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socialmedianotes

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  • 1. Will RussellSocial Media Internet Services Manager Royal Society of Chemistry © ALPSP
  • 2. Video – Social Media Revolutionhttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=player_embedded
  • 3. AIMSSocial Media, Still?What’s Happening?Best Tips!From new tools to new culture
  • 4. The ScheduleChangesSocial WebConsiderationsSummary
  • 5. KEY MESSAGESCreating and engaging in compelling content is essentialFind the right staff to do itGet on with ithttp://www.flickr.com/photos/borkurdotnet/2275207430/sizes/z/in/photostream/
  • 6. Changes2007 - PresentTechnologyVolume of dataWebsites became infrastructureSocial Web WinnersDevices, Platforms, Data(these three coming soon!)
  • 7. 社会化媒体社会的ネットワー 소셜 네트워크ク
  • 8. New Challenges - Volume of Data
  • 9. What does this mean? 3,892,179,868,480,350,000,000 information “bits” http://www.emc.com/about/news/press/2009/20090518-01.htm1 byte = 8 bits, 1 KB = 1024 bytes486522483560043750000 bytes475119612851605225 KBIf that was just articles -Taking an articles that is 90670 bytes5,365,859,529,723,654 articles5 Quadrillion articles - but it’s not all articlesWe have to help people find ourcontent!
  • 10. Constantly EvolvingMore Acceptance More MeasurableMore Real time More CombiningMore Devices Real World Integration And a changing playing field - MySpace
  • 11. Social Media Changes Social Media  Social Networks  Twitter  Online Video  The Rest• Considerations• Summary
  • 12. Social NetworksVertical and Horizontal
  • 13. Facebook ~900 Million Active Users Social Network messaging is the new e-mail. Note – last year was 500 million active users. Facebook Stats - http://www.facebook.com/press/info.php?statistics
  • 14. Become a Fan!
  • 15. Facebook Stats http://www.facebook.com/press/info.php?statistics More than 900 million active users Over 50% of active users on Facebook every day An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012. More than 42 million Pages with ten or more Likes at the end of March 2012. 1/3 of women now check Facebook before going to the bathroom in the morning?
  • 16. Mobile Stats > 500 million active users of Facebook on Mobiles Mobile users are twice as active.
  • 17. EdgeRank and Getting Seen on FacebookLess than 16% of people whoLIKE your page will see thecontent due to EdgeRankAffinity – Interactions with whois pushing newsEdge – photos and videoshigher than linksRecency – How recent theinteraction was.
  • 18. Build EdgeRank before campaignsAsk QuestionsWho would you?What would you?http://forms.buddymedia.com/rs/buddymedia/images/Facebooks_
  • 19. https://www.facebook.com/help/promote http://www.flickr.com/photos/zombie/8359930/sizes/z/in/photostream/
  • 20. To Consider Where are you on Facebook? How do you interact with the Facebook Community? How do you find the Facebook community; how do they find you?
  • 21. Facebook Tips Update don’t spam Go out and Find Mention followers on your page Make it fun – appropriate language Make it easy to contribute
  • 22. Google+ 1 Month – 20 million users Facebook and Twitter 2 years to reach 20 million users!
  • 23. Google+ Circles
  • 24. Linked In
  • 25. MyRSChttp://myrsc.rsc.org
  • 26. MendeleyMixing Article Management with Social Networking The Last.fm for research papers?
  • 27. Papers Management System • Watch Folder • Sort by Author • Tag and Search
  • 28. What papers are being looked at by the group The Last.fm for research papers?
  • 29. How Mendeley made me buy a book
  • 30. STATS 1 Million Client App Downloads 80,000 Groups •107,826,928 articles •5,557,773 added in Chemistry• ~900 referrals per month to Pubs.rsc.org
  • 31. Social Media Changes Social Media  Social Networks  Twitter  Online Video  The Rest• Considerations• Summary
  • 32. Twitter
  • 33. What is Twitter The News Microblogging service - blogs of ~140 characters that you can send to your friends. Great way of sharing links Send the blog via your mobile or PC, link your twitter feed to other sites. Broadcast to the world!
  • 34. Twitter updates VS Facebook Status The World Agreed Friends No need to follow back
  • 35. Why might publishers use Twitter?• News• Listening• Feedback•Allow your customers to tweet your content –recommending it to their friends•Chemistry World has +140K Followers!Initiating ideas that the crowd turn into products!
