Behavioral   Biaswill cause   Brain Blunders  Presented      by Russell White
What is a Behavioral Bias? A replicable pattern     in perceptualdistortion, inaccuratejudgment, or illogical  interpretat...
Poor Judgment
RussellWhite.com © 2012
Being OverconfidentRussellWhite.com © 2012
Looking for the Negative                              For                          many, nega                             ...
HindsightRussellWhite.com © 2012
The Blind       Spot  “I’m so pretty.”RussellWhite.com © 2012
Comfort with the Familiar                          We tend to                            stay with                        ...
Regret AvoidanceRussellWhite.com © 2012
Over-exaggerations
Dang pilot                           Self-Attribution                              What goes well I                       ...
Extrapolation                           What happened                             previously is                           ...
RussellWhite.com © 2012   Not necessarily
Then again not everything    newer is necessarily betterRussellWhite.com © 2012
Act More Logically               Not as EmotionallyRussellWhite.com © 2012
Recognize Behavioral Bias Triggers             During           UncertaintyRussellWhite.com © 2012
Stay Away From the News                            News                          providers                           feed ...
Define Your Risk Reward ZoneRussellWhite.com © 2012
Involve Others in            Meaningful DecisionsRussellWhite.com © 2012
803-831-7600             Russell@RussellWhite.com                 RussellWhite.com   Russell J. White, president of Pinnac...
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Behavioral Bias will cause Brain Blunders

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We tend to have a behavioral bias that may actually prevent us from making the right decisions. It’s almost Pavlovian in how we respond when something triggers one of these mental blocks.

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Behavioral Bias will cause Brain Blunders

  1. 1. Behavioral Biaswill cause Brain Blunders Presented by Russell White
  2. 2. What is a Behavioral Bias? A replicable pattern in perceptualdistortion, inaccuratejudgment, or illogical interpretation thatwe anchor actions to. Or what we call…RussellWhite.com © 2012
  3. 3. Poor Judgment
  4. 4. RussellWhite.com © 2012
  5. 5. Being OverconfidentRussellWhite.com © 2012
  6. 6. Looking for the Negative For many, nega tive thinking is a habit, whic h over time, becoRussellWhite.com © 2012 mes an
  7. 7. HindsightRussellWhite.com © 2012
  8. 8. The Blind Spot “I’m so pretty.”RussellWhite.com © 2012
  9. 9. Comfort with the Familiar We tend to stay with what is comfortable and avoid trying new thingsRussellWhite.com © 2012
  10. 10. Regret AvoidanceRussellWhite.com © 2012
  11. 11. Over-exaggerations
  12. 12. Dang pilot Self-Attribution What goes well I caused. What went wrongRussellWhite.com © 2012 someone else caused.
  13. 13. Extrapolation What happened previously is what will happen next…RussellWhite.com © 2012
  14. 14. RussellWhite.com © 2012 Not necessarily
  15. 15. Then again not everything newer is necessarily betterRussellWhite.com © 2012
  16. 16. Act More Logically Not as EmotionallyRussellWhite.com © 2012
  17. 17. Recognize Behavioral Bias Triggers During UncertaintyRussellWhite.com © 2012
  18. 18. Stay Away From the News News providers feed on behavioral biasRussellWhite.com © 2012
  19. 19. Define Your Risk Reward ZoneRussellWhite.com © 2012
  20. 20. Involve Others in Meaningful DecisionsRussellWhite.com © 2012
  21. 21. 803-831-7600 Russell@RussellWhite.com RussellWhite.com Russell J. White, president of Pinnacle Solutions, is one of America’s leading authorities on business in the new economy. He is an author, consultant, international speaker, and business expert on leadership and strategies for success in the new economy.RussellWhite.com © 2012

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