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The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
The Power of Customers in the New Economy
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The Power of Customers in the New Economy

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Customer power has never been greater. Here is a presentation I speak on how to use the customer power to your advantage.

Customer power has never been greater. Here is a presentation I speak on how to use the customer power to your advantage.

Published in: Business, Education
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  • 1. The Power ofCustomers in the New Economy By Russell White RussellWhite.com
  • 2. Reasons Customers Buy • Emotion • Value • Trust • Convenience • Cost <<< 5th most important!RussellWhite.com © 2012
  • 3. Customer Praise and Revolts are Emotion-fueledRussellWhite.com © 2012
  • 4. No One Waits AnymoreRussellWhite.com © 2012
  • 5. No One Waits Anymore • Waiting in line longer than 4 minutes creates customer dissatisfaction. • Websites need to fully load in 15 seconds. • Mail orders must be shipped within 24 hours of the order.RussellWhite.com © 2012
  • 6. BMW Designers work with Customers for Innovative IdeasRussellWhite.com © 2012
  • 7. The Rebranding of Domino’sRussellWhite.com © 2012
  • 8. The Viral Nature of ReviewsRussellWhite.com © 2012
  • 9. Ratings and ReviewsRussellWhite.com © 2012
  • 10. RussellWhite.com © 2012
  • 11. RussellWhite.com © 2012
  • 12. Monitor your listings Respond to reviews Make sure the information is correctRussellWhite.com © 2012
  • 13. Bright Shiny Object SyndromeRussellWhite.com © 2012
  • 14. To be Exceptional, You Have to be the ExceptionRussellWhite.com © 2012
  • 15. Be InnovativeRussellWhite.com © 2012
  • 16. Manage Your BrandRussellWhite.com © 2012
  • 17. Anticipate Customer NeedsRussellWhite.com © 2012
  • 18. Offer What They “Gotta Have”RussellWhite.com © 2012
  • 19. 803-831-7600 Russell@RussellWhite.com RussellWhite.com Russell J. White, president of Pinnacle Solutions, is one of America’s leading authorities on business in the new economy. He is an author, consultant, international speaker, and business expert on leadership and strategies for success in the new economy.RussellWhite.com © 2012

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