• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Airport IT&T 2013 Michael Zaddach
 

Airport IT&T 2013 Michael Zaddach

on

  • 562 views

 

Statistics

Views

Total Views
562
Views on SlideShare
355
Embed Views
207

Actions

Likes
0
Downloads
38
Comments
0

1 Embed 207

http://www.internationalairportreview.com 207

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Airport IT&T 2013 Michael Zaddach Airport IT&T 2013 Michael Zaddach Presentation Transcript

    • Seamless Travel Initiatives at Munich Airport Michael Zaddach Senior Vice President IT Munich Airport
    • 27.11.2013 Seamless Travel Initiatives at Munich Airport Michael Zaddach Senior Vice President IT Munich Airport
    • 29.11.2013 © Flughafen München Munich Airport – Facts & Figures
    • Munich Airport - Facts Shareholder: State of Bavaria (51%) German Republic (26%) City of Munich (23%) ca. 38,4 Mio. Flight movements (2012): aprx. 400.000 Employees at Airport: © Flughafen München 17. Mai 1992 Passengers (2012): 29.11.2013 Start of operation: > 30.000
    • Passenger volume – development and forecast Forecast 2020/2025 70 ITP 58,2 ITP 49,8 50 6.0 % annual increase 38,4 40 30,8 3.6 % 30 3,7% German average (w/o MUC) 1992-2012 Munich ITP Forecast 2009-2025 23,1 20 29.11.2013 12,0 10 0 0 1992 0 0 0 2000 0 0 2006 0 0 2012 0 0 2020 0 0 2025 Munich 1992-2012 Source: Flughafen München, February 2013 Intraplan Consult GmbH (ITP), März 2010; Passagierprognose für 2020 und 2025 © Flughafen München 60
    • 29.11.2013 © Flughafen München
    • 29.11.2013 © Flughafen München Is it possible to travel without the Internet ?
    • 29.11.2013 © Flughafen München Once upon a time ...
    • 29.11.2013 © Flughafen München
    • Increase in Pax no. worldwide 0.1 billion Passengers carried In 1960 29.11.2013 © Flughafen München 1960 Source: IATA 2012 2012 2030
    • Travelling has changed 2013 29.11.2013 © Flughafen München 1960  Always online  Always informed  Always in business
    • © Flughafen München IT-Support in the Travel Chain 29.11.2013 Flight Booking Travel to Airport Parking Shopping F&B (Landside) Check In / Bag Drop Security Check Shopping F&B (Airside) Boarding
    • © Flughafen München IT-Support in the Travel Chain 29.11.2013 Flight Booking Travel to Airport Parking Shopping F&B (Landside) Check In / Bag Drop Security Check Shopping F&B (Airside) Boarding
    • 29.11.2013 © Flughafen München The Munich Approach to Seamless Travel
    • Goals for Seamless Travel Initiative MUC Increase Non Aviation Revenues © Flughafen München Increase Customer Satisfactio n 29.11.2013 Cross divisional integrated use of all available passenger related information Better Process Quality Competetive advantage
    • Revenue Structure of Munich Airport Growth © Flughafen München  The non aviation business is the segment with the biggest potential for growth in the coming years.  Primary areas for growth are retail, F&B, parking and real estate.  Primary revenue source is the passenger 29.11.2013 Non Aviation 49% • • • • • Aviation 51% Retail Food & Beverage Parking Real Estate other Services Source: Annual Report 2012 – Munich Airport Group
    • The story about the passenger at an airport  The passenger is customer of the airline and in most cases anonymous to the airport. © Flughafen München  What does an Airport really know about the passenger?  How can the airport reduce the stress level for the passenger?  Is there a communication channel with the passenger (bidirectional)? 29.11.2013  Is there a sales channel to the passenger to sell the right services at the right time?
    • 29.11.2013 © Flughafen München
    • Seamless Travel – Big Picture © Flughafen München Management and development of interfaces with partners 29.11.2013 Definition of new event triggered services Improve the overall travel experience for the passenger Definition of standards with industrial partners Establish new/mobile sales channels
