A2x triton digital rtb 0713
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A2x triton digital rtb 0713

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Triton Digital's a2x is the first and only Programmatic, Real Time Bidding ( RTB ) exchange for digital audio and the media opportunities that are available.

Triton Digital's a2x is the first and only Programmatic, Real Time Bidding ( RTB ) exchange for digital audio and the media opportunities that are available.

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A2x triton digital rtb 0713 Presentation Transcript

  • 1. 1 a2x For Digital Agencies
  • 2. Our Story In 2006, Triton Digital was founded with one goal in mind: Making today’s audio better and tomorrow’s audio possible. 2
  • 3. 3 680,090 951,571 1,094,584 1,214,764 1,492,215 1,527,576 1,524,559 1,871,967 2,351,272 3,579,239 5,814,455 9,443,529 14,742,109 20,559,319 Jan'09 Jun'09 Dec'09 Jun'10 Dec'10 Mar'11 June'11 Dec'11 2012 * 2013 * 2014 * 2015 * 2016 * 2017 * Audience is Booming 230% Increase From Jan’09-Jun’12 in Total Average Active Sessions (AAS)
  • 4. And We’re In The Middle Of It All Pandora Radio Clear Channel NPR Digital AOL Radio Slacker XBOX Music Cumulus ESPN Radio CBS Radio 4 Some clients we are proud to work with: Some partners we are proud to be associated with: Interactive Advertising Bureau Advertising Research Foundation STRATA Mediaocean Xaxis eXelate AppNexus
  • 5. Connecting It All Together • The only major Supply Side Platform in the digital audio space • Delivering tools that enable deeper connections between publishers and audience • Currently employing 270 professionals in 9 locations • Serving over 5,000 affiliates worldwide 5 Ad Platform advertisers audience audio
  • 6. Media Budget Growth is powered by RTB 6
  • 7. 7 The First and Only Digital Audio Ad Exchange. Offering audience targeting for radio streams.
  • 8. What is a2x (audio ad exchange)? • Efficient: A high-performing audio ad exchange offering one-to-one real-time targeting based on 1st or 3rd party data. • Scaled: 10 Million monthly unique listeners generating over 10MM daily bid requests • Brand Safe: Only licensed broadcasters and top-tier internet radio pureplays. • Open: Trafficked through a demand-side platform; giving buyers full control. 8
  • 9. Audience Targeting & Retargeting • 1st party data targeting • 3rd party data targeting • Location-based targeting 9
  • 10. Data Management Platform Sync & GRP Validation • Data Management Platform Sync – Server-to-server – GRP validation through companion banners 10 Player Launch Cookie-Sync Pre-Roll Ads Stream Starts
  • 11. Format Targeting • Stations are aggregated based on format – Music genres – News – Personality – Religion – Sports – Talk • Station running sensitive content can be excluded – Brand safe 11
  • 12. Geo-Targeting • Based on IP Address 12 12
  • 13. Confirmed Delivery Only • CPM based on audio ad delivery – Confirmed server-to-server • no companion banner required!!! 13 Ad Speech Music Ad Ad Ad Speech Music Bid Request Auction Queued Ad Delivered Ad
  • 14. VAST 2.0 Compliant • Companion banners supported – Over 90% delivery ratio on web players 14 14
  • 15. Case Study: Financial Services Advertiser Brand Suite drives lift and engagement for new product launch Advertiser: A Top Financial Services Advertiser Flight: Q1 2013 Campaign Objective: Raise general awareness for a new Consumer Credit Card launch as well as drive deeper engagement beyond the landing page Execution: • Baseline Media: 2 Awareness-Focused Ad Networks (running a mix of standard and Rising Star units), Solve Media, 2 Homepage Takeovers (WSJ and NYT) • Xaxis Brand Suite Products: Xaxis Premium, Xaxis Radio, Xaxis TV • Targeting: Owners of competitive credit cards & new card prospects (life changes, new home purchasers, etc) Results: • Xaxis Products drove deeper site engagement and also increased the reach of the baseline media components • Xaxis Premium rounded out both ad networks by either 1) driving greater engagement or 2) increasing reach Conclusion: • Digital Radio is a legitimate addition to an awareness media plan • A mix of Premium Display and Digital Radio positively contribute to generating awareness and engagement Xaxis Premium & Xaxis Radio – Case Study – Financial Services Advertiser Q1 2013 15
  • 16. Premium and Radio Drive >3x Engagement • Users who were exposed to Xaxis Premium and/or Xaxis Radio interacted with the Advertiser’s at a significantly higher rate • The combination of Audience Targeting and Premium Display inventory yields lift over network-based, targeted inventory • While Xaxis Radio had a sub- par CTR (0.02%), users navigated to the Advertiser’s site as a result of strong ad recall and quality targeting 0.010% 0.048% 0.051% 0.000% 0.010% 0.020% 0.030% 0.040% 0.050% 0.060% Baseline Xaxis Premium Xaxis Radio Engagement Rate 3.8x Lift 4.1x Lift Xaxis Premium & Xaxis Radio – Case Study – Financial Services Advertiser Q1 2013 16
  • 17. Adding Programmatic to the Mix • No more waste – No need to buy a full spot to reach targeted audience – Can pick & choose listeners based on their socio-demographic info or purchase intents • To the Infinite and Beyond – Can create multiple campaigns targeting different type of audiences • 1st party data coming from the advertiser • 3rd party data coming from data providers • Real-Time – Can start/end campaigns anytime – Can modify targeting parameters anytime 17
  • 18. Getting Started • a2x is available through • Path to success – Go through your agency’s trading desk – Or go direct if you have an AppNexus Console access – Or Triton can offer a managed service solution to process your insertion orders on your behalf on AppNexus 18
  • 19. a2x Broadcasters • Alpha Broadcasting • Beasley • Broadcast Company of the Americas • CBS • Cox Radio Inc. • Cumulus Media Broadcasting • Deer Creek Broadcasting • Delmarva Broadcasting Company • Emmis Radio • Entercom Communications Corp. • Fifth Avenue Broadcasting Company Inc. • Greater Media Radio Inc. • Guaranty Broadcasting • Hearst • Journal Broadcasting Group Inc. • KDAY (Magic Broadcasting) • Lincoln Financial Media Company • LKCM Radio • Local Media of America • Lotus broadcasting corp. • Mapleton Communications • Midwest Communications • Midwest TV • Mount Wilson • Next Media Operating Inc. • NRG Media • Pamal Broadcasting • Queen B Radio Inc. • Red Zebra Broadcasting • Results Radio • Simmons Media • Sound Ideas • Townsquare Media • Univision • Wilks Broadcasting • WEHP • WGET 19
  • 20. Contact Us The Triton Digital headquarters are in Los Angeles with offices in Atlanta, Boston, Cincinnati, New York, Montreal. Russell Saunders VP, Interactive Sales and Partnerships 220 West 42nd Street, 4th Floor New York, NY 10036 212-419-2976 office 917-328-5783 cell rsaunders@tritondigital.com 20