Twitter 4 Movie Promotion Rumford I Media Entertainment Summit

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How to use Twitter for movie promotion. Presentation given by Rodney Rumford of Gravitational Media and co-founder of Tweetphoto. presented at iMedia Entertainment Summit 09 Hollywood

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Twitter 4 Movie Promotion Rumford I Media Entertainment Summit

  1. 1. Why Your Movie Marketing Needs Twitter Rodney Rumford CEO Gravitational Media Co-Founder TweetPhoto.com
  2. 2. ~40 Million Visitors = Opportunity <ul><li>Hyper Viral </li></ul><ul><li>Micro Engagement </li></ul><ul><li>People Drive Your Awareness/Buzz </li></ul><ul><li>Need Unique Compelling Experience </li></ul><ul><li>Sony Pictures Kills It </li></ul>
  3. 3. Terminator Salvation International Release: Credit Sony Pictures & Imageworks Interactive Anne Glenn: Sr. Web Producer <ul><li>Create International Movie Pre Release Buzz </li></ul><ul><li>Leverage Viral & Broadcast Characteristics of Twitter Eco-System </li></ul><ul><li>Create Text Based Game </li></ul><ul><li>4 Weeks:15-20 Tweets Per Day (24/7) </li></ul><ul><li>Unique Approach That Engages Fans </li></ul><ul><li>Micro Site Integration </li></ul>
  4. 4. Show Some Skin… <ul><li>8 Twitter Background Skins </li></ul>
  5. 5. Twitter Content on Micro Site… <ul><li>Active Tweets </li></ul><ul><li>Leaders & Recognition </li></ul><ul><li>~3000 Played the Game </li></ul>
  6. 6. Social Strokes: Leader Board <ul><li>Recognition Drives Participation </li></ul><ul><li>Drives More Awareness on Twitter </li></ul><ul><li>Buzz </li></ul>
  7. 7. Terminator Missions: Trivia… <ul><li>Asked Users Terminator Movie Trivia </li></ul><ul><li>Users Responded Answers on Twitter </li></ul><ul><li>#Hashtag Response </li></ul><ul><li>Blogosphere Coverage (357 RT) </li></ul><ul><li>Success! </li></ul>
  8. 8. Every Picture Tells a Story <ul><li>Photos Are Low Hanging Fruit </li></ul><ul><li>Everyone Has a Cell </li></ul><ul><li>Contests, Fans Experiences, Behind The Scenes </li></ul><ul><li>Voting/Popularity/Views </li></ul><ul><li>Viral When Coupled with Twitter & Social Photo Sharing Platform </li></ul>
  9. 9. Night At The Museum Smithsonian, Twitter & TweetPhoto
  10. 10. Twitter Buzzes & Brands MOVIES <ul><li>M edia & Mobile </li></ul><ul><li>O MG Factor </li></ul><ul><li>V iral </li></ul><ul><li>I deation </li></ul><ul><li>E ngagement </li></ul><ul><li>S ocial Strokes </li></ul>
  11. 11. Rodney Rumford CEO Gravitational Media & Co-Founder TweetPhoto.com

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