Women in Ad Technology - May 2011

MPG | Media Contacts, and Carat Interactive before leaving Prepared by J o a n n a for Yahoo! where she ran the media team responsible for house advertising strategy and profitability. JoAnna recently a b e l relocated from San Francisco to New York with her husband and two pets. VPMarketing Areas of Speaking Expertise: - Talking technology – translating complex tech into something people get and earning cred with your engineersWomen along the way - Take start-up tech companies to market – tips, tricks, and in JoAnna Foyle Abel serves as VP, Marketing for FreeWheel, responsible for corporate brand identity, things to avoid - Using social media strategies to support B2B marketingAd Tech corporate communications, product positioning, product commercialization, and sales support. JoAnna joined FreeWheel objectives - Buying video across platforms and devices – how from Microsoft where she led demand strategy efforts in theA Speakers Publisher Business Group following the Rapt acquisition where publishers and agencies are adapting to the new world of “TV” Dossier she served as Marketing Director. URL: http://www.linkedin.com/pub/joanna-abel/0/425/ab2 V. 2 JoAnna spent nearly ten years working for digital agencies leading teams in media and account management at HookMedia, Before that she was at JAJAH (acquired by Telefonica/O2) new S haheroSe as the Director of Product Management and Marketing. She began her career in Silicon Valley at TiE Global overseeing C harania governance and operations of 40+ entrepreneurship centers. In parallel, Shaherose is perhaps best known as the CoFounder CoFounder&Ceo and CEO of Women 2.0, a network and pre-incubator for woman-led startups in Silicon Valley. She has led its growth to include tens of thousands of participants, hosting monthly educational and networking workshops and engaging entrepreneurs and investors from top Venture Capital firms Shaherose is passionate about open innovation in mobile and Angel circles. Over the years she has seen over 300 early startups. stage startups through Women 2.0 and has a strong interest in supporting the entrepreneurial ecosystem. She is currently running Founder Labs - a pre-team, pre-idea incubator for new mobile startups. Shaherose holds a B.A. in Business Admin from The University of Western Ontario’s Richard Ivey School of Business and She is also an advisor at Opinno, an open innovation network completed an international exchange program at ESADE in for growth stage startups across web, mobile, cleantech and Barcelona, Spain. biotech. She is also a mentor with 500Startups. Areas of Speaking Expertise: Recently she consulted Ribbit (acquired by British Telecom) - Women-led start-ups on various consumer products and market launches. Previously, - Mobile technology and mobile start-ups she was Director of Product Management at Talenthouse where - Entrepreneurs and investors she led the company’s product from concept to initial alpha launch. URL: http://www.linkedin.com/in/shaherose

Prepared by new Advertising has allowed her to travel the world and she has a lanna experience in international markets including EMEA and APAC. Her expertise also includes ad decisioning algorithms, C lark market analysis, and business development. direCtoroFPlatForM She currently resides in NYC and studied at Columbia andanalytiCS University.Women Areas of Speaking Expertise: in - Advertising platforms - market analysis, arbitrage analysis, ad selection algorithmsAd Tech Ms. Clark is the Director of Platform and Analytics for Admeld - Demand Side Platforms and Agency Trading Desks - where she oversees demand side platform and trading desk who are they and how do they operate in the online relationships. Prior to Admeld, Ms. Clark worked at Right advertising ecosystem.A Speakers Media, the first online advertising exchange, where she focused on Right Media’s Predict algorithm, exchange market dynamics, - Brand vs. Direct Response - buying techniques in online Dossier and capacity planning. Right Media was acquired by Yahoo in exchanges and direct publisher relationships - Private Exchanges V. 2 2007. Her early career included stints at Nielsen, Doubleclick, and the finance world at Commerzbank and JP Morgan Chase. URL: http://www.linkedin.com/pub/alanna-clark/1/228/767 Abacus UK, which she joined from Abacus Japan where she d e n i S e established the businesses infrastructure and local operations for launches in France, Canada, Germany, Japan and Australia. C o l e l l a Denise also spent four years as product director, Asia, in DoubleClick’s Tokyo offices, developing and localizing online marketing products and was a major asset in the acquisition of ChieFreVenueoFFiCer a Korean email software product. A seasoned global traveler who is fluent in Japanese, Denise has worked in the US, Asia and Europe. She received a Bachelors degree in Commerce, Finance and International Management Denise Colella, Chief Revenue Officer, is responsible for all of from Villanova University and a Masters of Computer Systems AudienceScience’s revenue producing, external facing groups Management from the University of Maryland. and guides AudienceScience in its rigorous expansion efforts to meet the demand for audience based targeting in both the US Areas of Speaking Expertise: and international markets. - Online Technology/Digital Landscape - Audience Targeting, International Data Management Denise Joined AudienceScience from RightMedia, a Yahoo! - Data Management and Media Transaction Platforms company where, as Vice President, International, she was in - Ad Networks and Exchanges charge of their expansion strategy. Prior to RightMedia, she served as vice president of product operations for the multi- URL: http://www.linkedin.com/pub/denise-colella/0/119/439 channel analytics platform at Blackfoot, Inc. Previously, Denise was the international technology and operations director for

