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A case about Twitter

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Case about Twitter. How it came about, is it a able to monetized its business, Viability of business model.

Case about Twitter. How it came about, is it a able to monetized its business, Viability of business model.

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A case about Twitter A case about Twitter Presentation Transcript

  • TWEETIZENS AMAZING TWEETOSPHERE
  • Join us at #weloveAB113* *Account must be public
  • Cookies
  • • Social Networking • Micro-blogging service
  • • How did it come about? Founders Brief History • Definition of Twitter Terms Following & Followers
  • • Founded by Jack Dorsey, Evan Williams, Biz Stone
  • • Founded by Jack Dorsey, Evan Williams, Biz Stone • Members of the podcasting company Odeo. • First Twitter prototype was used as an internal service for Odeo employees • Introduced publicly on July 15, 2006 • Formed Obvious Corporation and acquired Odeo.com and Twitter.com • Twitter spun off into its own company in April 2007
  • TWEETIZEN: People who Tweet TWITOSPHERE: People who are in the twitter community
  • • Users may subscribe to other tweets Following Subscribers to your tweets Followers People who receive your tweets
  • • tweet (/twiːt/ n [C] informal ) – the short weak sound made by a young bird – any short high-pitched sound or whistle
  • • tweet (/twiːt/ n [C] informal ) – the short weak sound made by a young bird – any short high-pitched sound or whistle
  • • Text-based posts • 140 characters • Publicly visible by default
  • • Text-based posts • 140 characters • Publicly visible by default
  • CHEAP!!
  • FREE!!
  • • Social networking phenomenon • Instant updates Gets Automated Updates • Applications • Large Businesses • Great place for job hunters “With Twitter, it is less presumptuous than bumping into your friend to telling them anything because they need to sit there and be polite.” ─ EVAN WILLIAMS, CEO of Twitter
  • • Social networking phenomenon
  • • Instant updates SPORTS Gets automated updates NEWS ARTIST
  • • Applications Monthly unique visits Twitpic 1,236,828 Tweetdeck 285,864 Digsby 233,472 Twittercounter 212,200 Twitterfeed 149,812
  • Apps Monthly unique visits 1,236,828
  • Apps Monthly unique visits 285,864
  • Apps Monthly unique visits 233,472
  • Apps Monthly unique visits 212,200
  • Apps Monthly unique visits 149,812
  • • Large businesses  New products, Sales announcements, Links • Great place for job hunters  “what should I wear to the interview?”
  • Originally called TWTTR (HINT: inspired by Flickr) No. of tweets being posted per quarter? 400K  100M  2B  4B tweets
  • FOR UPLOADING Originally called TWTTR PURPOSES, don’t (HINT: inspired by Flickr) No. of tweets the include being posted per answers? quarter? 400K  100M  2B  4B tweets
  • Originally called (HINT: inspired by Flickr) No. of tweets being posted per quarter? 400K  100M  2B  tweets
  • Does Twitter serve a need that was earlier unfulfilled by existing services?
  • Any guesses?
  • “Tweeting is the sort of thing you might expect from the young guns now running Britain.” -Time magazine, November 8, 2010. They’re cutting to shape.
  • THE TWITTER EQUATION
  • Is the Twitter service sustainable or can it be easily imitated? But let us first take a closer look at Twitter…
  • • Regular blog sites • Unlimited numbers of threats – Plurk, next biggest after twitter – Jaiku, owned by google – Identi.ca, oppen source network
  • • Celebrities – verified accounts – Buzz
  • • Ranking: # 1 • Followers: 7,001,244 • Tweets: 525
  • • Ranking: # 2 • Followers: 6,242,296 • Tweets: 488
  • • Ranking: # 5 • Followers: 5,811,773 • Tweets: 1,093
  • • Ranking: # 280 • Followers: 996,824 • Tweets: 343
  • • Website is not hard to emulate but... • Customer Base – Learning phase for users • No ads – Promoted tweets • Integration – Facebook – Search function
  • • No Business model  Focus on bringing in more consumers  Not been making money from 2006-2009 • Moving towards Advertising-supported revenue model
  • Promoted Promoted Accounts Tweets Promoted Partnerships Trends
  • • Ad-based Tweets • Labeled as “Promoted” • Top of Twitter search results pages • Shown real-time on Google from 1st November 2010
  • • Advertisers pay to promote keywords – Eg. “starbucks”, “#tweetsafter12” • Listed in the Trending Topics • Displayed on login page and users’ homepages • Minimum level of popularity required
  • • “Suggestions for you” • Labeled as “promoted” • Suggested based on following habits
  • • Data Mining Deals • ExecTweets • Earlybird
  • • Stream real-time and content-sharing information • Data used by Microsoft and Google to enhance the findings of their respective search engines
  • • Collaboration with Microsoft, Federated Media • Aggregate Tweets from Business Executives • Paid for advertisement made on the net
  • • Launched in July 2010 • An easy one-stop destination to find out about best deals • Retired the account in Sept 2010
  • – Business to pay for a Twitter account • Detailed analytics tools • Ability for several people to post to the same account. – Beta testing stage
  • • Third –Party Applications – Eg. Twitterberry, TwitterPeek – Spread advertising beyond twitter – Advertisements on Third- party applications
  • • Improvise promoted tweets – Promoted tweets on users’ timeline and search result page • Currently on trial on “hootsuite”
  • • Put off users who are used to ad-free platform • Careful in handling personal information – Similar backlash from Facebook and Google
  • Includes Additional Features
  • Limited functionality
  • • Clear Purpose • “failing to offer anything new to users.”
  • • Avoid Excessive Advertising
  • - fad Noun a temporary fashion, notion, manner of conduct, etc., esp. one followed enthusiastically by a group. • a new (and better) micro-blogging site appears, and snatches its customers away • celebrities stop using its services
  • • it becomes a profitable business • able to sustain current users’ interests, and attract new users • able to continue to attract new celebrities to use its services
  • • prone to imitation • most active users are people or organizations who have a vested interest in frequent tweets • Twitter is much closer to a social network than to Search Engines or E-mail Services
  • Twitter is somewhere in-between • has created much hype but not yet successful in earning profits • it depends on the type of economic model Twitter adopts
  • TWEET OF THE DAY!