Spectrum Communication Shreya Jain Upasana Dhir Sandeep Gupta Sheeraj Sengupta Group 1
Spectrum Communications at a Glance Established in 1995, Spectrum Comm., is recognized for its unique “agency-client connect” - blend of unparalleled expertise & sheer innovation Secured 2nd place in the Platinum PR Awards 2010 Practice based structure with focus on delivery while providing enhanced value Expert practitioners with knowledge of various domains
Importance of PR Improve A. Raja’s image Greater efficiency Impact Budget constraints
PR Objective Clear the air over scam Come clean Rebuild image of A. Raja
Communication Strategy Attention Interest A.I.D.A. Desire Action
PR Models PR Delivery Model “Let’s get in front of as many people as possible.” PR Positioning Model “It’s what we say, to whom that’s important.” PR Strategic Model “It’s what we decide to do – or not do – that’s important. Implementation is secondary.”
Target AudiencePublic Media DMK Social • Eliminate Activists• Clean inflated • Garner image; controversy support • Shape +ve image opinion building • Encourage to write +ve
PR Tools Press Conference Social Media Internal PR Press Notes Indpdnc. SpecialC.S.R & Releases Day Event Debates
Press Releases/Notes Involvement in 2G scam Contribution to telecom sector C.S.R. Activities Flag-hoisting on 15th Aug ‘11
Via News Channels Exclusive telephonic interviews of A. Raja with political journalists Pitch for special shows inviting political analysts(Mahesh Rangarajan, Cho. Ramaswamy); plant own people in audience News Channels to be used: CNN-IBN, NDTV 24*7, Sun News, Star News
For the General Populace Social Networking Sites – Facebook, Twitter C.S.R. Activities News blogs
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