Prepared by e lizabeth Prior to joining Intelligent Beauty, Elizabeth was a Vice President at Alena, a Fox Interactive Company. She also F ranCiS spent three years at LowerMyBills.com, now part of Experian Interactive. As Director of Marketing, she was responsible for driving online creative strategy, customer acquisition and PreSident&CMo optimization technologies.Women Elizabeth holds a bachelor’s degree from Cornell University. in Elizabeth Francis has over a decade of marketing and Areas of Speaking Expertise: - Customer acquisition through display; search; social mediaAd Tech advertising experience, both offline and online. As President of JustFabulous (JustFab.com), a chic online fashion and advertising - Brand building through the cross media platformsA Speakers accessories club, she is responsible for overseeing the day-to- day operations of the business, driving strategy, marketing and - Start-up marketing Dossier customer acquisition. URL: http://www.linkedin.com/pub/lizzie-francis/1/5b2/825 V. 2 In addition to being President of JustFabulous, Elizabeth is CMO of parent company Intelligent Beauty, an incubator that has launched successful businesses including the prestige beauty e-tailer Dermstore® and weight-loss category leader SENSA®. Lisa, an ad network veteran, joined AppNexus from AOL l iSa Advertising where she was Director of Network Marketing for Advertising.com and AOL’s Audience Targeting product suite. kalSCheur At AOL Advertising, she helped launch Ad Desk, AOL’s self- service advertising product and managed all marketing efforts direCtoroFMarketing for Advertising.com. Prior to AOL, she was Marketing Director at Quigo, the content-targeted ad network (later acquired by AOL). Lisa holds a BA in Communications Arts and Journalism from the University of Wisconsin-Madison. Areas of Speaking Expertise: Lisa Kalscheur is the Director of Marketing at AppNexus, - Ad Networks the leading real-time ad platform. In this role, Lisa develops - Real-Time Bidding strategies to strengthen the AppNexus brand and promote - Advertising Technology the company’s position as a thought leader. She also leads - Display Advertising efforts to make AppNexus the platform of choice for leading - Audience Targeting ad networks, demand-side platforms and other sophisticated online advertising companies. URL: http://www.linkedin.com/in/lisakalscheur

Prepared by new Susan is a serial entrepreneur with a deep passion for technology S uSan and business. Before Triggit Susan co-founded Votes For Students, a Pew Charitable Trusts funded non-profit utilizing C oeliuS technology to empower student participation in the political process. Outside her business forays Susan is an avid athlete k ePlinger and can often be found kitesurfing the beaches of California, skiing at Squaw Valley, or chasing a ball on the soccer field. Susan received her BA from Northwestern University whereWomen Coo she was named as one of the nations top 100 college students in 2004. Follow Susan @sueck. inAd Tech Areas of Speaking Expertise: Susan Coelius Keplinger is the Co-Founder and Chief - Advertising Technology – RTB, DSPs Operating Officer of Triggit, the leading real-time bidding - Data Ecosystems & Targeting platform for innovative marketers and their agencies. TriggitA Speakers uses sophisticated technology to bring efficiency, scale, - Digital Advertising & the Future - Start-Up Operations Dossier transparency and control to digital marketing campaigns across more than four million websites and billions of impressions a - Entrepreneurship V. 2 day. URL: http://www.linkedin.com/in/susanck new investment capital and transformed from a non-profit industry F ranCeS association to a for-profit business. M aier Fran speaks and writes widely on issues of online privacy, security, and trust and frequently represents TRUSTe in front of PreSident& domestic and foreign regulatory audiences. exeCutiVeChair In 2009, Fran won a Stevie Award for Women in Business for Best Executive in the category of Service Businesses with less than 100 employees. In 2010, AlwaysOn named Fran among the Top 25 Women in Tech to Watch in Silicon Valley. She Fran Maier is the President and Executive Chair of the Board is active in mentoring women in technology and serves on a of TRUSTe. In her role as President, Fran’s operational number of internet and trust-related advisory boards. Fran responsibilities include oversight of TRUSTe’s brand and holds a BA and MBA from Stanford University. policy functions. Areas of Speaking Expertise: Since joining TRUSTe in 2001, Fran has expanded TRUSTe’s - Privacy 2011: What are Marketers to Do? brand with companies, regulators, and consumers. Fran - Social Networking and Teens was instrumental in the policy and product development of - How to Build Consumer Trust TRUSTe’s TRUSTed Download Program, TRUSTed Ads, and - How to be Private in a Public World ongoing improvements to TRUSTe’s web privacy seal program. In 2008, under her leadership, TRUSTe secured significant URL: http://www.linkedin.com/in/franmaier

