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Local seo and google places pj
 

Local seo and google places pj

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Why local listings are important to every business

Why local listings are important to every business

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  • Search Engine Optimisation is setting up and maintaining your online presence in a way that ensures it will be found by search engines and will be listed on the first page of search results.Using keywords, tags, incoming links and other methods; when someone does a search for your business, industry or products, your website is likely to appear on the first page of results.Having your website on the first page of the major search engines is the ultimate tool for business exposure. And it’s FREE
  • An SEO expert works with you to conduct keyword research for your industry and businessThey will optimise your website by setting up the right titles, keywords and meta-tags in the back-end of your website – this ensures that the search engine algorithms are more likely to find your site.Your website content plays a very important role – must be keyword rich – this is why a blog can be extremely beneficial.Search engines will rate your incoming links and determine YOUR sites relevance based on the popularity of the sites linking back to yours – the more QUALITY links you have, the better it is.Social Media can contribute to SEO, but social media is all about connecting with PEOPLE. So there’s more value there in actually engaging with your customers then relying on it for SEO rankings.
  • Consumer behaviour is changing. Research tells us that people are spending more time online to research products.We know that consumers will buy from people they know, like and trust, so it’s important to establish that online and also offlineConsumers are looking online for product and supplier reviews and recommendations BEFORE they decided where to spend their money.
  • According to True Local, whenconsumers are conducting research online, they are looking for the following things:69% - Pricing Information56% - Proximity to home - local businesses33% - Product Reviews - users, existing clients24% - Opening Hours18% - Reviews by independent experts (e.g Choice Magazine)
  • When consumers actually determine what they want to buy and where they want to buy it from, 41% of them will make that purchase OFFLINE. This means they need to know where you are located, when you are open, whether you have any special offers, parking, public transport etc. Most consumers trust peer recommendations or word of mouth. Generally word of mouth is positive.
  • When consumers do their product research, there are many online directories now that will give them information. Yellow PagesWhite PagesTrue LocalGoogle PlacesCity SearchYahoo LocalBing LocalStart LocalIn order to be found online and considered as the strongest choice in your local area, optimised listings in each of these search engine local directories is essential. You have to compete online with other businesses and stand above your competition.
  • These local directories, contribute significantly to your local SEO through links and click-throughsIn some cases, there may be enough information in these online listings that you don’t need to create a full website.According to Google, 20% of all searches contain some reference to locality *45% of consumers consider product reviews before contacting you.**Listings in these directories also increase your sites SEO rankings
  • You may already have Yellow Pages and White Pages listings, and they are already online. But check them, and if necessary optimise or upgrade them.Claim your business listings in the online local directoriesThe two most significant directories are True Local and Google PlacesGoogle Places is likely to already have a listing and photo of your shop-front that has not been claimed (Images and information sourced by Google Earth). An example of how this can work against you is demonstrated later in this presentation.
  • True Local is owned by News Limited. That means it has significant power with search engines because the True Local’s distribution partners include:News.com.auNews Digital MediaGoogleYahooCareer oneCars GuideRealestate.comThe AustralianThe Daily TelegraphSunday TelegraphSunday TelegraphHerald SunCourier MailNews Community MediaMoshtixRatings and reviews let users learn more about listed businesses and share their thoughts with others. They let advertisers keep up-to-date with what people are saying about their business and get word of mouth referrals.TrueLocal is available on Optus, Vodafone, 3 and Virgin Mobile. There’s a TrueLocaliPhone app.Businesses on TrueLocal are automatically listed on Yahoo!7 Local, Optus, Vodafone, 3, Virgin Mobile, Virgin Broadband, Navman, Mio and over 125 websites across the News Digital Media Network.Business information on TrueLocal not only comes from business owners, but also from other sources including third party content suppliers.
  • 20% of searches on Google are related to locationThere are 50 million Place Pages:These cover all types of places, ranging from businesses like tailors, restaurants, and optometrists to locations like dog parks, transit stations, and baseball fields.Place Pages are viewed millions of times each dayWhen people search Google or Google Maps for local information your business will be listed.Claim and optimise your business listing using photos, videos, your address, opening hours and other essential information.
  • Optimise your online business listings. Manage them, control them, look at your web statistics. Test, analyse and measure your resultsEngage with your reviewers online. Respond to reviews online and deal with the positive and negative feedback.Address issues diplomatically and focus on the positives, fix the problems and TELL your customer community how the problem has been fixed.Continue the interactions with your existing and potential customers through social media.Most consumers are smart. They know that sometimes things go wrong. By taking the time to respond to comments online, it shows potential clients that you care and you can be trusted to resolve issues IF they happen.The following example demonstrates that point.
  • The Zimzala Management team respond to every piece of feedback via eatability.They are light hearted, but serious and take every comment on board.They focus on the positives “Thanks for your feedback. We know our customers are generally happy because we are winning awards but we know we know we can do better”.The reviews may not always be positive but if you were making a decision about where to go for dinner, you might be likely to choose Zimzala because:Google Places tells you is has a GREAT locationThe food is reasonable pricesYou know there food that you like on the menu because you looked at it onlineAnd you would feel confident that if DID have a problem with service on the night, the management team care and take it seriously enough to resolve it.
  • Search terms used in South Australia

