Facebook Marketing Platform for Brands: by Gravitational Media1

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Facebook As a Marketing Platform. Presentation on how brands can engage on Facebook. Feb.08 …

Facebook As a Marketing Platform. Presentation on how brands can engage on Facebook. Feb.08

http://www.facereviews.com
http://www.gravitationalmedia.com

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  • 1. Facebook: A Marketing Platform for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com
  • 2. Frictionless WOMA Squared Facilitates Customer Acquisition Quickly Low Cost of Clients Acquisition Allows Demographic Targeted Marketing
  • 3. 16000 on Platform No software to download: Merely flip a switch & you are plugged into the social graph Opportunity to engage with your audience and extend your brand
  • 4.  
  • 5. Profile
  • 6. App About
    • Reviews
    • Ratings
    • Friends
    • Walls
    • Fans
    • Profile Widget
  • 7. Apps Example
    • Connections
    • Friends
    • Challenges
    • Status
    • Rankings
    • Rewards
  • 8. Facebook Marketing Options
    • Applications
    • Groups
    • Paid Groups
    • Targeted Ads
    • News Feed Ad Buys
    • Pages
    • Beacon
    • Guerilla
    • Do it with a Cohesive Strategy
  • 9. Pages: Jeep
    • 18,884 Fans
    • 523 Disc.
    • 3240 Photos
    • Products
    • 4802 Wall
    • Video
    • Shwag
  • 10. Sponsored Groups
    • Victoria’s Secret & Jeep
  • 11. News Feed & Banner
    • Blockbuster Ad
    • Minimum 100k
    • Banner
  • 12. Facebook Ads
  • 13.
    • Metrics: Determine What Matters
    • Business Objectives
    • Installs
    • Engagement: Viral Multiplier
    • Frequency of Return
    • Page Views
    • Sustainable
    • % of New Users via Viral Carriers
  • 14.
    • Simple
    • Facilitation of Connections
    • Forced Behavioral Paths
    • Point System/Levels
    • Micro Entertainment Bursts
    • Actions Pull Other Users Back Into App
    • Relevant to Audience
    • Delivers Value (different for every user)
    • Passes the Tipping Point and Gains Velocity
    • New Way To Communicate/Interact w/Brand
    • Fresh Content
  • 15.
    • Mini-Feed
    • News-Feed
    • Requests/Invites
    • Notifications
    • email
    • Shared Items
    • Profile Page App Discovery
    • Behavioral Based Interaction
  • 16.
    • Lead Generation
    • Brand Extension, Exposure & Loyalty
    • Commerce
    • Customer Engagement & Evangelism
    • Traffic
    • Fan Pages
    • Frictionless WOMA
    • Groups
    • Applications
    • Advertising: Targeted
    • Sponsored Groups: Min 100k Ad Spend
  • 17.
    • Start At The End: Strategic Planning
    • Defined Business Opportunities & Objectives
    • Simplified and Engaging Application 10K foot
    • Application Strategy 1K Foot
    • Application Design and UI
    • Behavioral Pathways
    • Nurturing of Users
    • Embrace Marketing Vehicles: Measure ROI
    • Continual Improvement & Measurement
    • Flexibility, Experimentation & Evolution
  • 18. Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174 Gravitational Media FaceReviews.com