Prepared by Martinez joined MediaMath from Havas Digital, where she M arta served as global SVP Partnerships and Product Development. In this role, she led management teams on identifying and M artinez implementing strategic partnerships, organic investments and acquisitions. ChieFMarketingoFFiCer Prior to Havas, Martinez was an associate vice president at Marchfirst in its Media, Entertainment and Technology practice,Women and a management consultant with Cluster Consulting where she led numerous engagements in the media, publishing and in Marta Martinez is a seasoned veteran who brings a recognized telecom industries across Europe.Ad Tech perspective on industry innovation and a wealth of experience Areas of Speaking Expertise: to the interactive advertising space. - Demand-Side Platforms (DSPs) - Real-Time BiddingA Speakers As CMO of MediaMath, Martinez has sole oversight of both domestic and international marketing operations. She leads the - Ad Exchanges Dossier company’s global marketing team and is responsible for defining - Display Advertising - Marketing Strategy & Program Design V. 2 both brand strategy and the marketing around MediaMath and - Digital Media Strategy TerminalOne’s products and services. These activities are key - Yield Management to MediaMath’s continued industry leadership and its ability to - Media Operations support campaigns across every sector and market around the world. URL: http://www.linkedin.com/profile/view?id=776978 ChriSanne the leading provider of digital advertising revenue management software and services, and was the first digital sales manager M C C oy at INVISION, the leading provider of sales management to the media industry. VPbuSineSSdeVeloPMent Prior to working in the media space, Chrisanne spent 6 years in business development and consulting roles at Peppers & Rogers Group, the ground-breaking CRM strategy consulting firm, which was sold to Carlson Marketing Group in 2003. While there, Chrisanne worked with executives from many of Chrisanne McCoy leads business development for Peer39, and the largest Fortune 500 brands to set customer and audience manages all sales and partnership activities. Chrisanne brings strategy. more than 12 years of experience in business development, sales and consulting and has executed successful business Areas of Speaking Expertise: partnerships with some of the largest media companies and - Sales and Business Development marketers. - Data, Use of date across the “ecosystem” - Targeting (Targeting & Audience) Prior to joining Peer39, Chrisanne was part of the original - RTB Supply and Demand business development team at Revenue Science that established - CRM/Customer Strategy their publisher footprint and created the foundational behavioral URL:http://www.linkedin.com/pub/chrisanne-mccoy/0/19/38a targeting business. Chrisanne led strategic sales for Operative,

Prepared by a l i C i a Alicia worked for over 10 years in internet applications, designing and launching mobile and internet-based applications n aVa r r o in Australia and the UK. She has a Bachelor of Information Technology and the University Medal for Computing Sciences from the University of Technology, Sydney. CeoandCo-Founder Alicia’s ideal food adventure would be blue cheese &Women champagne in France, oysters in her Sydney home and paella in the Balearics. At the office, Alicia enjoys teaching the team in Alicia Navarro is CEO and Co-founder of Skimlinks, having unusual words like ‘ruminate’ and ‘gesticulate’, and she can’tAd Tech function without at least 50 firefox tabs open at any given time! evolved the business out of a previous social shopping startup. Follow @alicianavarro on Twitter. Skimlinks is a leading content monetization technology, helping thousands of publishers all over the world to earn money fromA Speakers their content in a seamless simple way. Areas of Speaking Expertise: - Starting a Startup as a Female Entrepreneur/CEO Dossier Alicia’s vision for Skimlinks is to see online publishers be - Monetizing Social Media Ethically V. 2 - The Challenges of In-Text Advertising rewarded for the role they play in creating purchase intent. She - Innovations in Affiliate Marketing achieved this by removing the technical and administrative complexities that hamper would-be affiliates, and helping turn URL: http://uk.linkedin.com/in/alicianavarro affiliate marketing into a mainstream ubiquitous revenue model for blogs, editorial sites, forums, and other content platforms. At DoubleClick, Lauren pioneered an untapped revenue l auren source of third-party ad networks, behavioral providers, bid managers, yield optimizers, SEMs, data providers and affiliates n eMeth and continued to cultivate such client relationships after Google’s acquisition of the company. Lauren has a BA from direCtoroFSaleS the University of California Los Angeles in Western European Studies with a concentration in Economics. Areas of Speaking Expertise: - Ad Networks Lauren Nemeth is the Director of Sales at AppNexus, the - Real-Time Bidding leading real time ad platform. Lauren is focused on helping - Advertising Technology ad networks manage their display advertising businesses in - Display Advertising the real-time environment and gain single-point access to the - Audience Targeting vast amounts of available inventory, including the major ad exchanges. She joined AppNexus from Google where she was URL: http://www.linkedin.com/in/laurennemeth sales team manager for Google’s DoubleClick Ad Exchange.

