Video Trends Sobcon 2007

Slide 1: The Convergence of V ideo, B logs, Community & Connections Rodney Rumford

Slide 2: Vide o F a c toids  80-100k New V ideos Uploaded Daily  Google V ideo, Y ahoo V ideo, Y ouTube, M yS pace, V eoh  E volution of Channels/ Playlists  S treamers of all ages had greater Internet usage than non- streamers. A dult streamers ages 35 to 64 spent 67% more time on the Internet than non-streamers

Slide 3: Vide o E ng a g e s Us e rs  L onger S ite V isits  Deeper K nowledge S haring  E xtended B randing  V alued Resource

Slide 4: Th e True R e a lity of We b Vide o Most People See This When They Could See This  Mountain of Garbage  Treasure Chest of Gems

Slide 5: Opportunity to Diffe re ntia te & Le a d  People consume content in different ways  S ome prefer text only  S ome prefer text and audio  S ome prefer text and video  Why force your personal views upon them?  “ M y Web M y Way”  Deeper E ngagement, S haring & V alue

Slide 6: B log with De e pe r De pth Provide Context for V ideo Content Promote Deeper People Connections M ulti-Media Knowledge Resource

Slide 9: I Ca n’t Cre a te Vide o  B elieve what you want and it will become true.  Got a Web Cam?  Content is more important than quality  A ggregate from the 100,000 new videos uploaded daily

Slide 10: You Are th e Conne c tors  L ead the Charge! There is Great B enefit from L eading  Top of the Power Pyramid  Content Creators are L eaders  E xtend Y our Reach & Influence

Slide 11: B log B ling !  Humans like shiny objects  People discover content in non-linear ways  Foster like minded people connections  B e a relationship facilitator  Rewards

Slide 13: Th a nks ! C re a te S h a re C onne c t www.Vide oS tic ky.c om