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Slide 1: Introduction to New Media Blogs Podcasts Online Video RSS Content Syndication Podblaze.com Rodney Rumford 1

Slide 2: The Control is Gone • User Generated Content • Blogs, Podcasts & YouTube • Everyone has a Soap Box, Broadcast Channel & Megaphone • Conversations are happening • Blogosphere enables connections & viral velocity • 1 person matters: Kryptonite • Are you going to be in the conversation? 2

Slide 3: Technology Enablers • Blogs • Podcasts • XML/RSS is the new language of the web • Social Bookmarking & Tagging • Interruptive messaging becoming less tolerated • Subscription & Consumption Mechanisms • 100+Million Blogs = Mainstream. There are not that many geeks 3

Slide 4: Key Points • Transparency & Honesty are Crucial • Take Your Lumps & Respond • Drop the “Corporate Speak” • Embrace the Key Influencers • Blog Outreach Strategy • Communication Tool: Reallocate Resources • Value Added Unique Content 4

Slide 5: What is a Business Blog? • Web Log = Blog • Self publishing platform to publish content to the internet easily & quickly • Item posts are save or archived in reverse chronological order by date • Delivery platform for valued added content in a web based HTML and RSS/XML feed format • Marketing & Net communication & visibility tool • Internet visibility platform for driving targeted traffic via search engines & multiple directories 5

Slide 6: Blogs Grow Curve: Doubling Every 8 Months 6

Slide 7: The Rule of 1%, 10%, 89% • 1% Create original content • 10% add content: comments, rating, reviews, aggregation, tagging, embed, etc. • 89% Consume Content • Your Brand Lives Everywhere… Not just on Your Site • Experience Matters, Not Pageviews 7

Slide 8: RSS Feed Syndication • Extends the reach of your content • Creates awareness when change occurs • Bypasses email (and spam filters) • Provides a true publish-subscribe model that customers appreciate • Generates many ways to discover your business and your products • Automatically delivers new content to subscribers 8

Slide 9: RSS/Blog/Podcast Flow 9

Slide 10: Blog RSS Data Flow 10

Slide 11: IE7 First RSS Feed View 11

Slide 12: Microsoft IE7 Feeds & Tags 12

Slide 13: IE7 RSS Subscribe: As easy as Bookmarking 13

Slide 14: Google Reader With Player 14

Slide 15: iTunes Visibility = 55+ Million 15

Slide 16: Podcast Example: Flash Player & RSS 16

Slide 17: RSS Marketing Provides Many Marketing Visibility Opportunities • Many areas where your feed will act as a communication medium • RSS also provides visibility beyond the search engines • Partial list: There are more marketing opportunities 17

Slide 18: Creating Increased Online Visibility 18

Slide 19: Why Does Blogging Matter? (SEO) • Each Blog post is considered a page of content • Each post optimized for 3-4 keyword phrases • Keyword Clouds raises SEO to a higher level • RSS/XML Feed Format • Linking from other Blogs 19

Slide 20: SEM, SEO & Online Visibility • Yahoo Podcasting • Yahoo News • Yahoo My Web 2.0 • Google Blog Search • Google Organic • Google Reader • Gmail • Technorati • Apple iTunes 20

Slide 21: Google Blog & Podcast Search • High Value Results and Visibility 21

Slide 22: Why Use Blogs & Podcasts for Business & Marketing? • Increased online visibility • PR & communication tool • Knowledge distribution • Key differentiation over competition • Lead generation tool • Positional strategy as thought leader, and subject matter expert in your market space • Value added quality content will bring more inbound targeted traffic & links • True Publish & Subscribe Platform (RSS) 22

Slide 23: GM Blog 23

Slide 24: PR Firm Blog 24

Slide 25: Microsoft Employee & Evangelist/Critic Blog 25

Slide 26: Simon & Schuster Example: Weekly Podcasts: Author Interviews 26

Slide 27: Case Study: MojoPages.com • Multi-Media Blog • Team Blog: CEO, CFO, PR, Sales, Tech • Video Documentary Series • YouTube & Veoh Video Distribution • Buzz and Traffic BEFORE product launch • 60+ Stories Written in Blogosphere • Positive Brand Hijacking & Credibility 27

Slide 28: Podcasting Business Uses: Varied • Internal Communication: Remote Sales Force, Channel Partners, Merchants, Alliances, “On the Same Page Messaging”, Projects, Teams, etc. • External Communication: PR, Marketing, Product News, Launches, Branding, Financial Results, Exec Interviews, Product Mgrs, Sales, Leads, Partners, etc. • Ideas: Conferences, Trade Shows, Industry News, Events, Special Promotions, Updates, News, Transparency, Case Studies, Success Stories, etc. • Content Ideas Are Varied: How can you effectively deliver content to where a current void exists or where a market can be be better served via podcasting? • Customer/Client/Prospect Education & Updates • Brand Extension, Loyalty, Top of Mind, Extended Reach 28

Slide 29: XML & Syndication Distribution • Xtended Marketing Latitude 29

Slide 30: 7 Parting Thoughts & Next Steps • Look at the potential applications for your Business: Groups, Teams, Divisions, Products… • Due diligence and discovery for best avenues, practices & “go to market content ideas” • Innovative ways to share content & knowledge • Value Added Content Increases Business • New communication avenue for many markets/segments/submarkets • Can Support Many Business Objectives • How to Leverage Open Communication Channel • Action: Take Ownership and Drive Process 30

Slide 31: No One Has Control • Embrace the Change • 5 Years 50% Online UGC for Media Consumption • Engagement, Transparency, Honesty • The New Media is Here to Stay • New Media Press Releases 31

Slide 32: Questions? Need Help? New Media Strategy, Best Practices, Technology & Marketing Rodney Rumford Direct: 858-720-9604 RSSMarketing@Gmail.com http://blog.podblaze.com 32