Panel Discussion: The Role of Technology in Increasing
Operational Efficiency and Reducing Operating Costs
Moderator by: D...
Dom Nessi
Deputy Director/Chief Information Officer
Los Angeles World Airports

AIRPORT IT&T 2013 Copenhagen Airport o Den...
LAX’s New Bradley Terminal

“a personalized air travel
process in which the
traveler has control is
crucial to the enhance...
Social Media
Technology
Greater Demand
More Stress
convergence
Ticketing
Common Use Kiosks
Baggage Check-in
Flight Information Display
Boarding gates
Information kiosks

Tradition...
Hi-speed networks
Wi-Fi
Cell coverage
Mobile devices

Infrastructure
Systems
Near-field communication
Digital activation
Wallet on a phone
Device tracking
Augmented reality
Internet of Everythi...
Blending the traditional
passenger systems with
new technology
Improving the experience
by reducing stress
Reducing str...
Interactivity between
the passenger and the
systems
Remove the one
direction approach to
passenger information

Moment F...
Building new alliances
between:
 Airport
 Airlines
 Advertising/Media
operator
 Concessionaires
 Wi-Fi and communicat...
Wi-Fi – robust bandwidth
Plentiful electrical
outlets
Strong cell coverage
Ample telecom closets
and data connection
...
Interactive
media features
at
LAX
Putting the control in
the passengers hands
and giving them an
experience to
remember

M...
Branding the Most Misunderstood
City in the World
By Digital Kitchen

 Travelers don’t seek spectacles from
facilities bu...
Branding the Most Misunderstood
City in the World
By Digital Kitchen

 With the multi-screen storyboard feature,
several ...
Branding the Most Misunderstood
City in the World
By Digital Kitchen

 The Destination Board features custom
animated bra...
By Digital Kitchen
• Blending flight information with the terminal journey
• Integrating flight information, concessions, traversing
security...
•
•
•
•

Traversing customs from the Aircraft to the custom hall
Monitoring cell device movement through Wi-Fi
Using Video...
Concessions

•
•
•
•
•

Efficient routing of foot traffic
Coupons and sales sent to mobile devices
Immediate purchasing th...
Dining

•
•
•
•
•

Efficient routing of foot traffic
Coupons and sales sent to mobile devices
Ordering in advance
To go pa...
Moment Factory

Digital Kitchen
The LAWA Process – Moment Factory
 FIDS on your mobile
device – no worrying
about getting the
correct information
 Personal way-finding
plus wait times
 ...
Custom airport app








Flight information
Download media and art content
Wayfinding
Linked to Airline loyalty p...
Digital Kitchen

From welcoming the passenger…
Moment Factory

… adding to their relaxation while waiting …
Moment Factory

… through the journey down the concourse …
… to saying Good-Bye

Digital Kitchen
Questions
Thank
You

THE IEMS TEAM:
Moment Factory
Airport IT&T 2013 Panel Discussion
Airport IT&T 2013 Panel Discussion
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Airport IT&T 2013 Panel Discussion

