Presentation on globus

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About "Globus" and its strategies...

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Presentation on globus

  1. 1. A MARKET SURVEY ON THE BRAND
  2. 2. CONTENTS • An overview on Globus • About its Brand ambassadors • Tagline and Logo • 7 P’s of Marketing • Product Life Cycle • Segmentation, Targeting and Positioning • Print Ads ( Promotion ) • Visit to Globus stores
  3. 3. ABOUT GLOBUS.. (Overview) • Launched in January 1998, Globus is a part of the Rajan Raheja group. • The company opened its first store in 1999 at Indore followed by the launch of its second store in Chennai (T-Nagar). • The flagship store in Mumbai was opened on 1st November 2001 • As of May 2008, Globus has opened its 24th Store in Nagpur and the journey continues...
  4. 4. SOME CELEBS PROMOTING GLOBUS (Soha Ali Khan) (Kareena Kapoor)
  5. 5. Globus was also Promoted by Amrita Arora and Kunal Kapoor
  6. 6. The Globus has a logo which has Globus written in a simple way yet shows a stylish font and defines being trendy. It has a background color which is green and defines a new color every time. LOGO OF GLOBUS
  7. 7. “FASHION FOR A CHANGING WORLD” TAGLINE OF GLOBUS  “Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the retail industry.  Achieve customer delight by offering quality products and services through a process of continuous innovation and adaptation.”
  8. 8. 7 P’s OF MARKETING
  9. 9. Product ‘The' iconic youth fashion brand in India.
  10. 10. Product  Handbags from La Belle and Carlton London.  Footwear from Enroute and Carlton London.  Accessories from Globus.  Kids wear from Daffodils, Lilliput, Barbie, Catmoss and Ruff.  Mens wear from Flying machine, Spykar, Indian Terrain, Provogue, US Polo, Pepe Jeans, Mufti and Proline.
  11. 11. Price Affordable garments that are trendy and fashionable and keeps pace with the changing trends.
  12. 12. Place  Globus has currently 25 stores across 14 cities and towns in India.  It wants to establish Globus as synonym for young and trendy fashion and therefore it has many more stores to come.
  13. 13. Promotion  Globus promotes through newspaper, magazines and hoardings  Along with fashion weeks and kareena kapoor endorsing the brand and also its summer, winter collections and sale.
  14. 14. People  Globus emphasizes and values its consumers the most.  At the same time it makes it staff highly trained so that they can give assistance to the people.  It lays stress on long term relations. And thus value each and everyone associated to them.
  15. 15. Process  The focus of Globus is always on maintaining an edge in fashion and to keep sharpening their offerings.  Thus they try and adopt a process which is full of research and innovation that best serves the customers. Example: Jeggings
  16. 16. Physical Evidence  Globus believes on the saying, “product gets the customer to your store the first time, but service ensures he comes back again”  Thus it ensures quality services to the customers.
  17. 17. PRODUCT LIFE CYCLE
  18. 18. Product Life Cycle  Globus is a brand which is still growing and also updating different kinds of brands in its stores.  It has done with its introduction stage by heavily promoting itself and is now trying to handle the competition in market.
  19. 19. SEGMENTATION, TARGETING AND POSITIONING
  20. 20. Segmentation  Demographic: The demographic market share age group 18-25 years also 25-35 years of age group(both male and female).  Geographic: It covers share of young boys and girls which makes up 65% of the population.
  21. 21. Targeting (consumers)  Core target group is 18-25 years old boys and girls.  Also 25-35 years old men and women as extended target since all want to look young.
  22. 22. Positioning  Youth fashion brand.  Strive to provide trends from across the world to match the lifestyle and global inspirations of the youth at affordable prices.  Stylish and trendy.
  23. 23. PRINT ADS IN NEWSPAPERS
  24. 24. The globus ads are usually found in newspapers stating the latest collections and discounts. It has kareena kapoor with the latest collection. Also ads are found in huge banners in malls, hoardings and magazines. ABOUT THE ADS
  25. 25. A VISIT TO GLOBUS TGIP MALL
  26. 26. VISIT TO ETERNITY MALL. NAGPUR
  27. 27. VISIT TO SOUTH EXTENSION II, DELHI

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