While working on the iCityCerts sales team at Group Commerce, I created this promotional page for the San Francisco and North Bay subscriber editions of Bon Appetit.

1. promotion
hotspots:
San Francisco
Radio Africa
& Kitchen
What began as one of San
Francisco’s most sought-after
pop-up kitchens has become a
stand-alone restaurant with
national acclaim. Chef Eksender
Aseged has been serving meals in
the Bay Area since 2004, where he
began to develop his signature mix
of Mediterranean-influenced dishes
that brim with flavors from all over
the world, including many refer-
ences to his homeland of Ethiopia.
Sens restaurant
Seasonally sourced, mostly from
Perched above the bay in the walking steeply uphill—but the local farms, the menu at
Embarcadero Center, Sens restau- reward far outweighs the effort. Radio Africa & Kitchen is
rant offers gorgeous views from its Owners Teague Moriarty and Matt made up of nourishing dish-
spacious dining room, where mod- McNamara, the duo behind the es like Dungeness crab with
ern Mediterranean cuisine is served Michelin-starred Sons & Daugh- persimmons & cabbage, wild
with flair. From plump Turkish ters, opened Sweet Woodruff in barramundi with pistachios
apricots stuffed with a flavorful tag- hopes that it would become a and Ethiopian alicha, and
ine filling and crispy olives stuffed casual neighborhood spot where exotic house-made desserts.
with beef and Moorish spices to locals and lunchtime regulars from The name is derived from
fire-roasted whole branzino glazed nearby high-rises could enjoy deli- his memories of growing up
with harissa and mint yogurt, cious seasonal fare in a warm, cozy in Ethiopia, where the radio
fully flavored dishes which offer a environment. The open kitchen was a source of communal joy--the name of the restaurant is a
worldly tour of Mediterranean and turns out an edited menu of entertainment, much as his meals phonetic spelling of the word ‘play,’
Moroccan kitchens are the main sandwiches, salads and sweets with are at Radio Africa & Kitchen. The after all. Whimsical Scandinavian
attraction. The perfect location a focus on big flavors and special excitement of Aseged’s cooking con- touches are also found at the bar,
for lunch or dinner, the views here ingredients—suckling pig, roasted tinues at the new location, where where cocktails like Girl with the
offer plenty of eye candy before the chicken, and roasted pickled beets the spontaneity and experimenta- Dragon Tattoo (gin, elderflower,
first meze dish is served. Romantic are sandwiched with zesty pestos tion he has become known for egg white and bitters) are on hand,
and cozy despite the grand scale, and creamy cheeses, while local is now available to patrons on a as well as artisanal distilled aquavit
Sens delights the senses and makes fruit pies and decadent house-made nightly basis. and a selection of Norweigan, Dan-
every meal a special occasion. devil dogs yield sugar rushes of an ish and Icelandic beers. Taking its
artisanal variety. Radioafricakitchen.com
Sens-sf.com name seriously, PLÄJ offers a fresh,
4800 Third St
735 Montgomery St, Suite 100 sweetwoodruffsf.com fun take on fine dining in San
415.420.2486
415.830.1007 798 Sutter St Francisco.
415.292.9090 plajrestaurant.com
Sweet Woodruff 333 Fulton St
PLÄJ 415.294.8925
With a location high above San
Crisp Scandinavian accents are
Francisco’s Financial District, get-
present in every dish at
ting to Sweet Woodruff involves
Swedish-born chef Robert
Sundell’s innovative seasonal
restaurant, located in the
charming Inn at the Opera.
Traditional Scandinavian
ingredients play with classic
California flavors in Sun-
dell’s inventive dishes—an
aquavit vinaigrette brightens
an heirloom tomato salad,
and dill-infused oil adds
warmth to a whitefish
sashimi. The new, fresh
flavors created are designed
to inspire a sense of playful