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Tweet Slam Presentation
  Twitter in 10 Slides
 New Media Visionary, Speaker, Consultant & Author
 Rodney Rumford has been...
Why Twitter Matters
• ~5 Million People
• 341% Annual Growth
• Brand & Marketing
  Opportunity
• Access & Influence
• Shar...
Every Users Voice Has Influence




                              3
These Are Your Customers
• They Are Talking!
• Are You Listening?
• Are You Engaging?
• Conversation Happens
  With or Wit...
Twitter is a Particle Accelerator

• Data Flows Rapidly Across Eco-Systems




                                          5
Conversation Flow
•   Frictionless WOMA
•   Rapid Velocity
•   Ripple Conversations
•   Influence Magnification
•   Retwee...
Branding & Marketing Survey
• Survey Results of Hundreds of Users
• 89% See Marketing Opportunity on Twitter
• 51% Interac...
9 Brands on Twitter
•   Comcast
•   H&R Block
•   Southwest
•   IBM
•   Intel
•   QuickBooks
•   Jet Blue
•   Dell
•   SAP...
Twitter Value Pyramid
                           Value


              Influencer Response


                  Your Value ...
9 Twitter Business Use Cases
•   Customer Service
•   Client Retention
•   Branding & Marketing
•   Polls & Surveys: Focus...
Twitter Benefits

•   Better Relationships
•   Customer Loyalty
•   Site Traffic
•   Happy Clients
•   New Customers
•   I...
The Twitter Knowledge Package
• Learn Quickly: Actionable
  Items, Best Practices, Trends
• Extract Business Benefit &
  I...
About The Author
                                               Rodney Rumford

                                          ...
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Twitter In 10 Slides Guide

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Understand the business, marketing and branding opportunities that exist within Twitter.

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Transcript of "Twitter In 10 Slides Guide"

  1. 1. Tweet Slam Presentation Twitter in 10 Slides New Media Visionary, Speaker, Consultant & Author Rodney Rumford has been featured in: The Wall Street Journal Business Week Fortune Search Engine Standard Revenue The San Jose Mercury News & many more He is CEO of Gravitational Media, Facereviews.com & SociallyBranded.com 1
  2. 2. Why Twitter Matters • ~5 Million People • 341% Annual Growth • Brand & Marketing Opportunity • Access & Influence • Sharing Velocity • Business Use Cases • New Communication Medium 2
  3. 3. Every Users Voice Has Influence 3
  4. 4. These Are Your Customers • They Are Talking! • Are You Listening? • Are You Engaging? • Conversation Happens With or Without You • WOMA • Evangelists & Detractors • Big Opportunity 4
  5. 5. Twitter is a Particle Accelerator • Data Flows Rapidly Across Eco-Systems 5
  6. 6. Conversation Flow • Frictionless WOMA • Rapid Velocity • Ripple Conversations • Influence Magnification • Retweet Messages • Drives Outside Twitter Eco-System: Facebook, Blogs, Mobile… 6
  7. 7. Branding & Marketing Survey • Survey Results of Hundreds of Users • 89% See Marketing Opportunity on Twitter • 51% Interact with Corporate presences © 2008, Gravitational Media All Rights Reserved. 7
  8. 8. 9 Brands on Twitter • Comcast • H&R Block • Southwest • IBM • Intel • QuickBooks • Jet Blue • Dell • SAP 8
  9. 9. Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers © 2008, Gravitational Media, All Rights Reserved. 9
  10. 10. 9 Twitter Business Use Cases • Customer Service • Client Retention • Branding & Marketing • Polls & Surveys: Focus Group • Networking Channel • Website Traffic • New Customer Acquisition • Communication Network • Reputation Management 10
  11. 11. Twitter Benefits • Better Relationships • Customer Loyalty • Site Traffic • Happy Clients • New Customers • Increased Brand Reach & Revenue • Informed Feedback Loop 11
  12. 12. The Twitter Knowledge Package • Learn Quickly: Actionable Items, Best Practices, Trends • Extract Business Benefit & Increase Brand Visibility • Build a Power Network • Drive Brand Exposure Revenue, Traffic & Value • Multi-Media Format: Guide, Workbook, PowerPoint's & Videos 12
  13. 13. About The Author Rodney Rumford Contact Info: Twitter.com/Rumford www.Facereviews.com editor@facereviews.com 858-720-9604 Purchase At www.facereviews.com/twitter-book © 2008, Gravitational Media, All Rights Reserved 13
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