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The fallacy of b2b
Who on earth am I?
Who on earth am I?Head of Online
Who on earth am I?Head of OnlineBit of a geek
Who on earth am I?Head of OnlineBit of a geekDigital marketingevangelist
Who on earth am I?Head of OnlineBit of a geekDigital marketingevangelistTraditional marketer >Well rounded selfproclaimed ...
Whats the fallacy
Steve(from procurement)
Steve(from procurement)
B decision maker   C decision maker characteristics    characteristics  09.00 - 17.30      17.30 - 09.00
B decision maker   C decision maker characteristics    characteristics  09.00 - 17.30      17.30 - 09.00    Logical Proces...
B decision maker   C decision maker characteristics    characteristics  09.00 - 17.30      17.30 - 09.00    Logical Proces...
B decision maker   C decision maker characteristics    characteristics  09.00 - 17.30      17.30 - 09.00    Logical       ...
B decision maker   C decision maker characteristics    characteristics  09.00 - 17.30      17.30 - 09.00    Logical       ...
C decision maker           ?B decision maker characteristics    characteristics  09.00 - 17.30      17.30 - 09.00    Logic...
The holy grail                    H2H           B2B               B2C"Were no longer B2B or B2C, were now in the    H2H er...
So, whats changed?
So, whats changed?Technology
So, whats changed?Technology      Culture
So, whats changed?Technology      Culture
Are these companies?
Or are these companies?
Or are these companies?
Or are these companies?           B2b agencies
So. Who gets it?
So. Who gets it?
So. Who gets it?
So. Who gets it?
And lets not forget...
And lets not forget...
Marketing is aboutconnecting people
New role of B2B   agencies
New role of B2B            agenciesIdentify Champions within clients business
New role of B2B            agenciesIdentify Champions within clients businessFacilitate bridge building betweenchampions a...
New role of B2B            agenciesIdentify Champions within clients businessFacilitate bridge building betweenchampions a...
New role of B2B             agenciesIdentify Champions within clients businessFacilitate bridge building betweenchampions ...
Risks of doing H2h
Risks of doing H2hLegal implications. Pandoras box
Risks of doing H2hLegal implications. Pandoras boxBuilding personal brands
Risks of doing H2hLegal implications. Pandoras boxBuilding personal brandsTaking resource away from otherdepartments
com·pa·ny  noun /ˈkəmpənē/              A commercial business             - a shipping company         - the Ford Motor Co...
com·pa·ny  noun /ˈkəmpənē/    A number of individuals gathered together, esp. for a particular purpose
About.me/webconsultancy
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
The fallacy of B2B Marketing
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The fallacy of B2B Marketing

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How B2B Marketing has evolved into H2H (Human to human) marketing, and the differences this will make to B2B Agencies

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  • Transcript of "The fallacy of B2B Marketing"

    1. 1. The fallacy of b2b
    2. 2. Who on earth am I?
    3. 3. Who on earth am I?Head of Online
    4. 4. Who on earth am I?Head of OnlineBit of a geek
    5. 5. Who on earth am I?Head of OnlineBit of a geekDigital marketingevangelist
    6. 6. Who on earth am I?Head of OnlineBit of a geekDigital marketingevangelistTraditional marketer >Well rounded selfproclaimed god of theInternet
    7. 7. Whats the fallacy
    8. 8. Steve(from procurement)
    9. 9. Steve(from procurement)
    10. 10. B decision maker C decision maker characteristics characteristics 09.00 - 17.30 17.30 - 09.00
    11. 11. B decision maker C decision maker characteristics characteristics 09.00 - 17.30 17.30 - 09.00 Logical Process driven Considered Value based Expert led Group buys
    12. 12. B decision maker C decision maker characteristics characteristics 09.00 - 17.30 17.30 - 09.00 Logical Process driven Considered Value based Expert led Group buys
    13. 13. B decision maker C decision maker characteristics characteristics 09.00 - 17.30 17.30 - 09.00 Logical Emotional Process driven Spontaneous Considered Impulsive Value based Instinct based Expert led Reputation led Group buys Individual buys
    14. 14. B decision maker C decision maker characteristics characteristics 09.00 - 17.30 17.30 - 09.00 Logical Emotional Process driven Spontaneous Considered Impulsive Value based Instinct based Expert led Reputation led Group buys Individual buys
    15. 15. C decision maker ?B decision maker characteristics characteristics 09.00 - 17.30 17.30 - 09.00 Logical Emotional Process driven Spontaneous Considered Impulsive Value based Instinct based Expert led Reputation led Group buys Individual buys
    16. 16. The holy grail H2H B2B B2C"Were no longer B2B or B2C, were now in the H2H era" Delphine Remy-Boutang. IBM
    17. 17. So, whats changed?
    18. 18. So, whats changed?Technology
    19. 19. So, whats changed?Technology Culture
    20. 20. So, whats changed?Technology Culture
    21. 21. Are these companies?
    22. 22. Or are these companies?
    23. 23. Or are these companies?
    24. 24. Or are these companies? B2b agencies
    25. 25. So. Who gets it?
    26. 26. So. Who gets it?
    27. 27. So. Who gets it?
    28. 28. So. Who gets it?
    29. 29. And lets not forget...
    30. 30. And lets not forget...
    31. 31. Marketing is aboutconnecting people
    32. 32. New role of B2B agencies
    33. 33. New role of B2B agenciesIdentify Champions within clients business
    34. 34. New role of B2B agenciesIdentify Champions within clients businessFacilitate bridge building betweenchampions and customers
    35. 35. New role of B2B agenciesIdentify Champions within clients businessFacilitate bridge building betweenchampions and customersBuild the tools and educate champions intheir use
    36. 36. New role of B2B agenciesIdentify Champions within clients businessFacilitate bridge building betweenchampions and customersBuild the tools and educate champions intheir useDrive change in business cultures.
    37. 37. Risks of doing H2h
    38. 38. Risks of doing H2hLegal implications. Pandoras box
    39. 39. Risks of doing H2hLegal implications. Pandoras boxBuilding personal brands
    40. 40. Risks of doing H2hLegal implications. Pandoras boxBuilding personal brandsTaking resource away from otherdepartments
    41. 41. com·pa·ny noun /ˈkəmpənē/  A commercial business - a shipping company - the Ford Motor Company - a company director
    42. 42. com·pa·ny noun /ˈkəmpənē/  A number of individuals gathered together, esp. for a particular purpose
    43. 43. About.me/webconsultancy
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