Twitter 4 Movie Promotion Rumford  I Media Entertainment Summit
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Twitter 4 Movie Promotion Rumford I Media Entertainment Summit

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How to use Twitter for movie promotion. Presentation given by Rodney Rumford of Gravitational Media and co-founder of Tweetphoto. presented at iMedia Entertainment Summit 09 Hollywood

How to use Twitter for movie promotion. Presentation given by Rodney Rumford of Gravitational Media and co-founder of Tweetphoto. presented at iMedia Entertainment Summit 09 Hollywood

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Twitter 4 Movie Promotion Rumford  I Media Entertainment Summit Twitter 4 Movie Promotion Rumford I Media Entertainment Summit Presentation Transcript

  • Why Your Movie Marketing Needs Twitter Rodney Rumford CEO Gravitational Media Co-Founder TweetPhoto.com
  • ~40 Million Visitors = Opportunity
    • Hyper Viral
    • Micro Engagement
    • People Drive Your Awareness/Buzz
    • Need Unique Compelling Experience
    • Sony Pictures Kills It
  • Terminator Salvation International Release: Credit Sony Pictures & Imageworks Interactive Anne Glenn: Sr. Web Producer
    • Create International Movie Pre Release Buzz
    • Leverage Viral & Broadcast Characteristics of Twitter Eco-System
    • Create Text Based Game
    • 4 Weeks:15-20 Tweets Per Day (24/7)
    • Unique Approach That Engages Fans
    • Micro Site Integration
  • Show Some Skin…
    • 8 Twitter Background Skins
  • Twitter Content on Micro Site…
    • Active Tweets
    • Leaders & Recognition
    • ~3000 Played the Game
  • Social Strokes: Leader Board
    • Recognition Drives Participation
    • Drives More Awareness on Twitter
    • Buzz
  • Terminator Missions: Trivia…
    • Asked Users Terminator Movie Trivia
    • Users Responded Answers on Twitter
    • #Hashtag Response
    • Blogosphere Coverage (357 RT)
    • Success!
  • Every Picture Tells a Story
    • Photos Are Low Hanging Fruit
    • Everyone Has a Cell
    • Contests, Fans Experiences, Behind The Scenes
    • Voting/Popularity/Views
    • Viral When Coupled with Twitter & Social Photo Sharing Platform
  • Night At The Museum Smithsonian, Twitter & TweetPhoto
  • Twitter Buzzes & Brands MOVIES
    • M edia & Mobile
    • O MG Factor
    • V iral
    • I deation
    • E ngagement
    • S ocial Strokes
  • Rodney Rumford CEO Gravitational Media & Co-Founder TweetPhoto.com