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The future of social media

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Digital shorts presentation given at the B2B Marketing conference 2012. Presentation discusses the future of social media and how it's superseding bureaucracy as a driver of business process

Digital shorts presentation given at the B2B Marketing conference 2012. Presentation discusses the future of social media and how it's superseding bureaucracy as a driver of business process

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  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
  • And let's not forget that these are all in addition to what we now refer to as the traditional social media benefits such as sales, customer services and reputation management.\n\nNotice also that I've missed out the more main stream social networking tools. I've done that deliberately as I wanted to focus on tools built specifically for business. I said at the start that I wasn't going to give you any investment advice. Well it tuns out that's not quite true. Looking at the list above you might note that both Rypple and Radian 6 has been brought by Salesforce, Yammer has just been brought by Microsoft and select minds has just been brought by Oracle. If I was a gambling man I'd say investing in business process social media would be a wise bet right now. \n
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Transcript

  • 1. Social media:B2B in 2012 and beyondAndrew Nicholsonwww.b2bmarketing.net
  • 2. Hiwww.b2bmarketing.net
  • 3. Hiwww.b2bmarketing.net
  • 4. Hiwww.b2bmarketing.net
  • 5. www.b2bmarketing.net
  • 6. www.b2bmarketing.net
  • 7. www.b2bmarketing.net
  • 8. www.b2bmarketing.net
  • 9. www.b2bmarketing.net
  • 10. "As any executive facing a 24/7 storm of e-mails, meetings, and business trips will attest, the complexity of managing large organizations hasrisen, but the bandwidth of the human mind has not." McKinsey Quarterly. MAY 2007 • Eric D. Beinhocker www.b2bmarketing.net
  • 11. www.b2bmarketing.net
  • 12. Bureaucracywww.b2bmarketing.net
  • 13. Bureaucracy Social mediawww.b2bmarketing.net
  • 14. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools www.b2bmarketing.net
  • 15. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools Prolonged Instantaneous www.b2bmarketing.net
  • 16. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools Prolonged Instantaneous Inflexible Agile www.b2bmarketing.net
  • 17. Bureaucracy Social mediaCreates knowledge silos Creates knowledge pools Prolonged Instantaneous Inflexible Agile Reactive Innovative www.b2bmarketing.net
  • 18. www.b2bmarketing.net
  • 19. Recruitment Engagement and focus Learning and development Collaboration Knowledge pooling Research and developmentwww.b2bmarketing.net
  • 20. Social progress trumps business processwww.b2bmarketing.net
  • 21. What does this mean for you?www.b2bmarketing.net
  • 22. www.b2bmarketing.net
  • 23. www.b2bmarketing.net
  • 24. www.b2bmarketing.net
  • 25. Thank you @Run_the_Web About.me/webconsultancywww.b2bmarketing.net