• Save
Podcasting
Upcoming SlideShare
Loading in...5
×
 

Podcasting

on

  • 693 views

Presentation on New Media: Podcasting 2006 in NYC.

Presentation on New Media: Podcasting 2006 in NYC.

Statistics

Views

Total Views
693
Views on SlideShare
691
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Podcasting Podcasting Presentation Transcript

  • New Media: Podcasting IMC 2006 Annual Meeting: NYC Rodney Rumford Founder: Podblaze Co Founder: Leveraged Promotion
  • What is Podcasting?
    • Typically is Audio or Video Content
    • True Publish & Subscribe Medium
    • Anonymous Subscription
    • Automatic Delivery of Content: Communication
    • XML/RSS 2.0 Feed with “Enclosures”
    • Original Engaging Value Added Content
    • Educational, Informative, Original, Consistent
    • Falls Squarely into Web 2.0 applications
    • Not Industry Specific. All Market Segments
    • Dave Winer Developed the Standard
  • Podcasting – What it is not
    • Audio link on a web page
    • Video link on a web page
    • Streaming Media
    • Flash
    • 1 Time Event Show
    • A way to shove content that users have no desire to consume
  • Podcasting & RSS/XML
    • RSS = R eally S imple S yndication
    • RSS is the Delivery & Subscription mechanism for content
  • Podcasting Distribution. RSS is the Plumbing
  • Podcasting Consumption
    • Multiple Points of Discovery
    • Feed Subscribe
    • Readers / Aggregators
    • Browsers
    • Desktop Apps
    • Web Based Services
    • Flash Players
  • Podcasting Myths/ Misconceptions
    • You Need an iPod to Listen
    • It is really just audio on a website
    • It is streaming audio/video
    • Our Target Market Does Not Listen
    • Only for Music
    • Only Big Radio/TV Media Producers Benefit
    • Cookies
    • Passing Technology Fad (10,000+ producers)
  • Listener Adoption Stats
  • Podcast/Blog Content & Traffic Flows
  • Podcasting Technology Issues
    • XML/RSS is Underlying Feed Technology
    • Technology Cousin To Blogging (Audio Blog, Video Blog)
    • RSS 2.0 Standards (Harvard: Standards Body: Mature)
    • Apple iTunes Additional Specs
    • Name Spaces
    • Images (Logos, Branding, Relevant)
    • Enhanced MP3 Options, Chapters, Images
    • Bandwidth: Delivery
    • Tracking: Consumption Downloads, Feeds Subscribed, Analytics
    • RSS Plumbing
  • Subscription Button Overload: KISS The New Standard Icon
  • Podcasting Business Uses: Varied
    • Internal Communication: Remote Sales Force, Channel Partners, Merchants, Alliances, “On the Same Page Messaging”, Projects, Teams, etc.
    • External Communication: PR, Marketing, Product News, Launches, Branding, Financial Results, Exec Interviews, Product Mgrs, Sales, Leads, Partners, etc.
    • Ideas: Conferences, Trade Shows, Industry News, Events, Special Promotions, Updates, News, Transparency, Case Studies, Success Stories, etc.
    • Content Ideas Are Varied: How can you effectively deliver content to where a current void exists or where a market can be be better served via podcasting?
    • Customer/Client/Prospect Education & Updates
    • Brand Extension, Loyalty, Top of Mind, Extended Reach
  • Business Value & Marketing Pyramid
  • Determining Your Podcast Target Market Business Desires & Drivers Lifetime Value of Client Demographics Pain Points Void in Content Market Desire Opportunity to Extend Brand Reach & Improved Communication
  • 14 Podcasting Issues to Address
    • Best Practices & Strategy
    • RSS 2.0 Compliance & iTunes Compliance
    • Value - ROI
    • Feed Creation Platform
    • Unique Pages
    • Auto-Discovery
    • Hosting & Delivery of Content
    • Bandwidth
    • Archive
    • Public/Private
    • Promotion & Visibility
    • Content Production, Quality Production, Content/Topic
    • Site Integration, Consumer Education
    • Reporting Analytics
  • Major Distribution Points
    • Your High Traffic Web Pages Above Fold
    • iTunes
    • Yahoo.Podcasts.com
    • Google.Blogsearch
    • Organic Search: Major Engines
    • RSS, Blog & Podcast Directories
    • Partner Sites
    • Sister Properties
    • Syndication Distribution Partners
  • Blog & RSS Directories
    • Over 140
    • Top 50 List That Really Matters
    • Podcast Specific Directories
    • Submission Process
    • Inclusion & Manual Review Process
    • Weblogs Inc -Verisign (Validation Coming)
  • SEM, SEO & Online Visibility
    • Yahoo Podcasting
    • Yahoo News
    • Yahoo My Web 2.0
    • Google Blog Search
    • Google Organic
    • Google Reader
    • Gmail
    • Technorati
    • Apple iTunes
    • Washington Post
  • Podcasting Media Consumption
    • RSS Desktop Reader, IE7 & Mozilla Firefox, Web Based Readers & Services
    • Cellular Phones
    • TiVo – Networked
    • Portable Media Players: iPod, Sony PSP…
    • Syndication to/by other Web Properties
    Podcast Cell Phones Sony PSP TiVo iPod Web Site Syndication RSS Reader
  • TiVo & Podcasts: Any Feed
  • Podcasting & Tagging
  • Business Podcasting Examples
    • Volkswagen
    • Arizona Heart Institute
    • GE
    • IBM
    • Oracle
    • Cisco
    • Simon & Schuster
  • VW Example: 4 Podcasts
  • Cisco Example: News
  • IBM Examples: Investor News & The Future of…
  • Oracle Example
  • Simon & Schuster Example: Weekly Podcasts: Author Interviews
  • MSDN Channel 9 Podcasts
  • Educate Your Readers: Example What is a Podcast?
  • Podcast Example: Flash Player & RSS
  • iTunes Example
  • Content Types
    • Audio
    • Video
    • Virtually any Media or File Type (PDF, PPT…)
  • iTunes Podcasts
  • iTunes Search Results
  • iTunes Individual Listing
  • Google Feed Subscribe Options
  • Google Reader With Player
  • Yahoo Podcasts & Blogs
  • Yahoo Podcast Property
  • Yahoo Show Listings
  • Tagging & Social Bookmarking
    • Embrace Tagging to Increase Social Awareness & Sharing: Viral, Social, Folksonomy, Taxonomy
    • Technorati
    • Del.icio.us (now Yahoo)
    • Digg
    • Furl
  • Tagging: Technorati Visibility
  • Tagging Gaining Adoption
  • Tagging Importance: Drilling to Desired Content
  • Google Related Blog/Podcast Status
  • Podcasts on Yahoo Home Page
  • IE7 Podcast Feeds
  • IE7 Podcast & Blog Feeds: Subscribed
  • XML & Syndication Distribution
    • X tended M arketing L atitude
  • 7 Parting Thoughts & Next Steps
    • Look at the potential applications for your Business: Groups, Teams, Divisions, Products…
    • Due diligence and discovery for best avenues, practices & “go to market content ideas”
    • Innovative ways to share content & knowledge
    • Value Added Content Increases Business
    • New communication avenue for many markets/segments/submarkets
    • Can Support Many Business Objectives
    • How to Leverage Open Communication Channel
    • Action: Take Ownership and Drive Process
  • Questions? Request Presentation Copy Rodney Rumford Direct: 858-720-9604 [email_address] http://blog.leveragedpromotion.com http://blog.podblaze.com