Facebook: Marketing
Opportunities for Your Brand


By
Rodney Rumford
CEO: Gravitational Media
Publisher: FaceReviews.com
66 Million Users
16,000+ Apps on platform
Penetration: North America & England
Time on site: Ave = ~ 20 minutes
Typically ...
Frictionless WOMA
Facilitates Customer Acquisition Quickly
Low Cost of Client Acquisition
Allows Demographic Targeted Mark...
•   Lead Generation
•   Brand Extension, Exposure & Loyalty
•   Commerce
•   Customer Engagement & Evangelism
•   Traffic
...
Applications
Groups
Paid Groups
Targeted Ads
News Feed Ad Buys
Pages
Beacon
Guerilla
Execute with a Cohesive Strategy
New way to micro-touch & communicate
Where I’ve Been
Travel Industry: 65K daily users
Opportunity for brands to engage
Relevancy
25,702 member
259 discussions
Ways to spread
Personal relevancy
18,884 Fans
523 Disc.
3240 Photos
Products
4802 Wall
Video
Shwag
Blockbuster Ad
Minimum 100k
Banner
1 per page
Landing page
Advertise in apps
Adknowledge (Cubics), Lookery, Social
Media, Appsaholic, etc.
Check out relevant networks (Zynga, SGN)
M...
Metrics: Determine What Matters
Use Multi-Pronged Approach
Target Market
Measure Marketing Performance
Engagement: Viral M...
Mini-Feed
News-Feed
Requests/Invites
Notifications
email
Shared Items
Profile Page App Discovery
Behavioral Based Interact...
1.   Start At The End
2.   Defined Business Opportunities & Objectives
3.   Simplified and Engaging Application 10K foot
4...
Feel Free to Friend Me on Facebook
http://www.facebook.com/profile.php?id=540680174
Facebook Marketing for Brands
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Facebook Marketing for Brands

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Rodney Rumford: CEO of Gravitational Media presented on how brands have many different opportunities to reach the 67 Million facebook users.

Published in: Business, Technology
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  • I love using facebook to leverage my business. great article. Please check out this beat maker site, instrumental video and beat making article. Thanks http://www.beatmakerreviewed.com

    http://www.youtube.com/watch?v=T1Vk_xe8654

    http://ezinearticles.com/?What-Software-Do-You-Need-For-Beat-Making?&id=4653058
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  • That's wonderful and very useful for every company who wish to leverage through facebook http://www.smartplanet.info
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  • But can this be used for adult branding? What would you do for a site like mine: http://penisenlargerblog.com
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  • that's great IDEA! :)
    good luck
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  • A quick overview of what we can do for your brand: Ideation, Brainstorming, Strategy, Execution & Technology Build. Call us for a discovery call.

    858-720-9604

    Rodney Rumford: Principal & CEO<br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/b6lyGk7dcZA" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/b6lyGk7dcZA"></param><embed src="http://www.youtube.com/v/b6lyGk7dcZA" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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Facebook Marketing for Brands

  1. 1. Facebook: Marketing Opportunities for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com
  2. 2. 66 Million Users 16,000+ Apps on platform Penetration: North America & England Time on site: Ave = ~ 20 minutes Typically college educated Multiple Opportunities to reach
  3. 3. Frictionless WOMA Facilitates Customer Acquisition Quickly Low Cost of Client Acquisition Allows Demographic Targeted Marketing
  4. 4. • Lead Generation • Brand Extension, Exposure & Loyalty • Commerce • Customer Engagement & Evangelism • Traffic • Fan Pages • Frictionless WOMA • Groups • Applications • Advertising: Targeted • Sponsored Groups: Min 100k Ad Spend
  5. 5. Applications Groups Paid Groups Targeted Ads News Feed Ad Buys Pages Beacon Guerilla Execute with a Cohesive Strategy
  6. 6. New way to micro-touch & communicate
  7. 7. Where I’ve Been Travel Industry: 65K daily users Opportunity for brands to engage Relevancy
  8. 8. 25,702 member 259 discussions Ways to spread
  9. 9. Personal relevancy
  10. 10. 18,884 Fans 523 Disc. 3240 Photos Products 4802 Wall Video Shwag
  11. 11. Blockbuster Ad Minimum 100k Banner 1 per page Landing page
  12. 12. Advertise in apps Adknowledge (Cubics), Lookery, Social Media, Appsaholic, etc. Check out relevant networks (Zynga, SGN) More coming
  13. 13. Metrics: Determine What Matters Use Multi-Pronged Approach Target Market Measure Marketing Performance Engagement: Viral Multiplier Frequency of Return Fans, Conversations, Conversions…
  14. 14. Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based Interaction: Value
  15. 15. 1. Start At The End 2. Defined Business Opportunities & Objectives 3. Simplified and Engaging Application 10K foot 4. Application Strategy 1K Foot, Viral Tuning 5. Embrace Multiple Marketing Vehicles: Measure ROI 6. Continual Improvement & Measurement 7. Flexibility, Experimentation & Evolution
  16. 16. Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174
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