MARKETING COMMUNICATIONS www.rupizmedia.com http://www.optimuspr.co.uk/j0423020.jpg

www.rupizmedia.com

http://www.optimuspr.co.uk/j0423020.jpg

WHAT IS IT? http://www.anu.edu.au/anugreen/files/403_question%20mark.jpg

Marketing communications is a systematic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to reach the end user. http://www.sciam.com/media/inline/B3421824-EB0D-566A-0A231B2465213E50_1.jpg

Marketing communications is a systematic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to reach the end user.

http://www.sciam.com/media/inline/B3421824-EB0D-566A-0A231B2465213E50_1.jpg

COMPONENTS Branding STP Advertising and other promotions PR http://www.piperreport.com/archives/Images/Marketing%20to%20Diverse%20Medicare%20Population.jpg

Branding

STP

Advertising and other promotions

PR

http://www.piperreport.com/archives/Images/Marketing%20to%20Diverse%20Medicare%20Population.jpg

BRANDING Giving recognition to your Product or service Delivering a message regarding what your offering is all about Ensuring customer loyalty by projecting the right image http://www.leveragingideas.com/wp-content/uploads/2007/03/brands.jpg

Giving recognition to your Product or service

Delivering a message regarding what your offering is all about

Ensuring customer loyalty by projecting the right image

http://www.leveragingideas.com/wp-content/uploads/2007/03/brands.jpg

STP Segmentation. Targeting. Positioning. http://www.4cconsulting.com/uploadedImages/Management_consultancy/Intelligence_and_strategy/Segmentation.jpg

Segmentation. Targeting. Positioning.

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SEGMENTATION A market segment is basically a set of individuals unique in some way or the other. Sharing one or more common characteristics. Having similar needs. Responding to market conditions in the same manner. Have similar behavioral patterns. May or may not be belonging to the same community, group or niche. http://smallbusinesscompendium.com/files/orange-segmentation.jpg

A market segment is basically a set of individuals unique in some way or the other.

Sharing one or more common characteristics.

Having similar needs.

Responding to market conditions in the same manner.

Have similar behavioral patterns.

May or may not be belonging to

the same community, group or

niche.

http://smallbusinesscompendium.com/files/orange-segmentation.jpg

TARGETING Selecting the target audience for whom your product or service is meant to be, most likely based on Age group Likes and dislikes Gender Socio-economic factors Geographic location http://www.ingrealestate.com/images/INGRE_Investing_multimanager_selecting-best-in-class_pencils_tcm95-93356.jpg

Selecting the target audience for whom your product or service is meant to be, most likely based on

Age group

Likes and dislikes

Gender

Socio-economic factors

Geographic location

http://www.ingrealestate.com/images/INGRE_Investing_multimanager_selecting-best-in-class_pencils_tcm95-93356.jpg

POSITIONING Positioning refers to the image your target audience has regarding your product or service as compared to your competitors. It is all the more essential in today's setup, where literally no sector is devoid of an oligopolistic setup. Primary, and in most cases, the ONLY objective : To highlight your product's USP in the most striking manner. http://www.braxxon.co.uk/images_market_positioning/market_positioning.jpg

Positioning refers to the image your target audience has regarding your product or service as compared to your competitors.

It is all the more essential in today's setup, where literally no sector is devoid of an oligopolistic setup.

Primary, and in most cases, the ONLY objective : To highlight your product's USP in the most striking manner.

http://www.braxxon.co.uk/images_market_positioning/market_positioning.jpg

ADVERTISING Starts the process of brand communication. Lets the audience know about your brand. Allows you to create an instant bond with the end user. http://www.fno.org/oct05/ad.jpg

Starts the process of brand communication.

Lets the audience know about your brand.

Allows you to create an instant bond with the end user.

http://www.fno.org/oct05/ad.jpg

SALES PROMOTION & PERSONAL SELLING Get one on one with the customer. http://www.dse.vic.gov.au/CA25677D007DC87D/LUbyDesc/Cartoon1/$File/cartoon1.jpg

Get one on one with the customer.

http://www.dse.vic.gov.au/CA25677D007DC87D/LUbyDesc/Cartoon1/$File/cartoon1.jpg

PUBLIC RELATIONS A means to state the facts about your offering and bringing the audience to a personal level. Organize events and other promotional gimmicks such as contests, schemes & offers, open houses etc. to attract customers. Instant feedback for your product or service. http://www.ibba.org/Portals/0/images/publicrelations.jpg

A means to state the facts about your offering and bringing the audience to a personal level.

Organize events and other promotional gimmicks such as contests, schemes & offers, open houses etc. to attract customers.

Instant feedback for your product or service.

http://www.ibba.org/Portals/0/images/publicrelations.jpg

TO SUM IT UP ! http://www.quicksprout.com/images/marketing-pr-advertising-branding.png

http://www.quicksprout.com/images/marketing-pr-advertising-branding.png

Contact us - marketing@rupizmedia.com www.rupizmedia.com