The Next Web 2009 Highlights - Ruigrok | NetPanel

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The Next Web 2009 Highlights - Ruigrok | NetPanel

  1. 1. THE NEXT WEB 2009 HANNEKE VOS ARJAN VAN GEEL AMSTERDAM, APRIL 2009
  2. 2. 2 BACKGROUND MAIN QUESTIONS How do we behave online? (online activities, mobile internet, e-business)? What issues do we experience online (privacy, spam, usability)? What are the consequences of the social web for our perceived online identity (consciousness of online identity, etcetera)? THEMES IN THIS HIGHLIGHT REPORT • Usertypes • Online networking & Online identity • Mobile internet • Usability • E-commerce METHOD Online quantitative research, sample from our NetPanel Adviesraad TARGET Dutch population, 18 years and older SAMPLESIZE & REPRESENTATIVITY n=1.011, results are representative for the Dutch population (age, sex and level of education) PERIOD Data were collected from the 27th of March through the 7th of April 2009. Ruigrok | NetPanel - April 2009
  3. 3. 3 USERTYPES Ruigrok | NetPanel - April 2009
  4. 4. 4 USERTYPES Pareto’s principle applies to online content The principle states: Roughly 80% of the effects come from 20% of the causes Roughly 80% of the user-generated content comes from 20% of the population Ruigrok | NetPanel - April 2009
  5. 5. 5 USERTYPES For each of the website / application categories below, please specify whether you are a passive user, active user or non-user. Base: All - in percentages (n=1.011) © 2009 - Ruigrok | NetPanel 27% 51% 22% Product and service comparison sites Wikis (Wikipedia) 34% 51% 14% Private social networks (MySpace, Facebook) 34% 20% 45% Platforms for sharing videos (YouTube) 39% 45% 14% Platforms for trading/commerce (eBay) 47% 29% 23% 53% 30% 15% Blogs, Weblogs (posts and/or reactions) Platforms for sharing music (LimeWire, Soulseek) 61% 21% 18% Platforms for sharing photos (Flickr, Picasa) 66% 19% 15% Forums 66% 23% 10% Business social networks (LinkedIn, Plaxo, Xing) 78% 10% 9% 78% 12% 7% Widgets (application software, e.g. for Facebook) Interactive gaming (World of Warcraft) 87% 6% 6% Twitter 90% 5%3% Social bookmarking (Delicious) 92% 4% Virtual world (Second Life) 93% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Non-user Passive user Active user Don't know, no opinion Ruigrok | NetPanel - April 2009
  6. 6. 6 ONLINE NETWORKING & IDENTITY Ruigrok | NetPanel - April 2009
  7. 7. 7 ONLINE NETWORKING & IDENTITY Participation in online networks increases every year 2007 40% has a profile on one or more online networks 2008 60% has a profile on one or more online networks 2009 70% has a profile on one or more online networks 31% expects the time they spend on online networks to increase in the future Ruigrok | NetPanel - April 2009
  8. 8. 8 ONLINE NETWORKING & IDENTITY The Dutch stick to their language On which of the online networks below do you have a personal profile? Base: All - in percentages (n= 1.011) © 2009 - Ruigrok | NetPanel Hyves 56% Schoolbank 33% MSN Spaces 18% LinkedIn 12% FaceBook 12% Myspace 7% Twitter 4% NetLog 4% LastFM 3% Hi5 3% Plaxo 3% CU2 2% Partyflock 2% Second Life 1% Xing 1% Friendster 0% Bebo 0% DistrictWorld 0% ASmallWorld 0% Other networks, namely.. 5% I don't have a profile on an online network 28% 0% 10% 20% 30% 40% 50% 60% Ruigrok | NetPanel - April 2009
  9. 9. 9 ONLINE NETWORKING & IDENTITY For each of these networks, please specify whether you were more active, less active or equally active in the past half year than before. =Less active You win some, you lose some =Equally active =More active 44% 15% 41% 39% 21% 40% 28% 38% 34% 55% 15% 30% 40% 10% 51% 69% 9% 22% Ruigrok | NetPanel - April 2009 *Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
  10. 10. 10 ONLINE NETWORKING & IDENTITY Online identity: We are aware, but passive 84% is selective about the personal information they put online 71% is aware of their online identity, 6% is not 60% thinks that their online identity is in their own hands, 9% thinks it is not 54% sometimes worries about the trail of personal information they leave behind 9% has discovered unwanted private informations about his or herself online. 12% is consciously working to create the appropriate online identity, 53% is not Ruigrok | NetPanel - April 2009 *Base: All, n=1.011