Prepared by new financial services and mining market sectors. She currently sits a Mielle on the boards for Mobile Marketing Assn Canada, DigiBC, the Forum for Women Entrepreneurs, NextMedia, and Kids l ake Up Front. Amielle holds an MBA, a B.A., and is a published author. Her book, The Elephant Hunters, is about how social interactions determine outcomes in the financial world. Outside Ceo of the office, she is an aspiring cyclist, competitive swimmer,Women and devotee of the culinary arts. in Areas of Speaking Expertise: - Integrating mobile into traditional marketing media (notAd Tech Amielle Lake is the CEO of Tagga Media, an end-to-end mobile solutions company. Tagga’s campaign management platform utilizes the mobile device to connect consumers to a brand’s just another channel) - Driving consumer engagement with mobile (by vertical - CPG, Retail, Auto, Sports/Ent, Real Estate)A Speakers advertising media, and provides detailed insight into consumer - Turning a community of followers into buyers - mobile, interactions. Dossier social media and conversion V. 2 Prior to founding Tagga, Amielle held a range of executive URL: http://ca.linkedin.com/in/amiellelake marketing and corporate development roles across the software, including servicing and platform strategy. In addition, Megan M egan and her team were responsible for providing consulting services to agencies, advertisers, media trading desks and publishers. P agliuCa Pagliuca received an MBA from Bond University, in Queensland, Australia where she studied E-commerce and VPoFdiSPlayMedia Internet Marketing. She also holds a BA from University of San Diego where she majored in Business Administration and Information Systems. She recently received the DMEF’s 2011 Rising Star Award, granted for outstanding achievements in interactive marketing for leaders under the age of 40. Pagliuca joined Merkle in November 2010 to lead the display media division, which is focused on delivering targeting, Areas of Speaking Expertise: insights and measurement to advertisers on the Merkle Trading - Display Ad Technology Platform. She is responsible for business development, - Agency Evolution servicing and technology partnerships. - Cross Channel Attribution - eCRM Prior to joining Merkle, Pagliuca led the Professional Services - Search & Display Convergence team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s in-house demand side platform URL:http://www.linkedin.com/pub/megan-pagliuca/2/83a/904

