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RTPI 2013 Stuart Lowrie

RTPI 2013 Stuart Lowrie






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    RTPI 2013 Stuart Lowrie RTPI 2013 Stuart Lowrie Presentation Transcript

    • STREAM B Stuart Lowrie Senior Professional Officer, The City of Edinburgh Council Bustracker – www.mybustracker.co.uk: Web Based RTPI Development and User Statistics Analysis
    • Will there ever be a case for removing on-street displays? Stuart Lowrie Acting Public Transport Manager The City of Edinburgh Council
    • 3 • Launched in 2004 • Funding from Scottish Executive Public Transport Fund • Partnership between Council, Lothian Buses and Ineo • Initially 85 on-street signs located on Quality Bus Corridors • Designed for use by multiple operators • Radio based system
    • 4 On-street signs • Additional funding in following years • Currently around 400 signs on- street • Key stops, interchanges, supermarkets, hospitals, airport • 2300 bus stops total • Entire Lothian Buses fleet included
    • 5 On-street signs • Demand for new signs still high • Devised scoring rationale for new sign installations • Rollout of talking signs, 20 locations • Limited budget available • Maintenance costs associated with signs is high
    • 6 Sign distribution
    • 7 Bus stop distribution
    • 8 Web / Mobile • MyBusTracker.co.uk • Launched in 2008 • Provides information for all stops served by Lothian Buses • At stop QR codes • Good value when compared to on-street signs • WAP and mobile site • Marketing on signs and posters / leaflets • Recent server upgrade • API and statistics now available
    • 9 iPhone / Android • Developed by members of public • Use phones GPS to locate nearest stop • Very popular • Web hits exceeding 500,000 per day • Web hits and smartphone downloads increasing
    • 10 Website requests per month
    • 11 What next? • Statistical analysis of website carried out by WYG • Allow understanding of distribution of requests and user behaviour ▪ Which bus stops receive the most requests for web-based information? ▪ What device is used to access the information? ▪ Should bus stops with on-street signs and high web-based requests have the signs removed? ▪ What bus stops receive the least requests for web-based information? ▪ How can web-based requests be made more popular at these bus stops?
    • 12 Most popular stops Edinburgh University Heriot-Watt University Edinburgh Park Edinburgh University Interchange on route to hospital City centre without sign Popular residential without sign Anomaly
    • 13 Application usage by stop
    • 14 Application usage by ward
    • 15 Using the information • At stop advertising • Approach businesses, hotels B&B’s, schools • Identify stops that may have less need for signs and develop a strategy for removal • Web stats and sign scoring matrix can be used as justification for why one particular sign is removed and not another
    • 16 Conclusions • Website and smartphone use is becoming increasingly popular – set to continue, smartphone sales outsell all others • On-street signs are still very popular – especially with elderly • Currently no political desire to reduce sign numbers • Popular tourist destination – signs are undoubtedly useful • Cheaper alternatives being explored – possible web based solution with city centre wi-fi • Actually signs are good value for money.
    • 17 Ian Mathie 1958 - 2013
    • 18 Thank you Stuart Lowrie Acting Public and Accessible Transport Manager stuart.lowrie@edinburgh.gov.uk