  1. 1. Panel Discussion: The Role of Technology in Increasing Operational Efficiency and Reducing Operating Costs Moderator by: Dr John McCarthy, Cyber Research Fellow, Cranfield University UK Defence Academy & Vice President of Cyber Security, ServiceTec Global Services Panellists Include: Antoine Rostworowski, Director, Industry Relations, Aéroports de Montréal (ADM) Dr Dominic Walker, Product Manager, Northrop Grumman Airport Systems Dominic Nessi, Deputy Director & Chief Information Officer, Los Angeles World Airports (LAWA) John Jarrell, Head of Airport IT, Amadeus IT Group Doug Wilson, Account Manager, Convergint
  2. 2. Dom Nessi Deputy Director/Chief Information Officer Los Angeles World Airports AIRPORT IT&T 2013 Copenhagen Airport o Denmark
  3. 3. LAX’s New Bradley Terminal “a personalized air travel process in which the traveler has control is crucial to the enhanced passenger experience of the future.”
  4. 4. Social Media Technology Greater Demand More Stress convergence
  5. 5. Ticketing Common Use Kiosks Baggage Check-in Flight Information Display Boarding gates Information kiosks Traditional Airport Systems
  6. 6. Hi-speed networks Wi-Fi Cell coverage Mobile devices Infrastructure Systems
  7. 7. Near-field communication Digital activation Wallet on a phone Device tracking Augmented reality Internet of Everything (IoE) Digital Kitchen New Technologies
  8. 8. Blending the traditional passenger systems with new technology Improving the experience by reducing stress Reducing stress by putting the passenger more in control Integrating the passenger experience with the systems
  9. 9. Interactivity between the passenger and the systems Remove the one direction approach to passenger information Moment Factory The LAX Approach
  10. 10. Building new alliances between:  Airport  Airlines  Advertising/Media operator  Concessionaires  Wi-Fi and communication providers The LAX Approach
  11. 11. Wi-Fi – robust bandwidth Plentiful electrical outlets Strong cell coverage Ample telecom closets and data connection Fiber, fiber and more fiber Infrastructure needed
  12. 12. Interactive media features at LAX Putting the control in the passengers hands and giving them an experience to remember Moment Factory
  13. 13. Branding the Most Misunderstood City in the World By Digital Kitchen  Travelers don’t seek spectacles from facilities but are very open to surprise and delight  Visions created in Barcelona, Bangkok and Seoul  Travelers observe the world not in discrete scenes but in surreal remixes of experiences, memories and poetic personal interpretations  The BUILDING IS THE BRAND The LAX Approach
  14. 14. Branding the Most Misunderstood City in the World By Digital Kitchen  With the multi-screen storyboard feature, several scenes can play out at once in nonlinear form, creating a dream-like experience that captures the magic and memory of world travel The LAX Approach
  15. 15. Branding the Most Misunderstood City in the World By Digital Kitchen  The Destination Board features custom animated brand sequences for each destination city and generative art created from real flight data using our SITA AODB The LAX Approach
  16. 16. By Digital Kitchen
  17. 17. • Blending flight information with the terminal journey • Integrating flight information, concessions, traversing security • Increasing passenger convenience and shopping and dining opportunities • Adding value to the passenger experience Moment Factory
  18. 18. • • • • Traversing customs from the Aircraft to the custom hall Monitoring cell device movement through Wi-Fi Using Video Analytics to find bottlenecks Managing flow through use of flight information and passenger counts • Provides wait times to passengers
  19. 19. Concessions • • • • • Efficient routing of foot traffic Coupons and sales sent to mobile devices Immediate purchasing through digital wallet Automatic shipping to home or destination Connected to mobile devices
  20. 20. Dining • • • • • Efficient routing of foot traffic Coupons and sales sent to mobile devices Ordering in advance To go packaged for the trip Connected to mobile devices
  21. 21. Moment Factory Digital Kitchen
  22. 22. The LAWA Process – Moment Factory
  23. 23.  FIDS on your mobile device – no worrying about getting the correct information  Personal way-finding plus wait times  Enhanced location features for dining and shopping  Communication from curbside to boarding for personal and business use and  Taking the content with you Digital Kitchen The future …is now
  24. 24. Custom airport app        Flight information Download media and art content Wayfinding Linked to Airline loyalty programs Linked to airport loyalty programs Wait times in security Concession location  Coupons  Paying  Delivery options  Dining locations  Ordering  Paying  Delivery options  Ticketing  Baggage Information The mobile device
  25. 25. Digital Kitchen From welcoming the passenger…
  26. 26. Moment Factory … adding to their relaxation while waiting …
  27. 27. Moment Factory … through the journey down the concourse …
  28. 28. … to saying Good-Bye Digital Kitchen
  29. 29. Questions
  30. 30. Thank You THE IEMS TEAM:
  31. 31. Moment Factory
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