Social media:B2B in 2012 and beyondAndrew Nicholsonwww.b2bmarketing.net
Hiwww.b2bmarketing.net
Hiwww.b2bmarketing.net
Hiwww.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
"As any executive facing a 24/7 storm  of e-mails, meetings, and business   trips will attest, the complexity of   managin...
www.b2bmarketing.net
Bureaucracywww.b2bmarketing.net
Bureaucracy            Social mediawww.b2bmarketing.net
Bureaucracy              Social mediaCreates knowledge silos    Creates knowledge pools    www.b2bmarketing.net
Bureaucracy              Social mediaCreates knowledge silos    Creates knowledge pools         Prolonged              Ins...
Bureaucracy              Social mediaCreates knowledge silos    Creates knowledge pools         Prolonged              Ins...
Bureaucracy              Social mediaCreates knowledge silos    Creates knowledge pools         Prolonged              Ins...
www.b2bmarketing.net
Recruitment                       Engagement                        and focus                       Learning and          ...
Social progress trumps    business processwww.b2bmarketing.net
What does this mean         for you?www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
Thank you            @Run_the_Web        About.me/webconsultancywww.b2bmarketing.net
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The future of social media

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Digital shorts presentation given at the B2B Marketing conference 2012. Presentation discusses the future of social media and how it's superseding bureaucracy as a driver of business process

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  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
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  • The future of social media

    1. 1. Social media:B2B in 2012 and beyondAndrew Nicholsonwww.b2bmarketing.net
    2. 2. Hiwww.b2bmarketing.net
    3. 3. Hiwww.b2bmarketing.net
    4. 4. Hiwww.b2bmarketing.net
    5. 5. www.b2bmarketing.net
    6. 6. www.b2bmarketing.net
    7. 7. www.b2bmarketing.net
    8. 8. www.b2bmarketing.net
    9. 9. www.b2bmarketing.net
    10. 10. "As any executive facing a 24/7 storm of e-mails, meetings, and business trips will attest, the complexity of managing large organizations hasrisen, but the bandwidth of the human mind has not." McKinsey Quarterly. MAY 2007 • Eric D. Beinhocker www.b2bmarketing.net
    11. 11. www.b2bmarketing.net
    12. 12. Bureaucracywww.b2bmarketing.net
    13. 13. Bureaucracy Social mediawww.b2bmarketing.net
    14. 14. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools www.b2bmarketing.net
    15. 15. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools Prolonged Instantaneous www.b2bmarketing.net
    16. 16. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools Prolonged Instantaneous Inflexible Agile www.b2bmarketing.net
    17. 17. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools Prolonged Instantaneous Inflexible Agile Reactive Innovative www.b2bmarketing.net
    18. 18. www.b2bmarketing.net
    19. 19. Recruitment Engagement and focus Learning and development Collaboration Knowledge pooling Research and developmentwww.b2bmarketing.net
    20. 20. Social progress trumps business processwww.b2bmarketing.net
    21. 21. What does this mean for you?www.b2bmarketing.net
    22. 22. www.b2bmarketing.net
    23. 23. www.b2bmarketing.net
    24. 24. www.b2bmarketing.net
    25. 25. Thank you @Run_the_Web About.me/webconsultancywww.b2bmarketing.net
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