  11. 11. 11 ONLINE NETWORKING & IDENTITY Online networking can enrich social life 32% experiences that online contacts made online, often become real life friends, 35% does not experience this. 9% says that they have less time to spend to maintiain real life friendships, due to contacts in the digital world. 72% disagrees. Ruigrok | NetPanel - April 2009 *Base: Respondents with a profile on one or more online networks, n=727
  12. 12. 12 MOBILE INTERNET Ruigrok | NetPanel - April 2009
  13. 13. 13 MOBILE Half of the Dutch have acces to mobile internet, usage is low 49% has access to internet on the mobile phone*. 40% of the ones with access uses the internet on their mobile phone. 60% of the ones with access do never go online on their mobile phone. Ruigrok | NetPanel - April 2009 *Base: All, n= 1.011
  14. 14. 14 MOBILE Why don't you use the Internet on your mobile telephone / use the Internet on your mobile telephone more often? Base: Respondents with acces to mobile internet, uses never to weekly - in percentages (n= 389) © 2009 - Ruigrok | NetPanel It costs too much 54% 50% I have no need for it The screen is too small 25% Using the Internet on my mobile 20% telephone is too difficult The speed is too low 19% 7% I don't have the time for it The image quality is inadequate 6% Other, namely… 5% 0% 10% 20% 30% 40% 50% 60% Ruigrok | NetPanel - April 2009
  15. 15. 15 MOBIEL INTERNET Which of the following Internet applications do you use on your mobile telephone? More answers possible. Base: Users of mobile internet - in percentages (n= 198) © 2009 - Ruigrok | NetPanel Private e-mail 53% News 49% Search (Google) 48% Weather 44% Travel information 29% Navigation 26% Finding locations (GoogleMaps) 25% Business e-mail 24% Traffic jams 21% Online networks 20% Mobile banking 11% Chatting 10% Ringtone downloads 9% Mobile payments 6% Twitter 6% Screensaver / wallpaper downloads 4% Dating 1% Other, namely… 5% None of the above 1% 0% 10% 20% 30% 40% 50% 60% Ruigrok | NetPanel - April 2009
  16. 16. 16 USABILITY Ruigrok | NetPanel - April 2009
  17. 17. 17 USABILITY We expect a lot, we get irritated a lot 75% thinks you can expect much in terms of user-friendliness from a website, even if it’s a free website or online application. Only 9% disagrees. 78% 60% 64% 53% 61% 43% = percentage of users of online networks that score their network (very) userfriendly* Ruigrok | NetPanel - April 2009 *Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
  18. 18. 18 USABILITY Which of the following website / application usability issues do you sometimes find irritating? More answers possible. Base: All - in percentages (n= 1.011) © 2009 - Ruigrok | NetPanel Pop-ups 60% Advertising 55% Outdated content 42% Poorly functioning search functionality 41% Poorly functioning navigation menu 37% Technical problems 36% Complicated structure 32% Excessive use of Flash / Shockwave 26% Long texts 20% Inability to view material on a mobile telephone 9% Other, namely… 4% Don't know / no opinion 7% I'm never irritated by website / application usability issues 5% 0% 10% 20% 30% 40% 50% 60% 70% Ruigrok | NetPanel - April 2009
  19. 19. 19 E-COMMERCE Ruigrok | NetPanel - April 2009
  20. 20. 20 E-COMMERCE Spending and earning money online 79% thinks online payments always have to require a secure payment method, like iDeal or PayPal. 16% finds it easier to spend money online than in physical shops. Have you ever paid to use any of the Have you ever earned money online with any of following online products / services? the following online products / services? Yes Yes Music 17% EBay, Marktplaats 43% Premium access 10% Online shop 5% Online storage 4% Advertisements 2% Video 4% EBay access 2% Advertising-free access 3% Writing / publishing content 2% News 2% Music 1% Premium access 1% Video 0% Ruigrok | NetPanel - April 2009 *Base: All, n= 1.011
  21. 21. 21 ADDITIONS Ruigrok | NetPanel - April 2009
  22. 22. 22 GEBRUIK Contact The complete report of The Next Web 2009 will be available online (in Dutch) by the end of April. This report will contain more graphics, tables, openends and extra analyses on different target groups (women versus men, young versus old etcetera). For more information and questions, please contact us: Hanneke Vos hanneke@ruigroknetpanel.nl +31-6-20-6238512 www.ruigroknetpanel.nl Ruigrok | NetPanel - April 2009
  23. 23. 23 ADDITIONS RESPONSE ANALYSIS Type Amount (n) Total samplesize 4.000 Completes 1.011 Incompletes 218 Bouncers (mail not delivered) 210 Responspercentage 1.011 / (4.000 – 210 ) = 27% Non-response (4.000- 210 – 1.011) / (4.000 – 210) = 73% Ruigrok | NetPanel - April 2009

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