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New Media For Business, Marketing and PR: Blogs, Podcasts, Social Media & Syndication

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Presentation Given to the South OC County PR & Marketing Logistics Group on 3-29-07. Covers Blogs, Podcasts, Social Media, Syndication, RSS and UGC.

Presentation Given to the South OC County PR & Marketing Logistics Group on 3-29-07. Covers Blogs, Podcasts, Social Media, Syndication, RSS and UGC.

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  • Introduction To Business Blogging: By Rodney Rumford, Copyright 2005,The Info Guru LLC., Leveraged Promotion, All rights reserved
  • Transcript

    • 1. Introduction to New Media Blogs Podcasts Online Video RSS Content Syndication Podblaze.com Rodney Rumford
    • 2. The Control is Gone
      • User Generated Content
      • Blogs, Podcasts & YouTube
      • Everyone has a Soap Box, Broadcast Channel & Megaphone
      • Conversations are happening
      • Blogosphere enables connections & viral velocity
      • 1 person matters: Kryptonite
      • Are you going to be in the conversation?
    • 3. Technology Enablers
      • Blogs
      • Podcasts
      • XML/RSS is the new language of the web
      • Social Bookmarking & Tagging
      • Interruptive messaging becoming less tolerated
      • Subscription & Consumption Mechanisms
      • 100+Million Blogs = Mainstream. There are not that many geeks
    • 4. Key Points
      • Transparency & Honesty are Crucial
      • Take Your Lumps & Respond
      • Drop the “Corporate Speak”
      • Embrace the Key Influencers
      • Blog Outreach Strategy
      • Communication Tool: Reallocate Resources
      • Value Added Unique Content
    • 5. What is a Business Blog?
      • Web Log = Blog
      • Self publishing platform to publish content to the internet easily & quickly
      • Item posts are save or archived in reverse chronological order by date
      • Delivery platform for valued added content in a web based HTML and RSS/XML feed format
      • Marketing & Net communication & visibility tool
      • Internet visibility platform for driving targeted traffic via search engines & multiple directories
    • 6. Blogs Grow Curve: Doubling Every 8 Months
    • 7. The Rule of 1%, 10%, 89%
      • 1% Create original content
      • 10% add content: comments, rating, reviews, aggregation, tagging, embed, etc.
      • 89% Consume Content
      • Your Brand Lives Everywhere… Not just on Your Site
      • Experience Matters, Not Pageviews
    • 8. RSS Feed Syndication
      • Extends the reach of your content
      • Creates awareness when change occurs
      • Bypasses email (and spam filters)
      • Provides a true publish-subscribe model that customers appreciate
      • Generates many ways to discover your business and your products
      • Automatically delivers new content to subscribers
    • 9. RSS/Blog/Podcast Flow
    • 10. Blog RSS Data Flow
    • 11. IE7 First RSS Feed View
    • 12. Microsoft IE7 Feeds & Tags
    • 13. IE7 RSS Subscribe: As easy as Bookmarking
    • 14. Google Reader With Player
    • 15. iTunes Visibility = 55+ Million
    • 16. Podcast Example: Flash Player & RSS
    • 17. RSS Marketing Provides Many Marketing Visibility Opportunities
      • Many areas where your feed will act as a communication medium
      • RSS also provides visibility beyond the search engines
      • Partial list: There are more marketing opportunities
    • 18. Creating Increased Online Visibility
    • 19. Why Does Blogging Matter? (SEO)
      • Each Blog post is considered a page of content
      • Each post optimized for 3-4 keyword phrases
      • Keyword Clouds raises SEO to a higher level
      • RSS/XML Feed Format
      • Linking from other Blogs
    • 20. SEM, SEO & Online Visibility
      • Yahoo Podcasting
      • Yahoo News
      • Yahoo My Web 2.0
      • Google Blog Search
      • Google Organic
      • Google Reader
      • Gmail
      • Technorati
      • Apple iTunes
    • 21. Google Blog & Podcast Search
      • High Value Results and Visibility
    • 22. Why Use Blogs & Podcasts for Business & Marketing?
      • Increased online visibility
      • PR & communication tool
      • Knowledge distribution
      • Key differentiation over competition
      • Lead generation tool
      • Positional strategy as thought leader, and subject matter expert in your market space
      • Value added quality content will bring more inbound targeted traffic & links
      • True Publish & Subscribe Platform (RSS)
    • 23. GM Blog
    • 24. PR Firm Blog
    • 25. Microsoft Employee & Evangelist/Critic Blog
    • 26. Simon & Schuster Example: Weekly Podcasts: Author Interviews
    • 27. Case Study: MojoPages.com
      • Multi-Media Blog
      • Team Blog: CEO, CFO, PR, Sales, Tech
      • Video Documentary Series
      • YouTube & Veoh Video Distribution
      • Buzz and Traffic BEFORE product launch
      • 60+ Stories Written in Blogosphere
      • Positive Brand Hijacking & Credibility
    • 28. Podcasting Business Uses: Varied
      • Internal Communication: Remote Sales Force, Channel Partners, Merchants, Alliances, “On the Same Page Messaging”, Projects, Teams, etc.
      • External Communication: PR, Marketing, Product News, Launches, Branding, Financial Results, Exec Interviews, Product Mgrs, Sales, Leads, Partners, etc.
      • Ideas: Conferences, Trade Shows, Industry News, Events, Special Promotions, Updates, News, Transparency, Case Studies, Success Stories, etc.
      • Content Ideas Are Varied: How can you effectively deliver content to where a current void exists or where a market can be be better served via podcasting?
      • Customer/Client/Prospect Education & Updates
      • Brand Extension, Loyalty, Top of Mind, Extended Reach
    • 29. XML & Syndication Distribution
      • X tended M arketing L atitude
    • 30. 7 Parting Thoughts & Next Steps
      • Look at the potential applications for your Business: Groups, Teams, Divisions, Products…
      • Due diligence and discovery for best avenues, practices & “go to market content ideas”
      • Innovative ways to share content & knowledge
      • Value Added Content Increases Business
      • New communication avenue for many markets/segments/submarkets
      • Can Support Many Business Objectives
      • How to Leverage Open Communication Channel
      • Action: Take Ownership and Drive Process
    • 31. No One Has Control
      • Embrace the Change
      • 5 Years 50% Online UGC for Media Consumption
      • Engagement, Transparency, Honesty
      • The New Media is Here to Stay
      • New Media Press Releases
    • 32. Questions? Need Help? New Media Strategy, Best Practices, Technology & Marketing Rodney Rumford Direct: 858-720-9604 [email_address] http://blog.podblaze.com