Examples of my work

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Examples of my work

  1. 1. EXAMPLES OF MY WORK
  2. 2. LACOSTELACOSTE
  3. 3. VISUAL MERCHANDISING
  4. 4. Visual MerchandisingVisual Merchandising Creation of Green Book of Merchandising. (Old storeCreation of Green Book of Merchandising. (Old storeconcept)concept) Creation of White Book of Merchandising. (New storeCreation of White Book of Merchandising. (New storeconcept)concept) Seasonal VM Guidelines.Seasonal VM Guidelines. Red VM Guidelines.Red VM Guidelines. Creation of store window campaignsCreation of store window campaigns Creation & execution of VM trainingsCreation & execution of VM trainings
  5. 5. Green Book of MerchandisingGreen Book of Merchandising
  6. 6. White Book of MerchandisingWhite Book of Merchandising
  7. 7. Seasonal Merchandising guideSeasonal Merchandising guide
  8. 8. Seasonal Merchandising Guide
  9. 9. Red Merchandising Guide
  10. 10. Window image for LacosteWindow image for LacosteValentineValentine’s Day’s Day
  11. 11. 10/2002-05/200522 Mkts800people
  12. 12. Training PragueTraining Prague
  13. 13. Training ChinaTraining China
  14. 14. Training the Trainer• In order to increase « reach » I developed (with an external agency) a « trainingthe trainer » module.• Nov 2005 trained 10 markets in Paris (UK, Ireland, Turkey, Denmark/Sweden,Greece, Morocco, Portugal, Netherlands, Spain & Italy).• Resulting from this session; 43 trainings underway & scheduled and at least 185participants reached.• May 2006 trained 14 markets in Bangkok & futher 9 Markets in Mexico City.
  15. 15. Training the Trainer BangkokTraining the Trainer Bangkok
  16. 16. Training the Trainer Mexico CityTraining the Trainer Mexico City
  17. 17. Local Training London further to Training theLocal Training London further to Training theTrainerTrainer
  18. 18. Local Trainings Florence & Rome further toLocal Trainings Florence & Rome further toTraining the TrainerTraining the Trainer
  19. 19. « Our shops resemble well organised stock rooms »Bernard Lacoste Nov 2000
  20. 20. Store ConceptStore Concept Organised competition of architects bidding for New Concept contractOrganised competition of architects bidding for New Concept contract Responsible for retail initiation of winning architect (Designer ChristopheResponsible for retail initiation of winning architect (Designer ChristophePillet & Architect Patrick Rubin Canal)Pillet & Architect Patrick Rubin Canal) Responsible for adaptation of new Lacoste logo (agency Seenk) into facadeResponsible for adaptation of new Lacoste logo (agency Seenk) into facadesignage. Canal version deemed visually unsatisfactory.signage. Canal version deemed visually unsatisfactory. Development of free standing furniture with PilletDevelopment of free standing furniture with Pillet Partnered with KMF Media6 furniture producers; achieved 50% cost &Partnered with KMF Media6 furniture producers; achieved 50% cost &timeline reduction of concept.timeline reduction of concept. Developed « take downDeveloped « take down’s » of concept; Access, Access Soft’s » of concept; Access, Access Soft Responsible for education of local architects & furniture suppliers.Responsible for education of local architects & furniture suppliers. Responsible for approbation of local furniture suppliersResponsible for approbation of local furniture suppliers Responsible for validation of all architectural plans for all stores & cornersResponsible for validation of all architectural plans for all stores & cornersglobal.global. Responsible for architectural input (examples; ceiling Salzburg, introductionResponsible for architectural input (examples; ceiling Salzburg, introductionof Visplay into concept,sourcing)of Visplay into concept,sourcing) Development of « Red » furniture with Franklin AzziDevelopment of « Red » furniture with Franklin Azzi
  21. 21. Shop Concept From:Shop Concept From:
  22. 22. ………………....To:To:
  23. 23. New Facade signageNew Facade signage
  24. 24. Shop fit system From:Shop fit system From:€2000 per linear M……
  25. 25. ………………....To:To:….€850 per linear M
  26. 26. Introduction of Visplay “Stripes”Introduction of Visplay “Stripes”
  27. 27. Salzburg; before & after.Salzburg; before & after.
  28. 28. Examples of Lacoste store realizations
  29. 29. Vienna beforeVienna before
  30. 30. And afterAnd after
  31. 31. Berlin Kudamm beforeBerlin Kudamm before
  32. 32. And afterAnd after
  33. 33. Cologne beforeCologne before
  34. 34. And afterAnd after
  35. 35. Madrid duringMadrid during
  36. 36. And afterAnd after
  37. 37. Marrakech beforeMarrakech before
  38. 38. And afterAnd after
  39. 39. Lacoste « Red » Furniture
  40. 40. Architectural Workshop
  41. 41. Architectural workshop Vienna NovemberArchitectural workshop Vienna November20072007ParticipantsParticipants Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.Germany covers also Austria.Germany covers also Austria.Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,Malta.Rumania, SlovakiaMalta.Rumania, SlovakiaObjectives:Objectives: To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for LacosteTo get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for LacostePOS.POS. To highlight & solve as many problems encountered as possible. This to be achieved through exchange.To highlight & solve as many problems encountered as possible. This to be achieved through exchange. To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing)To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing) To ensure that participants leave feeling they are part of a worldwide team.To ensure that participants leave feeling they are part of a worldwide team.Subjects to be treated:Subjects to be treated: (Prior to the meeting each country will have been asked to provide M² cost sheet completed)(Prior to the meeting each country will have been asked to provide M² cost sheet completed) Store review-Photo review of all recent openings highlighting good & bad points.Store review-Photo review of all recent openings highlighting good & bad points. Presentation by each market of their recent openings explaining difficulties faced & solutions found.Presentation by each market of their recent openings explaining difficulties faced & solutions found. Presentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniturePresentation by each of the markets explaining what works & what doesn’t concerning the concept, the furnitureand the communication (role of Intl Retail Development) what’s missing.and the communication (role of Intl Retail Development) what’s missing. New developments-Present and explain in detail new additions to the conceptNew developments-Present and explain in detail new additions to the concept Maintenance how do they treat this issue in their marketsMaintenance how do they treat this issue in their markets
  42. 42. Architectural workshop Vienna NovemberArchitectural workshop Vienna November20072007
  43. 43. Design of new shopping bagsDesign of new shopping bags
  44. 44. PUMAPUMA
  45. 45. VM & Marketing storiesVM & Marketing storiesKaufhof Berlin BeforeKaufhof Berlin Before …….& after.& after
  46. 46. Kaufhof Berlin beforeKaufhof Berlin before …….& after.& after
  47. 47. Munich airport beforeMunich airport before …… afterafter
  48. 48. Citadium 215 M2 with 6 differentCitadium 215 M2 with 6 differentcollectionscollectionsCtadium Paris beforeCtadium Paris before Citadium Paris beforeCitadium Paris before
  49. 49. Improve the visualImprove the visualmerchandisingmerchandising
  50. 50. Citadium Paris 100 M2 with 2Citadium Paris 100 M2 with 2collectionscollectionsCitadium Paris afterCitadium Paris after Citadium Paris afterCitadium Paris after
  51. 51. El Corte Ingles (with everything)El Corte Ingles (with everything)
  52. 52. Inspiration for Motor SportInspiration for Motor SportConceptConcept
  53. 53. Motorsport in productionMotorsport in production
  54. 54. El Corte Ingles (after development ofEl Corte Ingles (after development ofseparate Motor Sport space)separate Motor Sport space)

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