Local seo and google places pj Local seo and google places pj Presentation Transcript

  • Local SEO and Google places
    A Basic Introduction
  • What is SEO?
    Website listings in major search engine results
    Keywords, tags, incoming links and website content
    Ranking on the first page of the major search engines is the ultimate tool for business exposure
    No cost for organic search listings!
    Search Engine Optimisation (SEO)
  • Targeted keywords
    Optimised website with tags and SEO content
    Quality of incoming links determine your sites popularity
    Content is the most important aspect of SEO
    Social Media does contribute to SEO
    All of the above contribute to higher SEO rankings
    How does SEO work?
  • Consumer behaviour is changing
    People are spending more time online to research products
    Consumers will buy from people they know, like and trust
    Consumers are looking online for product and supplier reviews and recommendations
    Why does SEO matter?
  • 69% - Pricing Information
    56% - Proximity to home - local businesses
    33% - Product Reviews - users, existing clients
    24% - Opening Hours
    18% - Reviews by independent experts (e.g Choice Magazine)
    What are consumers looking for online?
    *datasource: True Local Presentation, Australian Business Women’s Network, May 2010
  • 41% in person
    33% over the phone
    18% web
    8% book via website (hospitality)
    78% of consumers trust peer reviews or WORD OF MOUTH.
    Most customers transact OFFLINE
    *datasource: True Local Presentation, Australian Business Women’s Network, May 2010
  • Many business directories are now online
    What does this mean for me?
    • Yellow Pages
    • White Pages
    • True Local
    • Google Places
    • City Search
    • Yahoo Local
    • Bing Local
    • Start Local
    To be found online and be considered as the FIRST CHOICE by your customers, an online presence is ESSENTIAL
    * datasource: True Local presentation, Australian Business Women’s Network, May 2010
  • Local directory listings contribute to your SEO links and click-throughs
    They can replace traditional websites
    20% of all Google searches contain some reference to locality *
    45% of consumers consider product reviews before contacting you**
    Listings in online directories increase your search engine rankings
    What are the benefits?
    *datasource: True Local presentation, Australian Business Women’s Network, May 2010
    ** datasource: SEOMozhttp://www.seomoz.org/blog/the-basics-of-local-seo-whiteboard-friday
  • Yellow Pages and White Pages listings are already online
    Claim your business listings in the online local directories
    True Local and Google Places
    Google Places may already have a listing for your business that has not been claimed
    Where do I get started
  • 2 million unique browsers
    Over 8.77 million searches per month
    Owned by News Limited
    Powerful distribution channels: Yahoo, Google and 125 other websites across the News Digital Media Network
    True Local searches can be done through mobile phones and GPS navigation devices
    True Local
  • 20% of searches on Google are related to location
    There are 50 million Google Place Pages
    Place Pages are viewed millions of times each day
    When people search Google or Google Maps for local information your business will be listed
    Optimise your business listing using photos, videos, your address, opening hours and other essential information
    Google Places
  • Address: so local customers can find you on Google Maps
    Categories: to help your business be found in search results
    Keywords: for specific and targeted results
    Social interaction: reviews & recommendations
    Metrics: test, measure and review your stats and click throughs
    Google Places Listing
  • What can go wrong?
    This listing has 2 customer reviews on True Local that show up in the Google Places listing
  • Optimise your online business listings. Manage them, control them, look at your web statistics
    Engage with your reviewers online. RESPOND
    Address issues. TELL your online community how the problem has been fixed
    Continue interactions through social media
    Caring about what people say builds TRUST
    How to get it right
  • This listing has 83 customer reviews. These reviews are from eatability.com, but the power if True Local links them to Google
    There are images, prices, location and even a link to their menu
  • Phone Russell: 0402 781 020
    Email: russell@medialogic.net.au
    Questions?