Why Your Movie Marketing Needs Twitter Rodney Rumford CEO Gravitational Media Co-Founder TweetPhoto.com

~40 Million Visitors = Opportunity Hyper Viral Micro Engagement People Drive Your Awareness/Buzz Need Unique Compelling Experience Sony Pictures Kills It

Hyper Viral

Micro Engagement

People Drive Your Awareness/Buzz

Need Unique Compelling Experience

Sony Pictures Kills It

Terminator Salvation International Release: Credit Sony Pictures & Imageworks Interactive Anne Glenn: Sr. Web Producer Create International Movie Pre Release Buzz Leverage Viral & Broadcast Characteristics of Twitter Eco-System Create Text Based Game 4 Weeks:15-20 Tweets Per Day (24/7) Unique Approach That Engages Fans Micro Site Integration

Create International Movie Pre Release Buzz

Leverage Viral & Broadcast Characteristics of Twitter Eco-System

Create Text Based Game

4 Weeks:15-20 Tweets Per Day (24/7)

Unique Approach That Engages Fans

Micro Site Integration

Show Some Skin… 8 Twitter Background Skins

8 Twitter Background Skins

Twitter Content on Micro Site… Active Tweets Leaders & Recognition ~3000 Played the Game

Active Tweets

Leaders & Recognition

~3000 Played the Game

Social Strokes: Leader Board Recognition Drives Participation Drives More Awareness on Twitter Buzz

Recognition Drives Participation

Drives More Awareness on Twitter

Buzz

Terminator Missions: Trivia… Asked Users Terminator Movie Trivia Users Responded Answers on Twitter #Hashtag Response Blogosphere Coverage (357 RT) Success!

Asked Users Terminator Movie Trivia

Users Responded Answers on Twitter

#Hashtag Response

Blogosphere Coverage (357 RT)

Success!

Every Picture Tells a Story Photos Are Low Hanging Fruit Everyone Has a Cell Contests, Fans Experiences, Behind The Scenes Voting/Popularity/Views Viral When Coupled with Twitter & Social Photo Sharing Platform

Photos Are Low Hanging Fruit

Everyone Has a Cell

Contests, Fans Experiences, Behind The Scenes

Voting/Popularity/Views

Viral When Coupled with Twitter & Social Photo Sharing Platform

Night At The Museum Smithsonian, Twitter & TweetPhoto

Twitter Buzzes & Brands MOVIES M edia & Mobile O MG Factor V iral I deation E ngagement S ocial Strokes

M edia & Mobile

O MG Factor

V iral

I deation

E ngagement

S ocial Strokes

Rodney Rumford CEO Gravitational Media & Co-Founder TweetPhoto.com