Big Data Use CasesReleasing the Power of Data to Drive Business Value3/20/2013                                1
•   Russ Lankenau•   Solutions Architect at MapR (Chicago)•   http://github.com/rlankenau•   @RussLankenau•   rlankenau@ma...
Mobile           Virtualization        B2B Social                        Application Service Provider Media               ...
4
Business Value      5
Business Value      6
Big Data is not new! but the tools are.         7
Ship the Function to the DataTraditional Architecture        Distributed Computing          function                      ...
Big Data Ecosystem                     9
Use Case Company Data Source(s) Technique(s) Business Value           10
Proactive Monitoring        11
Data Sources Server Telemetry Monitoring Logs Network Flow               12
Techniques Pattern Recognition Proactive Monitoring Early Alert Delivery               13
Business Value14
Telecommunications Giant       ETL Offload           15
Telecommunications                              Data Sources Customer Records Contract Data Purchase Orders Call Cente...
Telecommunications                          Techniques             ETL            Analytics                     17
Telecommunications                                Techniques                          + ETL (Hadoop)                 Analy...
Telecommunications                          Business Value                     19
Waste & Recycling Leader      Idle Alerts           20
Data Sources   Truck Geolocation Data– 20,000 trucks– 5 sec interval   Landfill Geographic Boundaries                   21
Techniques                        Realtime Stream Computation    Immediate                                   (Storm)      ...
Business Value23
Healthcare Analytics     Data Lake         24
Data Sources Claims Payments Patient Records               25
Techniques                                    Standard                                   Analyst Tools Billing            ...
Business Value27
Machine LearningSearch Relevance DNA Matching      28
Data Sources Birth, Death, Census, Military, I  mmigration records Search Behavior Activity DNA SNP (snips)            ...
Techniques Record Linking Search Relevance Clickstream Behavior Security Forensics DNA Matching               30
Business Value31
Similar Characteristics Lots of Data Structured, Semi-Structured, Unstructured Varied Systems Interoperating  – Hadoop,...
Thank You            33
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Big data use cases

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Big data use cases

  1. 1. Big Data Use CasesReleasing the Power of Data to Drive Business Value3/20/2013 1
  2. 2. • Russ Lankenau• Solutions Architect at MapR (Chicago)• http://github.com/rlankenau• @RussLankenau• rlankenau@maprtech.com 2
  3. 3. Mobile Virtualization B2B Social Application Service Provider Media Cloud Web 2.0 Client/ServerSoftware-as-a-Service Service Bureau 3
  4. 4. 4
  5. 5. Business Value 5
  6. 6. Business Value 6
  7. 7. Big Data is not new! but the tools are. 7
  8. 8. Ship the Function to the DataTraditional Architecture Distributed Computing function function function function RDBMS data data data function function function data data data data data data data data data data data data function function function data data data data data data data data data function function functionSAN/NAS data data data 8
  9. 9. Big Data Ecosystem 9
  10. 10. Use Case Company Data Source(s) Technique(s) Business Value 10
  11. 11. Proactive Monitoring 11
  12. 12. Data Sources Server Telemetry Monitoring Logs Network Flow 12
  13. 13. Techniques Pattern Recognition Proactive Monitoring Early Alert Delivery 13
  14. 14. Business Value14
  15. 15. Telecommunications Giant ETL Offload 15
  16. 16. Telecommunications Data Sources Customer Records Contract Data Purchase Orders Call Center 16
  17. 17. Telecommunications Techniques ETL Analytics 17
  18. 18. Telecommunications Techniques + ETL (Hadoop) Analytics (Teradata) 18
  19. 19. Telecommunications Business Value 19
  20. 20. Waste & Recycling Leader Idle Alerts 20
  21. 21. Data Sources Truck Geolocation Data– 20,000 trucks– 5 sec interval Landfill Geographic Boundaries 21
  22. 22. Techniques Realtime Stream Computation Immediate (Storm) Alerts Truck Batch Computation Tax Reduction HadoopGeolocation (MapReduce) Storage Reporting Data Shortest Path Route Graph Algorithm Optimization 22
  23. 23. Business Value23
  24. 24. Healthcare Analytics Data Lake 24
  25. 25. Data Sources Claims Payments Patient Records 25
  26. 26. Techniques Standard Analyst Tools Billing Hive Data LakeClaims (Hadoop) PigPayment Ad-HocRecords Analysis 26
  27. 27. Business Value27
  28. 28. Machine LearningSearch Relevance DNA Matching 28
  29. 29. Data Sources Birth, Death, Census, Military, I mmigration records Search Behavior Activity DNA SNP (snips) 29
  30. 30. Techniques Record Linking Search Relevance Clickstream Behavior Security Forensics DNA Matching 30
  31. 31. Business Value31
  32. 32. Similar Characteristics Lots of Data Structured, Semi-Structured, Unstructured Varied Systems Interoperating – Hadoop, Storm, Solr, MPP, Visualizations Increase Revenue Decrease Costs 32
  33. 33. Thank You 33
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