Ruby UK Seminar - How To Really Use LinkedIn - final

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Ruby UK is a welcoming, inspiring and empowering women's network that connects professionals and businesses, allowing them to shine. Ruby UK launched in the UK in 2012, and is an extension the very influential Ruby network established by Westpac Bank in Australia in 2008. www.rubyconnection.com.au.

In July 2013, Ruby UK launched it Member Development programme, giving members access to hand-picked experts known for delivering leading professional development content. From July 2013, Ruby UK is focusing LinkedIn, and delivered a webinar followed by a 2-hour seminar on 25/7/13.

These slides are from the seminar.

Ruby UK members enjoyed a content-packed 2 hr session on "How to Really Use LinkedIn", introduced by Ruby UK Board Member, Stephanie Beitzel, and presented by Michael Clark, MD of Ruby UK's chosen content partner, "Really LinkedIn".

Subjects include:

- Why Use LinkedIn
- The biggest mistakes people make on LinkedIn;
- Strategies for achieving objectives on LinkedIn.



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  • A platform for professional women to exchange ideas, share knowledge and become inspired
    Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube.
    Join the mailing list via the Ruby UK Facebook group


  • A platform for professional women to exchange ideas, share knowledge and become inspired
    Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube.
    Join the mailing list via the Ruby UK Facebook group


  • A platform for professional women to exchange ideas, share knowledge and become inspired
    Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube.
    Join the mailing list via the Ruby UK Facebook group


  • Training, mentoring and publications for
    Published books:
    Amazon best-seller How To Really Use LinkedIn
    The Little Dummies Guide to LinkedIn
    Really LinkedIn – www.reallylinkedin.co.uk
  • Benefits of an open network
    Build networks in areas you want to be known
  • Training, mentoring and publications for
    Published books:
    Amazon best-seller How To Really Use LinkedIn
    The Little Dummies Guide to LinkedIn
    Really LinkedIn – www.reallylinkedin.co.uk
  • A platform for professional women to exchange ideas, share knowledge and become inspired
    Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube.
    Join the mailing list via the Ruby UK Facebook group