    • 29.11.2013 © Flughafen München Passenger Touchpoints         Booking Travel to Airport Parking Entering the Terminal Check In Security Check Shopping Information Counter
    • Principles of A-CDM © Flughafen München  The status of aircraft handling is exactly known during the turn around process.  Every Milestone is clearly defined.  All process relevant data is stored in the AODB. Planning Billing PreProcessing of inbound data Takeoff Apron guiding Touchdow n Aircraft Off block Startup given Apron guiding Boarding PreProcessing outbound data 29.11.2013 Aircraft in block Ground Handling Services Aircraft Towing Ground Handling Services Turn Around Process Eurocontrol CDM Implementation Manual
    • Parallels between A-CDM and the PAX process Milestones in PAX process © Flughafen München Flight Booking Travel to Airport Parking Shopping F&B (Landside) Check In / Bag Drop Security Check Shopping F&B (Airside) Boarding Flight booked / offer parking or public transport Location of PAX / probability of arrival, time of arrival at airport PAX arrived at airport PAX in Terminal (check in or bag drop) 29.11.2013 PAX at security check PAX seen at POS PAX boarded
    • Integrative use of data in the travel chain Aviation Baggage Handling PAX Information Retail Parking Airline F&B Pax Processing © Flughafen München Flight Information Non Aviation 29.11.2013 Booking Travel to Airport Parking Shopping & other activities (Landside) Check In Check In Bag Drop Bag Drop Security Shopping & Dining (Airside) Boarding
    • Integrative use of data in the travel chain © Flughafen München Boarding Pass at Security Car Park InfoGate Counter Boarding Pass in Shops Travel to Airport Amadeus PNR Data Passagier fährt zum Flughafen (Audi) 29.11.2013 Passenger Data Gate (Airline) Terminal Service Security Service Authorities Shops Planning ...
    • In Car Airport Services ETA from Navigation System 29.11.2013 © Flughafen München PAX DB Special Airport Services if late arrival is predicted Recalculation of route to service location at airport
    • 29.11.2013 © Flughafen München Bar Code on Boarding Pass Bar Code Information: – PAX Name – Booking Code – Dep./Arr. Airport – Airline – Flight Number – Flight Date – Seat Number – Boarding Sequence No. – Booking Class – Frequent Flyer Number – …
    • InfoGate – MUC‘s invention for more service  Every interaction with InfoGate provides information about the passenger,  … could be used as a communication channel or sales channel to the passenger. 29.11.2013 © Flughafen München InfoGate provides multi-language, video-based personal customer communication and extensive functionality for information, booking and navigation services Interactive Counter
    • 29.11.2013 © Flughafen München Smart Phone App  Today most Airport Apps are used for passenger information only.  Airport Apps could be used as a bidirectional communication channel and as a sales channel to the passenger.  Travel related data could be used in combination with merchandising information (advertisement, couponing, …)  Legal aspects have to be taken in account.  One Airport App for many Airports? AODB PAX DB
    • 29.11.2013 © Flughafen München
    • Mobile Travel Assistant  ADV (Working Group of German, Austrian, Swiss Airports) has started the Program “Mobile Travel Assistant” in Sep. 2013. © Flughafen München Scope for Phase 1 (end 03/2014) Identification of services with commercial units of all participating Airports BER HAJ Business Model HAM CGN FRA Prototyping ZRH DUS STR FMO GRZ INN Identification of value add VIE MUC HHN 29.11.2013 Definition of system architecture, Interface standards NUE Community Model, Partner Model, Operating Model SZG NRN
    • © Flughafen München Thank you ... Munich Airport Service Division IT Michael Zaddach Südallee 1 85356 Munich +49 89 975-32000 29.11.2013 michael.zaddach@munich-airport.de