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Facebook Marketing for Brands
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Facebook Marketing for Brands

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Rodney Rumford: CEO of Gravitational Media presented on how brands have many different opportunities to reach the 67 Million facebook users.

Rodney Rumford: CEO of Gravitational Media presented on how brands have many different opportunities to reach the 67 Million facebook users.

Published in: Business, Technology
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  • I love using facebook to leverage my business. great article. Please check out this beat maker site, instrumental video and beat making article. Thanks http://www.beatmakerreviewed.com

    http://www.youtube.com/watch?v=T1Vk_xe8654

    http://ezinearticles.com/?What-Software-Do-You-Need-For-Beat-Making?&id=4653058
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  • That's wonderful and very useful for every company who wish to leverage through facebook http://www.smartplanet.info
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  • But can this be used for adult branding? What would you do for a site like mine: http://penisenlargerblog.com
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  • that's great IDEA! :)
    good luck
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  • A quick overview of what we can do for your brand: Ideation, Brainstorming, Strategy, Execution & Technology Build. Call us for a discovery call.

    858-720-9604

    Rodney Rumford: Principal & CEO<br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/b6lyGk7dcZA" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/b6lyGk7dcZA"></param><embed src="http://www.youtube.com/v/b6lyGk7dcZA" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • 1. Facebook: Marketing Opportunities for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com
  • 2. 66 Million Users 16,000+ Apps on platform Penetration: North America & England Time on site: Ave = ~ 20 minutes Typically college educated Multiple Opportunities to reach
  • 3. Frictionless WOMA Facilitates Customer Acquisition Quickly Low Cost of Client Acquisition Allows Demographic Targeted Marketing
  • 4. • Lead Generation • Brand Extension, Exposure & Loyalty • Commerce • Customer Engagement & Evangelism • Traffic • Fan Pages • Frictionless WOMA • Groups • Applications • Advertising: Targeted • Sponsored Groups: Min 100k Ad Spend
  • 5. Applications Groups Paid Groups Targeted Ads News Feed Ad Buys Pages Beacon Guerilla Execute with a Cohesive Strategy
  • 6. New way to micro-touch & communicate
  • 7. Where I’ve Been Travel Industry: 65K daily users Opportunity for brands to engage Relevancy
  • 8. 25,702 member 259 discussions Ways to spread
  • 9. Personal relevancy
  • 10. 18,884 Fans 523 Disc. 3240 Photos Products 4802 Wall Video Shwag
  • 11. Blockbuster Ad Minimum 100k Banner 1 per page Landing page
  • 12. Advertise in apps Adknowledge (Cubics), Lookery, Social Media, Appsaholic, etc. Check out relevant networks (Zynga, SGN) More coming
  • 13. Metrics: Determine What Matters Use Multi-Pronged Approach Target Market Measure Marketing Performance Engagement: Viral Multiplier Frequency of Return Fans, Conversations, Conversions…
  • 14. Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based Interaction: Value
  • 15. 1. Start At The End 2. Defined Business Opportunities & Objectives 3. Simplified and Engaging Application 10K foot 4. Application Strategy 1K Foot, Viral Tuning 5. Embrace Multiple Marketing Vehicles: Measure ROI 6. Continual Improvement & Measurement 7. Flexibility, Experimentation & Evolution
  • 16. Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174

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