  • Ruby UK Seminar - How To Really Use LinkedIn - final

    1. 1. Welcome to “How to REALLY Use LinkedIn” An educational seminar for Ruby UK members Presented by Ruby UK, with Ruby UK’s content partner, Really LinkedIn 25 July 2013 @_Rubyuk #RubyLinkedIn #ReallyLinkedIn
    2. 2. Stephanie Beitzel Board Member - Ruby UK & Ruby UK Member Development Manager /stephbeitzel @stephbeitzel Michael (Mike) Clark MD - Really LinkedIn @reallylinkedin #ReallyLinkedIn /mikeclark3 @mikeclark03
    3. 3. Agenda About Ruby UK and the Member Development Programme Why we’re focusing on LinkedIn & Introducing Really LinkedIn Seminar: “How to REALLY Use LinkedIn” 8:00 – 8:15 BREAK 8:15 – 8:30 Q & A
    4. 4. What is Ruby UK? • An extension of the Australian Ruby network, set up by Westpac Bank • A voluntary initiative, launched in London in June 2012 • An aspirational, empowering and welcoming women’s network • Connects professionals and businesses “Allowing women to shine”
    5. 5. Ruby UK is an extension of Ruby Australia www.rubyconnection.com.au
    6. 6. Ruby UK activities • Inspiring speaker events • Healthy activities • Engaging online dialogue • Informative Member Development Programme
    7. 7. Connect with Ruby UK ‘Like’ the Ruby UK Page:
    8. 8. Connect with Ruby UK Ruby UK Facebook Page @_RubyUK Ruby UK LinkedIn Group Ruby UK Channel Subscribe to the Ruby UK Email List: http://tinyurl.com/ruby-list
    9. 9. Introducing the Ruby UK Member Development Programme We’ve hand-picked recognised experts to deliver high quality, relevant and professional content to Ruby UK members, via: • Tips and advice on Ruby UK Social Media • Webinars and Online Recordings • Live Seminars and Workshops • Quarterly theme, starting with LinkedIn Ruby UK will help you SHINE!
    10. 10. Thanks to our venue & hospitality sponsor BDO LLP UK BDO is the award-winning UK member firm of the BDO international network, the world's fifth largest accountancy organisation, with 1,200 offices in 138 countries For details please contact: Sasha Molodtsov BDO LLP Marketing Manager / Forensic Services & Ruby UK Board Member +44 (0)20 7893 2834 sasha.molodtsov@bdo.co.uk
    11. 11. Thanks to our prize sponsor James Bellorini Photography www.jamesbellorini.com • Freelance photographer • Portraiture, events and documentary work • Worldwide client base from Abu Dhabi to New York @BelloriniJames james-bellorini Tel: +44 7967 382342Ruby UK Members Save: £50 / £100 / £250
    12. 12. Why is Ruby UK focusing on LinkedIn?
    13. 13. Benefits of LinkedIn? • Attract promotions, job offers, speaking opportunities • Acquire referrals, recommendations and clients • Find the right contact quickly • Keep all your CV information up-to-date and in one place • Promote events, products and services • Engage high-potential staff, team members or business partners • Check out suppliers • Keep tabs on your competition • Stay informed of industry news and trends
    14. 14. “LinkedIn has been amazing for my career and business... • I receive at least one new business-related email from new LinkedIn connections every week • Prospects find me easily because Google picks up on my LinkedIn Job Title, Experience and Activity • My ‘Introducing Sarah Piddington’ video on LinkedIn means I stand out as a VERY different health and safety expert I highly recommend LinkedIn... It's definitely worth spending time getting your LinkedIn profile right.”/sarahpiddington Ruby UK member Sarah Piddington says why she loves LinkedIn…
    15. 15. Ruby UK Content Partner Really LinkedIn /groups/ReallyLinkedIn @ReallyLinkedIn www.reallylinkedin.co.uk /company/really-linkedin
    16. 16. Really LinkedIn works with blue-chip corporations, governments, entrepreneurs and professionals, including: … and many more!
    17. 17. Really LinkedIn’s Books
    18. 18. Michael (Mike) Clark Managing Director, Really LinkedIn Presented by:
    19. 19. The biggest mistakes people make on LinkedIn 3 fundamental principles of (online) networking Proactive strategy: 5 step success strategy Personal Profile & Company Profile 3 ways to find the right people via LinkedIn Agenda
    20. 20. Biggest Mistake? Using LinkedIn as a (passive) billboard instead of a (proactive) tool
    21. 21. 3 Biggest Problems Not having clear goals Not knowing who the people in the best position are to help you reach those goals Not measuring activity or knowing how to ?
    22. 22. Discuss with the person next to you Why are you on LinkedIn? What objectives are you aiming to achieve?
    23. 23. Fundamental Principle 1 the REAL Power is in the 2nd Degree 1st Degree: everyone knows 250 people 2nd Degree: those 250 know 125 = 31.250 3rd Degree: 31.250 * 125 = 3.906.250 4th Degree: 3.906.250 * 125 = 488.281.250 5th Degree: 488.281.250 * 125 = 61.035.156.250
    24. 24. Fundamental Principle 1 the REAL Power is in the 2nd Degree
    25. 25. Fundamental Principle 2 the Networking Attitude Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return “Give and Receive”
    26. 26. Fundamental Principle 3 the “Know, Like & Trust” Factor “All things being equal people do business with – and refer business to – people they know, like and trust.” Bob Burg (USA), Networking Expert
    27. 27. LinkedIn Strategy Matrix© for Organizations PASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES Organization Branding, Job Openings, Products & Services - Company Profile Branding, Ads, Job Posts, Interaction - Marketing Solutions (fee) - Sales Solutions(fee) - Talent Solutions (fee) - Company Status Updates Market, Hire, Sell: - Marketing Solutions (fee) - Talent Solutions (fee) - Sales Solutions (fee) CEO, Managers Branding & Lead Generation - Personal Profile - Rich Media Branding, Visibility, Interaction - Status Updates Find: See below (all co-workers) All Co- workers Branding & Lead Generation - Personal Profile - Rich Media Branding, Visibility, Interaction - Group Managers of internal and alumni Groups or external Groups - Active member of internal and external Groups - Contribute with answers - Status Updates - Share information & use Polls - Attend events and use LinkedIn Events Find: - New customers - New employees - New partners - New suppliers - Project members - Internal and external expertise Fundamental Networking Principles
    28. 28. Proactive Strategy (1 of 10) 5 Step Success Strategy 1. Define a specific goal 2. Think of the people in the best position to help you reach your goal 3. Use “Advanced Search” 4. Look at the list for common contacts 5. Ask the person you have the best relationship with for a Magic Mail
    29. 29. LinkedIn Profile Matrix© EMPLOYED NOT EMPLOYED NOT LOOKING FOR A JOB CEO, spokesperson (Active) Sales (Proactive) Recruiting (Proactive) Hiring Manager (Proactive) Marketing (Active) Experts & Consultants (Active) Others (Passive) Student A Temporary Time Out Retired LOOKING FOR A JOB Job Switcher Student B Unemployed 1 2 3 4 5 6 7 12 13 9 8 10 11
    30. 30. In-company Training Pathway
    31. 31. Attractive Profile?
    32. 32. Company Profiles
    33. 33. 3 Ways to Find the Right People
    34. 34. 3 of the 10 Ways to Find the Right People Advanced Search Browsing in the network of your network Saved Search
    35. 35. Other LinkedIn Business Development Strategies Groups Rich Media Content Passive Strategies – turn your profile into a sales tool, key words, become searchable Active Strategies – build your network, status updates, comment, post and engage Proactive Strategies – advanced searches, introductions, leverage the platform Collaborate as a team, leveraging LinkedIn throughout the organisation
    36. 36. QUESTIONS
    37. 37. Next Steps – Free Consultation Every organization is unique and requires a bespoke training solution Fill out the feedback form – select an appointment date to receive a Complimentary Strategy Consultation – to assess your LinkedIn training needs and to identify which strategies would be most relevant for you and your organisation / team
    38. 38. BONUS OFFER James Bellorini Photography www.jamesbellorini.com • Freelance photographer • Portraiture, events and documentary work • Worldwide client base from Abu Dhabi to New York @BelloriniJames james-bellorini Tel: +44 7967 382342Ruby UK Members Save: £50 / £100 / £250
    39. 39. Ruby UK Member Saving James Bellorini Photography Package 1 Entrepreneur or Business Portrait Shoot - £149 £99 Package 2 Entrepreneur or Business Portrait Shoot Plus - £399 £299 Package 3 Entrepreneur or Business Bespoke - £799 £549 Quote Ruby UK for Savings @BelloriniJames james-bellorini Tel: +44 7967 382342
    40. 40. COME BACK FOR Q & A
    41. 41. Ruby UK Content Partner Really LinkedIn /groups/ReallyLinkedIn @ReallyLinkedIn www.reallylinkedin.co.uk /company/really-linkedin
    42. 42. Connect with Ruby UK Ruby UK Facebook Page @_RubyUK Ruby UK LinkedIn Group Ruby UK Channel Subscribe to the Ruby UK Email List: http://tinyurl.com/ruby-list

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