Tweet Slam Presentation
Twitter in 10 Slides
New Media Visionary, Speaker, Consultant & Author
Rodney Rumford has been featured in:
The Wall Street Journal
Business Week
Fortune
Search Engine Standard
Revenue
The San Jose Mercury News & many more
He is CEO of Gravitational Media, Facereviews.com
& SociallyBranded.com
1

Why Twitter Matters
• ~5 Million People
• 341% Annual Growth
• Brand & Marketing
Opportunity
• Access & Influence
• Sharing Velocity
• Business Use Cases
• New Communication Medium
2

Every Users Voice Has Influence
3

These Are Your Customers
• They Are Talking!
• Are You Listening?
• Are You Engaging?
• Conversation Happens
With or Without You
• WOMA
• Evangelists & Detractors
• Big Opportunity
4

Twitter is a Particle Accelerator
• Data Flows Rapidly Across Eco-Systems
5

Conversation Flow
• Frictionless WOMA
• Rapid Velocity
• Ripple Conversations
• Influence Magnification
• Retweet Messages
• Drives Outside Twitter
Eco-System: Facebook,
Blogs, Mobile…
6

Branding & Marketing Survey
• Survey Results of Hundreds of Users
• 89% See Marketing Opportunity on Twitter
• 51% Interact with Corporate presences
© 2008, Gravitational Media
All Rights Reserved.
7

9 Brands on Twitter
• Comcast
• H&R Block
• Southwest
• IBM
• Intel
• QuickBooks
• Jet Blue
• Dell
• SAP
8

Twitter Value Pyramid
Value
Influencer Response
Your Value Add
Who You Interact With
Who Follows You & Their Influence
Who You Follow: Influence & Numbers
© 2008, Gravitational Media, All Rights Reserved.
9

9 Twitter Business Use Cases
• Customer Service
• Client Retention
• Branding & Marketing
• Polls & Surveys: Focus Group
• Networking Channel
• Website Traffic
• New Customer Acquisition
• Communication Network
• Reputation Management
10

Twitter Benefits
• Better Relationships
• Customer Loyalty
• Site Traffic
• Happy Clients
• New Customers
• Increased Brand Reach & Revenue
• Informed Feedback Loop
11

The Twitter Knowledge Package
• Learn Quickly: Actionable
Items, Best Practices, Trends
• Extract Business Benefit &
Increase Brand Visibility
• Build a Power Network
• Drive Brand Exposure
Revenue, Traffic & Value
• Multi-Media Format: Guide,
Workbook, PowerPoint's &
Videos
12

About The Author
Rodney Rumford
Contact Info:
Twitter.com/Rumford
www.Facereviews.com
editor@facereviews.com
858-720-9604
Purchase At
www.facereviews.com/twitter-book
© 2008, Gravitational Media, All Rights Reserved
13