Facebook: A Marketing Platform for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com

Frictionless WOMA Squared Facilitates Customer Acquisition Quickly Low Cost of Clients Acquisition Allows Demographic Targeted Marketing

16000 on Platform No software to download: Merely flip a switch & you are plugged into the social graph Opportunity to engage with your audience and extend your brand

Profile

App About Reviews Ratings Friends Walls Fans Profile Widget

Reviews

Ratings

Friends

Walls

Fans

Profile Widget

Apps Example Connections Friends Challenges Status Rankings Rewards

Connections

Friends

Challenges

Status

Rankings

Rewards

Facebook Marketing Options Applications Groups Paid Groups Targeted Ads News Feed Ad Buys Pages Beacon Guerilla Do it with a Cohesive Strategy

Applications

Groups

Paid Groups

Targeted Ads

News Feed Ad Buys

Pages

Beacon

Guerilla

Do it with a Cohesive Strategy

Pages: Jeep 18,884 Fans 523 Disc. 3240 Photos Products 4802 Wall Video Shwag

18,884 Fans

523 Disc.

3240 Photos

Products

4802 Wall

Video

Shwag

Sponsored Groups Victoria’s Secret & Jeep

Victoria’s Secret & Jeep

News Feed & Banner Blockbuster Ad Minimum 100k Banner

Blockbuster Ad

Minimum 100k

Banner

Facebook Ads

Metrics: Determine What Matters Business Objectives Installs Engagement: Viral Multiplier Frequency of Return Page Views Sustainable % of New Users via Viral Carriers

Metrics: Determine What Matters

Business Objectives

Installs

Engagement: Viral Multiplier

Frequency of Return

Page Views

Sustainable

% of New Users via Viral Carriers

Simple Facilitation of Connections Forced Behavioral Paths Point System/Levels Micro Entertainment Bursts Actions Pull Other Users Back Into App Relevant to Audience Delivers Value (different for every user) Passes the Tipping Point and Gains Velocity New Way To Communicate/Interact w/Brand Fresh Content

Simple

Facilitation of Connections

Forced Behavioral Paths

Point System/Levels

Micro Entertainment Bursts

Actions Pull Other Users Back Into App

Relevant to Audience

Delivers Value (different for every user)

Passes the Tipping Point and Gains Velocity

New Way To Communicate/Interact w/Brand

Fresh Content

Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based Interaction

Mini-Feed

News-Feed

Requests/Invites

Notifications

email

Shared Items

Profile Page App Discovery

Behavioral Based Interaction

Lead Generation Brand Extension, Exposure & Loyalty Commerce Customer Engagement & Evangelism Traffic Fan Pages Frictionless WOMA Groups Applications Advertising: Targeted Sponsored Groups: Min 100k Ad Spend

Lead Generation

Brand Extension, Exposure & Loyalty

Commerce

Customer Engagement & Evangelism

Traffic

Fan Pages

Frictionless WOMA

Groups

Applications

Advertising: Targeted

Sponsored Groups: Min 100k Ad Spend

Start At The End: Strategic Planning Defined Business Opportunities & Objectives Simplified and Engaging Application 10K foot Application Strategy 1K Foot Application Design and UI Behavioral Pathways Nurturing of Users Embrace Marketing Vehicles: Measure ROI Continual Improvement & Measurement Flexibility, Experimentation & Evolution

Start At The End: Strategic Planning

Defined Business Opportunities & Objectives

Simplified and Engaging Application 10K foot

Application Strategy 1K Foot

Application Design and UI

Behavioral Pathways

Nurturing of Users

Embrace Marketing Vehicles: Measure ROI

Continual Improvement & Measurement

Flexibility, Experimentation & Evolution

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