G-Star 2012 Busan

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Presentation for Mobile Game Publishers who wish to solve the mobile app discovery problem

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G-Star 2012 Busan

  1. 1. RUMBLE MEDIA GMBHPresentationDavid An, CEONovember 2012
  2. 2. About Rumble Media Rumble Media GmbH CEO: David An 안종혁 Foundation: 2007 Major Shareholder: Holtzbrinck HQ in Karlsruhe, Germany Number of employees: 11 Mobile Portal Publishing Business Solutions Online Gaming Mobile Gaming Mobile SaaS Reseller 2
  3. 3. Company HistoryOct 2012 Start of Mobile Publishing Solution BusinessJul 2012 Re-Launch Playandroid Mobile & Fettspielen MobileJun 2012 Traffic Playandroid surpassing 350k visitors in over 200 countriesMay 2012 Introduction of FSK Game Rating on Fettspielen.deMar 2012 Launch Fettspielen.de & Girlsandgames Online MagazineJan 2012 Launch Playandroid Online MagazineOct 2011 Launch Playandroid AppstoreAug 2011 Launch Fettspielen.de MobileJul 2011 Start channel partnership with Innogames and UpjersFeb 2011 Playandroid.com going liveJan 2010 Start channel partnership with Goodgame StudioOct 2009 Girlsandgames.de going liveJan 2009 Start channel partnership BigpointMay 2008 Fettspielen.de going live 3
  4. 4. We help you build your own distribution eco-system Mobile-PS allows mobile game publishers to build their own distribution eco- system with  Affiliate Partners (such as Playandroid.com)  Third Party Developers in order to drive traffic to your game portfolio and maximize revenues 4
  5. 5. Current Challenge: Customer Acquisition Costs $2.50 $2.00 $2.00 $1.50 $1.00 $0.75 $0.50 $0.00  According to Pocketgamer user acquisition costs have recently jumped from 0.75$ to 2$.  This is due to incumbent players currently buying themselves at a loss into the future (→ Zynga, Gree, DeNA) 5
  6. 6. Current CPI levels are not sustainable Cost per User (Cost per install) $2 $1.86 $0.75 $0.75 Conversion Rate 5% 5% 5% 5% Break-Even $40 $37 $15 $15 Target Margin 30% 30% 30% 50% LTV Target $57 $53 $21 $30  Buying users at 2$ equals to burning money.  Assuming a low target margin of 30%, 0.75$ CPI seems feasible.  But the question is: Can you get the right audience ? 6
  7. 7. TinyCo goes into the right direction  TinyCo shares up to 75% of realized revenues  Incremental revenues for app publishers  Drawbacks: • Limited to apps • SDK for app publishers needed • No detailed reporting 7
  8. 8. Mobile PS helps you build your own affiliate networkAffiliate Partners Game Publishers Incremental revenues  Dont waste marketing dollars & ad Full transparency of conversion funnel network fees Flexible Integration  Flexibility to mix different revenue Optimization of revenues models and % of net revenue shares True partnership  30% - 75% for example 8
  9. 9. Cross promote your entire game portfolioCross Promotion Our SDK allows you to cross-promote your entire game portfolio This feature is optional If you do not have enough games, feel free to promote third party apps 9
  10. 10. Full Transparency with Mobile PSConversion Funnel We will equip you with an intranet allowing you to track the entire conversion funnel • Per game • Per banner Our solution allows affiliate partners to track non-standard banners in order to boost incremental revenues 10
  11. 11. Build your affiliate network with longterm partnersGame Publishers Build a longterm global network of affiliate partners Dont waste marketing dollars & ad network fees Flexibility to mix different revenue models 11
  12. 12. How Mobile PS works Game Publishers  Register in our system  Configure virtual items  Download SDK  Integrate SDK in Game Build → APK  Upload new game build in Google Play  Upload creative material in our system  Contact affiliate partners Affiliate Partners  Register in the system  Choose from available games  Copy banner codes  Start advertising  Check statistics daily  Run banner A/B tests (optimizing eCPM)  Drive more traffic  Maximize revenues 12
  13. 13. Mobile PS – Summary of Advantages– Get a free solution to manage your channel partners– Full transparency of the entire conversion funnel– Stable solution in the cloud for a global distribution– Flexible assignment of commission rates per channel partner– Platform agnostic tracking of traffic– No change in user experience– Ability to cross promote your entire game portfolio– Risk-free global expansion without burning marketing dollars 13
  14. 14. Mobile PS - Saas Technology 14
  15. 15. Added Value – Our own affiliate websitesOur own portals are valueadded to our service offering. All of ourportals have the best conversion rates. 15
  16. 16. Any questions ? Please visit our website for further information http://www.mobile-ps.com 16

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