  • 36. Tweet the latest stories
  • 37. http://twitter.jamesallenonf1.com/
  • 38. Twitter Tips•Think When to Tweet•Use hashtags #ALPSP•Don’t just broadcast – Interact•Search & Follow•Search & Reply - Keywords•Ask questions – get replies•Use the Description opportunity•Know when you are being tweeted http://www.backtype.com/ 1.Listen 2.Connect 3.Add Value
  • 39. Find us on TwitterDavid - @drs1969Will –@ChemPub@Willz
  • 40. Twitter Tools – HootsuiteBrowser based (no download) See replies See messages Multiple streams
  • 41. The Power of the Retweet
  • 42. Twitter Take Home Where are you on Twitter? How do you interact with the Twitter Community? How do you find the Twitter community; how do they find you?
  • 43. Social Media Changes Social Media  Social Networks  Twitter  Online Video  The Rest• Considerations• Summary
  • 44. Online Video Online Video
  • 45. Professional Production http://www.youtube.com/watc
  • 46. Making Your Own Technology & software are affordable Hosting can be free Easy to embed into your website TAKES TIME! http://www.youtube.com/watch? v=GjFT7Rek_kA&feature=player_embedded http://willzuk.wordpress.com
  • 47. Random HouseThree books – make a videohttp://www.youtube.com/watch?v=C9xzMhPxYpE
  • 48. Customer / Author-submittedcontent http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp
  • 49. http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdcElsevier aim to increase journal visibility –http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24eJournal of Number Theoryhttp://www.youtube.com/JournalNumberTheoryACS JACShttp://pubs.acs.org/JACSbeta/vabstracts/index.html
  • 50. IOP Video Abstracts
  • 51. YouTube Stats http://www.youtube.com/t/press_statistics More than 3 billion views per day More video is created in 30 days than the 3 major US networks output in 60 years
  • 52. Business case ROI +100K views on Youtube Cost of giving it a go – free (takes time – but get an enthusiast to do!)
  • 53. Video meets Book The VOOK New devices break traditional paper formats – more later! Will production staff start to need video skills to go beyond the text, video assets and creation? http://www.youtube.com/watch?v=EKjAUkfpYLA
  • 54. http://www.youtube.com/watch?feature=player_embedded&v=vCeAfKCC2ng
  • 55. Youtube Take Home Where are you on YouTube? How do you interact with the YouTube Community? How do you find the YouTube community, how do they find you?
  • 56. Social Media Changes Social Media  Social Networks  Twitter  Online Video  The Rest• Considerations• Summary
  • 57. Flickr  Random House crowd sourcing for a book cover http://www.flickr.com/search/?q=coversourcing
  • 58. Social BookmarkingWikipedia –Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.Telling others that you’ve found something of interest.
  • 59. Blogs http://michaelnielsen.org/blog/is-scientific-publishing-about-to-be-disrupted/
  • 60. http://pinterest.com/source/rsc.org/
  • 61. Social Media Changes Social Media  Social Networks  Twitter  Online Video  The Rest• Considerations• Summary
  • 62. How do you get started? Use in house expertise! Know your mission Listen Research your audience (who, what channels, how) Engage Enable staff with passion Be human What do your customers want? Don’t just hide marketing – you will be un followed quickly (consider offers, news, customer services, feedback)
  • 63. LISTENWhat are people saying about:•Your brand•Your subject•Your keywords•You
  • 64. Exercise: Online Listening Where are people talking about your subject? By searching for keywords with free online tools, look for places where you might want to add to the conversation. http://technorati.com/ http://addictomatic.com/ http://www.socialmention.com/
  • 65. What does success look like?
  • 66. Whatever you are aiming for!UsageCustomer SatisfactionSales ReferrersMarket Knowledge RetweetsSupport Costs Resolved issuesBuzz SalesRelationships Return Visits Usage
  • 67. And More!Look for Unexpected Success! Watch your analytics and respond where success is unexpected
  • 68. RisksHow will you deal with - Copyrighted content Libellous remarks Threats Inappropriate material Novelty wears thin React Appropriately Time is lost Be Ready Allow users to report content – ensure that you look into the legal side!
  • 69. Social Media Policy http://socialmediagovernance.com/policies.php
  • 70. Why social web matters!How can you enable your readers to -  Find your content  Distribute your content  Use your content  Create your content  Collaborate around your content  Interact with your content  Be your content

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