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Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
Big data use cases
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Big data use cases

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Transcript

  • 1. Big Data Use CasesReleasing the Power of Data to Drive Business Value3/20/2013 1
  • 2. • Russ Lankenau• Solutions Architect at MapR (Chicago)• http://github.com/rlankenau• @RussLankenau• rlankenau@maprtech.com 2
  • 3. Mobile Virtualization B2B Social Application Service Provider Media Cloud Web 2.0 Client/ServerSoftware-as-a-Service Service Bureau 3
  • 4. 4
  • 5. Business Value 5
  • 6. Business Value 6
  • 7. Big Data is not new! but the tools are. 7
  • 8. Ship the Function to the DataTraditional Architecture Distributed Computing function function function function RDBMS data data data function function function data data data data data data data data data data data data function function function data data data data data data data data data function function functionSAN/NAS data data data 8
  • 9. Big Data Ecosystem 9
  • 10. Use Case Company Data Source(s) Technique(s) Business Value 10
  • 11. Proactive Monitoring 11
  • 12. Data Sources Server Telemetry Monitoring Logs Network Flow 12
  • 13. Techniques Pattern Recognition Proactive Monitoring Early Alert Delivery 13
  • 14. Business Value14
  • 15. Telecommunications Giant ETL Offload 15
  • 16. Telecommunications Data Sources Customer Records Contract Data Purchase Orders Call Center 16
  • 17. Telecommunications Techniques ETL Analytics 17
  • 18. Telecommunications Techniques + ETL (Hadoop) Analytics (Teradata) 18
  • 19. Telecommunications Business Value 19
  • 20. Waste & Recycling Leader Idle Alerts 20
  • 21. Data Sources Truck Geolocation Data– 20,000 trucks– 5 sec interval Landfill Geographic Boundaries 21
  • 22. Techniques Realtime Stream Computation Immediate (Storm) Alerts Truck Batch Computation Tax Reduction HadoopGeolocation (MapReduce) Storage Reporting Data Shortest Path Route Graph Algorithm Optimization 22
  • 23. Business Value23
  • 24. Healthcare Analytics Data Lake 24
  • 25. Data Sources Claims Payments Patient Records 25
  • 26. Techniques Standard Analyst Tools Billing Hive Data LakeClaims (Hadoop) PigPayment Ad-HocRecords Analysis 26
  • 27. Business Value27
  • 28. Machine LearningSearch Relevance DNA Matching 28
  • 29. Data Sources Birth, Death, Census, Military, I mmigration records Search Behavior Activity DNA SNP (snips) 29
  • 30. Techniques Record Linking Search Relevance Clickstream Behavior Security Forensics DNA Matching 30
  • 31. Business Value31
  • 32. Similar Characteristics Lots of Data Structured, Semi-Structured, Unstructured Varied Systems Interoperating – Hadoop, Storm, Solr, MPP, Visualizations Increase Revenue Decrease Costs 32
  • 33. Thank You 33

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