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Presentation on New Media: Podcasting 2006 in NYC.

Presentation on New Media: Podcasting 2006 in NYC.

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    Podcasting Podcasting Presentation Transcript

    • New Media: Podcasting IMC 2006 Annual Meeting: NYC Rodney Rumford Founder: Podblaze Co Founder: Leveraged Promotion
    • What is Podcasting?
      • Typically is Audio or Video Content
      • True Publish & Subscribe Medium
      • Anonymous Subscription
      • Automatic Delivery of Content: Communication
      • XML/RSS 2.0 Feed with “Enclosures”
      • Original Engaging Value Added Content
      • Educational, Informative, Original, Consistent
      • Falls Squarely into Web 2.0 applications
      • Not Industry Specific. All Market Segments
      • Dave Winer Developed the Standard
    • Podcasting – What it is not
      • Audio link on a web page
      • Video link on a web page
      • Streaming Media
      • Flash
      • 1 Time Event Show
      • A way to shove content that users have no desire to consume
    • Podcasting & RSS/XML
      • RSS = R eally S imple S yndication
      • RSS is the Delivery & Subscription mechanism for content
    • Podcasting Distribution. RSS is the Plumbing
    • Podcasting Consumption
      • Multiple Points of Discovery
      • Feed Subscribe
      • Readers / Aggregators
      • Browsers
      • Desktop Apps
      • Web Based Services
      • Flash Players
    • Podcasting Myths/ Misconceptions
      • You Need an iPod to Listen
      • It is really just audio on a website
      • It is streaming audio/video
      • Our Target Market Does Not Listen
      • Only for Music
      • Only Big Radio/TV Media Producers Benefit
      • Cookies
      • Passing Technology Fad (10,000+ producers)
    • Listener Adoption Stats
    • Podcast/Blog Content & Traffic Flows
    • Podcasting Technology Issues
      • XML/RSS is Underlying Feed Technology
      • Technology Cousin To Blogging (Audio Blog, Video Blog)
      • RSS 2.0 Standards (Harvard: Standards Body: Mature)
      • Apple iTunes Additional Specs
      • Name Spaces
      • Images (Logos, Branding, Relevant)
      • Enhanced MP3 Options, Chapters, Images
      • Bandwidth: Delivery
      • Tracking: Consumption Downloads, Feeds Subscribed, Analytics
      • RSS Plumbing
    • Subscription Button Overload: KISS The New Standard Icon
    • Podcasting Business Uses: Varied
      • Internal Communication: Remote Sales Force, Channel Partners, Merchants, Alliances, “On the Same Page Messaging”, Projects, Teams, etc.
      • External Communication: PR, Marketing, Product News, Launches, Branding, Financial Results, Exec Interviews, Product Mgrs, Sales, Leads, Partners, etc.
      • Ideas: Conferences, Trade Shows, Industry News, Events, Special Promotions, Updates, News, Transparency, Case Studies, Success Stories, etc.
      • Content Ideas Are Varied: How can you effectively deliver content to where a current void exists or where a market can be be better served via podcasting?
      • Customer/Client/Prospect Education & Updates
      • Brand Extension, Loyalty, Top of Mind, Extended Reach
    • Business Value & Marketing Pyramid
    • Determining Your Podcast Target Market Business Desires & Drivers Lifetime Value of Client Demographics Pain Points Void in Content Market Desire Opportunity to Extend Brand Reach & Improved Communication
    • 14 Podcasting Issues to Address
      • Best Practices & Strategy
      • RSS 2.0 Compliance & iTunes Compliance
      • Value - ROI
      • Feed Creation Platform
      • Unique Pages
      • Auto-Discovery
      • Hosting & Delivery of Content
      • Bandwidth
      • Archive
      • Public/Private
      • Promotion & Visibility
      • Content Production, Quality Production, Content/Topic
      • Site Integration, Consumer Education
      • Reporting Analytics
    • Major Distribution Points
      • Your High Traffic Web Pages Above Fold
      • iTunes
      • Yahoo.Podcasts.com
      • Google.Blogsearch
      • Organic Search: Major Engines
      • RSS, Blog & Podcast Directories
      • Partner Sites
      • Sister Properties
      • Syndication Distribution Partners
    • Blog & RSS Directories
      • Over 140
      • Top 50 List That Really Matters
      • Podcast Specific Directories
      • Submission Process
      • Inclusion & Manual Review Process
      • Weblogs Inc -Verisign (Validation Coming)
    • SEM, SEO & Online Visibility
      • Yahoo Podcasting
      • Yahoo News
      • Yahoo My Web 2.0
      • Google Blog Search
      • Google Organic
      • Google Reader
      • Gmail
      • Technorati
      • Apple iTunes
      • Washington Post
    • Podcasting Media Consumption
      • RSS Desktop Reader, IE7 & Mozilla Firefox, Web Based Readers & Services
      • Cellular Phones
      • TiVo – Networked
      • Portable Media Players: iPod, Sony PSP…
      • Syndication to/by other Web Properties
      Podcast Cell Phones Sony PSP TiVo iPod Web Site Syndication RSS Reader
    • TiVo & Podcasts: Any Feed
    • Podcasting & Tagging
    • Business Podcasting Examples
      • Volkswagen
      • Arizona Heart Institute
      • GE
      • IBM
      • Oracle
      • Cisco
      • Simon & Schuster
    • VW Example: 4 Podcasts
    • Cisco Example: News
    • IBM Examples: Investor News & The Future of…
    • Oracle Example
    • Simon & Schuster Example: Weekly Podcasts: Author Interviews
    • MSDN Channel 9 Podcasts
    • Educate Your Readers: Example What is a Podcast?
    • Podcast Example: Flash Player & RSS
    • iTunes Example
    • Content Types
      • Audio
      • Video
      • Virtually any Media or File Type (PDF, PPT…)
    • iTunes Podcasts
    • iTunes Search Results
    • iTunes Individual Listing
    • Google Feed Subscribe Options
    • Google Reader With Player
    • Yahoo Podcasts & Blogs
    • Yahoo Podcast Property
    • Yahoo Show Listings
    • Tagging & Social Bookmarking
      • Embrace Tagging to Increase Social Awareness & Sharing: Viral, Social, Folksonomy, Taxonomy
      • Technorati
      • Del.icio.us (now Yahoo)
      • Digg
      • Furl
    • Tagging: Technorati Visibility
    • Tagging Gaining Adoption
    • Tagging Importance: Drilling to Desired Content
    • Google Related Blog/Podcast Status
    • Podcasts on Yahoo Home Page
    • IE7 Podcast Feeds
    • IE7 Podcast & Blog Feeds: Subscribed
    • XML & Syndication Distribution
      • X tended M arketing L atitude
    • 7 Parting Thoughts & Next Steps
      • Look at the potential applications for your Business: Groups, Teams, Divisions, Products…
      • Due diligence and discovery for best avenues, practices & “go to market content ideas”
      • Innovative ways to share content & knowledge
      • Value Added Content Increases Business
      • New communication avenue for many markets/segments/submarkets
      • Can Support Many Business Objectives
      • How to Leverage Open Communication Channel
      • Action: Take Ownership and Drive Process
    • Questions? Request Presentation Copy Rodney Rumford Direct: 858-720-9604 [email_address] http://blog.leveragedpromotion.com http://blog.podblaze.com