Prepared by Active.com media properties. Previously she worked with i ngrid search marketing firm Acronym Media, www.AcronymMedia. comto to launch new practice areas in online advertising, affiliate S anderS marketing, and website analytics. Ingrid also held the position of Director, Strategy & Research, for www.IridiumGroup.com ManagingdireCtordigital and spent four years working in Milan, Italy, where she lead Strategy&PartnerShiPS multi-national digital marketing programs for Think S.p.A.Women Ingrid holds a Bachelor of Journalism and a Bachelor of Arts from the University of Missouri-Columbia and MBA from in Ingrid is Managing Director, Digital Strategy & Partnerships SDA Bocconi University in Italy.Ad Tech for AdAdvisor® (www.adadvisor.com) a verified audience targeting solution by TARGUSinfo®. Working closely with Areas of Speaking Expertise: - Evolving Strategies of Online Advertising leaders throughout the digital ecosystem, she provides strategicA Speakers support to agencies, demand-side platforms, ad networks, ad - 1st & 3rd Party Data in Online Advertising - How to find the Right Technology to Support Online Dossier exchanges, publisher optimizers, website analytics and site optimization platforms seeking to effectively leverage 3rd party Advertising Strategies V. 2 - Looking at Online Advertising in the Broader Framework data. of a Marketing Mix Ingrid joined TARGUSinfo from Active Network, www. URL: http://www.linkedin.com/in/ingridsan activenetwork.com, where, as General Manager Online Advertising, she was responsible for the profitability of www. at Microsoft and several high-tech media startup ventures. She M arla has designed e-commerce solutions for Fortune 500 companies and developed leading brands that include a company that S ChiMke appeared in the Inc. 500 list of fastest-growing companies for three consecutive years. Marla speaks about digital advertising trends, is a co-founder of the Behavioral Targeting Standards VPoFMarketing Consortium (BTStandards.org) and is an active member of the American Marketing Association, and the Internet Advertising Bureau. Areas of Speaking Expertise: As Vice President of Marketing, Marla drives the corporate - Audience Targeting and product marketing strategy that has established - Data Management AudienceScience as a leader in audience targeting. As an - Digital Marketing and Display Media online media pioneer she brings a unique blend of technology - Audience Targeting Trends and media experience to her role of positioning cutting-edge solutions to media and consumer audiences. Prior to joining URL: http://www.linkedin.com/in/marlaschimke AudienceScience, Marla held executive marketing positions

challenges. She employs a consultative process, where technology Prepared by J ulienne and service come together. t hoMPSon Prior to MediaMath, Julienne was responsible for AOL/ Advertising.com’s bidded media business. Early on, as a product manager, Julienne built the vision and roadmap that established rVP,SaleS Ad.com as a sizeable player in this space. Later, she moved into a product sales role as AOL acquired Ad.com. In this role, she was responsible for revenue growth across SEM, data-feeds, and data- driven display.Women Julienne is a seasoned digital media professional, with over Julienne graduated with a B.A. in English and Business from James in fourteen years experience helping advertisers and agencies solve Madison University, Harrisonburg, VA. She currently resides in Los Angeles.Ad Tech their unique business challenges through technology. Julienne currently serves as MediaMath’s RVP, West Coast Sales. Areas of Speaking Expertise: - DSPsA Speakers In this role, she is an ambassador for MediaMath, consulting with clients to help them to streamline media buying through a common - Bidded Media (Display, SEM, CSE) Dossier platform (DSP). - Data-Driven Media - Cross-Channel Optimization V. 2 With a passion for embracing emerging technology in the digital - Technology Platforms media space, Julienne enjoys helping her clients solve unique URL: http://www.linkedin.com/pub/julienne-thompson/2/4aa/801 k a r a company that produced one of the most popular sites on the Web during the 1990s, she oversaw all aspects of communications and W e b e r brand marketing, culminating with the company’s acquisition by Lycos in early 1998. After spending a year at Lycos working on cross-brand communications and marketing (including HotBot, SVPMarketing Hotwired, Lycos Mail and more), she became Vice President of Marketing at Streetmail, a publisher of local news via email; that company was acquired in 2001 by Waterfront Media. She came to the Rubicon Project from Mogopop, a mobile media Kara joined the Rubicon Project in the fall of 2007 to lead the company, which she co-founded. Prior to Mogopop she oversaw company’s marketing efforts. At the company she is responsible sales & marketing for Talking Panda, an iPod app development for all product, corporate and brand marketing, including company. Kara lives in Los Angeles, and travels regularly to communications. She has lead the marketing launches of the New York, San Francisco, London and Paris, speaking on topics company’s inaugural ad network optimization product as well ranging from marketing to the future of digital media, and spends as the REVV yield optimization platform. As a member of the as much time as possible with the world’s largest names in digital Rubicon Project’s management team, she is actively involved publishing to drive the best possible solutions for their businesses. in matters of company strategy and direction, team growth, and ensuring that no meeting goes without a sarcastic quip. Areas of Speaking Expertise: - Ad Sales Channel Management Along with her marketing experience she brings extensive - Display Advertising Trends + Evolution knowledge in start-up capitalization and strategic development to - Start ups + Entrepreneurship the Rubicon Project, her fifth digital media startup. A true Internet - Monetizing Digital Content “old-timer,” Kara’s career in digital media began 1993, when she - RTB + Beyond: The Future of Display joined the team building Tripod.com in her friend, Bo Peabody’s, dorm room at Williams College. At Tripod, a personal-publishing URL: http://www.linkedin.com/in/karaweber

Women in Ad Technology - May 2011

by the Rubicon Project on May 25, 2011

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Women in Ad Technology - May 2011 — Presentation Transcript