• Save
AlpspVideoSswr
Upcoming SlideShare
Loading in...5
×
 

AlpspVideoSswr

on

  • 567 views

AlpspVideoSswr

AlpspVideoSswr

Statistics

Views

Total Views
567
Views on SlideShare
499
Embed Views
68

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 68

http://alpsp-web2-training.pbworks.com 68

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

AlpspVideoSswr AlpspVideoSswr Presentation Transcript

  • Online Video Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010
  • Objective:
    • Who is using online video?
    • How can you get started?
    • What makes a good video?
    • How have they been used with great viral success by some brands?
  • Online Video
    • What’s going on and why now?
    • Options for online video
      • Professional production
      • Make it yourself
      • Customer-submitted content
        • Marketing
        • The video Abstract
    • Viral
    • Exercise – video embedding
  • Why Now
    • Equipment is affordable
    • Connection speeds are good
    • Free hosting is widely available
    • Technology available
  • Who’s doing it?
    • Prime Minister via Number 10 website
      • http://www.number10.gov.uk/
    • RAF on YouTube
    • Science publishers
    • Children
    • Music artists
    • Who isn’t doing it…
  • Video Sharing
    • December 2010 - 178 million people watched 33.2 billion videos
    • http://mashable.com/2010/02/05/dec-comscore-video-data/
    • 55% of online videos viewed are user generated
    • Web video adverts revenue “soaring”
  • Online Video
    • What’s going on and why now?
    • Options for online video
      • Professional Production
      • Make it yourself
      • Customer-submitted content (marketing and abstract)
    • The Power of Viral
    • Exercise – video embedding
    • … .Lunch
  • Options for online video
    • Professional production
    • Make it yourself
    • Customer-submitted content
  • Professional Production http://www.rsc.org/Shop/books/Molecules_of_Murder_Book_Launch.asp
  • Making Your Own
    • Technology & software are affordable
    • Hosting can be free
    • Easy to embed into your website
    • http://www.youtube.com/watch?v=Fb2XV10ISAc
  • Tips for making your own
    • Ensure the audio quality is good
    • Give a personal feel
    • Keep concise – prepare in advance
    • Use a Tripod
    • Avoid background noise
    • Avoid zooming when you can move the camera closer
    • Caption
  • Customer / Author-submitted content http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp
  • Marillion – Whatever is Wrong With You
    • Made song available for fans to make their own videos
    • Fans then encourage as many people as possible to view the video – the most viewed wins £5000
    • Fans market and promote
    • http:// uk . youtube .com/watch?v=XjDw9-1_3bU
  • Coke Facebook Page 2 nd largest page on facebook http://www.facebook.com/coca-cola
  • Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE
  • Video Abstracts http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html
  • Online Video
    • What’s going on and why now?
    • Options for online video
      • Professional Production
      • Make it yourself
      • Get your customers to make (marketing and abstract)
    • Viral
    • Exercise – video embedding
  • Viral
    • Will it Blend?
    • Sales up 500%
    • http://www.youtube.com/user/Blendtec
    • http://www.wordtracker.com/academy/case-study-willitblend
  • Viral (2)
    • British Airways – Pam Ann
    • http://www.youtube.com/user/BritishAirwaysTV
  • Lots of video hosting solutions
    • http://videoproductiontips.com/
    • BlipTV – allows longer video and enables downloading
    • Consider where the audience are watching
    Stock footage options http://www.itnsource.com/
  • Exercise
    • Embed a video that you like onto your page
  • Summary
    • Many options for creating online video.
    • Hosting can be free.
    • Video can be embedded in your sites.
    • And HD hosting is now available for free!
  • Why does it matter?
    • Rich media such as video is now on many sites – your site may look dated without it
    • Your content can spread quickly via viral methods
    • Create excitement
    • around the science
    • Your ideas….