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AlpspVideoSswr

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AlpspVideoSswr

AlpspVideoSswr

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  • 1. Online Video Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010
  • 2. Objective:
    • Who is using online video?
    • How can you get started?
    • What makes a good video?
    • How have they been used with great viral success by some brands?
  • 3. Online Video
    • What’s going on and why now?
    • Options for online video
      • Professional production
      • Make it yourself
      • Customer-submitted content
        • Marketing
        • The video Abstract
    • Viral
    • Exercise – video embedding
  • 4. Why Now
    • Equipment is affordable
    • Connection speeds are good
    • Free hosting is widely available
    • Technology available
  • 5. Who’s doing it?
    • Prime Minister via Number 10 website
      • http://www.number10.gov.uk/
    • RAF on YouTube
    • Science publishers
    • Children
    • Music artists
    • Who isn’t doing it…
  • 6. Video Sharing
    • December 2010 - 178 million people watched 33.2 billion videos
    • http://mashable.com/2010/02/05/dec-comscore-video-data/
    • 55% of online videos viewed are user generated
    • Web video adverts revenue “soaring”
  • 7. Online Video
    • What’s going on and why now?
    • Options for online video
      • Professional Production
      • Make it yourself
      • Customer-submitted content (marketing and abstract)
    • The Power of Viral
    • Exercise – video embedding
    • … .Lunch
  • 8. Options for online video
    • Professional production
    • Make it yourself
    • Customer-submitted content
  • 9. Professional Production http://www.rsc.org/Shop/books/Molecules_of_Murder_Book_Launch.asp
  • 10. Making Your Own
    • Technology & software are affordable
    • Hosting can be free
    • Easy to embed into your website
    • http://www.youtube.com/watch?v=Fb2XV10ISAc
  • 11. Tips for making your own
    • Ensure the audio quality is good
    • Give a personal feel
    • Keep concise – prepare in advance
    • Use a Tripod
    • Avoid background noise
    • Avoid zooming when you can move the camera closer
    • Caption
  • 12. Customer / Author-submitted content http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp
  • 13. Marillion – Whatever is Wrong With You
    • Made song available for fans to make their own videos
    • Fans then encourage as many people as possible to view the video – the most viewed wins £5000
    • Fans market and promote
    • http:// uk . youtube .com/watch?v=XjDw9-1_3bU
  • 14. Coke Facebook Page 2 nd largest page on facebook http://www.facebook.com/coca-cola
  • 15. Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE
  • 16. Video Abstracts http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html
  • 17. Online Video
    • What’s going on and why now?
    • Options for online video
      • Professional Production
      • Make it yourself
      • Get your customers to make (marketing and abstract)
    • Viral
    • Exercise – video embedding
  • 18. Viral
    • Will it Blend?
    • Sales up 500%
    • http://www.youtube.com/user/Blendtec
    • http://www.wordtracker.com/academy/case-study-willitblend
  • 19. Viral (2)
    • British Airways – Pam Ann
    • http://www.youtube.com/user/BritishAirwaysTV
  • 20. Lots of video hosting solutions
    • http://videoproductiontips.com/
    • BlipTV – allows longer video and enables downloading
    • Consider where the audience are watching
    Stock footage options http://www.itnsource.com/
  • 21. Exercise
    • Embed a video that you like onto your page
  • 22. Summary
    • Many options for creating online video.
    • Hosting can be free.
    • Video can be embedded in your sites.
    • And HD hosting is now available for free!
  • 23. Why does it matter?
    • Rich media such as video is now on many sites – your site may look dated without it
    • Your content can spread quickly via viral methods
    • Create excitement
    • around the science
    • Your ideas….

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