribution <ul><li>Most Read </li></ul><ul><li>The best time that I will read a tweet – </li></ul><ul><li>http://tweetoclock.com </li></ul><ul><li>The time that I am in bed </li></ul><ul><li>http://www. sleepingtime .org/ willz </li></ul><ul><li>Your tweet cloud </li></ul><ul><li>http://tweetstats.com/graphs/willz#tcloud </li></ul>
  58. 58. Amazon <ul><li>In the new web you will be fed rather than having to search </li></ul>
  59. 59. What can you find out? <ul><li>Different customers – different needs? </li></ul><ul><li>Mornings – commuters on mobile devices? </li></ul><ul><li>Day time – workers, possibly with restricted access via PC </li></ul><ul><li>Evening – enthusiasts on their PCs </li></ul><ul><li>How can you then best engage with these people? </li></ul>
  60. 60. How is it fed? - Today <ul><li>Booked a taxi </li></ul><ul><li>Credit card purchase of train ticket </li></ul><ul><li>Tweet whilst on the phone </li></ul><ul><li>Emails ref course, Wiki, Youtube, Network, Survey </li></ul><ul><li>CCTV cameras </li></ul><ul><li>Underground machine </li></ul><ul><li>Tourist picture </li></ul><ul><li>Logged on when got here </li></ul><ul><li>But it’s not joined up! </li></ul><ul><li>When have you generated DATA today? </li></ul>
  61. 61. Scientific Research <ul><li>Real time monitoring with sensors generating linked data? </li></ul><ul><li>Shadows of information created across the web. </li></ul>
  62. 62. Ownership <ul><li>Who owns the data? </li></ul><ul><li>Who can access the data? </li></ul>
  63. 63. Devices, Web2 and Shadows for Publishing <ul><li>How do you, as publishers, think this might change how your readers want to interact with you, your content and each other? </li></ul><ul><li>The internet is no longer a separate box: it is fully integrated into the real world </li></ul><ul><li>Changes in how, when and where we look at products </li></ul><ul><li>Changes to the format of information </li></ul><ul><li>Changes in the concept of “published” </li></ul><ul><li>Changes in the way we discover </li></ul><ul><li>Changes in intelligence </li></ul>