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    AlpspVideoSswr AlpspVideoSswr Presentation Transcript

    • Online Video Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010
    • Objective:
      • Who is using online video?
      • How can you get started?
      • What makes a good video?
      • How have they been used with great viral success by some brands?
    • Online Video
      • What’s going on and why now?
      • Options for online video
        • Professional production
        • Make it yourself
        • Customer-submitted content
          • Marketing
          • The video Abstract
      • Viral
      • Exercise – video embedding
    • Why Now
      • Equipment is affordable
      • Connection speeds are good
      • Free hosting is widely available
      • Technology available
    • Who’s doing it?
      • Prime Minister via Number 10 website
        • http://www.number10.gov.uk/
      • RAF on YouTube
      • Science publishers
      • Children
      • Music artists
      • Who isn’t doing it…
    • Video Sharing
      • December 2010 - 178 million people watched 33.2 billion videos
      • http://mashable.com/2010/02/05/dec-comscore-video-data/
      • 55% of online videos viewed are user generated
      • Web video adverts revenue “soaring”
    • Online Video
      • What’s going on and why now?
      • Options for online video
        • Professional Production
        • Make it yourself
        • Customer-submitted content (marketing and abstract)
      • The Power of Viral
      • Exercise – video embedding
      • … .Lunch
    • Options for online video
      • Professional production
      • Make it yourself
      • Customer-submitted content
    • Professional Production http://www.rsc.org/Shop/books/Molecules_of_Murder_Book_Launch.asp
    • Making Your Own
      • Technology & software are affordable
      • Hosting can be free
      • Easy to embed into your website
      • http://www.youtube.com/watch?v=Fb2XV10ISAc
    • Tips for making your own
      • Ensure the audio quality is good
      • Give a personal feel
      • Keep concise – prepare in advance
      • Use a Tripod
      • Avoid background noise
      • Avoid zooming when you can move the camera closer
      • Caption
    • Customer / Author-submitted content http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp
    • Marillion – Whatever is Wrong With You
      • Made song available for fans to make their own videos
      • Fans then encourage as many people as possible to view the video – the most viewed wins £5000
      • Fans market and promote
      • http:// uk . youtube .com/watch?v=XjDw9-1_3bU
    • Coke Facebook Page 2 nd largest page on facebook http://www.facebook.com/coca-cola
    • Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE
    • Video Abstracts http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html
    • Online Video
      • What’s going on and why now?
      • Options for online video
        • Professional Production
        • Make it yourself
        • Get your customers to make (marketing and abstract)
      • Viral
      • Exercise – video embedding
    • Viral
      • Will it Blend?
      • Sales up 500%
      • http://www.youtube.com/user/Blendtec
      • http://www.wordtracker.com/academy/case-study-willitblend
    • Viral (2)
      • British Airways – Pam Ann
      • http://www.youtube.com/user/BritishAirwaysTV
    • Lots of video hosting solutions
      • http://videoproductiontips.com/
      • BlipTV – allows longer video and enables downloading
      • Consider where the audience are watching
      Stock footage options http://www.itnsource.com/
    • Exercise
      • Embed a video that you like onto your page
    • Summary
      • Many options for creating online video.
      • Hosting can be free.
      • Video can be embedded in your sites.
      • And HD hosting is now available for free!
    • Why does it matter?
      • Rich media such as video is now on many sites – your site may look dated without it
      • Your content can spread quickly via viral methods
      • Create excitement
      • around the science
      • Your ideas….